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Time flies very fast in the internet marketing industry. Each year brings huge changes, new guidelines and trends. Also, SEO used to be much different in the past, and positioning of websites and stores was based on a bit different techniques. It is worth discussing the old methods that are now a thing of the past, because thanks to them you will find out why it is more difficult to position a website today.
What was SEO like in the past?
Let’s go back in time. Our journey does not have to be long, because we will stop in 2008-2012. It was at this time that Google began to seriously improve the search engine by implementing new algorithms and constantly updating them. There is no doubt that the old SEO was much simpler – search engines gave uncomplicated guidelines, and achieving high scores in search results usually took much less than today. WITH
Back in the day, simple link building was the key to success in SEO . A very simple website optimization and a bit of content was enough for the website to achieve high positions in Google. Why? Back then, Google attached great importance to the obtained links. If your site was recommended by other websites (by placing a URL address), over time the position began to grow and grow. The number of links was more important than their quality, which is why the agencies used link exchange systems (SWL), which currently harm the website faster than help it. Sometime in SEOa few banal, even truncated, low-quality back-end pages were enough to positively affect the position of the site in the search engine. The texts were often synonymized manually or automatically and had no substantive value – they were created only to include a URL address in them.
This is why old SEO was much simpler – unfortunately, the solution used by Google at that time (the more links the better) was very bad. Fortunately, the search engine currently employs a lot of intelligent algorithms to promote websites with value to users. Today, positioning is much more complicated and requires a comprehensive approach. Although link building is still of great importance, the process of getting links from other websites is completely different. It is possible that in a few years positioning will take a new form – fortunately, all changes to the algorithms are implemented gradually, from time to time, so specialists operating in the industry can apply them to effectively implement the SEO strategy for their clients.
The Basics of SEO Today
You already know that SEO was much simpler in the past . Currently, positioning requires more attention and knowledge. The website must be optimized according to the guidelines presented by Google – it cannot load for too long, have spam content, copied content, or errors related to displaying the content. What’s more, UX ( user experience ) plays an important role . The website should not only be adapted to the requirements of Google algorithms, but also user-friendly.
In the past, SEO paid less attention to content. A few or a dozen simple sentences with keywords was enough, while link building played a more important role. Today, you will achieve virtually nothing without valuable content. It happened thanks to the Panda algorithm – the content must be substantive and created naturally (no spam with key phrases), and the copied content is instantly intercepted and has a negative impact on the website.
There is also the issue of link building – former SEO focused on the number of links, today quality is more important. The Penguin algorithm is responsible for this change. If you have a website and you want to maintain a link profile, try to get URLs from thematic and valuable websites, without any spam. One solid link can do more than a few dozen low-quality links.
Why is positioning more difficult at the moment?
Currently, it is a bit more difficult to position websites – why? There are no clever tricks, cryptic methods or magic spells anymore in SEO. Valuable content and quality link building matter. Adapting a website to Google’s guidelines takes time and knowledge. It is a labor-intensive process in the case of slightly larger sites (e.g. online stores) with many subpages.
It is also worth adding that the old SEO was easier due to less competitiveness. Every day the number of pages increases. Many of them are positioned (independently by owners or agencies), which makes achieving satisfactory results simply more difficult and requires even greater commitment. That’s not all, because the guidelines from Google are constantly changing and the algorithms are subject to extensive updates. Up-to-date knowledge and practical knowledge of SEO strategies are necessary to position a website.
The positioning difficulty is also influenced by intelligent algorithms that cannot be fooled. In order for Google to recommend your website by placing it high in search results, you must have a valuable website. Optimization is important, the content should be unique and interesting, while the links must come from verified spam-free places. See: Website positioning – how to learn?
What influences the good position of the website on Google today?
Nowadays, the most important thing is to adjust the website to the users’ requirements and to make using it as comfortable and convenient for the recipients as possible. That is why it is so important to ensure the speed of loading of the website, its adaptation to various devices. Unique and engaging content is of great importance. The structure of the website and navigation are also important. Currently, the elements that affect the comfort of using the website are more and more important, so it is also worth introducing UX in addition to SEO.
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Our SEO master group will check if your site is precisely consolidated with Facebook and Google Maps. Promoting and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are huge issues concentrated by various trained professionals. Diagram: What makes a site page kindness in like way give it a high SERP rank, regardless irrationally perilous website improvement can undermine for the SEO and client experience on the web.
Situating the site is presently the best method to get natural traffic from web search tools and draw in individuals inspired by the administrations or results of a given organization or online store to the site.
Indeed, even little, individual SEO exercises can convert into expanded traffic on the site.
At dubaiseo.net, we center around exhaustive assistance for the whole site and situating such that ensures high, yet additionally a steady situation of the organization site in the TOP 10, and surprisingly TOP 3 perspectives for the main catchphrases.
Webpage plan enhancement for the Internet gives results after a long time, so it justifies showing limitation. The results are in like manner not given once and for all. Achieving a circumstance in TOP3, TOP5 or TOP10 doesn’t guarantee that we will keep them in the coming months. The situating relies upon various parts that change constantly.
Web enhancement associations take actions that add to the improvement of the webpage’s position, yet can’t guarantee a specific spot in the recorded records. Google routinely makes unexpected and abrupt changes to your situating. The positioners have no impact on:
changes in situating estimations,
exercises of the resistance,
software engineer attacks,
goofs in the site code or specialist action, for instance, secure your site with HTTPS.
Devices for following and investigating sites can give a ton of data that, whenever read accurately, will permit you to confirm the adequacy of situating and foster an arrangement for additional SEO exercises.
There are a few different ways to check the impacts of situating.
Among the most mainstream are worth focusing on:
examination of the quantity of visits to the site from natural indexed lists (accessible in Google Analytics, among others), investigation of the key expressions that immediate clients to the website (accessible when joined with Google Analytics, Google Webmaster Tools and Ahrefs),
estimating the site’s perceivability in normal indexed lists (a decent device for this activity is for example Senuto), analysis of the active visitor clicking percentage (CTR) for each question that makes the page be shown in the indexed lists, examination of the site’s normal situation for a given inquiry (accessible, among others, in Semstorm).
It is hard to offer an unequivocal response to this.
The time after which you can see the main aftereffects of situating is affected by numerous elements: the business wherein you work, the experience of SEO experts chipping away at your site, the situating technique utilized, the historical backdrop of the site, for example past SEO exercises, lastly the force of the actual opposition.
At dubaiseo.net, while situating the site, we don’t endeavor to accomplish the primary situation for some time – the outcome isn’t just a high, yet in addition a steady position.
We center around a far reaching SEO procedure, which – in spite of the fact that it is additional tedious than activities focused on fast position development – eventually brings a lot more prominent advantages and a steady position that you won’t lose following seven days.
It merits recalling that the opposition is additionally working on their SEO and relying upon the business, the prominence of the key expression or the scope of the page, the time expected to overwhelm it could be somewhat more.
Arranging the webpage is connected to growing its detectable quality in the regular web crawler results, including Google web search instruments. Site design improvement specialists sway the site’s appraisal by computations. This is done through SEO practices including in site upgrade (on the spot works out) and growing its force through significant associations (off-site works).
This is an inquiry that shows up regularly and there is no general response to it.
The quantity of catchphrases for which you can situate your site or online store will depend not just on the size of the organization and the actual site or the spending plan distributed to the SEO lobby, yet additionally on the capability of the expressions.
Not worth putting resources into those won’t bring the normal transformation.
Situating for few catchphrases is generally productive when the site isn’t yet all around created.
Over-burdening a couple subpages with countless watchwords will be unnatural and won’t interest web search tool robots.
It will be comparative on account of situating just for one and two expressions, where SEO exercises will be entirely noticeable and simultaneously troublesome for the web index, which procures on paid situating.
At dubaiseo.net, we attempt to situate sites for some, phrases, considering the more extensive setting of the organization’s action and long tail phrases, which permit you to put the page in reactions to unmistakable hunt questions.
The more noticeable your site is in industry-explicit questions, the simpler it will be to construct your picture as an industry-explicit master.
Web improvement helps with getting traffic to our webpage as time goes on. The cost of getting a customer from web searcher results can be much more affordable than because of paid advancements. Suitably set up SEO framework emphatically influences site changes. Arranging the site for certain requests, from long tail, to mid and cash watchwords, moreover amasses customers’ trust in our site.
The response to this inquiry relies upon numerous components.
At dubaiseo.net, we can flaunt 20 years of involvement with situating sites and online stores in the Google web crawler.
Our SEO experts have effectively served more than 300,000 customers and follow the most recent situating news.
We generally attempt to help out our customers with the goal that the exercises completed bring the best outcomes.
In our discussions, we regularly accentuate that a few objectives require long haul activity.
It is difficult to anticipate that the website should show up in top situations in Google following a week or even a month of work on its enhancement.
Nonetheless, is there an opportunity that gratitude to situating we will accomplish TOP 3 and TOP 10 perspectives for your organization site?
During the SEO review, we check every one of the main components that decide the last situation of the site in web crawlers.
We attempt to discover regions where revisions can be made.
Situating isn’t just about the nature of the substance, yet additionally the actual site, which – as per an optimal situation – ought to be clear for internet searcher robots.
During the SEO review, we will check the addresses of subpages, meta information (fundamentally the title and depiction labels), the page code liable for the speed of its stacking and comprehensibility for web search tool robots.
Concerning the substance – here the principle significance is joined to the suitable immersion with watchwords, the right dispersion of content on the site, just as inside and outside joins.
Site streamlining can be separated into two primary errands:
specialized improvement of the site – inside it we will zero in on working on the nature of the code, connections, headers or site association,
content improvement – making depictions utilizing chosen key expressions.
The site ought to be upgraded so that perusing it doesn’t cause the internet searcher crawlers a more concerning issue.
Simultaneously, we ensure that its interface is easy to understand and clear for visiting clients.
We likewise enhance the page show speed (which is affected, among others, by the code size and designs), headers and meta labels just as inner connections.
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