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Do you have a Dubai SEO/ positioning budget and are you thinking about increasing it? In what situations is it worth increasing the budget and what should be done as part of SEO activities? Find out what should be in the field of the most important positioning activities, and also when it is worth deciding to increase the budget for SEO!
Basic positioning activities
If you already position your website, be sure to check the most important SEO activities. Are all of them performed by you? Or maybe you gave up some of them in order to save money?
1.On-site – we act (carefully) on the site
If you want an efficiently positioned website, you need to focus on the actions taken directly on the website. So you create appropriate content containing keywords, optimize meta tags, improve page loading speed and introduce correct redirects.
2. Off-site – we operate (on a grand scale) outside the site
You link to the page you want to position. However, if you think that positioning is about linking, linking and linking again – as much as “possible” – this is wrong thinking. Off site activities are about links, but more about their quality. Even though a few years ago, Google preferred the number, not the quality of links. Looking from today’s perspective, it can be said that the Google search engine has been stumbling over its own legs for many years. Even ten years ago, Google, in this crazy amateur rush, tolerated even very artificial links. The good times for seo-laymen, however, ended quickly when, in 2012, Google introduced a new Penguin algorithm that does not accept spam on the web.
3. Content marketing – ideal content, meaning?
The dream of every website owner is website traffic. It is brought by professional content marketing. That is, regularly creating attractive and useful content that is interesting for recipients. And not just any recipients, but rather very specific ones, looking for such and no other content and sensitive to a specific form of communication. As the name suggests, content marketing is all about content that has gained a bit more value in recent years due to the development of mechanisms to block display ads on the Internet. Moreover, this form of positioning is an ocean of possibilities. Articles are of course the simplest form, but we can also create webinars, podcasts, guides, infographics, reports, etc. The most important goal of this content is to provide Internet users with reliable and necessary information.
When is it worth increasing your SEO budget?
1. Bigger budget – positioning eliminating competition?
The way to compete is SEO, like a modern weapon of clever caliber. If you hit first position using positioning, the competition will try to overtake you. Then sometimes it will be necessary to strengthen the subpage, for example by updating the content or improving the graphics, page loading. Then you can invest more and buy content or make an appointment with an SEO agency for another, additional audit, and then additional payment for extra-curricular services.
2. Bigger budget – positioning and a diverse assortment
If you run an online store with school and office supplies, you have a lot of products. Checkered notebooks, lined notebooks, highlighters, colored markers, erasers, pencils, pens, pens, crayons, compasses, plasticine, fluorescent modeling clay … And each name is worth its weight in gold, because the more phrases, the more Google hits. In the case of an online store, very specific phrases, i.e. long tail are very desirable. It is worth allocating a larger budget for them just to strengthen your position under specific phrases. As a result, potential customers who know exactly what they expect will find their way to your store.
What SEO budget for a dynamically developing company?
First of all, it is worth noting that positioning and optimization is not only about placing a few links on the Internet, but also creating content, consultations, preparing reports, conversations, so if you only have three hundred zlotys in your pocket, it is better to spend it on paid advertising and learn positioning yourself (if time allows). For a few hundred zlotys, there is no chance of being in TOP10 on Google for profitable phrases. Even the richest companies have a huge problem to stay in the first positions. However, if you’ve been investing in SEO for a while and see the results, you can focus on expanding your activities, for example with sponsored articles with high-powered links.
What SEO services should you extend?
It is definitely worth investing in UX, i.e. activities increasing the user’s comfort on the website. It pays to add this service to SEO as positioning will ensure visibility and UX will increase conversion.
Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.
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