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If you plan to set up an online store, your main decision will be to choose the right e-commerce platform. One of the most popular in the industry is PrestaShop – according to current data, it is used by over 3,000,000 e-stores. The software is gaining a loyal group of fans, incl. thanks to full, open access to the store code, which allows for any modifications in the appearance and functionality of the website, as well as integration with selected external systems. Thanks to this, it is possible to broadly adapt the platform to individual needs, also for positioning . Is it worth using this technology? Which PrestaShop modules are good to consider?
Is it worth having a PrestaShop store?
PrestaShop stands out among the software for online stores available on the market for a reason, 15 years of experience has its own significance – each subsequent improvement increases the competitiveness in the industry in this case. It is an easy-to-use, SEO-friendly solution that provides adequate security and offers an extensive reporting system. The platform is highly mobile-friendly, which is of great importance in the era of smartphone use. E-shop owners can take advantage of countless templates and themes as well as advanced administration features. Importantly, downloading the platform and installing it on the server is free – expenses only wait at the stage of using paid PrestaShop themes or modulesor possible training that should be used if we want to create a professional sales service. Many users pay attention to convenient personalization as well as intuitive and effective management of the e-shop. What else might be tempting? For example, a large community around PrestaShop – its support and tips can help you solve many problems. One does not hear much about the disadvantages of the platform – some point out the need to improve the speed of e-shops, errors appearing when some add-ons conflict with others after installation, the prices of PrestaShop modules or the lack of official technical support (which in this case can be solved by contacting the platform community), but these are not key disadvantages that would significantly reduce the quality of use.
How to create a PrestaShop store
Is preparing an online store using PrestaShop very complicated? No, basically a few simple steps are enough to start your adventure with the e-commerce industry. On the platform’s website you will find a video tutorial and a description of the four main stages of activities. Before starting the entire process, it is worth remembering that we have prepared: appropriate hosting and domain name, text editor, FTP client (file transfer protocol). Then you need to:
- Download and unpack the PrestaShop archive.
- Create a database for the e-shop on the server and upload files to the selected location.
- Run the installer from the browser level and follow the subsequent instructions (select the language, read and accept the platform’s rules of use, wait for the server parameters compliance test with the software requirements and proceed to personalizing system information – name, logo, area of activity, etc., and configuring the system) ).
- Test the connection to the database and after clicking Continue, wait for the configuration of the e-store, creating database tables, filling them in or installing PrestaShop modules .
In this way, the installation is completed and you can go to the administration area by clicking on the “Manage the store” field. settings of product catalogs, suppliers, shipping costs etc.
After the first installations and configurations, it’s time to make an important decision, which is what PrestaShop modules to choose for your store. The choice is very wide, hence quite a dilemma. Thanks to them, we can improve administrative and marketing activities related to positioning or analytics. Which of the modules are worth paying attention to? For example on:
Premium Google Analytics Enhanced Ecommerce module
At a price of € 69.99. It allows for a detailed analysis of website traffic, improvements in remarketing or Google Ads campaigns. Thanks to the module, you can optimize the conversion rate by precisely tracking customer behavior in the transaction process – information about which products are the most popular, or where customers come from to your site.
Promotions and discounts module
Price: € 129.99. The perfect solution for those who want to increase sales through an efficient system of managing various promotional campaigns, rewarding customers with discounts or free delivery. There are numerous options – percentage discounts, freebies, for products from selected categories, for subscribers, etc.
CAPTCHA module – reCPATCHA
Price: € 49.99. A must have module for those who want to ensure the security of their online store. It enables effective combating of SPAM by protecting contact forms, logging in and registering or subscribing to the newsletter.
At a price of € 149.99. An all-in-one module for those who want to properly position their e-store. It helps, among others optimize the URL address, create content adapted to the SEO strategy, check its quality and accessibility, inform about the strengths and weaknesses of the website or research its responsiveness.
Smarstsupp free live chat module
Note – a free add-on, but highly rated by users. It allows for convenient conversations with online store visitors, as well as sending automatic messages, access to detailed statistics – building communication with the customer, taking care of the appropriate quality of service.
These are just a few of the solutions that can be discovered among those provided by PrestaShop. It is worth carefully determining your needs, developing a budget and checking the functionality of individual modules, and thus choose the best options.
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