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What is Internet Marketing?

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Internet marketing is not only becoming ubiquitous, but more and more often one of the basic methods of promoting companies and specific products. You come across this expression many times, but you don’t know what exactly is behind it? Read this text and find out what are the goals of internet marketing and how to achieve them.

Internet Marketing – Definition

This name is used interchangeably with “online marketing” and “e-marketing”. This expression describes various activities that are intended to disseminate the product or service being sold on the Internet. Internet marketing is supposed to influence not only the awareness of the existence of the product, but also the conviction that it is of good quality and that it is worth trying. You can also successfully advertise a brand in this way, create its specific image on the Internet and thus increase recognition and trust in the company.

Internet marketing consists of many activities and areas of activity. These include: paid advertising, appropriate social media profiles by stimulating the interest of potential customers and increasing the reach. This is done by creating a coherent, uniform image of the company, choosing a specific method of communication with a potential customer on the Internet, providing valuable content that increases credibility and influences the way of thinking about a given company / product. These are only some of the actions, but they are the most important and the basis. Social media currently has enormous potential, but it should be used properly and not overwhelm the audience with persistent and pushy advertisements – this is only discouraging.

The Best Action Plan for Effective Internet Marketing:

  1. create a corporate image
  2. promote it on the web
  3. notice an increase in brand awareness
  4. let them like you, let them trust you 
  5. talk to them 
  6. provide interesting and valuable content
  7.  sell

The internet marketing plan above is a simplified version of what should contribute to successful internet sales. Of course, there are many different strategies, some more diverse than others. This model is effective, but time-consuming, and takes a long time to produce results. However, before it is implemented, you must carefully analyze each step, deciding on specific actions included in the next stages.

What is Internet Marketing?

What does internet marketing consist of?

Internet marketing may seem like a conglomerate of different, easy activities that are ultimately meant to sell. Unfortunately, the competition in every industry is enormous, so thoughtlessly repeating the same patterns is often not enough. You should carefully analyze the market and focus on several areas, and then develop a specific tactic, in which there should be room for original and non-standard activities.

Internet marketing includes, among others:

  •         creating a strategy of stages of activities, assumptions, goals
  •         effective promotion based on several channels of reaching recipients
  •         communication (methods of narration, appropriate selection of the presented content and methods of its presentation)
  •         building a positive image

Ways of e-marketing

Internet Marketing is changing and evolving. Until a few years ago, it relied heavily on banner ads and sponsored articles. Today it is much more extensive and consists of both paid advertising in social media, systematic management of company profiles, cooperation with well-known influencers (both bloggers and youtubers), newsletter, marketing content, and affiliate networks. Internet marketing activities are often associated with positioning. There are many methods of reaching a potential customer, but it is worth paying attention to not putting too much money into them. Therefore, an appropriate analysis should be made regarding what the target group is. This is extremely important not only for cost optimization (you don’t have to be online everywhere),

What is Internet Marketing?

Summary

Internet marketing is extremely important these days. If you want your business to be known, popular and chosen by many audiences, then give up on unprofitable TV commercials that hardly anyone is watching now. Choose strategies that will allow you to reach people who are really interested in your product and services. E-marketing consists of many areas where you can act. Tactics and proper development of each stage of activities are extremely important. If you want to improve your image on the web and at the same time increase the visibility of your website, please contact us!


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Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


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