Home » News » What is Dead-End Page and how does it affect SEO?

What is Dead-End Page and how does it affect SEO?

Tips: Visit our store: You can order an SEO service from our company online, and we will start working on your website much faster. 


Leave us a contact to you, and we will call you back and present an offer tailored to the needs of your business.

Stay ahead of the competition on Google with SEO!

The Dead-End Page is a site with a dead end you can’t get anywhere else. This means that after entering it, you will not see any links to other subpages. As it does not provide any way to leave the site, users only need to click the back button or exit the site completely. Visitors who reach the dead end will not have any positive experiences with this activity. This is not good for positioning your website and should therefore be avoided. By reading this text you will learn how to deal with this problem.

How to check if you have a Dead-End Page?

Checking your website for dead end subpages can take a long time. However, there are ways to improve this process. This involves the use of analytical tools that check the properties of traffic on your website. In the case of Google Analytics, you are interested in statistics that monitor user flow. Thanks to it, we will find out on which pages the bounce and exit metrics are of greatest value. A closer look at them will allow you to easily determine whether we are dealing with a Dead-End Page, or maybe the problem of a given subpage lies in something else.

Another method is to simply go through the stages of the sales process or registering on the website by organic means. Do you end up with a thank you page or a message saying that the trial is over, and nothing else? If the only option left to you is to close the page, then you’ve just found the Dead-End Page.

What is Dead-End Page?

How Dead-End Page Affect SEO?

Pages that end in dead ends are not good for SEO. As you know, User Experience is taken into account by Google when it comes to indexing websites, so neglecting this element may have disastrous consequences. A user who reaches the Dead-End Page and has no way out of there usually does not perceive this experience as something positive. It leaves the site abruptly, increasing bounce rates in and out and reducing visit time. This makes the links leading to the Dead-End Page begin to lose their value, which has a negative impact on the internal structure of the links. Based on these statistics, the algorithms will eventually start to conclude that the site is not trustworthy and will lower its ratings. This means that its visibility on the web will decrease, and the natural consequence will be attracting less traffic to the website, which should be avoided at all costs. While having single pages with dead ends is not yet a tragedy, neglecting this issue can significantly hinder an effective SEO strategy. Therefore, the Dead-End Page should not be left alone and you should try to optimize it.

When You Don’t Need To Worry About A Dead-End Page?

Often, the analysis of a high exit rate leads to pages that actually relate to the end of the sales process or registration. This means that the client went all the way, he did it, it was intended to increase the conversion rate, and only then did he leave the website. In this case, the overestimation is not something to worry about very much, but it still doesn’t mean that you shouldn’t try to improve the situation.

Both in terms of positioning and improving the user experience, it is worth ensuring that even in situations such as successful completion of the conversion process, the customer does not end up on a Dead-End Page. Thanks to this, it is possible to build better relationships with users and improve page indicators.

What is Dead-End Page?

How to change the Dead-End Page?

Once you’ve identified where the Dead-End Pages are on your site, it remains to take care of them. How to do it? Make it possible to get from them elsewhere, preferably in a natural way that will improve the output and reflection coefficients.

In the case of websites related to content, a great solution is to propose content on a similar topic that may be of interest to the visitor. Analyze older, high-traffic content worth revisiting, or promote new content in this way. Make the structure of your site encourage users to explore. If it’s a bio page, have it lead to other articles by the same author.

If you provide a search tool on your site and it says no results were found that match your query, don’t stop there. Add hints, autocomplete or top search results that will leave the user with nothing.

If it is a message summarizing the purchase, suggest subscribing to the newsletter via Call to Action, which will help customers to be up to date with all promotions and special offers. Offer purchases without registration and create an account only after making them. Another idea is to propose more products to customers, or to show the most popular choices of other buyers. This type of content will generate interest and increase the chances that the user will not abruptly exit the page, but instead switch to other content on your site.

Also, do not neglect the 404 pages. Broken links should be avoided, but if the customer finds one, have the message send him back to a working page and encourage him to explore further, rather than leaving him alone. Maybe a proposal to return to the most popular categories? Call to Action is also a good idea and recommends getting in touch. The 404 page is also a place for fresh ideas and even jokes that will help improve your brand image.

Any dead end page can be turned into one that leads somewhere. It is enough to accurately analyze the problem and a bit of creativity in solving it. One thing is for sure, however, you should act quickly to remedy the situation before it leads to greater losses in the form of a bad user experience.

Have a look below what Dubai SEO can do for your business!

#1 Marketing Company in Dubai | Best SEO Firm in Dubai, UAE

Higher rankings in Google

You will get tips on the most proficient method to advance the situation of your site in the web index like Bing and Google.

Specialized investigation

We will assess your site as far as fundamental specialized boundaries identified with SEO. Advertising and SEO with Dubaiseo.net

Accessibility for Internet users

You will learn if your site works appropriately on cell phones and on the off chance that it stacks rapidly. Showcasing and SEO with Dubaiseo.net

DubaiSeo.net – Is it true that you are searching for the best SEO organization in Abu Dhabi and Dubai? you can have best specialists for Google and Bing website improvement. We are advertising specialists as far as showcasing, convey premium SEO administrations for their customers in the United Arab Emirates.

Website design enhancement Company in Dubai | Best SEO Agency Dubai, Optimization for web indexes – measures pointed toward accomplishing by a given site the most elevated conceivable situation in the consequences of natural web crawlers for chose catchphrases and expressions. The situating cycle is a component of comprehensively comprehended web showcasing.

Website streamlining, Marketing, SEO in Dubai

Dubai SEO Group is the principle Online Marketing Company in Dubai and as a rule UAE. We are offering monetarily adroit and result masterminded responses for our clients in Dubai, Abu Dhabi, Sharjah, Qatar, Oman, etc. Our undeniable level and incredible web organizations make us perceived from our adversaries in UAE digital market.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization in Emirates, Marketing, SEO in Dubai, UAE

Search engine optimization in Dubai | Award-Winning SEO Agency in UAE

We have first evaluated search engine optimization office in the UAE for SEO, PPC, Social Media, and we are Digital Marketing specialists in our gathering who guarantee that all of the assignments are finished in Google, Facebook, Linkedin what’s more, a specialist way website optimization firm with revolve around additional created ROI for our clients in Dubai.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization, Marketing, SEO in Dubai, UAE

UAE SEO – site streamlining – Positioning in Google and Bing

For 20+ years, Dubai SEO has been conveying prevalent perceivability for sites in Google and Bing in the United Arab Emirates. You would realize that Google is UAE’s top web search tool and we become solid and experienced and the best SEO organization in Dubai, UAE. We are likewise one of the quickest working Online Marketing office in the United Arab Emirates. We give very good quality Search Engine Optimization, advertising and web-based media administrations in serious cost.

Website optimization - Positioning in Google and Bing
Website optimization – Positioning in Google and Bing

We will check if your website is correctly integrated with Facebook and Google Maps. Marketing and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are important issues studied by many researchers. Summary: What causes a site kindness to likewise give it a high SERP rank, however excessively precarious website improvement can subvert the client and user experience.

Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites - Dubai SEO
Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites
How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.

When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.

SEO in Dubai

SEO in Dubai

Get your free 30 minute strategy session with an experienced digital marketer from Dubai SEO company. Receive a free, no obligation quote!

Send us details so we can help you!


Leave a Reply

Your email address will not be published. Required fields are marked *