Home » News » What is a positioning strategy?

What is a positioning strategy?

Tips: Visit our store: You can order an SEO service from our company online, and we will start working on your website much faster. 

GET A FREE QUOTE FOR SEO ACTIVITIES FOR YOUR BUSINESS

Leave us a contact to you, and we will call you back and present an offer tailored to the needs of your business.


Stay ahead of the competition on Google with SEO!

Website positioning is an extremely complex process. It requires appropriate knowledge as well as developing a strategy that will be implemented consistently. In her case, it is important that it harmonizes with the company’s overall strategy and marketing strategy. Therefore, before starting the development of an SEO strategy, it is worth learning about the activities that will be helpful in its creation, implementation and monitoring of the effects.

What is a positioning strategy?

A positioning strategy can be called a series of actions that the owner of a website intends to take in order to increase its visitors’ visits. By implementing an effective positioning strategy, you can increase website traffic, achieve higher positions in search results for specific keywords and, consequently, greater interest of potential customers. So answering the question – what is a positioning strategy?– it can be safely said that this is a plan that will bring the company more income in the long run, and thus increase the value of the company. The components of each positioning strategy are: key phrases, link building, as well as website optimization. Consequently, the above-mentioned ones are to contribute to the achievement of the intended results. A positioning strategy is not something that every website owner can do. It is best to use the help of experts who know perfectly well what aspects of SEO are the most important. Without knowledge, experience and skills, an SEO strategy will always be incomplete. Errors at the stage of creating the strategy will translate into all subsequent issues. First of all, the position of the site in search results.

What SEO Strategy? – planning

Answering the question what SEO strategyworks best for a given company, the first thing to do is to analyze its business needs. It is mainly about what goal a given company wants to achieve. The next important step is the competition analysis. It is mainly about verifying its actions. Then you need to define the group of recipients the company wants to reach with its offer. When developing a positioning strategy, you should create a list of phrases, i.e. keywords, after entering which the page will appear in the search results. You cannot choose phrases just for the sake of popularity. This is a common mistake. Supposing you own a shoe store, you can see that you often search for “high-heeled shoes”. If you position your website for this slogan, but you only offer flat-soled shoes, the users will be disappointed. Conversion will not increase, only the bounce rate. Make sure your SEO strategy is precise, without it it’s easy to make mistakes. 

Optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. just the bounce rate. Make sure your SEO strategy is precise, without it it’s easy to make mistakes. The optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. When the above steps are done, it’s time for link building. 

We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. just the bounce rate. Make sure your SEO strategy is precise, without it it’s easy to make mistakes. The optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. Make sure your SEO strategy is precise, without it it’s easy to make mistakes. Optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. 

When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. Make sure your SEO strategy is precise, without it it’s easy to make mistakes. The optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. 

The optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. The optimization of the website and the content published on its pages is also extremely important. They should be optimized in accordance with SEO principles, which will allow you to increase the number of visits to your website. When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. 

When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. When the above steps are done, it’s time for link building. We are talking about valuable links to the website, thanks to which it will be possible to increase its position in search results and increase website traffic. The final stage of planning a positioning strategy for a given website is to define the reporting method. 

In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. is to define how to report. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. is to define how to report. In this case, a good solution will be to formulate reliable indicators on the basis of which it will be possible to determine whether the campaign was successful or failed. 

What is a positioning strategy?

Types of SEO strategies

Depending on what SEO strategy will be implemented by a given company, such tools will be used by it. Due to the fact that there are different strategies, people dealing with SEO will be required to use different tools for each of them, as well as differently carry out specific stages. 

Sales strategy

This type of SEO strategy is aimed at increasing the sale of a company’s products and services. When choosing keywords, pay special attention to the fact that they relate to the industry in which a given company operates, to the products or services it offers. Importantly, it is also worth taking into account the keywords that Internet users use in everyday language for a given group of products or services. The keywords that should be as searchable as possible by potential customers will undoubtedly determine the success of the SEO strategy in question. 

Image strategy

Regardless of the SEO strategy chosen by a given company, each one should take particular care of its image. This is important primarily because a good reputation will allow you to gain customer loyalty and trust in the brand, and this will translate into increased sales. Therefore, when positioning a website, a good solution will be to implement the goals of the image strategy. The best way to do the above-mentioned is to publish valuable articles and entries about the company, as well as about the products or services you do. This type of action is not the cheapest, and its effects are visible after a long time. 

What is a positioning strategy?

What are the benefits of implementing a positioning strategy?

A well-developed and implemented positioning plan, regardless of the SEO strategy chosen by a given company, brings a number of benefits. First of all, it allows you to achieve higher positions in search results, which in turn will translate into reaching a large group of potential customers. The SEO strategy also allows you to build a positive image of the company and promote the company’s products and services on the Internet. In other words, it is a great way to distinguish your website and brand from the competition that is known to be present. The costs of a perfect positioning strategy and implementation activities will pay for themselves in a few months! 


Have a look below what Dubai SEO can do for your business!

#1 Marketing and SEO Company in Dubai | Best SEO Agency in Dubai, UAE


Get top rankings in Google

You will get tips, SEO services on the most proficient method to advance the situation of your site in the google and Bing index like Facebook and Yahoo.

SEO Specialized investigation for business

We will assess, promote, making your site as far as fundamental specialized boundaries in Dubai identified with SEO. Advertising, Social media, PR and SEO with Dubaiseo.net

Accessibility for Internet users in UAE

You will learn with Dubai SEO if your site works appropriately on mobile phones, UAE cell phones and on the off chance that it stacks rapidly in Emirates. Showcasing and top rated SEO with Dubaiseo.net

DubaiSeo.net – Is it true that you are searching for the best SEO consultants in Abu Dhabi and Dubai? you can have best specialists for Google SEO, Facebook and Bing website improvement in the UAE. We are advertising specialists and SEO experts as far as showcasing, top rated Dubai premium SEO for administrations in the websites for our customers in the Middle East area.

Web composition and upgrade for SEO Company in Dubai | Best SEO Agency and SEO expert in Dubai, Optimization for web files – measures highlighted achieving by a given webpage the most raised possible circumstance in the results of normal web crawlers for picked expressions and articulations. The arranging cycle is a segment of extensively understood web exhibiting.

Website streamlining, Marketing, SEO in Dubai

Dubai SEO Group is the rule Online Marketing Company in Dubai and when in doubt UAE. We are offering fiscally gifted and SEO result engineered reactions for our customers in Dubai, Abu Dhabi, Sharjah, Qatar, Oman, etc. Our certain level and extraordinary web associations make us saw from our enemies in UAE advanced market.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization in Emirates, Marketing, SEO in Dubai, UAE

Website improvement for your company in Dubai | Award-Winning SEO Agency and social media expert in UAE

We have first assessed website streamlining office in the UAE for SEO, PPC, Social Media, and we are Digital Marketing experts in our get-together marketing style who ensure that the entirety of the tasks are done in Google, Facebook, Linkedin likewise, an expert way site streamlining firm with rotate around extra made ROI for our customers in Dubai.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization, Marketing, SEO in Dubai, UAE

UAE SEO – site streamlining – Positioning in Google and Bing

For 20+ years, Dubai SEO and marketing company in Dubai has been passing on predominant detectable quality for locales in Google and Bing in the United Arab Emirates. You would understand that Google is UAE’s, Dubai top search engine optimization search tool what’s more, we become strong and experienced and the best SEO association in Dubai, UAE. We are moreover one of the fastest working Online Marketing SEO – search engine optimization office in the United Arab Emirates. We give excellent quality, best Google my business SEO. Search Engine Optimization, promoting and electronic media organizations in genuine expense for our clients in Dubai.

Website optimization - Positioning in Google and Bing
Website optimization – Positioning in Google and Bing

Our SEO expert team will check if your site is accurately incorporated with Facebook and Google Maps. Advertising and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are significant issues concentrated by numerous specialists. Outline: What makes a webpage benevolence in like manner give it a high SERP rank, nonetheless unreasonably unsafe site improvement can undercut for the SEO and user experience online.

Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites - Dubai SEO
Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites
Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


We help because we like it.

Even if you are not our client yet.

If you are looking for solutions that will help you transfer your company to the Internet, please contact us. 24h / 7 hotline on website chat!

SEO in Dubai

SEO in Dubai

Get your free 30 minute strategy session with an experienced digital marketer from Dubai SEO company. Receive a free, no obligation quote!

Send us details so we can help you!

 

Leave a Reply

Your email address will not be published. Required fields are marked *