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What influences the position of the page on Google?

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Positioning is a complicated and multi-stage process, which, however, does not prevent many people, especially those who hear about SEO for the first time, from assuming that their website address will appear in the first place in search results quickly and easily. Checking these assumptions in practice may turn out to be not only risky, but also disappointing, so it is worth getting acquainted with at least basic information on positioning. What determines the place in Google? What does the indexing process look like? How long can you expect real results from an effective SEO strategy?

Factors influencing your position in Google

In order to optimize your website and take care of effective link building, you should, inter alia, know what affects your position in Google. It is difficult to give the exact number of ranking factors, but it is assumed that there are even more than 200 of them, the most important ones are, for example:

• Age, authority and history of the domain, correct URLs (the validity of the domain is evidenced by, among others, its long expiration date, previous activities within it, in the case of URLs, for example, their limited length, readability, appropriate, transparent structure, etc. .).
• Security, accessibility, responsiveness and speed of the website (taking into account the website security, SSL certificate, regulations and privacy policy, site map, robots.txt file settings, full availability of the website for mobile devices, compressing graphics and video materials to speed up the website, etc.) ).
• Caring for the user experience (including the efficiency and intuitiveness of the website, its architecture, adapting its content to the needs and expectations of recipients, facilitating navigation, creating attractive, valuable content, checking the CTR, bounce rate, number of interactions).
• Appropriate linking (paying attention to the quantity, quality, timeliness and variety of outbound and inbound links, placing links only on verified websites with the appropriate authority and age of the domain, etc.).
• Content optimization (taking into account precisely selected keywords, using hierarchical headers and other elements building the content structure, meta tags, taking care of the quality and uniqueness of the content, updating them, etc.).
It is easy to notice that in order to precisely define what determines the place in Google, it is not enough to focus only on a few basic activities within the website, positioning is actually a direction that is chosen in a variety of operating strategies, including strictly technical or marketing strategies.

What influences the position of the page on Google?

Algorithms that verify all elements

How, then, are all these factors verified? Google creates its ranking systems to make it easier for users of the research network to find relevant, valuable and useful information. For this purpose, various algorithms (based on machine learning) are developed and regularly updated to a greater or lesser extent. The first algorithm was PageRank, created in 1998, which primarily took into account the number of links leading to the site. It was he who influenced the popularization of unfair positioning of the so-called Black Hat SEO, which is why there was a need to introduce new algorithms, such as Panda, Pingwin or Koliber, which gradually led to the transition to the methods of White Hat SEO, i.e. ethical positioning. 

Over the years, Google has developed its algorithms to that the search results better and better match the intentions of the user, the user experience in general, that they favor really valuable, functional, development-oriented websites Today we know that the algorithms, each time we use a search engine, take into account not only the specific content of the query, but also our location or settings, credibility, relevance and usefulness of the sources. This meticulous verification is constantly evolving and thus also changing what affects your position in Google. the relevance and usefulness of the sources. This meticulous verification is constantly evolving and thus also changing what affects your position in Google. the relevance and usefulness of the sources. This meticulous verification is constantly evolving and thus also changing what affects your position in Google.

How often do Google robots visit the website?

Another important issue is indexing – in order for all changes and improvements made to the site to be included in the search ranking, the site must be visited by crawlers. The frequency of these visits can be quite varied, although it is generally accepted that you should wait from a few days to even several months, it is not uncommon for users to signal that their site was indexed expressly within a few hours. It is worth noting that the frequency is not determined by specific technical or qualitative determinants. If we wait longer, or we have not necessarily made a mistake, remember that checking and analyzing a given site is a complex and time-consuming process, and countless pages appear on the web every day. If we really care about time, we have the opportunity of our own initiative, that is, submitting the page to Google with a request for indexing. 

To do this, use the helpful, free Google Search Console platform and either submit a sitemap, i.e. many URLs at once, or use the so-called URL checking tools, if we want to validate a single address. It is worth visiting Google Search Console regularly to take advantage of the extremely useful indexing statistics report, thanks to which we are able to keep track of the progress of the entire process, but also have an insight into the history of Google robots. In this way, we gain valuable information on the server response time, indexing frequency, any problems encountered with reading the content, etc. free platform Google Search Console and either send a sitemap, i.e. many URLs at once, or use the so-called URL checking tools, if we want to validate a single address. It is worth visiting Google Search Console regularly to take advantage of the extremely useful indexing statistics report, thanks to which we are able to keep track of the progress of the entire process, but also have an insight into the history of Google robots. In this way, we gain valuable information on the server response time, indexing frequency, any problems encountered with reading the content, etc. free platform Google Search Console and either send a sitemap, i.e. many URLs at once, or use the so-called URL checking tools, if we want to validate a single address. 

It is worth visiting Google Search Console regularly to take advantage of the extremely useful indexing statistics report, thanks to which we are able to keep track of the progress of the entire process, but also have an insight into the history of Google robots. In this way, we gain valuable information on the server response time, indexing frequency, any problems encountered with reading the content, etc. It is worth visiting Google Search Console regularly to take advantage of the extremely useful indexing statistics report, thanks to which we are able to keep track of the progress of the entire process, but also have an insight into the history of Google robots. In this way, we gain valuable information on the server response time, indexing frequency, any problems encountered with reading the content, etc. It is worth visiting Google Search Console regularly to take advantage of the extremely useful indexing statistics report, thanks to which we are able to keep track of the progress of the entire process, but also have an insight into the history of Google robots. In this way, we gain valuable information on the server response time, indexing frequency, any problems encountered with reading the content, etc.

What influences the position of the page on Google?

Why does it take a long time to get high?

Considering everything that affects your position in Google, how many of these factors are there, how the algorithms work and how the website indexing process works, you can easily understand why positioning cannot be an easy and quick process. If anyone assures you that they can make your site one of the best in search results within a month, you should seriously think about your cooperation, as we are most likely a fraudster or a layman. The pace of SEO varies, a lot depends on the specifics of the website itself (how extensive it is, how much content it contains, whether it is a sales or information page, etc.), a given industry (how many companies within it operate in the network, how does competition work, etc. .), budget and the length of cooperation with the positioner (how many optimization changes and in what time can be made) etc. Regardless of how it looks in an individual case, usually the first and any effects of an SEO strategy are only visible after a few months. 

If we focus on quality, value and usability, the positioning process must be extensive, carried out based on ethical methods, natural linking and properly spread over time, related to the gradual development of the website. Therefore, before starting any activities, be patient, and the final results will certainly meet your expectations. usually the first and any effects of an SEO strategy are noticed only after a few months. If we focus on quality, value and usability, the positioning process must be extensive, carried out based on ethical methods, natural linking and properly spread over time, related to the gradual development of the website. Therefore, before starting any activities, be patient, and the final results will certainly meet your expectations. usually the first and any effects of an SEO strategy are noticed only after a few months. If we focus on quality, value and usability, the positioning process must be extensive, carried out based on ethical methods, natural linking and properly spread over time, related to the gradual development of the website. Therefore, before starting any activities, be patient, and the final results will certainly meet your expectations.


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How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.

When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.


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