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The saying “the customer is our master” has been used in trade for quite a long time and everyone has heard it more than once. When it comes to web design, it can be safely said that the best is just coming, and User Experience is gaining importance all the time. New projects ensure that the user associates them with pleasant and easy functionality. They have to, because the competition is strong and ignoring the client’s needs is a recipe for certain failure. Therefore, taking UX into account is becoming a necessity today.
How to check if your website is UX compliant?
User experiences are quite individual and dependent on many variables. So how to assess whether a website meets the generally accepted UX requirements? This can be done by analyzing a few factors that can give you a more complete picture of what your site is experiencing.
The first of many data to watch out for is how much time users spend on your site. This can be checked with the help of Google Analytics. Based on information about the average time spent on a given page or subpage, more specific conclusions can be drawn about them. Longer time spent in a given tab does not always mean good news. Yes, it is desirable if it contains texts that require attention, but if it is, for example, a form to be filled out or a step in the buying process, it may be too complicated. In a similar way, short visit times on subpages filled with content can worry. This means that they themselves or the way they are presented do not meet with the approval of visitors.
Another important thing is to simply allow users to leave feedback. It should be ensured that they have some form of contact left behind. So that they can ask and comment on the functionality of the website and the offer it contains. Especially nowadays, social media often accompanying websites enable easier communication in the field of customer-service provider. Therefore, it is worth using additional channels. Direct opinions are often just as valuable as analyzes, especially if they duplicate, so pay attention to them.
It is also important to track the conversion rate. It shows how many visitors went through the entire process offered to them by the website and eventually became customers or registered with the portal. Knowing where they stopped and gave up buying products or filling out forms can be crucial in improving their experience and improving their results.
A useful method to help assess UX are heat maps. It is a tool that allows you to present in a graphical way where visitors to the website click. As a result, you can check which buttons are the most popular and which are ignored. This shows whether, for example, “call to action” are working. This allows you to think to some extent about the necessary changes in the layout and design of the website.
Small changes – big effect. A few words about UX
Sounds like a lot of work? Contrary to appearances, the implementation of UX does not mean complicated technological processes. It relies to a greater extent on analysis and reacting to user trends. This means gradually building a better experience and testing different solutions to find the best one. A / B testing can help you implement these small changes that can ultimately make the difference between an effective and ineffective website. They consist in presenting to users two versions of a given page that differ in details and comparing the conversion results in both versions. This helps to easily determine the potential of the introduced modifications and how they will perform in comparison with the old solution.
The above example illustrates well the answer to the question: what is UX? It is simply designing and developing a website based on user feedback so that their experience is positive. The final product that fits into the UX concept must be friendly, useful, reliable, needed, intuitive, available and desired. Achieving all of this is not an immediate process. Small steps and small changes and observation of their effects is a more appropriate strategy.
What can a well-run, UX-focused website policy do for you? Even savings. Appropriate analysis and gradual introduction of tested changes allow to avoid unforeseen expenses and risky investments, which would have to fight for clients in a more drastic way. Another advantage, also related to money, is the increased profits resulting from better conversion of visitors. Additionally, content designed according to UX standards encourages users to interact with your website and come back to it. This builds a solid customer base and increases their trust in the brand. Caring for the positive experiences of visitors also stimulates word of mouth marketing, which generates additional traffic.
UX elements that every website owner must know about
The concept of UX is very extensive, but it is worth getting to know it better. What should you know before you start implementing it and what are the individual elements of this type of design? When creating a website refined for UX, you should remember about five basic things.
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