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The biggest algorithm updates that have changed the face of modern SEO

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Google algorithms are, for example, Penguin or Koala. Each of them is responsible for something different. Their task is to verify various elements of websites from different angles. Each Google algorithm checks other issues and assesses whether a given website meets its conditions, and if so, to what extent. Evaluating sites in this way allows Google to verify which of them should be in the highest places in the search results. Each algorithm assigns points to websites, as it were. The more, the better. Why is Google updating algorithms? This search engine is careful to show users exactly what they need. It is important that the boarders are satisfied with the fit. Therefore, the algorithm updates make

Algorithms that have disappeared completely or that mean little

Sometimes Google decides to remove some of the algorithms. Sometimes the reason is that a function is taken over by another algorithm, a new one is created, or it is noticed that a given factor is not significant. There are some algorithms that no longer work. Which of them will we no longer see? Find out about two that were considered extremely important in the SEO environment years ago and are no longer functioning.

The biggest algorithm updates that have changed the face of modern SEO

PageRank

Although this algorithm has been dead for a long time, many people still believe it exists. It determined the value of the page on a point scale and thus it was possible to verify the place on the list of your domain.

Google Authorship

When Google Autorship was introduced, many people believed that the author would become the most important and in this way texts written by reliable authors would rank the subpage higher in the results. Even if they thought it wouldn’t work directly, they believed that the number of views would be influenced by the mere fact that specific authors would be liked more and users would start searching for people’s publications. Google Authorship only involved tagging the Google+ profile of the content author.

Algorithm Updates That Changed SEO

Find out what changes meant that SEOs had to start taking into account completely new issues when optimizing websites. Here are some important algorithm updates, but also the arrival of significant new ones.

Panda

The algorithm with the charming name gained popularity in 2011. This new algorithm began to pay attention to page quality while also lowering the ranking of sites that did not meet webmaster guidelines. Penalizing sites that copy content from the Internet was of greatest importance. Pages that duplicated texts dropped a lot. Sites that had very large, unnatural saturation with key phrases also lost. The Panda algorithm described them as useless to recipients. Pages that have a lot of ads, making it difficult to use the sites, also “got”. Sites that had high-quality content and naturally used phrases soared in the search results. The Panda algorithm has gone through a lot of updates so far.

Penguin algorithm update

One of the biggest updates of the Koliber algorithm, whose task is to verify the quality and quantity of links, took place in 2016. A huge change has been made, since then the Penguin has started to function real-time. The very introduction of the Penguin was very important, before its creation, many sites had a lot of links. The penguin made unnatural linking punishable. The penguin pays attention not only to the number of links, but also to whether they come from high-quality websites.

Pirate algorithm

In 2014, the Pirat algorithm, which was created in 2012, was updated. From the beginning, its function was to remove from Google results sites that infringed on copyright, and thus made available illegally various materials, such as movies or games. With the update, each submission from a given site began to be of great value. The more reports, the more likely the page will be removed from Google’s results. This update was designed to respond and remove pirated sites as quickly as possible.

The biggest algorithm updates that have changed the face of modern SEO

Why is it worth keeping up to date with algorithm updates?

Algorithms have the greatest impact on the position of a given website in Google. Even SEO’s do not know all the algorithms because Google doesn’t disclose them all. There are some that are known to everyone. However, many of them are not made public at all. When optimizing websites, positioners are guided by Google’s guidelines for webmasters, known features of specific algorithms, but also by the results of their tests. Hence, the techniques of specific agencies or SEO specialists differ. Not everyone conducts their own independent tests that they do not reveal, but implement certain actions into the SEO strategy. Only part of modern agencies do this. However, every self-respecting positioner should be guided by the priorities of the most important algorithms. They have a very strong impact on the height of the position under specific key phrases of a given website. So why keep track of algorithm updates? If the algorithm changes, completely different rules for evaluating websites and determining their position in search results begin to prevail. Failure to track changes and resignation from learning about new algorithms and what modifications Google introduces has very negative consequences that are not immediately visible, but gradually. Personalized pages that base their actions on outdated methods are gradually declining in the statistical results. They get worse and worse positions and it is difficult to rebuild and fix it later. 

Unfortunately, you can still find people who position websites according to the rules from that year or two years ago. As a result, these pages do not achieve high positions in Google. So it is very important to follow the algorithm updates. SEOs should immediately catch all changes and optimize websites on an ongoing basis. Some trends are predictable, but from time to time Google releases updates that revolutionize SEO. Some issues begin to be taken into account by Google robots to a much greater extent, while others lose their importance. The positioner must therefore be vigilant and learn all the time. Only in this way will he be a valued expert at all times and his customers will be satisfied. Some trends are predictable, but from time to time Google releases updates that revolutionize SEO. Some issues begin to be taken into account by Google robots to a much greater extent, while others lose their importance. The positioner must therefore be vigilant and learn all the time. Only in this way will he be a valued expert at all times and his customers will be satisfied. Some trends are predictable, but from time to time Google releases updates that revolutionize SEO. Some issues begin to be taken into account by Google robots to a much greater extent, while others lose their importance. The positioner must therefore be vigilant and learn all the time. Only in this way will he be a valued expert at all times and his customers will be satisfied.

Google introduces smaller algorithm updates from time to time, but larger, significantly changing SEO rules are also introduced. It is worth learning about these activities on an ongoing basis and immediately make sure that the optimized websites meet the updated standards. Then it is possible not only to maintain a given position, but also to quickly overtake the competition.


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How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.

When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.


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