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Some time ago, we explained why being active in social media can be important for your e-commerce. Aesthetic and meticulous running of social media can be not only your showcase, but also a distinguishing mark, thanks to which you will stand out from the competition. When starting your adventure with social media, you should keep in mind several factors that will help prevent errors. We can observe them both at large companies that have been operating on social networks for a long time, and at new brands. In the article below, we present the five most common mistakes when running a corporate social media account.
What are the most common mistakes?
Minor mistakes in social media can happen to anyone – we observe them practically every day, both among small influencers and large, business accounts. They are not a problem as long as we can easily fix them and learn from them for the future. What are these mistakes?
1. Inconsistency in entries.
If you have recently started your adventure with business social media in your company, you realize how exciting the first actions, likes, comments can be. After publishing well-thought-out and well-prepared entries, there is a time when there is no inspiration or willingness and a break is created in the regular entries added previously. This is a huge mistake due to the loss of some kind of credibility – especially if something has been published every day until now.
How to prevent it?
To protect yourself from such pauses, it’s a good idea to plan your posts more in advance. You can use a number of applications for this, available to schedule entries, and even to automatically publish them at a specific time on a specific day. It is worth thinking in this area in the long term and not taking holidays from social media.
2. Duplication of content.
Social media are usually connected with each other – you use both Facebook, Instagram and LinkedIn. By operating on multiple channels, the ranges are increased. This allows you to reach new people. However, it can be problematic to publish one content in all the places mentioned above. If we have an audience that follows us on each of our channels, it can be overwhelming to some extent.
How to prevent it?
It is worth paying attention to the characteristics of a given channel and creating content specifically for it. If we decide to post about a product and its impact on the environment on LinkedIn, it is worth showing the people who work on this product on Instagram, and the case study of the client using it on Facebook. This will not only avoid duplication, but also encourage you to follow us on each of the above-mentioned channels.
3. Aesthetic ignorance.
The main goal of social media is to deliver content to potential customers and make them use the services or purchase a product. But can you put the aesthetic issues aside completely? Unfortunately not. Interesting profiles are those that combine both substantive and professional appearance.
How to prevent it?
Start paying more attention not only to what you post, but also to the appearance of your posts. It is worth choosing a specific color scheme and more or less planning what you want the profile to look like, and then persistently strive for it.
4. No reaction.
Have you already created an interesting (and aesthetic) post that has just been published on social media? Great! What’s next? Many people stop at this action, believing that this is all the work they should do. Unfortunately, this is a very wrong statement. After publication, you need to be careful and react to any comments and further shares that appear. Any answers and thanks are welcome here. They create greater credibility of the account and show the commitment of its creators. There may also be negative, often offensive comments from non-existent accounts – and here, too, our reaction will be key.
How to prevent it?
React. Check reactions under the entry, for example once an hour or at another convenient frequency. Try not to create opportunities for negative discussion or speculation, and answer embarrassing questions. This will allow you to protect yourself from false information and hate.
5. Lack of visibility.
If you have been running an account for a long time, you expect an increasing number of followers and that your well-prepared content will reach the largest possible audience. Often, unfortunately, profiles in social media begin to “stand” in place.
How to prevent it?
Do not be afraid to start acting – you can promote entries through advertisements (e.g. Facebook Ads) or try to activate your account by interacting with others – comments, likes and observations. It is a pity that the published content only reaches the employees of our company. See: Content marketing is part of SEO activities. How do I find an agency that is good at SEO and content creation?
How can you protect yourself from making these mistakes?
First of all, you are already in a better position by realizing them. Keep in mind that your actions can be a source of really great and valuable contacts. Observe the competition and the accounts that inspire you, which can serve as a model on how to run social media. Act on schedules and plan your entries ahead of time.
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