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Support for e-commerce sales by Social Media

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Support for e-commerce sales by Social Media – when is it worth choosing and which platforms to choose?

An online store that does not have profiles on social networks? It’s hard to imagine! However, does our brand have to be visible on all available platforms? How to choose the best social media for our e-commerce business?

Social media is an extremely important branch of the internet. From the pages created for keeping in touch and sharing photos and thoughts with a narrow group of friends, they have grown into powerful websites. They took over many functions previously reserved for other media. Facebook and Twitter posts are ahead of the news broadcasts on TV. Politicians’ tweets become more important than press conferences. Celebrity statements, posted quickly in an Instagram report, replace newspaper articles. It is on social media that live events in all corners of the globe are reported. No wonder that advertising activities also moved to them. How to sell via social media and which channels to choose?

Social media and e-commerce: how to reconcile it?

The advantage of social networking sites such as Instagram and Facebook is a whole range of free tools designed to make it easier for the seller to contact the customer. The ability to link our website with an in-app profile, mark products or redirect to purchase – are great ways to increase customer reach without the cost of advertising. Connecting Pixel Facebook to the code of our website will take a while, and the further process is automatic, without much involvement. These facilities for business are definitely worth taking advantage of. Selling via these social media is a good solution for cosmetic, clothing, jewelery brands or those with everyday items in their assortment. 

The mere connection of sales mechanisms to social media will not be an additional cost for us. However, it should be remembered that building a consistent, readable and user-friendly profile is already a huge job that requires commitment. Simply starting a profile and adding content irregularly or very sporadically will not provide the desired effect. Building a brand profile focused on sales should lead to gathering as many potentially interested customers as possible. For this purpose, it is necessary to create interesting graphics, share photos and content that engages users’ attention. Building a brand profile focused on sales should lead to gathering as many potentially interested customers as possible. For this purpose, it is necessary to create interesting graphics, share photos and content that engages users’ attention. Building a brand profile focused on sales should lead to gathering as many potentially interested customers as possible. For this purpose, it is necessary to create interesting graphics, share photos and content that engages users’ attention.

Support for e-commerce sales by Social Media - when is it worth choosing and which platforms to choose?

Ads on social networks

Additional support for our activities on social networking sites will be paid advertising campaigns, i.e. sponsored posts and reports. Before starting this form of promotion, it is worth being especially careful. The mechanism of setting up sponsored posts is very simple and seemingly intuitive, but unfortunately this apparent simplicity hides many pitfalls for a novice seller. These difficulties may mean that with one click we spend several hundred zlotys on promoting a post that will not bring us any conversion. An improperly selected group of recipients, an incorrectly defined purpose of the advertisement or even the way of describing the product may mean that, despite investing a large amount of money, we will not achieve the intended effect. 

Our budget will translate into views or even likes for the post, but this will not give us any additional traffic to the store. If we collect thousands of hearts under our sponsored photo on Instagram, and we do not get to the store and finalize the transaction – we may suspect that the goals of our promotion have been incorrectly defined, and this form of advertising in social media does not translate into sales. In order to be sure which activities and what forms of communication are best to support additionally, it is necessary to analyze website and application statistics. An agency dealing with internet marketing will help in such activities. The amount spent on supporting specialists will be much lower than what we spend on self-arranged “random” advertisements. and this form of advertising in social media does not translate into sales. In order to be sure which activities and what forms of communication are best to support additionally, it is necessary to analyze website and application statistics. An agency dealing with internet marketing will help in such activities. 

The amount spent on supporting specialists will be much lower than what we spend on self-arranged “random” advertisements. and this form of advertising in social media does not translate into sales. In order to be sure which activities and what forms of communication are best to support additionally, it is necessary to analyze website and application statistics. An agency dealing with internet marketing will help in such activities. The amount spent on supporting specialists will be much lower than what we spend on self-arranged “random” advertisements.

Support for e-commerce sales by Social Media - when is it worth choosing and which platforms to choose?

Do we have to be in all social media?

Before we create profiles in all possible social media and buy sponsored activities in them, it is worth considering where we will find our potential customers. What gender are they? At what age? What do they do on a daily basis? What interests may they have? We must be able to answer these questions if we do not want to lose the budget for non-profitable advertising in social media. Teens will be present at TikTok. Women aged 25 to 40 are more likely to be found on Instagram. If we offer a product targeted at employees of a specific sector, perhaps LinkedIn will be the solution for us. Advertising opportunities are even offered by the Tinder dating site, it will include beauty salons or restaurants offering food for delivery.

Instead of trying to be everywhere, it’s better to focus on being where people interested in our product spend their time. It may turn out that instead of engaging means and resources in servicing 3-4 media, it is enough for us to focus on one, maximum two platforms, where we will get the highest conversion. Keeping several profiles with due commitment will certainly be more effective for us than the chaotic posting of content on too many websites.


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