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Many beginners in the internet marketing industry have a slight problem even with the basics. So let’s start from the beginning explaining the difference between Google Ads and SEO. Both of these areas of Internet activities rely on a common goal – their task is to promote a given website in order to attract as many people as possible to it. With their use, a specific website is distinguished so that many Internet users will notice it. Thanks to this, more visits to the online store, blog or other website are generated. Not only does the traffic increase, but also the conversion. Internet users interested in a visible website look at it and make a purchase. Google Ads and SEO profits are huge. Both of these methods rely on, among other things, promoting websites under certain key phrases. There are also fundamental differences between them. Google Ads is a paid ad that is billed per click. It works quickly, but can cost a lot. This is why many people choose SEO alone. It is better because the strengthened position in the search results will not drop so quickly. For paid ads, viewability ends when the campaign ends. However, SEO takes more time (even several months). Find out more about the paid advertising method and check whether it is worth using only this method. However, SEO takes more time (even several months). Find out more about the paid advertising method and check whether it is worth using only this method. However, SEO takes more time (even several months). Find out more about the paid advertising method and check whether it is worth using only this method.
Combine SEO and Google Ads!
By far the best marketing strategy is a combination of these two methods. They are not mutually exclusive, on the contrary – they complement each other perfectly. For example, if you are setting up a new online store, you can already invest in SEO by employing a good agency that deals with effective positioning. However, you will have to wait for the results. You do not want to waste time and expect earnings? Invest in Google Ads then. Thanks to this, you will promote your online store almost immediately! It will become visible to internet users under specific key phrases. When SEO starts to work, you can reduce the amounts allocated to Google Ads, or change the budget or decide on this form of advertising only temporarily, for example to promote a new collection or product. SEO and Google Ads activities can and should be used in parallel. Internet marketing should not be based only on paid advertising, because it is SEO that gives the website a solid foundation and earned position for months. Google Ads is short-term and always requires an investment. Therefore, the best method will always be to combine the two techniques!
How does the Google Ads campaign work?
The Google Ads campaign distinguishes your website in different ways. You have certainly noticed ads in search engine results more than once. Paid items in Google appear at the very top and at the bottom of the first page. They are displayed only under specific phrases searched by users. The advertiser has to find the most relevant phrases and match them to the needs of the target group. It is not always easy and effective. Google Ads campaigns often require the help of specialists. These campaigns cost as much as clicks. So you do not pay for the fact that your site occupies a specific place among search results, the fee is only charged when users click on it. What is the cost of one click? It depends on many factors. From the phrases you choose, your budget and other factors. Before you approve a given campaign and allow it to start, you will see all the payment information in the Google Ads panel. Another way to advertise with Google Ads is to display your ads on various sites that, in agreement with Google, give up their space for paid ads (earning money on it). Image, text, video and banner ads then appear on various websites and portals, such as YouTube. Who are they displayed to? You set it in preferences. Such advertising materials will appear on the screens of users who are in the target group you choose. So they have a specific age, gender, are in a given location, or are interested in a given field. These ads are also charged per click. As you can see, Google Ads ads operate on interesting terms. They are created and displayed in such a way as to actually appear on the screens of people who may be really interested in your products or services.
First Google Ads setup
Many people who are still facing the first Google Ads setup have no idea how to do it and are wondering how the Google Ads campaign works, how to make it effective. If you want to learn how to properly configure your Google Ads ads, you need to know that your first few campaigns may not necessarily be successful. Why? As the first setups are usually done intuitively, there is no basis in terms of experience. Therefore, you can waste a lot of time and some funds before starting to successfully create campaigns. If you don’t want to try to do this without knowing it, you have two options. Campaign commissioning or learning. The first exit is much easier and you find the agency, which professionally creates such advertisements. If you are wondering which company to choose, then think about it more broadly. It will be best to decide on a company that will take care of positioning and paid Google Ads at the same time. This is a great convenience – one contract, one company, you will not have to communicate with many companies. However, if you want to learn how to create a campaign, one blog text is not enough. We show the basics here, but we won’t give you everything. An analysis should precede the appropriate settings for a specific campaign. Which options to use to achieve the best results depends on the industry, what characteristics the target group has, and what kind of competition you have. Therefore, it is worth reading more in such a situation, buying a training or a guide, or going to an internship. This is much better than learning from mistakes. Unless you use the test page for this purpose, then you won’t lose money. Before setting up a campaign in Google Ads for the first time, make sure you have the appropriate level of knowledge, and below we will explain to you in a general way how to create a campaign step by step.
Step by step setup of Google Ads
Step-by-step Google Ads are the steps you need to go through to create your first paid ad. First, you need to decide what type of ad to choose. There are several of them, you can choose only one of them, but you can also use several without any problems. It is up to you how many types of ads you want to create. If you decide to promote specific products, you can choose, for example, 3 product categories and use a different type of advertising for each of them. What are the paid advertising methods? These are ads on YouTube, Google mail (gmail), in search results, on other sites. Of course, the ads look different too – it can be a banner, a video (with or without sound), just text, and many other combinations. After selecting your campaign type, you set keywords and display preferences, such as the location of users, age, gender and some others. You also set a name for a specific campaign and a budget. These are the basic rules to follow when creating a Google Ads campaign. Also, remember to constantly monitor the progress of specific campaigns. It is best to work out a few and observe which one has the most interest. Then it is worth considering what influenced the higher and lower click-through rate of specific ads.
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Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.
SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
errors in the website code or server operation such as secure your site with HTTPS.
Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).
SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.
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