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Table of Contents:
- Why is SEO for the store more complicated?
- SEO tips for store owners
- Unique content – no duplicates
- Relevant keywords
- Internal and external SEO
- Taking care of redirects
- Google My Business
- Regular audit
- Having a blog
Positioning is an extremely important aspect that allows you to promote an online store. A high position in the Google search engine under the relevant key phrases ensures visibility that translates into traffic. This, however, has a very large impact on sales. The greater the visibility, the more people will see the store’s offer and make purchases. Hence the higher revenues, thanks to which all positioning costs pay off. Positioning continues and you have to be ready for it. Is SEO only about the e-commerce industry? Of course not. Blogs, business cards, one page sites, and tons of other sites are also SEO. However, the online store is unique in terms of SEO efforts. Why? All SEO activities are not only complicated, but there are many more of them than in the case of websites with fewer subpages. Especially, that positioning an online store is often also about working on a blog. When it comes to an online store, there is a lot more content to create, more subpages to index and monitor (includes categories and specific products subpages). In addition, collections change, so you should create redirects on a regular basis and make sure that the lack of a product does not adversely affect the position of the entire website. There are many more steps, but the SEO returns can be huge. We observe this in the results of our clients. In this text, we present SEO tips that are worth applying in any online business! more subpages to be indexed and monitored (includes subpages of categories and specific products). In addition, collections change, so you should create redirects on a regular basis and make sure that the lack of a product does not adversely affect the position of the entire website. There are many more steps, but the SEO returns can be huge. We observe this in the results of our clients. In this text, we present SEO tips that are worth applying in any online business! more subpages to be indexed and monitored (includes subpages of categories and specific products). In addition, collections change, so you should create redirects on a regular basis and make sure that the lack of a product does not adversely affect the position of the entire website. There are many more steps, but the SEO returns can be huge. We observe this in the results of our clients. In this text, we present SEO tips that are worth applying in any online business!
Why is SEO for the store more complicated?
Online store positioning is complicated and involves many activities. Why is it so much more difficult? The main issue here is competition. From month to month, more and more online stores are appearing, competing for a high position in Google’s results. Many online marketers are becoming aware of the importance of SEO, so they invest a lot of money in SEO efforts to stay ahead of the competition. This alone means that SEO specialists have a lot more work to do. First, competition analysis should be performed more frequently than it used to be. Positioners have to verify what places and why online stores from the same industry reach. Plus, the more sales pages invest in SEO, the more considerations you have to consider. Nowadays, it is not enough to take care of only the basic elements, which improve positions in Google. Minor changes are becoming increasingly important. Sometimes even one line in the code, one link from a sponsored text, or one blog post makes a difference. So the positioners have to focus not only on the main activities, but also perform many side activities that seemingly do not matter much. As it turns out, they are of great importance. If there are two websites that sell shoes, for example, and both take care of all the main elements, then Google begins to differentiate and evaluate them taking into account these smaller issues, such as the fact that one store’s blog is updated from time to time and the other does not. Due to the high competition, positioners also have to do more A / B tests, and also check more than once a day whether Google’s algorithms are not heading for more or less changes. Every little thing can make a difference here. Another important point is that you need to create a lot more content in the online store, because it must relate to categories, products, blog, graphics alto and many other places. In addition, positioners must bet on a variety of phrases, both long and short tail, local and general. There is much more to the work of positioning an online store than for other sites.
SEO tips for store owners
Learn the most important SEO tips that will help you take care of the position of your online store. Of course, there are many more elements to take care of when positioning your website than those listed here. However, these SEO tips form the basis for the next steps. They are even necessary and indispensable. Read about them and take care of implementation. If you are looking for professional help, find a good SEO agency. Especially if your industry is highly competitive.
Unique content – no duplicates
Google doesn’t like non-unique content. Both online stores and other types of sites where content is duplicated are lower in Google’s results. Make sure that each text on the store’s website is placed only once on one subpage. If you test pages from new products and paste content from other products there, remember not to submit them for indexation until all the work is finished. Also, do not copy the descriptions from the product manufacturer. Better to have a shorter description that is unique than to copy it from someone else.
A high position in Google will not help you if your store achieves it under bad key phrases. It will be visible, but under phrases that are not relevant to your industry, so you will not gain from it because there will be no conversions. The phrases should be selected according to industries, user searches, competitiveness and several other issues. Remember to take care of their diversity.
The presence of meta descriptions and alternative descriptions
Each subpage should have a meta title and meta description. This is an absolute basis and an extremely important point that Google robots pay attention to. Alternative descriptions to photos and any graphics are also important – for SEO and users.
Internal and external SEO
You should take care of positioning not only by carrying out optimization and improving the online store, but also take care of external positioning. This is mainly about links on other pages that link to the online store.
Taking care of redirects
It’s not just that redirects to the site exist. It is also important that they come from trusted websites. They must be checked. In addition, it is also important to divide the proportions between dofollow and nofollow well.
Google My Business
The showcase of the store is part of local positioning, but also influences other processes. It is also important that there are good opinions on it. Google’s algorithms take this into account.
SEO is not enough to do it once. An SEO audit should be carried out on a regular basis, which will reveal optimization errors, show the reasons for the lack of popularity of a particular website, or show why the website is not as high in Google’s results as it should. SEO audit should be carried out by specialists.
Having a blog
A blog is an effective SEO tool. It allows you to promote important key phrases and thus raises the position of the online store in Google search results. Writing a blog not only has a positive effect on the position of your store. It is also an image issue. Thanks to it, you can educate customers, give them various advice, but also help and support in the purchasing process.
Descriptions of all products
Each product from your store should have a description. It must not only be unique, but also include all the most important key phrases. In addition, it should be written for the user, so it must contain important information, for example about product features. It also plays a marketing and sales role.
It is extremely important to regularly verify that the site has no cannibalization problem. What is she? This situation occurs when two subpages of one website are competing for a position under the same keyword. Google algorithms then get lost and they do not know which subpages to distinguish in the results. Cannibalization should be prevented, and when it occurs – it should be eliminated immediately.
These are the top 10 SEO tips for online store owners. These issues are crucial and need to be taken care of. After introducing these tips, you can develop the SEO of your online store and take care of other aspects that affect the position in the search results of a given website.
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Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.
SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
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errors in the website code or server operation such as secure your site with HTTPS.
Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).
SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.
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