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SEO audit – what is it and why should you conduct it?

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Most articles on SEO contain technical tips and information that are quite a challenge for a layman. So how in the world of professional vocabulary can understand the meaning of SEO and answer the question – do I really need it?

What is an SEO audit? 

SEO audit is a comprehensive analysis of your website in terms of positioning. The result of each SEO audit is a comprehensive report from which you will learn what the strengths and weaknesses of your website are. A correctly conducted audit will indicate optimization errors that may lower the position of the website in the search results. The agency you entrusted with the analysis will advise you on what you should do to achieve high positions in Google in the future . 

What does an SEO audit consist of? 

As we have already mentioned, an SEO audit is a complex and multi-element analysis of a website. Agencies analyze various elements, but each audit should assess: 

  • content on the website – above all, uniqueness, length, key phrases; 
  • page titles; 
  • the use of the H1-H3 headers; 
  • language versions; 
  • site speed, page load time; 
  • adaptation to mobile devices; 
  • graphics used on the website; 
  • XML and HTML sitemaps; 
  • errors on the website; 
  • redirects; 
  • canonical markers; 
  • social media activity analysis; 
  • inbound link analysis. 

The presented elements are only some of the factors analyzed and assessed during the SEO audit. 

What is an SEO audit and what are its advantages?

Is an SEO audit important? 

Are you still wondering why you should opt for an SEO audit ? Suppose you run an online store selling sports shoes. When looking for gym shoes on the Internet, your potential customers will enter the phrase “sports shoes” in the search engine. The vast majority of people will only visit the first three websites, some will be tempted to check the entire first page, but only a few customers will reach further results. Proposal? If you want  to gain customers, your website must achieve the highest possible position in the search results 

When is it worth reaching for an SEO audit? 

The decision to perform an SEO audit can be made at any time, there are no restrictions here. There are, however, a few key situations in which it is especially recommended to conduct an in-depth website analysis 

  • launch of a new website – thanks to the SEO audit, the new website will be visible in Google from the very beginning. Correct analysis at this stage will save you from many mistakes; 
  • starting cooperation with an agency – in this case, an SEO audit allows you to analyze the current condition of the website and introduce the necessary changes before taking content marketing activities; 
  • significant drop in traffic or search engine rankings – even a well-designed website can lose its high rank in search results. An SEO audit will help to diagnose errors that may have affected the loss of traffic and visibility; 
  • planned site modifications – it is recommended to carry out an SEO audit immediately after carrying out all key changes. The analysis will show the opportunities and threats for the changed content – often these are unfavorable modifications that may endanger the visibility of the site. 

The above examples are critical situations that require comprehensive, thorough SEO analysis. This does not mean that an audit should not be carried out prophylactically – quite the opposite! Constantly changing algorithms of search engines make specialists recommend periodic SEO audit . Such a planned, cyclical analysis will allow you to verify whether the website works without any reservations, whether it is worth modifying its content and whether the content change will increase its visibility. 

Who needs it? 5 benefits of an SEO audit 

SEO audit is a service that every entrepreneur should use . Without it, even a website that has been in a high position for a long time may find itself outside the top results. Unfortunately, many people disregard website analysis because they do not understand the benefits of professional audit. Therefore, below are some practical examples of the benefits that you will achieve after conducting an SEO audit 

An efficiently performed analysis will allow you to on: 

  • elimination of technical problems – the purpose of an SEO audit is to define the weaknesses of the website and develop effective corrective actions; 
  • improving the user experience of the website – implementing SEO recommendations will make your website more friendly to potential customers; 
  • increasing the visibility of your website in search results – in the report you will find detailed information with the help of which you can adapt your website to the latest search engine requirements (Google is constantly changing); 
  • reaching more customers – thanks to the implementation of SEO agency recommendations, your website will be among the top search results, which in turn will translate into an increase in the number of website visits and greater brand recognition; 
  • achieving greater profits from selling products – increased website visibility, increased visits and conversions will translate into a greater number of orders for your products. 
What is an SEO audit and what are its advantages?


SEO audit is the first and the most important step in the process of building website visibility in search engines. Periodic and comprehensive analysis of your website will make further optimization and promotional activities much easier. An agency or SEO specialist will present you with a comprehensive report in which you will find information about the problems, opportunities and threats of the website. You will receive numerous tips and tricks thanks to which you can match your website to the recommendations of the search engine and increase its visibility for Google. These actions will result in improved website traffic, higher conversion rates , and ultimately increasing the number of orders and profits 

Remember that an SEO audit should be performed periodically (not only in the event of major modifications to the website or change of agency)! Improving the visibility of the website is a task for people with extensive experience, so when choosing an advertising agency, be sure to pay attention to the opinions of other customers. 

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Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:

1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.

We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.

Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:

1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.

We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.

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