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Schema.org – Structured Data and SEO

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The structured data of the store is used by the Google search engine to recognize content and other content on the website. That is why it is so important to clearly define their meaning. It is thanks to them that the search algorithm can propose the best and relevant results in response to user inquiries. But what is Schema.org?

Schema.org and SEO structured data

The Schema.org project was created in cooperation with the largest internet search engines. Thanks to it, it is possible to give a broader context to the content, and thus a better interpretation of the structural data of the store contained on our website. Schema.org allows you to correctly read SEO structural data not only in the Google search engine, but also in Yahoo or Bing. A whole dictionary of designations has been created that allows you to clearly define the author’s intentions. This can be easily explained with the example of homonyms: on a page that sells medical supplies, the word pool may appear. Thanks to the markers, we will specify that it is a specific sanitary product, and not a water reservoir used for recreation. The store’s structured data also has different types, incl. these are extended fragments, or rich snippets. They are the most important in the case of positioning in the Google search engine. In the product card, they are responsible for information such as name, price, opinion, description or image. So if you want to get the most interest in your store’s offer, the professional service of the agency will definitely be helpful.

Schema.org - a few words about structured data

Structural data of the store – types

Google provides a special tool with which you can test the performance of SEO structured data in your store. It allows you to detect errors in the implementation, such as the description method, and also provides a full report on existing problems. The important information is that you don’t necessarily have to enter your website address there – it could be a competitor’s website, for example, which will give you important knowledge about other brands’ activities. So what structured data will be the best for running an online store? First of all, products must be clearly labeled. Only this parameter allows you to enter other tags, such as price or size. Customers’ opinions are also important, especially in e-commerce. Image positioning is an important factor in sales! Certainly, more than once in the Google search engine you have seen results in which subpages were displayed under the home page. Thanks to the structured data of the store, you can also display the search field immediately and make it easier for recipients to navigate. When talking about products, we must also not forget about two very important data that are most interesting from the point of view of a potential buyer: price and availability. The price definitely has an advantage over the opinions – it is the first one that arouses our interest, so it is worth emphasizing this aspect to stand out from the competition. Information about the availability of the product will also be an important hint, especially for those customers who have been looking for a specific article for a long time. Thanks to the structured data of the store, you can also display the search field immediately and make it easier for recipients to navigate. When talking about products, we must also not forget about two very important data that are most interesting from the point of view of a potential buyer: price and availability. 

The price definitely has an advantage over the opinions – it is the first one that arouses our interest, so it is worth emphasizing this aspect in order to stand out from the competition. Information about the availability of the product will also be an important hint, especially for those customers who have been looking for a specific article for a long time. Thanks to the structured data of the store, you can also display the search field immediately and make it easier for recipients to navigate. When talking about products, we must also not forget two very important data that are most interesting from the point of view of a potential buyer: price and availability. The price definitely has an advantage over the opinions – it is the first one that arouses our interest, so it is worth emphasizing this aspect to stand out from the competition. Information about the availability of the product will also be an important hint, especially for those customers who have been looking for a specific article for a long time. The price definitely has an advantage over the opinions – it is the first one that arouses our interest, so it is worth emphasizing this aspect to stand out from the competition. Information about the availability of the product will also be an important hint, especially for those customers who have been looking for a specific article for a long time. The price definitely has an advantage over the opinions – it is the first one that arouses our interest, so it is worth emphasizing this aspect to stand out from the competition. Information about the availability of the product will also be an important hint, especially for those customers who have been looking for a specific article for a long time.

Schema.org - a few words about structured data

Why is the structured data of the store so important?

The competitiveness of online offers is very high, regardless of the industry. On-site factors are therefore crucial to gain an advantage. Structural SEO data will certainly allow you to stand out in the search engine – the condition is, however, that they are well implemented in the website code. Rich snippets allow you to provide the most important information before going to the store, and the offer awarded in this way has an impact on the CTR (Click-Through-Rate), which increases the position in the Google ranking. The downside of this type of action, however, is that the search engine itself decides to display extended data. It is influenced by Keywords, also misusing rich snippets will not do well. Nevertheless, it is worth implementing them. Of course, adding SEO structured data won’t work right away. 

As it usually happens you have to wait even a few weeks for the effects. However, constant optimization of the website is the key to success – that’s why working with an agency that has the right knowledge and time to work on your website is very important. Good positioning consists of many factors, and one of them is this type of add-ons. Marketing activities in e-commerce must be carefully considered – only then will they translate into real profit. Better user experience not only affects the results in the search engine, but also builds positive brand awareness. Marketing activities in e-commerce must be carefully considered – only then will they translate into real profit. Better user experience not only affects the results in the search engine, but also builds positive brand awareness. Marketing activities in e-commerce must be carefully considered – only then will they translate into real profit. Better user experience not only affects the results in the search engine, but also builds positive brand awareness.

Google provides local entrepreneurs with a really wide range of services that they can use to promote their business. However, in order for them to function in accordance with the intended purpose, knowledge, experience and time are needed to constantly optimize them. Appropriate configuration is the first step to ensure that the store’s structural data will allow you to reach potential customers, attracting their attention. Do not fall behind the competition – check our offer and see how high your company can be in the search results!

Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.


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