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Remote work in online marketing – advantages and disadvantages
The recent experience related to the coronavirus epidemic made us realize how many professional duties we are able to perform remotely without reducing our efficiency in any way. At the same time, many of us have discovered the importance of proper self-organization, time management and focus in this situation. There are career paths that have always been associated with greater freedom and the ability to work from anywhere, not necessarily at regular hours, etc. – certainly working in online marketing is one of them . What are the main advantages and disadvantages of such an activity and how can it be made more effective?
Online marketing remote work – advantages
Remote work and internet marketing are a combination that works for a reason. Most of the tasks – such as running advertising campaigns in social media, establishing cooperation with influencers or managing promotional content are based on online activities. Tracking current trends, checking competitors’ activities and other professional activities also involve collecting and analyzing internet information and data. Does this form of work have its advantages? Of course. A remote e-marketer can take advantage of such perks as:
- Flexibility – the ability to work from anywhere, often at selected, sometimes non-standard hours, which increases comfort and allows you to conveniently combine the activity with other duties.
- Greater independence – in planning individual tasks, allocating time, setting priorities, etc.
- Less stress – especially in the case of people who are not quite coping with group work, supervision or restriction of freedom.
- Growing satisfaction – working on your own, you can use your creativity more easily, develop concentration and duty, which is facilitated by reducing bureaucratic issues, meetings , small talk, etc.
- Savings – of time and money – even those devoted to commuting, the surplus of both can be transformed into personal development.
Remote work in marketing – disadvantages
There are no perfect solutions, therefore remote work in internet marketing also has its dark sides, which should be taken into account in a possible decision-making process. What may inhibit the enthusiasm of potential employees may be, for example:
- The problem of self-discipline – in order to work remotely effectively, you need to properly focus on the organization of time and workplace, be able to fight your internal discouragement and apathy, and build mobilization.
- Private life vs professional life – this separation is not that easy if we move work permanently home, especially when it is difficult to draw the boundaries between these two areas, we offer continuous availability, online activity, etc.
- Limited contact with colleagues – no possibility of exchanging experiences and opinions, mutual inspiration and mobilizing during live meetings, which, for example, reduces integration with the company’s team, fewer opportunities in developing social relationships.
- Distraction – sometimes dependent and sometimes independent of the employee, reduces efficiency, breaks focus and builds nervousness.
Remote work – how to organize it?
As you can see, there are many challenges. A person who starts his job in online marketingand decides to do it remotely, so she should prepare properly. The fact that it is enough to turn on the computer and sit comfortably in the chair is, of course, a naive assumption. First of all, you need to separate a specific space for work – which will not only help in concentration, but also in everyday organization, thus we will also take care of your comfort. It is worth paying attention to meticulous and regular planning – larger and smaller tasks, writing them down and enforcing subsequent realizations, using the calendar in any form. If you are a social person, consider (even partially) using, for example, a coworking office or working in a friendly cafe. Such solutions will certainly help combat the feeling of isolation. The issue of availability is also important – precise appointment of hours, in which you work on a given day and give them to your colleagues or clients, thanks to which you can not only build a healthy routine, but also avoid stressful situations and those in which professional and private life is mixed up. If possible, a good option is to use separate equipment (telephone and computer) that will be turned off on holidays. It is good to appreciate the comfort of this form of work, but also not to forget about the important self-control and mindfulness.
Ways to increase effectiveness in remote work (marketing industry)
The great advantage of remote work in internet marketingnowadays it is possible to use a variety of tools that are able to increase the productivity and efficiency of operations. What are we talking about? For example, reducing distractions. For this purpose, it is worth reaching for Cold Turkey blockades, which will effectively cut off access to selected sites. The Evernote application or another application that will be able to store and organize notes and create lists will also be useful, which will translate into better organization of activities. When working in a team, but also to feel less separated, think carefully about communicators, such as Slack, Telegram or Trello – depending on your needs. When it comes to accelerating and optimizing strictly e-marketing tasks, we have access to numerous, not without reason very popular, improvements. Tools such as Google Analytics, Screaming Frog, Senuto, Google Trends – they facilitate data analytics, SEO strategy monitoring, checking the effectiveness of advertising campaigns or online promotional activities. For most remote ills, you can find the right solution with proper self-discipline and focus on achieving specific professional goals.
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