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Promotion of the company on the Internet – how to do it effectively?

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Just setting up a website or an online store for your company is definitely not enough. Network Marketing is a complex job with many factors. If you do not try to e-promote your brand, the chance that Internet users will find your site at all will be minimal. Increasing your visibility and recognition on the Internet is a process that will take a long time and actually never ends. Neglecting it may mean squandering previously made progress. Therefore, if you want to outrun your competition, you should develop a long-term marketing strategy and a detailed implementation plan. After reading the text below, you will learn what to look for and what mistakes to avoid.

Promotion of the company – before you create a strategy

Before committing your time and budget to any e-marketing strategy, you need to ask yourself if you are able to come up with and implement it yourself. The promotion of the company on the Internet consists not only of advertising and sponsored content, but also SEO. Thanks to the latter, your website will be more visible on the web for people who search for the products or services they need using key phrases.

If you do not have the skills (and hardly anyone can take care of content, SEO and creating ads at the same time), and your budget allows it, it is worth considering employing a professional marketing agency specializing in Internet activities. He will be able to analyze your website in terms of its pros and cons to create an individually tailored strategy. Then he will help to implement it and monitor its progress. It is best to choose agencies that have employees specializing in each of the areas required for Internet marketing. Thanks to this, the entire process will be focused in one place and will facilitate both work and communication.

Taking care of everything on your own is the cheapest option, but it requires a lot of time both for learning and implementing strategies and analysis. Keep in mind that in this case, making mistakes of ignorance can be costly! Fortunately, many of the e-marketing services are automated, which facilitates certain aspects of promoting your business on the internet. We are talking about advertising programs GoogleAds or MicrosoftAds.

Promotion of the company on the Internet - how to do it effectively?

What activities are obligatory when promoting the company?

When you start advertising your business on the internet, there are a few essential points to keep in mind. These are actions that should be taken regardless of the profile of your business and its offer. They will help increase the visibility of your website on the web, and also increase the chances that more traffic will also translate into sales results.

SEO and User Experience

Positioning and the procedures related to the enrichment of the user experience are currently closely intertwining. Search engine algorithms promote sites that are easy and fun to use. SEO and UX activities include, among others: saturation of the content with keywords, taking care of valuable links, both those leading to the website and from it, substantive content, adapting the website to mobile devices and many others. Taking care to optimize the company’s website in this regard will make it appear on the first pages of search results.


Google is the most popular search engine in Poland, so it’s worth taking a closer look at its advertising platform. While SXO treatments are necessary, it is often necessary to wait weeks or months for their effects. Using GoogleAds brings results almost immediately. By participating in this program, ads promoting your site will appear on the first pages of searches under certain keywords. It is a financially advantageous plan, because you only pay for clicks, so there is a good chance that if someone has already entered the sponsored link, they will become your customer and the cost will be returned. For this to happen, however, you need to take care of the previously mentioned User Experience. Encouraging advertising will not help if the page it is pointing to is difficult to navigate or unreadable!

What is a good bonus when promoting your online business?

In addition to the “mandatory” items, it is worth taking an interest in the additional opportunities offered by the network. Promoting your business on the internet with a little creativity can be cheap and effective. An example is keeping a company profile on social media . Thanks to this, you will find yourself in a huge group of people. Facebook fanpage, supported by valuable and viral content, has great potential to attract new customers and users of your relevant company page.

Another sensible thing to do is to run a blog . There is a great demand for educational and informational content. Taking advantage of this will make your company perceived as experts and increase trust in it. This will positively affect its popularity, which will certainly translate into the results achieved.

Another possibility that supports branding is placing sponsored articles on industry websites . It is an easy way to reach customers interested in your company’s offer by referral. Remember that such advertisements should not be intrusive, but represent valuable content.

Promotion of the company on the Internet - how to do it effectively?

Promotion of the company on the Internet – 5 valuable tips

In addition to the necessary and additional actions to be taken to promote the company, we present 5 useful tips for you. They will support your strategy and help you get the best results from it.

1. Patience

Effective internet marketing takes time. Remember that some of the actions you take will only bring results for a long time. However, this does not mean that it is not worth investing in them.

2. Analysis

Make friends with analysis tools such as Google Analytics. Tracking the statistics of customer growth and the number of conversions will help you determine whether the chosen direction of Internet marketing is working. If it wasn’t, you’ll be able to react faster.

3. Professional content

Make sure that the content you create is substantive and up-to-date. Avoid spam and focus on quality over quantity. If you don’t feel up to creating content, hire a copywriter who will do it professionally.

4. Customer feedback

Don’t be afraid of feedback from your users and customers. If you run an online store, allow them to rate and comment on services. Positive reactions from other people using your services can encourage new customers.

5. Local promotion

If you want to promote your company on the local market and gain clients from your city, it is possible. One of the simpler steps is to create a Google listing about your business that will be displayed on the maps. Additionally, in ads, it is worth positioning on keywords containing the names of your city or region.

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How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.

When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.

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