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Performance marketing – how to use it?

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As part of internet marketing, many forms of promoting services and products offered online have been developed over the decades. Some of them have already become the canon, and practically everyone who carries out a profitable activity on the Internet, regardless of whether it is the owner of a blog, online store or other type of website – knows them even by hearsay. Most of these people actively use them. It is about:

broadly understood positioning
using Google AdWords
cooperation with price comparison websites
creating YouTube channels
creating thematic blogs 
creating newsletters and many

Many beginner Internet businessmen reach for various types of solutions only because they have heard good opinions about their effectiveness. Many of these tools really work. The only question is when? You can allocate a huge budget for advertising on the Internet of the same type that brought huge sales success to your neighbor, and you don’t earn anything yourself. This is where Performance Marketing comes in handy. It is worth getting to know him, because knowledge on this subject is especially valuable in the era of great competition.

The essence of Performance Marketing

 It is worth understanding what this form of marketing actually is. The term performance in English means performance, among other things, but also results. We know many channels, including those listed above, where the cost of advertising depends on the number of visits to the website or, for example, clicks on the banner. They can be highly effective, but also practically not translate into profits, despite the large number of paid clicks. It is true that each visit to the website, also through various types of advertisements, has a positive effect on its visibility on the web, but is it the most economical solution? While in some circumstances this type of advertising will be the optimal choice and result in increased sales, this is not always the case. Meanwhile, so-called website entrances can be generated much cheaper. In addition to the aforementioned “paid clicks”, there is also a whole range of other advertising channels to be analyzed for individual sites. Then the concept of Performance Marketing is good to know.

Photo by Gabby K from Pexels

Performance Marketing what does it exist for?

 Performance Marketing exists to directly increase profits. It involves a range of activities, not necessarily limited to purely online activities, aimed at achieving real income. In the case of Performance Marketing, you do not pay for the “likes” or clicks themselves, often useless. This makes this area of ​​marketing particularly effective and attractive. Especially now, when many companies, due to temporary closure, had to significantly reduce the funds allocated to promotion and advertising, it is difficult to risk in these areas by “trial and error”. As part of Performance Marketing, a team of specialists thoroughly analyzes the company’s potential and capabilities as well as the best sales channels. They eliminate the means used during the advertising campaign that did not bring tangible results or do not promise in this respect.

Performance Marketing how to use?

When using Performance Marketing, you don’t have to blindly believe in promises that may turn out to be empty. You can really trust this form of promoting your services and products, because the creators of the advertisement go hand in hand with the client. The creators of the campaign have the potential and numerous tools to analyze its effects, which they are able to present to clients on a regular basis. In addition, thanks to the data obtained through them, they know exactly how to further increase the sales of a specific brand.

Performance marketing - how to use it?

Which promotion method should you choose?

In uncertain times, not only consumers but also entrepreneurs “watch every zloty twice”. The latter wonder what they can save on and whether it is worth investing in advertising, which may turn out to be ineffective. Or maybe it’s better to take a risk and deal with the promotion yourself? Performance Marketing is a great way for companies that don’t generate adequate profits despite their efforts. Most often these are companies that have huge competition, but also companies from niche industries. However, it is worth taking care of website positioning from the beginning. This activity allows you to work on long-term visibility.

Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.


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