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Both users and Google like the variety on the site. With multiple payment methods, customers can decide for themselves which one to choose. This has a huge impact on UX, because the website tailored to the requirements of User Experience meets the needs of the recipients, in this case the customers of your store. How does this affect SEO? Huge! If you only have one type of payment, many people will not only decide not to buy, but will also abandon the cart and quickly exit the online store, and also never return to it. Your website traffic will drop, which has a big impact on your position in search results. This is a signal to Google that your store is not adapted to the needs of users. Everyone likes to have different ways of paying in the online store. Find out what they exist and why it is worth taking care of them!
What types of payments are available in e-commerce?
Are you wondering what types of e-commerce payments work? There are really a lot of them. It can be a traditional transfer that occurs less and less frequently. In this case, customers are provided with a form that they can use at the post office. Some of the customers who do not trust online payments choose this method. However, there are also other types. There are many e-commerce payment systems. These include, among others: PayPal, DotPay, Przelewy24 or Payu. There are many of them. Which one to choose? Preferably all! The more the better. Your potential client will be able to use the option that suits him best. This has a lot of advantages and makes every visitor to your store feel that you care about their comfort. Each website charges appropriate commissions for each transaction. It is worth bearing this in mind. Another way that is becoming more and more popular with online payments is not only blik. What is it about? The customer does not have to log into the bank’s online system. All he has to do is open the application on the phone, enter the code and approve it. It’s a fast, safe and convenient method that all your customers will appreciate. Most fast payments make the money go straight to your account, the payment system records the payment and shipping can be very fast. No need to log into the account is a great convenience, especially when the customer buys through the store using his smartphone. If you run an online store where you enable subscription options, be sure to make it possible to pay by card, which will be billed automatically every month. This can also be used for one-time but frequent payments in a given store. This is extremely convenient for any customer as they don’t have to do anything. The money takes itself, and he can use his product or service without thinking about the payments. As you can see, there are various ways to pay in the online store. Make sure you have at least three in your e-business. As a result, customers will be more willing to buy. Make sure you have at least three in your e-business. As a result, customers will be more willing to buy. Make sure you have at least three in your e-business. As a result, customers will be more willing to buy.
User preferences, take UX into account!
We have already mentioned UX. It is extremely important for online stores. Each website should be tailored to the needs of users as much as possible. Both visually and in terms of functionality. Different types of payments are precisely the broader functionalities of stores. This is just one of the many components of effective UX. What else does it add up to? Attractive appearance of the store, adjusting the sizes of all elements to different screen sizes, mobile version of the website, but also various ways of shipping products. This is also an issue that you need to take care of. If the customer cannot choose their favorite courier company or parcel machines, they can abandon the cart without paying.
Deferred payment – advantages and disadvantages
Deferred payments have pros and cons. One of the pluses is that you can increase your profits. How? Sometimes there are temporary promotions, most stores use it. For example on holidays or during warehouse sales. However, the dates of the promotion do not always coincide with the payouts of customers. Enabling deferred payment will make many people want to take advantage of the promotion, even without having enough money. They know that they will get paid soon and pay for the order. The postponement of purchases usually covers 7 or 14 days. Many options make it possible for you to receive money immediately, which often shifts the waiting for money from the online store to the payment service. The downside of this payment method is quite a large commission (sometimes twice as high as the standard one). It’s a minus,
Multiple payment methods are sure to encourage customers to make purchases in your store. It is worth considering introducing as many of them as possible. However, deferred payment should only be introduced after prior analysis. You can also choose to run it only for the duration of the promotion.
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