Tips: Visit our store: You can order an SEO service from our company online, and we will start working on your website much faster.
Fill out the form
and get a free quote!
GET A FREE QUOTE FOR SEO ACTIVITIES FOR YOUR BUSINESS
Leave us a contact to you, and we will call you back and present an offer tailored to the needs of your business.
Depending on your requirements, the advertising budget may range from a few hundred zlotys to several thousand zlotys a month. Marketing expenses should include not only paid Facebook and search ads, but also organic positioning. Is there a way to accurately estimate the cost? How to prepare a budget to use it effectively? And the most important question – how much does internet advertising cost? We decided to introduce you to this topic a bit.
How much does internet advertising cost?
The Internet is not a place with a pinned price list that tells you how much advertising costs . Even if a specific platform has specific rates, these values
- Your expectations for results
- Scale of activities
- Advertising strategy used
Nevertheless, we will try to give you some examples of how much advertising costs on different platforms. Then, step by step, we will go through the development of a budget tailored to your needs. Then you can easily prepare a complete action plan and the amounts you will spend on online marketing activities.
Paid Search Engine Ads – Google and Bing
The most popular billing model in Google Ads is the CPC (cost per click) model. The same method is appreciated by people creating ads in the Bing search engine (it is less popular in Poland, but widely known in many foreign markets). You pay only when a user clicks on a link that takes you to your website. How much does such an action cost, i.e. acquiring one Internet user? It depends primarily on the competition. If more companies want to advertise for specific keywords, the price will be higher. In Google and Bing, you can set a maximum CPC bid (how much you want to pay per click) as well as your daily budget. The system will automatically present you with information about the effects you can expect. Thanks to this, you can easily optimize the budget for online advertisingin order not to overpay. The CPC rate can range from a few groszy to a dozen or so zlotys, depending on the industry. It is worth creating ads with different parameters and testing their effectiveness. Thanks to this, you can manipulate the budget and invest only in profitable activities. If you want to do it yourself, it may be a long time before your marketing efforts become profitable and you clear your budget. If you don’t want to learn by trial and error, invest in professional help. Thanks to this, you will be sure that paid ads will be dealt with by experienced specialists who know how to configure promotional campaigns. For many people this seems less advantageous because specialists have to be paid. Jenak, they can direct the campaigns in such a way that they are very profitable. It may turn out that you will pay less for advertising and the work of specialists than you would have to do it yourself. In addition, you will have much better results.
Advertising on social media – Facebook and Instagram
The situation is similar in social media. Almost every promotional campaign is carried out by setting a budget in advance. Thanks to this, you can control your expenses. How much does advertising on Facebook or Instagram cost ? Depending on what it will look like and what its purpose is, the allocation of the amounts is really huge. You can set the budget for online advertising yourself and you know exactly how much you will spend on a weekly or monthly basis. Check statistics and give up campaigns that do not bring you profit.
YouTube video ads
If you want to be an advertiser on YouTube, you have to take into account the cost of around a dozen groszy for each material displayed. The system calculates the amounts automatically in the CPM model (cost per mile), i.e. only when the ad reaches a thousand recipients. It should be noted that YouTube’s payment rules are somewhat complex, depending on how the content is displayed. The advertiser pays only when the advertisement is viewed by the Internet user in its entirety – unless the video material lasts longer than half a minute, the amount for publishing the advertisement is charged after 30 seconds.
Online advertising budget – how to develop?
You already know that how much advertising costs is difficult to define unequivocally. Use free tools on platforms where there is a chance to promote your own business. Then you will find out what budget for online advertising you will need. How to develop a plan and strategy in terms of costs?
Step 1 – Think about where you want to host your ads.
Step 2 – Set a goal or goals for your activities – preferably short-term and long-term
Step 3 – Check how much it will cost you to display your ads on specific platforms.
Step 4 – set such values
Step 5 – prepare advertising materials (texts, videos, graphics).
Step 6 – start publishing promotional content.
Step 7 – research and analyze the effectiveness, impose any corrections.
How much should your online ad budget be compared to your revenue? There are different schools and each has different values. It is best to apply the principle according to which a few percent of the revenues will be allocated to marketing activities. It cannot be too much or too little. Each enterprise should define these values
There is also SEO – positioning
An alternative to this type of advertising is SEO implementation. Although, in general, the word alternative is not exactly the right term. Why? The positioning of websites in the search engine (i.e. the previously mentioned SEO) can be combined with PPC ads, thus creating a SEM strategy. Preparing a campaign based on these two channels in online marketing can bring really phenomenal results. You can promote your website in both natural and paid search results. The best results are achieved just by combining these two options. Organic positioning is a solid foundation that is worth investing in because it brings great benefits. Use our agency and see how huge profits can be generated by your online business when you invest in SEO!
Our proven SEO strategies in Dubai and Abu Dhabi will drive more organic traffic to your website
Looking To Supercharge
Your Search Performance?
Need to rank higher in the web search tools?
Site improvement (SEO) is a critical component for any site proprietor. Additionally called Search Marketing, it involves making your site noticeable to web crawlers. At the point when you have an enhanced site, it implies you have the most obvious opportunity to rank higher in Google query items. By being at the top, you will appreciate a large portion of the client clicks. You would then be able to exploit these guests by changing over them into expected purchasers.
About edirect website optimization administrations dubai
We live in a cutting edge age where practically all organizations are hurrying to make sites. At edirect SEO Company Dubai, we are centered around not just assisting you with building the ideal site for your UAE business yet in addition ensuring that potential purchasers can contact you day in and day out. As a large number of organizations keep on going after consideration, we ensure that you will consistently be on the web and allow you the best opportunity of beating your opposition with our reasonable SEO bundles.
This is on the grounds that we have set up perhaps the most thorough SEO measures. Keep perusing to discover more.
Local SEO in Dubai
Is your business showing up on Google Maps? Is your website showing up for the services you offer? Local SEO covers all you need to show up for your services in your city!.
Looking to boost your online product sales through organic reach? SEO for eCommerce websites has it’s own distinctions. Whether your website is on WooCommerce, Magento, Shopify, or is custom-built – we’ll be able to help you out!
Enterprise SEO is for websites that have 10,000s of pages and are usually custom-built with an in-house development team. These websites require different conversations with programmers, content writers, marketing managers, or product managers. We’ve worked with some of the largest websites across the Middle East.
We put stock in the three-pronged way to deal with SEO: Marketing, Communications, and Technical Research. We comprehend that SEO Services and SEO Consulting should push past the restrictions of only finding a couple of watchwords. It is tied in with setting aside the effort to comprehend your association and industry. It is tied in with carrying out a system that will drive your association to the top while drawing in new clients and expanding income.
Get your free 30 minute strategy session with an experienced digital marketer from Dubai SEO company. Receive a free, no obligation quote!