When establishing an online strategy plan for our company, it is impossible to ignore positioning. Thanks to them, we are visible to customers on the web, and we can count on the development of our business. Knowledge of this issue requires not only theoretical but, above all, practical knowledge. When everyone wants to hit the highest positions in search engines, working out suitable… Read More »SEO on the web – blogs you need to know
An online store is a great way to run a successful business. In addition to a professional website and positioning, online payments are also necessary. It is impossible to obtain significant financial gains with few types of income. More and more people are choosing to shop online because they are convenient and fast. If you provide your customers with many different payment methods, you… Read More »Do you run an online store? Everything you need to know about the different payment methods
A sales funnel a tool in the form of a funnel chart, the role of which is to reflect the actual sales process. Apart from the sales department, we often meet him in the context of advertising and marketing. It is versatile, so every reliable e-commerce specialist should equip himself with knowledge about it. After reading the article below, you will learn examples… Read More »What is a sales funnel?
Facebook in everyday life is one of the most user-friendly tools for mutual communication. For specialists, it is a marketing machine that allows you to reach a strictly defined group of recipients. Each of us knows the potential of advertising on Facebook, but hardly anyone knows from the beginning what to do to make the first campaigns bring satisfactory results. After reading this… Read More »Facebook ads – how to configure correctly?
Nearly 25% of people from all over the world shop regularly in the online world. With the growing number of online stores, the digital customer experience goes without saying. As sales specialists, we should remember that the stores reflect the professionalism and high quality of the services provided. Find out what it means in practice and check which factors have a decisive influence… Read More »What should an online store look like?
The right content can attract your audience. It must be written so that it meets the tastes of our recipients and brings additional value. It is crucial in content marketing. Learn about the techniques of creating website content, which is currently the most effective and have a positive impact on the brand image. Why is it worth and how to build content for… Read More »How to build content on a website?
The success of an online store does not depend solely on the available assortment. The actual list of factors that influence customers’ final purchasing decisions seems endless. Read the study below to find out what functions modern e-commerce should have to generate maximum sales. What are online store functions and what are their roles? Online shopping is a standard that each of… Read More »Online store functions
Positioning of websites requires knowledge and skills to influence the visibility of a website in search results. However, website optimization doesn’t end with getting your website high in search results. You should observe the activities of people who enter the website. The source of extremely important data is the bounce rate – it allows you to verify whether a given site is interesting for… Read More »High bounce rate – what is it?
Social media now plays a critical role in promoting business. This is mainly because they are used by several billion users around the world every day. It would seem that social media only engages young people, but you can meet representatives of various age groups there. Through these types of channels, there is a chance to reach a wide range of potential customers. However,… Read More »In which industries is it worth operating in social media?
More and more people running commercial enterprises decide to transfer their sales from stationery stores to the Internet. There are several reasons for taking such a step, although the most important ones undoubtedly lower costs and a larger market. However, to start a large-scale online business, it is worth learning the basics of e-commerce. Thanks to this knowledge, making a conscious and fully… Read More »How to switch from brick-and-mortar sales to e-commerce?