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Marketing industry during the crisis

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Find out how the crisis can positively affect your business. Yes it is possible! Worse moments in the company appear unexpectedly, without any major warnings. You do not need to look far for examples, because such a situation is perfectly presented at the beginning of 2020, which was a carousel that completely changed reality. What was the marketing industry like at that time and what to do to gain instead of lose during the crisis?

Marketing industry during the crisis

Find out how the crisis can positively affect your business. Yes it is possible! Worse moments in the company appear unexpectedly, without any major warnings. You do not need to look far for examples, because such a situation is perfectly presented at the beginning of 2020, which was a carousel that completely changed reality. What was the marketing industry like at that time and what to do to gain instead of lose during the crisis?

Crisis and marketing activities

When others let go, raise your guard and fight for yours despite adversities. The idea is what counts, often innovation and flexibility. Don’t say a crisis is a bad time to grow your business – of course, in some cases, the priority will be to stop, but remember that bad times pass. Often times, the lack of any action leads to the fact that you simply miss the opportunity for rapid development, while others do absolutely nothing.

If you can, create a friendly image of the company even when your industry has been hit by a crisis. Why is it worth doing? It is very easy. Remember that when the competition gives up, you have a chance to stand out, and even “drag” customers from other companies to your site. Show that your brand is strong and that consumers can rely on it. Often times, entrepreneurs cut costs when a crisis sets in. The effect of these activities is often a reduction in the marketing budget. Unfortunately, this is the company’s imageit just loses. Lack of activity and contact with recipients causes that the bond created for a long time begins to weaken. Business strategist Jay Baer once said, “Content is fire. Social media is gasoline. Only together do they have an effect ”. When you quit marketing activities in social media and website, you distance yourself from regular and new customers. The image of the company , which has probably been developed over the course of months or years, loses its importance and the brand begins to disappear. See:   LinkedIn or a way to communicate with specialists

Marketing industry during the crisis

Adapt to the new reality

Worse moments on the market, caused by the uninteresting situation in the world at the beginning of 2020, proved that you need to be flexible in business. If a brand is able to adapt to new conditions, adequately responding to changes, it will survive and be successful. Freezing all funds and waiting for the crisis to end is not the solution. You have to act here. Show that your brand can get out of trouble and even profit from a worse market situation.

Do you want to know an example? Please! Imagine that a brick-and-mortar store suddenly stops selling because it has to be closed for the sake of the health of customers – just like in April / May 2020. What does an entrepreneur do to survive? It launches online sales and takes care of appropriate marketing to reach customers. You see This is the flexibility!

Shocking online advertising

A way to quickly reach customers can be to build recognition through shocking online advertising . These kinds of publications quickly reach the minds of the audience and stay in the minds of a long time. They are great at creating brand awareness on the web, additionally they can present the offer in an interesting and attractive way.

Controversial marketing additionally encourages discussion, especially in social media, where we all spend a lot of free time. Think what content your potential customers will find valuable? Maybe you decide to do storytelling to answer your brand story, proving that the crisis is nothing terrible? Use whatever method you like, but before sharing, give your publication a little spice, even controversy. Shocking online ads are clicking!See:   Loyalty programs in e-commerce

Is it worth shocking in online marketing and how to do it?

Are you wondering if it is worth shocking in online marketing ? Yes of course! Such activities in the promotion of business have been used by both small and large brands for years, effectively building a positive image of the company . Even if you operate locally, in a small area, you can use social media to increase your recognition, you do not have to invest in a website right away. Now that we have answered the question of whether it is worth shocking in online marketing , it’s time to apply this method. How does it look like step by step? Learn about the few steps you have to go through to prepare intelligent and controversial marketing for your brand. No matter what exactly your publication will be – an article, post, video or picture – these tips are extremely flexible and useful in almost any situation when preparing promotional activities.

  1. Set a goal – think about what exactly you want to achieve through your actions. Will it be an increase in recognition or maybe a conversion?
  2. Recipient profile – think who your potential customer might be and personalize the publication.
  3. Idea – This is the stage where you need to stimulate your mind. Be inspired, write, design until you come up with this one, best idea.
  4. Create – Once you have an idea and know what you want to do, start working. At this point, you can also give your publication a controversial note to encourage discussion. Remember that you can outsource the development stage if you don’t have time or your skills are too small.
  5. Publication – share your ad in the form of text, image or video on your own communication channels with recipients (company profile in social media, website, blog) or obtain an external channel (sponsored article, paid advertising on the Internet).
  6. Communication – don’t leave the publication alone. For example, you can contribute in the comments section by having a conversation with your audience.

See:   Online Store Features

Marketing industry during the crisis

The crisis is not as terrible as it is painted!

Controversial marketing works in almost every industry, you just have to do it cleverly to encourage conversation about the publication. This is a good form of business promotion in times of crisis, especially when many companies are letting go. The implementation of this type of promotional strategy does not have to cost a lot, which is extremely beneficial for companies experiencing worse times in the market in the form of reduced revenues. Think about how your brand can stand out in the market by applying controversial marketing in the digital world during a market crisis.

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Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:

1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.

We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.

Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:

1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.

We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.

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