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Livechat – will it increase sales in your store?

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Are you interested in what is livechat? This term is an innovative tool implemented on websites. The software allows you to conveniently communicate with users via text messages. In addition, livechat collects information about potential customers and allows you to analyze a lot of data. It is an ideal solution for entrepreneurs who want to increase the level of customer service by helping users on a regular basis. Livechat is used on many websites, from blogs, forums and portals to online stores.

What is livechat?

Do you want to know what livechat is in practice? If you use the Internet from time to time and visit various websites, it is possible that you have already noticed this solution. Live chat means “live chat”. It is a tool that allows you to communicate with the website administration or the customer service department. Using the livechat, the user can ask questions or ask for details. It is worth noting that the idea behind live chat is that there is a human “on the other side”, not an algorithm or a bot. A potential customer can therefore freely communicate with another person to quickly get specific answers to his questions. Livechat is especially popular for e-commerce, but it can actually be used on any website.


Live chat can make a potential customer take advantage of the offer because they will be convinced of it. We don’t mean any “marketing gimmicks” or the use of persuasion in a remote chat conversation. Simply, in case of any doubts, the customer service department will thoroughly explain the offer and provide good advice or help to users. In addition, livechat builds trust and makes the brand stand out with high commitment to the community.
Livechat in e-commerce and on corporate websites can usually be implemented very easily. Many CMS systems allow you to implement this type of solution using plugins or modules. In addition, live chat is offered by several external companies, so the entrepreneur can decide for himself which proposition will be ideal in terms of convenience and price.

Livechat - will it increase sales in your store?

How much does the introduction of livechat cost?

If you are interested in what livechat is, you certainly want to know how much it costs to implement live chat. The amount you need to prepare consists of two elements: subscription and salary for the employee. Let’s start with the implementation of livechat, i.e. the software purchase price – the final fee may vary depending on which tool you will use. There are several noteworthy propositions on the market.

Livechat.com

One of the most popular solutions is a live chat called Livechat.com. The software has a lot of integration, so it can be easily implemented into many e-commerce platforms and CMS systems. The whole thing is extremely easy to use and looks aesthetically. The cost of the monthly subscription is $ 16, $ 33 or $ 50 depending on the package you choose. In addition to chatting with users, the tool collects a lot of data and allows you to conveniently analyze it.

Czater.pl

Another livechat dedicated to e-commerce and corporate websites is czater.pl. This solution does not differ much from the competition’s offer. Compared to the Livechat.pl tool, Czater.pl certainly differs slightly with the amount of data available for analysis. In general, software is primarily used to communicate with users. However, the advantage of the tool is its low price. Czater.pl has several packages, including one free. The others cost from AED 16 to AED 160 per month. The software will be perfect for websites with low and high traffic.

Thulium.com

An interesting proposition is also Thulium.com. The software is quite extensive and apart from livechat, it also has some other interesting functions. The price for a monthly subscription ranges from PLN 129 to PLN 199 depending on the package. This livechat is an ideal proposition for large websites and e-commerce.

Livechat support

Remember that live chat must be supported by your employee. This is extremely important because users want to get an answer to their question as soon as possible. If you run a small business and spend the whole day in front of the computer, you can try to handle the chat yourself. Usually, however, this task is assigned to someone on the team. If your company has a customer service department, you can ask an employee to check the livechat. People in this position already have experience in this matter, so communication with potential clients will be simple and effective. In case your website is generating huge traffic, you might consider hiring a new employee to handle the live chat. In some situations, it is worth considering two or even three consultants to smoothly respond to all messages.

inbound marketing

Why livechat on an unpositioned side will not work?

You already know what livechat is. Remember, however, that this type of solution works especially effectively on those pages that are regularly visited by users. Therefore, positioning, i.e. SEO, should be an important element of the marketing strategy. Then potential customers will visit your website and ask questions. Without proper positioning, the livechat will become quite useless because no one will use it. It is difficult to acquire a customer without online visibility and an appropriate marketing strategy. For this reason, it is worth getting a little bit more interested in SEO. We remind you that livechat can be implemented not only in e-commerce, but also on virtually any website. The same principle applies to positioning. SEO strategy can be implemented for any website – from blogs, through forums to company websites. A high position on valuable key phrases will increase traffic and make livechat regularly used by users.


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How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.

When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.


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