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Do you operate in e-commerce and have your own online store, or are you the administrator of several of them? Your goal is to maximize sales, you want to earn as much as possible from your online store. What to do when customers do not want to spend too much in the store? Is every customer limited to purchases for small amounts? Learn how to increase the value of your cart and earn more with each order.
Is it possible to increase the value of the basket?
Many people believe that it is impossible to influence customers and it is a success to increase the number of orders. Do not give up on activities that lead to an increase in the value of the basket! There are several ways to do this. It is much easier to convince a person who has already made a decision to buy other products in a given store than to get another customer. How can customers be encouraged to want to add more products to their cart? In this post, we will not focus on the techniques of persuasion or content marketing. Let’s assume that your e-commerce is complete in this matter – attractive product descriptions have been prepared, the pricing policy is appropriate, and the delivery conditions are favorable. How to increase the value of the basketIn such a situation? Is it even possible?
How to increase the value of the basket – tricks and methods
We will no longer keep you in suspense. Here are techniques to answer your question about how to add value to your shopping cart . You don’t have to use all the methods. For individual e-commerce sites, some will be more effective and others less. It all depends on what store you run. Or, try out tips and test their effectiveness, and then introduce your next actions.
Up-selling is one of the effective ways to increase the value of your shopping cart . It consists in offering customers slightly more expensive products from the same category. Let’s take a simple example: you sell electronic devices. The client wants to buy a laptop worth PLN 1,500. When the user goes to the basket (or already at the product selection stage), you can offer the Internet user a slightly more expensive equivalent – for example a better laptop with a price of PLN 2,200, which is much more efficient and advanced. Introduce the potential customer to the advantages of such a solution. Then you will encourage the consumer to increase the value of the basket. The up-selling technique is used by both large and small e-commerce sites. Such action will not always prove beneficial. Some customers already have a selected product, often even before they enter your online store’s website, then even the best-constructed suggestion will not change anything. However, it is worth introducing this action and observing the effects.
A quite similar but slightly different technique is to implement a cross-selling strategy. How to increase the value of the basket with this method? Cross-selling is offering customers additional products to complete the order. Let’s take the aforementioned laptop on the wallpaper. An additional option in this case may be the selection of software, a larger hard drive, a cooling pad or a cover. Adding any product will increase your value and cart. Cross-selling is loved by restaurants that offer a drink or additions in the form of salads as part of the meal. Proposing interesting products to complement your purchase can greatly increase the value of your shopping cart. Check out this method!
How else can the value of the basket be increased ? An interesting idea is to implement free shipping. Customers who see that the delivery is free are able to spend more, thus supplementing the cart with additional products. Of course, free shipping will not work in every case, but it is worth considering this type of solution. Introduce free shipping only for a certain amount, it can be, for example, PLN 300 or PLN 500. It is worth determining it based on the average amount in your customers’ basket, if it is, for example, PLN 190, you can offer free shipping from PLN 250 or PLN 300 depending on the prices in your store. Also check your contract with the courier company. You may be able to sign a favorable delivery agreement.
List of promotional products in the basket
You can enrich the shopping cart window with additional products, for example those that are on sale. Perhaps the customer will be interested in your assortment, and due to the more attractive offer, he will add a few items to his order. Offer products related to those ordered by the client. Displaying those that are in a category that is of interest to a specific person will be more effective.
Encourage multiple purchases, not a one-time order. Ask the consumer to set up an account, and as part of the registration he will receive an electronic loyalty card with seasonal discounts, for birthdays, etc. Then the user will feel part of the community and are more willing to spend their money, for example due to attractive promotions after placing ten orders.
Abandoned carts – do you have a problem with that?
Not every person is concerned with how to increase the value of the basket . For some e-commerce sites, order abandonment (the so-called abandoned carts) can be the biggest problem. Why does the user give up the purchase at the final stage? There is no one unique answer. The problem should be verified a bit more carefully.
UX, functionality and comfort
Maybe the ordering itself is not very comfortable and the users simply give up shopping? Check if the shopping cart is properly configured and what the online payment process looks like. Take care of UX on every subpage in your online store, and you will see that users will be much more likely to use your website. If you do not know how to test it, use the help of specialists who will optimize your shopping path.
Conditions of delivery
Abandoned baskets may appear when the delivery conditions are unfavorable (e.g. expensive shipping). Also remember that many internet users want to order products for parcel machines. Cash on delivery is also still a popular solution, without online payment. Provide your customers with maximum comfort when placing an order and selecting a delivery.
Order fulfillment time
Or is it all taking too long? The vast majority of stores fulfill orders within two working days. Three days is also acceptable, while some companies offer express shipping, which is more expensive but extremely convenient. How long does it take for you? See if it is important for your customers and test more expensive shipping, which will be delivered quickly.
Take care of your online store and use the techniques presented by us, and the value of the basket will increase. You will find that your customers are able to spend a little more than before, but nothing happens without a reason. Encourage and convince them to buy.
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