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Our times are conducive to re-industry – it may sound like a cliche, but it is enough to look for a job on the market, talk to friends or watch online forums. The reason for this is not only Covid-19, but also a greater awareness of small companies and corporations that you can act faster, more efficiently and, above all, CHEAPER, and such opportunities are offered by internet marketing. If so far we have been willing to buy OOH, organized fantastic events or promotional campaigns in stores, maybe it is also worth paying attention to career paths in e-commerce? Contrary to appearances, you do not need to be an HTML programmer, Java or Phyton expert.
When we think of terms such as copywriter, SEO or UX deisgner, we usually have a general idea of
There are many development opportunities – we can choose copywriting, where we focus mainly on generating positive, quality content. Going one step further, we will choose the profession of positioner, and then we will become someone who is referred to as a UX designer. What do the above-mentioned people do?
Career in e-commerce position by position
Let’s take a quick look at each position. Despite the apparent similarities, each of these people has a different job in the company.
Each company, in addition to visual identification, must develop a package of texts that will clearly tell customers the history of the brand, its vision, mission and values
Undoubtedly, this is a person needed by every company that wants to be visible on the Internet. According to some, the market of positioners in Poland is at the stage of constant formation and the scope of their work is not yet defined. People who previously dealt with copywriting or journalism gain knowledge about SEO during training, thanks to which they can more easily get a job as a positioner. While these previous jobs required great flexibility in terms of formats, here the positioner will (almost always) work on texts for websites. The SEO positioner’s responsibilities include the analysis of the competition and the selection of keywords that will translate into position in the search engine. They cannot be slogans that have not been supported by previous analysis – therefore, the positioner’s work requires analytical skills. Based on the collected data and experience, the positioner determines the further action strategy with the webmaster. It is also worth adding that the positioner should be able to use, for example, Google Analytics, which, in turn, does not have to be known to the abovementioned copywriter. A person working as a UX designer will have even greater analytical skills.
As is usually the case in the internet reality, the term UX comes from the English language and means user experience. To explain the scope of duties in the easiest way, let’s refer to an example. Sometimes, when we browse websites, we feel that a given button or function should be in this place. Sometimes we even instinctively click on a given section and either hit our expectations, or hit a completely different place on the page, or nothing happened. The first situation will usually occur when our website has been checked by a UX designer. Using the pages should not be a problem for users. It has to be intuitive and easy to use. If our potential client does not find the website easily, it is very likely that that he clicks on the competitor’s page. This way we lose both the customer and the money. The professional employed in this position must be familiar with specific programs to help monitor customer behavior. He must be able to design an easy-to-use website on his own and effectively correct the existing one.
There is no room for boredom in this industry – the best specialists constantly improve their qualifications, because it is very dynamic. It must be remembered that Internet users quickly change their consumer behavior, there are also new products that can be introduced on websites and many others. He must be able to design an easy-to-use page on his own and effectively correct the existing one. There is no room for boredom in this industry – the best specialists constantly improve their qualifications, because it is very dynamic. It must be remembered that Internet users quickly change their consumer behavior, there are also new products that can be introduced on websites and many others. He must be able to design an easy-to-use page on his own and effectively correct the existing one. There is no room for boredom in this industry – the best specialists constantly improve their qualifications, because it is very dynamic. It must be remembered that Internet users quickly change their consumer behavior, there are also new products that can be introduced on websites and many others.
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We will check if your website is correctly integrated with Facebook and Google Maps. Marketing and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are important issues studied by many researchers. Summary: What causes a site kindness to likewise give it a high SERP rank, however excessively precarious website improvement can subvert the client and user experience.
Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).
SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.
Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.
SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
errors in the website code or server operation such as secure your site with HTTPS.
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