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International SEO

The Complete SEO Guide For Beginners: Why Optimize, What You Should Know, And How To Get Ranked

International SEO has a lot of experience in search engine optimization. We work with local and international clients for their search needs. Seo Dubai – Positioning the site (called Web Positioning in Google) allows you to increase its visibility on queries (keywords), after which users can find your website. The concept of positioning ( SEO ) applies to promotion in the results of organic search engines. It is a series of activities related to the optimization and acquisition of external links. Its purpose is to have a positive impact on the company’s image and promote its offer.


Have a look below what Dubai SEO can do for your business!

#1 Marketing and SEO Company in Dubai | Best SEO Agency in Dubai, UAE


Get top rankings in Google

You will get tips, SEO services on the most proficient method to advance the situation of your site in the Google and Bing index like Facebook and Yahoo.

SEO Specialized investigation for business

We will assess, promote, making your site as far as fundamental specialized boundaries in Dubai identified with SEO. Advertising, Social media, PR and SEO with Dubaiseo.net

Accessibility for Internet users in UAE

You will learn with Dubai SEO if your site works appropriately on mobile phones, UAE cell phones and on the off chance that it stacks rapidly in Emirates. Showcasing and top rated SEO with Dubaiseo.net

DubaiSeo.net – Is it true that you are searching for the best SEO consultants in Abu Dhabi and Dubai? you can have best specialists for Google SEO, Facebook and Bing website improvement in the UAE. We are advertising specialists and SEO experts as far as showcasing, top rated Dubai premium SEO for administrations in the websites for our customers in the Middle East area.

Web composition and upgrade for SEO Company in Dubai | Best SEO Agency and SEO expert in Dubai, Optimization for web files – measures highlighted achieving by a given webpage the most raised possible circumstance in the results of normal web crawlers for picked expressions and articulations. The arranging cycle is a segment of extensively understood web exhibiting.

Website streamlining, Marketing, SEO in Dubai

Dubai SEO Group is the rule Online Marketing Company in Dubai and when in doubt UAE. We are offering fiscally gifted and SEO result engineered reactions for our customers in Dubai, Abu Dhabi, Sharjah, Qatar, Oman, etc. Our certain level and extraordinary web associations make us saw from our enemies in UAE advanced market.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization in Emirates, Marketing, SEO in Dubai, UAE

Website improvement for your company in Dubai | Award-Winning SEO Agency and social media expert in UAE

We have first assessed website streamlining office in the UAE for SEO, PPC, Social Media, and we are Digital Marketing experts in our get-together marketing style who ensure that the entirety of the tasks are done in Google, Facebook, Linkedin likewise, an expert way site streamlining firm with rotate around extra made ROI for our customers in Dubai.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization, Marketing, SEO in Dubai, UAE

UAE SEO – site streamlining – Positioning in Google and Bing

For 20+ years, Dubai SEO and marketing company in Dubai has been passing on predominant detectable quality for locales in Google and Bing in the United Arab Emirates. You would understand that Google is UAE’s, Dubai top search engine optimization search tool what’s more, we become strong and experienced and the best SEO association in Dubai, UAE. We are moreover one of the fastest working Online Marketing SEO – search engine optimization office in the United Arab Emirates. We give excellent quality, best Google my business SEO. Search Engine Optimization, promoting and electronic media organizations in genuine expense for our clients in Dubai.

Website optimization - Positioning in Google and Bing
Website optimization – Positioning in Google and Bing

Our SEO expert team will check if your site is accurately incorporated with Facebook and Google Maps. Advertising and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are significant issues concentrated by numerous specialists. Outline: What makes a webpage benevolence in like manner give it a high SERP rank, nonetheless unreasonably unsafe site improvement can undercut for the SEO and user experience online.

Website Usability Evaluation and Search Engine
<a href=Optimization for Eighty Arab University Websites – Dubai SEO” class=”wp-image-2211″/>
Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites
How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be evident and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to precise search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


We help because we like it.

Even if you are not our client yet.

If you are looking for solutions that will help you transfer your company to the Internet, please contact us. 24h / 7 hotline on website chat!

Why is SEO important

When you are putting effort into SEO, it’s important to know the value of all available SEO strategies to succeed. Every web admin (preferably professional) will benefit from having an SEO strategy, as it improves website performance and significantly increases revenue. Optimize This strategy describes the process of bringing a website to the top of the search results with the help of multiple strategies (keywords, internal linking, phrases). Optimization is all about getting the most out of a website. Remove Unnecessary Interfaces and Replacements Identify and eliminate the site’s unnecessary UI/UX elements, including product pages and error pages. Remove anything likely to interfere with the user experience.

What is SEO

The key to obtaining success in online marketing or SEO is to know how search engines function, how visitors find your site, and how to write content that gets high-quality backlinks. SEO helps improve the visibility of a site, and it is essentially a practice in web marketing and SEO. So the SEO coach will take your company to the top. The secret lies in finding and understanding what the search engines like and how to improve these key elements in your website. This post is a practical guide on all the necessary steps to achieve success with this essential service. First, let’s understand the concept of search engine optimization, the components of the webpage, and what your readers will be looking for. What is SEO?

How to optimize your site

Optimization of the website is one of the most important steps to get ranked high. The idea is to make your site more popular by attracting traffic to it. This traffic is why some business owners take steps to do SEO first. Establish yourself as a resource As a business, and you have to position yourself as a source of information. Your customers want your company and your services. The easiest way to achieve this is by creating a blog (excerpt) or writing a website filled with quality information (excerpt). Create videos or use Facebook to interact with customers. When you create quality content, SEO becomes part of your communication strategy. Through keywords, short phrases, and writings, you can communicate to your target audience.

Ranking in SERPS

To promote your site in SERPs, have an appealing layout, interesting content, high-quality images, and a complete UX. Also, in SERPs, make sure that the title and meta description are relevant and provide information about your service or product. Marketing a Website in Dubai – 50 Percent Traffic Growth If you have done the above step, you should now use the meta description tag to gain visitors’ attention and provide them with important details. Metadata helps users interpret the website’s content through a meta description, and it helps you engage your audience in the process of discovery. It should be the last part of the page to appear on search engines. However, one should not forget to optimize it properly to benefit from its effect.

Content Marketing

Content marketing promotes your company’s website or blog via written, audio, video, or interactive content that different individuals create. Its purpose is to generate interest for your products and services, increase the number of readers, and then make them buy or subscribe. The content should be designed to resonate with your visitors’ needs and interests. The whole idea of content marketing is to provide content for your readers and hold their attention. It should offer a variety of insights that solve the readers’ problems and make them satisfied customers. You need to make sure that you create and publish high-quality content. The SEO Dubai book is a good resource for you to learn all the things you need to know about marketing and promotion.

Conclusion

Well, that’s about it. You don’t need to be an SEO to know what SEO is, what it means and how to manage it and get results from it. Many sites help you understand the basics and get you started with Internet marketing, such as these: SEO Dubai – their site will teach you how to increase your website’s SEO impact. KISSMetrics – their blog is great for those who want to start and have their website optimized for SEO. Optimo is one of the best websites to learn about SEO and get your first small SEO project started. 5. Consuming news: You don’t need to pay for the news, and you can read all of it for free. You can always turn to the abovementioned sites if you want to learn more about current events.

Are you a Pole permanently living abroad or operating outside the country? Do you value Arabic tradition, quality, and, above all, reliability and professional approach to work? Choose our positioning services abroad, thanks to which:

Codeengineers is an experienced interactive agency that offers a wide range of internet marketing services. We specialize in website optimization and positioning, operating in the industry for over 10 years. Thanks to our actions, your websites gain a high position in organic search results, which directly translates into increased traffic on the website, acquiring new customers, and a significant increase in income. Codeengineers’ clients are companies operating on the local market and abroad – Dubai, the Emirates (we serve dozens of clients each month).

If you have any questions or doubts, please get in touch with us – we operate efficiently, reliably, and at attractive prices, providing each client with comprehensive care of our consultants. 

TAGS: United Arab Emirates, الإمارات العربيّة المتّحدة al-Imārāt al-‘arabiyya al-Muttaḥida, United Arab Emirates, Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharbaijan, Umm al-Khaimah, Sharbahayan, Umm al-Khaimah -Hisn, Al-Khan, Dubai, Al-Jazeera, Al-Mushrif, Ruwais, Kalba, Masfut, Mina Sakr, Mina Jabal Ali, UAE

Nowadays, advertising on the Internet is one of the most effective forms of reaching potential customers with your offer, regardless of the industry. When searching for products or services, computer users most often use search engines; after entering the searched phrase, they most often browse only the first few pages displayed in the search results, so it is worth using properly optimized ads that will be displayed on the first page of search results and often at the very top of the first page pages, which significantly increases the chance that your ad will be noticed and attract potential customers.

Our qualifications

The effectiveness of our campaigns is confirmed by the acquired Google Partner status and over 20 individual certificates of our employees. At the same time, we have a specialization in advertising on the search network. We have been operating continuously since 2006 and have two offices in central United Arab Emirates. We actively participate in co-working zones and networking events throughout the country as consultants and speakers. We serve the sector of small and medium-sized enterprises from all over United Arab Emirates and Europe. Together, we build the success stories of our clients.

Marketing – other services

  • Competition analysis in terms of positioning
  • SEO consultations and audits – website optimization
  • Reputation management – pushing down critical outcomes
  • Visual identification – consistent logo and typography for companies
  • Google Ads and Facebook Ads remarketing
  • Descriptions for online stores – product descriptions
  • Link building – publication of articles with a link
  • Sponsored articles – writing and publishing articles
  • Positioning in Google
  • Positioning + AdWords abroad
  • Handling and running Google Ads (AdWords)
  • Ad service and running Facebook Ads
  • SEO Copywriting – Content Creation – Writing Articles
  • Content marketing – Writing and publishing content
  • Positioning in Youtube – clicks, optimization

Website Design and Software House

  • Designing Creating websites and online stores
  • Software House offer – applications on request
  • Application programming / development services
  • Building / Creating an MVP for a dedicated CRM, CMS system
  • Dedicated Web Applications – design, programming
  • Dedicated CMS / CRM System – designing, programming, creating
  • Native Mobile IOS / ANDROID Applications – programming, design
  • Project / program requirements analysis – Software House consultations
  • Graphic design of the UI UX application – interface, design, prototype
  • Front / back end programming – coding responsive websites
  • Launching and testing the application – unit / manual

The software we support

  • WordPress
  • Drupal
  • Joomla
  • Windu
  • Quick CMS
  • Shoper
  • Shoplo
  • WooCommerce
  • IAI-Shop
  • PrestaShop
  • Offerer
  • PHP / Symfony
  • HTML5 / CSS3 (Sass)
  • JavaScript / jQuery
  • Java / Spring
  • AngularJS
  • React
  • Bootstrap 3/4
  • Laravel
  • Silex
  • Zend
  • Redis
  • node.js
  • socket.io
  • MySQL / MongoDB
  • Apache / nginx
  • RabbitMQ

The Low Down On Digital Marketing: The Benefits of Consistently Marketing Online

Digital marketing in Dubai Well, that’s about it. You don’t need to be an SEO to know what SEO is, what it means and how to manage it and get results from it. Many sites help you to understand the basics and get you started with Internet marketing.

The Benefits of Consistent Marketing

Your clients will trust you as long as you show consistency. The customer does not care about any time lag between the time they are looking for something and what appears online. So, to ensure maximum customer attention and engage them, you need to keep your marketing campaigns running, in which you’ll need to keep on posting content or get nowhere. Strategy: To increase your ROI, you need to understand your target audience, place your bets on what works for them, create campaigns to suit the category, create fresh content, and post them again and again. Consider the need of your competitors and market to decide your strategy.

What is Digital Marketing?

Digital marketing is the process of promoting goods and services via the Internet. The basic ingredients that make up digital marketing include email marketing, search engine optimization, online reputation management, and social media marketing. It has taken some time for companies to understand and incorporate digital marketing into their regular marketing efforts. However, with the emergence of the Internet and mobile technologies, digital marketing has become the most preferred marketing strategy in the world. For over a decade, the internet has helped businesses reach out to their target audience anywhere they may be. The power of digital marketing is that you can reach your target audience anytime and anywhere.

How to Market Your Business

And the Low Down On SEO If you are among those companies which only sell in Dubai, what kind of market value do you have in terms of the quality of your product? In other words, how strong is your product? What is the market size and demand for it? How about the experience of its customers? However, to really understand the market value, you have to define your products’ best online marketing strategies. These strategies must be timely, smart, and effective. How to Sell Your Products Online How can you really sell your products online? It really depends on the products and services you offer and the needs of your target customers. How do you find out the exact needs and the needs of your customers? That’s where research and planning come into play.

The Importance of Online Marketing

The first and most essential thing about online marketing is consistency. You must keep posting and keep going for that same reason that you write every morning – because you know that it’s going to make you feel happy. What else can make you feel happy besides knowing that you’re doing something right? Constant ongoing business success is easier when you have online marketing strategies that you can easily implement consistently.

Conclusion

You just saw a few steps to know what digital marketing is all about, and you can easily start with it. All you have to do is to develop a strategy and learn how to achieve it. Just do your research and know what works for you. This should give you a brief idea about digital marketing. By the way, what is your opinion on digital marketing? Do you have any plans to start or start the digital marketing strategy with your team? Let us know in the comments section below.

Dubai actively and successfully attracts international business. Although this development began with the discovery of oil deposits in the emirate in 1966, strategic decisions focusing on the development of trade, financial sectors and tourism meant that today revenues from this raw material constitute only 4% of GDP.

The United Arab Emirates (UAE) quickly embarked on long-term investments that were not solely based on oil profits. Thanks to this, Dubai is becoming a popular destination for holiday trips and business trips. The city tempts many foreign investors with the possibility of obtaining tax benefits, a friendly atmosphere, and a favorable working environment. In 2015, over 22,000 entrepreneurs from abroad obtained permission to conduct business in this city.

The growing importance of the BPO and ICT sector

Dubai authorities started funding the BPO industry early, recognizing the potential for outsourcing business services in the MENA (the Middle East and North Africa) region and the United Arab Emirates itself. Special zones were created with the necessary technological facilities, provisions, and regulations to monitor the developing area. In the UAE over the past 15 years, IT companies have become the most developed region; GCC (Gulf Cooperation Council) can also count on support. One of the zones in which international IT companies such as Oracle, IBM, and Microsoft operate is Dubai Media City. It is part of TECOM (Dubai Technology, Electronic Commerce and Media Free Zone Authority). In 2013, the Dubai Smart City plan was created on the initiative of the Prince of Dubai. Its ambitious assumptions are based on the implementation of publicly available, modern solutions, including transport, communication, telecommunications infrastructure, and education.

Modern technology week

Dubai is also trying to attract startups, IT companies, and small and medium-sized enterprises that create innovative solutions. Gartner’s research shows that the new technologies industry in the MENA region will be worth up to $ 168 billion by 2020. To broaden business perspectives, establish contacts and emphasize the role of the technological area, the Gitex Technology Week new technology fair is organized every year, which will be held for the 38th time from 14 to 18 October this year. It is an opportunity for companies from over 100 countries to establish business contacts. Gitex is also an opportunity to build awareness of companies’ commercial potential and cooperation from the United Arab Emirates and United Arab Emirates. At the fair, the Business in Małopolska Center will have its stand with an area of ​​30 m2, will benefit from the interpreter’s support in B2B talks with foreign partners from the region. September 11 and 25 this year. At the headquarters of CEBiM, as part of the Power Up Your Business in Małopolska program, there will also be free information meetings on cooperation with the UAE. Taking into account Dubai’s strategy for the concept of building a smart city, the fair should be of particular interest to companies offering solutions in such areas as automation and robotics, intelligent transport, data center, cloud, big data, enterprise software, IoT, VR / AR or security. Cybernetic. Along with developing the city development plan co-financed from the government budget, the demand for this type of service, products, or expert knowledge will increase.

Annual Investment Meeting

The Annual Investment Meeting (AIM) is also an important event attracting investors worldwide, representatives of governments, and development agencies. So far, 8 editions have been organized, and this year’s fair took place at the World Trade Center in Dubai, in an area of ​​8 thousand square meters. m2, there were 20 322 participants from 143 countries, including entities from Małopolska – the companies Kraków Nowa Huta Przyszłość SA, the Marshal’s Office of the Małopolska Province, Kraków and the Business in Małopolska Center.Arabic representatives had the opportunity to engage in many talks on specific areas during the fairs and workshops. For example, investors from India were interested in establishing branches of their own companies and factories in United Arab Emirates, Arab entrepreneurs took up the topic of food import from United Arab Emirates, and business people from the USA and Ukraine asked about the course of cooperation with startups.

International companies in Dubai

To successfully run a company in the Emirates, it is worth participating in fairs, expos, and conferences. This is due to the business culture that focuses on building relationships and regular meetings in the Middle East before reaching an agreement with the contractor. Entrepreneurs who want to move to the UAE should remember registering their business and having a local sponsor with a controlling stake of 51% in the company. To avoid this and to maintain 100% ownership, you can choose to be in one of 40 special economic or duty-free zones. United Arab Emirates is currently the 12th largest exporter to the UAE. The value of Arabic trade transactions in the Emirates reached USD 950 billion in 2016 and is constantly growing. The companies present there include, among others, Dr. Irena Eris, Kulczyk Investment House, or Perfect Gym. The dynamic economy of the Emirates is an opportunity for companies willing to provide specialized products and services. The growing demand for innovative products and preferential conditions for doing business in Dubai may also be an opportunity to develop entities from Małopolska.

Closer to Lesser Poland

Companies interested in working with partners from Dubai do not have to worry about long business trips. From April 8 this year. There is a direct air connection between Krakow and Dubai, operated by Flydubai, operating in cooperation with the Emirates carrier. Dubai itself is also an ideal connection center for travel to Asia, Australia, and Africa – today, it is the largest transfer port globally, serving 88 million travelers last year. Taking advantage of such a convenient location, The national airline of the UAE, Emirates, has built its position, offering high-quality business and tourist flights. The connection with Krakow, operated as part of the codeshare cooperation between Emirates and Flydubai, is the second direct connection from United Arab Emirates after flights from Dubai. This emphasizes the region’s attractiveness for investors from the UAE and makes it easier for companies from Małopolska to build business relations with companies from the Persian Gulf.  

What is website positioning?

For this article, it is necessary to systematize several concepts. The first and one of the most important is the question of what exactly website positioning is. The definition tells us that there is a set of steps to improve the visibility of a site in the search engine. This allows you to increase organic traffic on the positioned website. What exactly is organic movement? Simply put, these are the users who come to our site from organic search results. As the Google search engine is by far the most popular among users, we will choose its results.

The website positioning process consists of several elements. These include:

  • Technical audit of the website,
  • On-site optimization (activities within the site, e.g. content optimization),
  • Off-site activities (off-site activities, e.g. link building ),
  • Analytics.

I will try to discuss each of the elements in more detail later in the article.

Positioning is not the same as SEO?

For many people, the concepts of SEO and positioning are synonyms, but positioning itself is a much broader concept, covering a greater number of activities, such as link building or web analytics. If you are interested in all the differences, I encourage you to read the article by Alina Budziak, ” What is SEO – Optimization, and Positioning of Pages. “

differences between SEO and positioning
differences between SEO and positioning

Keywords – how can users find you?

Keywords ( key phrases), from the English keyword, are words based on which the search engine users try to find the information, product, service, etc., they are interested in. Keywords may consist of a different number of words, usually from one to several. This is the first step that requires some effort. Their proper selection should start each positioning process. For our website to rank in the results for selected keywords, we should carefully consider their selection and the degree of matching to what the user can find on our website.

We distinguish several types of keywords, each of them will differ in the search volume and competitiveness. The most popular division of keywords:

  • Branded – you can include here users who enter the name of our company or the brand of the product in the search engine.
  • Main – one or two word queries. Usually the most competitive. Such a phrase can be, for example, shoes. A phrase with a lot of searches, but users’ expectations difficult to define. Main phrases are the most difficult to position.
  • Long tail – long tail phrases – they are characterized by a relatively lower number of searches, but also less competitiveness. An example of such a phrase can be: red wedge shoes. In the case of long tail phrases, it is much easier to define the user’s expectations.

People starting to learn positioning on their website should focus only on brand and long-tail phrases. At a later stage of positioning, you can slowly take care of more difficult phrases than the easier ones are in higher positions. It is imperative to match keywords to the products we offer or information that the user can find on our website. Users’ expectations are an equally important element. It is important whether, after entering a specific phrase, the user wants to find a product, an article related to its review, or, for example, an article comparing it with other products of the same type.

Beginner positioners usually do not have access to paid tools. Therefore, below is a list of free plugins, programs, and websites that will allow you to check the phrase search volume, find related phrases and check which phrases rank competing websites.

Surfer Keyword – a free plugin for Chrome> LINK <

Keyword Planner – a tool from Google that allows you to find the words most relevant to your website. If no advertising campaign is active, keyword searches are not exact but only show us the search range.

Ubersuggest – a very intuitive tool that, after entering a phrase, allows you to display related keywords or use them in content marketing. The tool allows you to select many countries and languages, including Arabic.

Answer The Public – The tool is available in both free and paid versions. There is a daily query limit in the free version. Also, in it, we can choose the country and language for the inquiry.

Suggestions in the Google search engine – Entering any keyword in the search field, after a while, we get several automatic suggestions. These suggestions are often perfect keywords. Also, after entering and searching for a term, we will find related queries at the bottom of the search engine.

Elements of the page that should be analyzed when analyzing the page
Elements of the page that should be analyzed when analyzing the page…

SEO audit – key in the positioning process

We have already selected the keywords for which we want to position ourselves. However, one of the most important steps is ahead of us. Of course, I am talking about an SEO audit, which should always occur at the beginning of the positioning process. It allows you to find key elements that need to be worked on to skyrocket the traffic on our website. SEO audits, especially those performed by people without extensive experience and access to many tools, are not as extensive as those performed by SEO agencies. However, even at home, we can check many elements using a few free tools and devoting the right amount of time.

SEO audit should consist of an analysis of the following factors:

  • on-site – including: checking the website structure, URL structure , presence and length of meta tags or internal linking. Checking the functionality of the website on mobile and desktop devices.
  • Robot – Sitemap (sitemap.xml), guidelines for crawling robots (robots.txt file), page rendering or 404 errors on the page.
  • Off-site – links from external sites pointing to the site, profiles on social networks, directories and NAPs.
  • User Experience – UX – user experience resulting from using the website.

Basic SEO audit

Users who do not have access to many tools are not able to conduct a comprehensive audit. However, with the right dose of time, they can check the basic elements responsible for positioning.

Mobile First Index

Let’s start with the fact that Google introduced Mobile-First Index when evaluating pages by its algorithm. It means more or less that the mobile version of our website is analyzed and evaluated by an algorithm. The mobile version of the website is responsible for the ranking of our website. It is worth taking care of its proper fit. While most newly created websites are adapted to mobile devices, older websites may have a problem with that. Google has provided a tool that allows you to analyze the website to display it on mobile devices.

The test can be performed at: https://search.google.com/test/mobile-friendly. The guidance you will receive should be sent to the person who technically maintains the website.

Google Search Console

Search Console is the basic tool that SEOs use every day. It allows you to check the visibility and traffic on the website or individual sub pages and verify whether a given page is included in the submitted site map or indexed.

The implementation of Google Search Console is a simple operation. All you need to have is an email address from Google or related to its services. When signing in to Search Console, please enter the address of your website that you want to verify. There are 7 ways to verify ownership. Choose the easiest for you, and I know from experience that the easiest method is to upload a small .html file via FTP. Of course, some content management systems (CMS) have plugins that allow you to insert a code fragment into the code of our website.

The first thing we should do after verifying the service is going to the sitemap and adding our own sitemap. The path to it is often https://nazwatwojejdomeny.pl/sitemap.xml, and it may be at a different address, depending on the CMS system plug generating such a map. It should always be up to date. It is worth asking the webmaster whether it is automatically updated when adding a new product or website. Pages submitted in the sitemap are indexed faster.

Note: Data in Google Search Console is displayed with a delay of 2-3 days, so don’t worry that your website is not generating any traffic. Wait a few days for the data to start flowing to the service.

Report in Google Search Console showing website traffic
A report in Google Search Console showing website traffic

I encourage you to review each of the reports available in the service. All information is clearly presented, so even a person without experience can conclude it.

Google Analytics

Google Analytics is another analytical tool made available by Google for free. Unlike Search Console, Analytics also looks at traffic from sources other than organic searches. This allows us to identify who the visitors to our website are. It displays information about their location, the type of devices they use, or even the browser type. Its implementation is also relatively simple. Most CMSs have built-in integration with this analytical tool.

Main View in Google Analytics
Main View in Google Analytics

Screaming Frog

It is one of the best on-site SEO analysis tools. It is available in the free version (maximum 500 scanned addresses) or in the paid version (annual subscription without any restrictions). As most people who want to position their website without the help of an agency are owners of small websites, the free version of the software is more than enough.

The extensive tool scans our entire website, and in several tabs, we can find, among others:

  • internal links,
  • meta title and description (we will check their length, duplication or lack of implementation),
  • response code (redirects 301/302, pages with 404 response code),
  • canonical addresses (do they exist and do they direct the robot to the right page),
  • h1 / h2 headers (their number, occurrence or duplication).

Technical analysis of the website made with the Screaming Frog tool
Technical analysis of the website made with the Screaming Frog tool

The tool is relatively easy to use, and all audit elements can be sent to a file that the website developer will receive.

The speed of the website

The impact of page speed on the position in the search engine
The impact of page speed on the position in the search engine

The speed of our website loading affects the position of the website. It is worth knowing that mobile devices are gaining more and more share among users of search engines from month to month. For the algorithm to place your website higher in the search results, it is worth taking care of the website’s loading time.

There are many tools available to check the loading speed of any web page. Free tools are provided by both Google and external companies.

A readable report on page speed can be obtained by entering the page address in the tool available: https://developers.google.com/speed/pagespeed/insights/.

The report is available for mobile and desktop devices, and the performance of tasks following the audit guidelines will positively affect the loading time of our website. Rather, it won’t be easy to do it yourself, so it is worth reaching out to people who deal with creating websites daily.

Another tool that I recommend using is GtMetrix, available at: https://gtmetrix.com/. The tool works in a free version (limited number of audits per day) or a paid version. It allows for a thorough analysis of the factors influencing the loading speed of our website.

It is worth being aware that not every element on the website can be easily improved, and most importantly – cheaply improved. It may be related to the CMS we use. In addition, even templates within the same CMS may differ in terms of the possibility of implementing recommendations from external tools.

Acquiring links pointing to your website may seem like an easy task at first glance. However, to advertise your website, you need to know how the algorithm shares your links. The main division is nofollow and dofollow. The former do not transfer their link juice to our website. The latter is already doing so. Most of the free links we will get for our site will be no-follow links, but it’s not worth giving them up. The most popular website directories (those generating traffic), industry directories, or local websites are great places to start your internet adventure. It is worth checking if the page where you want to add your company description, entry, or advertisement also includes our competitors.

Another free way to link to your website is to create profiles on social networks: Facebook, Linked In, Instagram, and YouTube. Establishing company profiles will allow you to get a link and increase awareness of our brand on the Internet.

We can think of the companies cooperating with us later. They could add us as partners on their website or write an expert article published on a thematically related portal.

At a later stage, when we can afford the expenses related to link building, we can take advantage of the offer of portals supporting content marketing activities, such as WhitePress.

Company blog – Content is the King

Running a company blog is a task that requires not only time but also knowledge of what users are looking for. Thanks to a systematically conducted blog, you can get a source of additional traffic on your website. By searching for topics related to our business, we can answer questions asked by users. Expert articles are an excellent form of advertising your own business. You can use tools such as:

Answer the Question – by entering a phrase, we find questions that users ask. On their basis, entries that are very popular among readers can be created.

Google Trends – a simple tool that allows you to analyze the most popular topics recently. Additionally, by entering a specific phrase, we can analyze its popularity over the course of the year. The seasonality of phrase searches is a common occurrence.

You can read more about running a company blog in Karolina Czajkowska’s article ” How to run a company blog – The impact of content marketing on SEO. “

Local SEO – Google My Business

Do you run a local business, or maybe your website should reach only people from a specific area? A great way to increase organic traffic by up to 50% among local users is positioning using the Google My Business service. Positioning the Google showcase is a novelty in the services of an SEO agency, but with a little will and time, you can run the profile yourself. Sebastian Żarnowski, who also runs the largest fan page in United Arab Emirates about positioning in Google Maps – Top 1 in Maps, wrote about how to set up a business card in Google My Business in an interesting article.

Remember to update your offer regularly. The service allows you to add information about the products or services offered by the company. I also encourage you to respond to user comments.

Statistics for a Google My Business listing
Statistics for a Google My Business listing

Summary

Positioning will allow you to develop your website and reach new users. Improving technical elements on the website, creating content, or acquiring links is hard work that you need to spend the right amount of time on. Use analytical tools and study the effects of your changes on the website. However, if you expect more, I recommend using a website positioning offered by a professional agency.

Foreign positioning

We work for clients from all over the world. We serve the English-speaking markets and the German market, offering foreign positioning at the highest level. SEO with the KS agency is both inexpensive and effective at the same time.

Thanks to our cooperation with us, hundreds of companies have achieved high positions in Google in England, Ireland, and throughout the UK, the USA, and German-speaking markets.

It is worth adding that we have carried out positioning at google.co.uk or google.com for over 10 years. Our clients’ opinions and successes prove their enormous knowledge. We pay attention to the quality of the services offered to take full advantage of the local market’s potential.

Positioning in the USA

SEO activities on Google.com can be carried out for companies based in the USA and companies that provide services or sell products remotely. In both cases, we offer comprehensive activities that include effective promotion on Google.com in both organic and sponsored results. The vast experience of our advertising agency and full commitment to each implemented project make KS internet marketing more effective.

Positioning in the UK

We carry out effective positioning at Google.co.uk and Google. ie. We promote in England and Ireland. We carry out SEO or SEM activities professionally, based on many years of experience. We have been serving the UK market for many years, making our advertising agency a reliable partner for cooperation. Customer service from Great Britain requires knowledge of English, which is not a problem for us. Effective promotion in competitive markets such as London or Dublin requires a great deal of knowledge.

Positioning for Germany

SEO activities at Google.de are one of our basic services due to the proximity of the German market. When carrying out tasks for German-speaking clients, we use the help of translators, which helps to achieve better results. For Google Adwords campaigns, as a Google Certified Partner, we have a team of translators at our disposal who help use almost every language, including German. It is worth adding that we promote not only in standard organic results but also on maps.

Comprehensive promotion on foreign markets

  • SEO and website optimization – We operate safely and effectively. We take care of the best possible positioning of websites on Google and obtaining the maximum amount of organic traffic on our partners’ websites. Many years of experience helps in achieving the set goals. We work as for ourselves. Thanks to this, we achieve amazing results in the shortest possible time.
  • Adwords Campaigns – We also support Adwords campaigns (sponsored links) on both the Display Network and the Search Network. We configure and optimize the Google Merchant Center module, remarketing campaigns and many more. We work for company websites and online stores. We always want to achieve a high rate of return on investment for the supported company.
  • Creating websites – We provide professional websites adapted to any type of device: smartphones, computers, laptops and tablets with any screen resolutions. We take care of factors that improve conversion, such as fast action, simple inquiry or order forms. When designing websites, we want to present your products or services as attractive as possible.
  • SEO audits – We offer professional SEO audits. Each website audit carried out for Google is based on the analysis of many elements that affect the traffic and position of the website in organic results in Google search engine, regardless of the target market. The analysis covers at least several dozen factors that transmit positive or negative signals to search engines. On their basis, the ranking in the search results is determined.

We will NOT propose a long-term contract

We guarantee that website positioning with KS is not a long-term contract. The cooperation is based on the profitability of the service provided. We provide our clients with profit, the best results, and a favorable price list of website positioning. These elements are the basis of long-term cooperation.

This approach guarantees all clients a sense of security and comfort because they can resign from cooperation at any time. The cooperation with KS can be defined as profitability, low price, and profit for both parties. Thanks to our knowledge and determination, we provide our business partners with increased sales of products and services. Professional promotion of companies also leads to the improvement of brand awareness.

International SEO – The Complete Guide to Ranking Your Website Internationally

Learn about international SEO and tailor your SEO efforts to audiences in different countries and speak different languages.

The Basics of International SEO

Learn the tools you need to plan your search engine marketing and SEO strategy that is more accurate and specific to the goals of your organization and the goals of your SEO professional. Exploring Content Develop a strategy to produce content that is relevant to the audience you want to serve. KISSmetrics – The Complete Guide to Ranking Your Website Internationally – Free PDF Download How to find your audience and target it specifically for your SEO. Guru PR – The Complete Guide to Ranking Your Website Internationally – Free PDF Download The fundamental guide to SEO for non-profits. Online Marketing HQ – The Complete Guide to Ranking Your Website Internationally – Free PDF Download Seizing opportunities in the midst of disruption is critical to success.

What is International SEO?

Search engines work hard to make sure that the search results users get are relevant to the searches they are making. This is all to get as much relevant content on the page as possible, so each page must get the attention it deserves. However, not all traffic comes from search engines. In fact, only about 60% of all the traffic you’ll get to your website will be from organic sources. The other 40% will come from search engines like Google and Bing, where you can find traffic from targeted keywords. SEO aims to optimize these keywords and get as much traffic as possible to your website without having to spend a lot of money on your own campaign. To do this, the key is to learn about how to rank internationally for relevant keywords.

Why International SEO Matters

You might not think about international SEO when building your website or optimizing your site for a specific country, but it’s still a genuine part of the SEO game. According to 2017 research by SEMrush, 79.6 percent of Google users are now outside of the U.S., and this number is continuing to rise. Many smaller brands have limited time and budget to devote to SEO. Although they may have a very localized target audience in their home country, they don’t want to target those potential customers and end up losing traffic. Instead, they need to see how much potential there is outside of their geographic niche. SEO isn’t just for large and well-established companies either.

The Different Types of SEO

Learn how to identify SEO success and failure and then apply that knowledge to your projects. Follow along as the experts walk through tips, tools and explain how they recommend these techniques for a successful search engine optimization campaign. Looking for a local SEO company in your area?

International SEO for Businesses

Businesses and their online presence have never been more global. Learn about SEO for international websites and use the latest international SEO strategies to boost traffic, rankings, and conversions. Online Marketing Strategy If you’re ready to take your business to the next level in online marketing, you will benefit from a comprehensive online marketing strategy. Advanced SEO Techniques and Tools From A to Z, here are the basic SEO techniques and tools that you need to master. SEO Content Writing & Copywriting Content writing and copywriting can make or break your search engine rankings. Learn how to write effective content and create engaging web copy with these in-depth online marketing topics.

Business Considerations for International SEO

Understanding the ins and outs of international SEO will help your business in the long run. SEO Strategies to Dominate a Country Understand what it takes to win in the global search market, no matter the country. What Does a Winning Website Look Like? What types of the site needs to be made for a website to be considered successful? The Search Engine Optimization Risks of Hiring the Wrong Professional Here are some common mistakes that can lead to the downfall of your site. Build Your Customer Base Before You Build Your Online Store Register a company, manage it, and create a product for sale. With the right SEO strategy in place, you can build a solid customer base. Do You Have a Weak Link? Emphasize your product.

Key Strategies for International SEO

Speak and understand the cultures of the countries you are targeting. Give special emphasis to different languages, dialects, and regions. Focus on the local language. Make use of keywords such as local location and name variations—Target relevant regions for SEO. Social Media Social Media Is the New SEO Platform The three most important social media sites for SEO are Facebook, Twitter, and Google+. Improve your Facebook SEO using appropriate target audiences, keywords, and products and services. Follow up your social media marketing efforts with Google+. Use YouTube for video marketing and enhance Google+ integration. Integrate Google+ within your blog. Create a well-functioning Google+ community. Stay updated with the latest information from Google.

Facebook

Boost Facebook Pages Enhance your Facebook pages to promote your website and lead generation efforts. Personal Marketing Develop your social media presence and increase your brand visibility. Email Marketing Use content marketing tactics to build your email list. Business Networking Build relationships and network with other professionals. Association Marketing Develop an organizational strategy. Marketing Guides Provide insights and suggestions to help you become a better business owner. Starting an Online Business Know the ins and outs of starting an online business. Social Media Use the power of social media to promote your online business and acquire new clients.

Twitter

Fast and Square – The Whiteboard is your financial conversation board where you can get quick answers to all of your business finance questions at just the right time and place. Investopedia – An excellent resource of all things finance, investing, and finance news. 7 Round Holes for Hire – I am not sure what is going on with this page. The user reviews are all F-bombed, all caps, and all over the map. Clearly, it is not good. Hotel Investment Forum – You can save on hotel booking fees by browsing sites like HotelTonight, Booking.com, Hotels.com, and OTAs like Expedia, Priceline, and Booking.com. PulseApp for iOS – This app uses your mobile device to contact your family members back home.

Instagram

Facebook Social Media Ads Learn how to use social media ads to drive traffic to your website. LinkedIn Audio E-mail Online Articles Learn about online articles that will help you build brand recognition and authority. Twitter Which social media networks should you be using? Here are the most important social media networks to use. Facebook Twitter Instagram LinkedIn Quora About the Author Jennifer Hart is an SEO and social media strategist focusing on PPC, digital marketing, and SEM. She is based in Australia and does a lot of work in both the US and the UK.

What activities do we offer?

The development of the brand to foreign markets means many opportunities, but also new competitors. Therefore, you cannot forget about building the visibility of your website so that it displays high in foreign search engines and attracts customers. Foreign positioning is the foundation of activities increasing the competitive advantage. We offer solutions tailored to the needs of growing businesses.

BUSINESS DEVELOPMENT

Thanks to SEO activities, you will strengthen your position in the foreign market and reach more potential customers. We will prepare an individual positioning strategy, considering the specificity of a given market, the best foreign SEO practices,, and the brand’s needs.

PAGE ANALYSIS

The beginning of foreign positioning activities is the proper preparation of the website. We will check all SEO parameters so that at the beginning, we get a strong foundation for further building a competitive advantage. We will take into account the analysis of the industry and the market again, and we will optimize the website for new requirements.

EFFECTIVE COOPERATION

The strategy we have prepared clearly defines the action plan and reporting method. Adjusting our activities to the foreign market is based on our knowledge and experience. So you don’t have to worry about misunderstandings or time differences. We provide the highest standard of service.

Why is foreign positioning important for a brand?

Foreign positioning is an important part of the brand’s expansion into new markets. It must not be forgotten that when you want to attract new customers, it is worth being visible where they are looking for products or services. When deciding on these activities, you should be aware that positioning may differ depending on the country. When choosing the best solutions for a brand, we consider the number and popularity of search engines in a given country, the competitiveness of phrases, and the specificity of the market. Our goal is to increase the brand’s visibility in foreign-language markets, which leads to acquiring customers and increasing sales.

NEW FOREIGN SEO STRATEGIES

What does the brand gain from foreign positioning?

  • Building awareness and trust in the brand on the foreign market.
  • Increase of valuable traffic on the website. The website displays high on key phrases that suit the needs of users and the goals of the brand.
  • Adaptation and optimization of the website in accordance with the requirements of foreign SEO.
  • Acquiring new customers and strengthening the brand image.
  • Analysis of foreign competition and adjusting the strategy to market requirements and brand needs.
  • Building brand credibility in the eyes of foreign customers.
  • Preparation of valuable content for the website in order to strengthen the image of an expert and support SEO activities.
  • NEW SEO strategies will strengthen your brand on the foreign market!

PERSONALIZED OFFERS

As a demanding brand, do you need to focus on specific activities? Depending on the needs of the brand, we also implement:

NEW POSITIONING STRATEGIES

E-COMMERCE

LOCAL

FOREIGN

VIDEO

MOBILE APPLICATIONS

Why is it worth positioning your website abroad with EACTIVE?

We are a team that will be fully committed to working on your website.
Your results are also a measure of our success.

  • We are a Google Premier Partner.
  • We know how to position – we have been in the Top 10 continuously for 7 years under the most difficult phrase in our industry: “website positioning”.
  • We won the 1st place for the most visible website according to Senuto in 2019 in the marketing category.
  • A dedicated team of on-site and off-site SEO specialists will professionally take care of your website.
  • Together, we set marketing goals for your brand and prepare individual solutions.
  • We combine knowledge and solutions in the field of SEO, web-development and programming.
  • We are always at your disposal – you can consult us on all doubts.
  • We will provide a NEW POSITIONING STRATEGY tailored to the foreign market

You expect NEW foreign positioning strategy?

Website positioning is a procedure that should be entrusted to specialists with a piece of great baggage of experience. These can undoubtedly be found in the SEO EMERGENCY. While there are plenty of companies dealing with positioning websites on the Arabic Internet, it is much more difficult to find it in international positioning. Meanwhile, in the development and expansion of foreign markets, more and more often multilingual versions of websites or separate foreign-language websites are created. This applies to online stores and other websites, which must then focus on foreign and international positioning.

WHAT SHOULD YOU KNOW ABOUT INTERNATIONAL SEO?

First of all, online stores that are successful in United Arab Emirates think about conquering foreign markets. To break through the local market abroad, it is necessary to position foreign sites, paying attention to the specifics of the local market. In SEO activities targeting other countries, pay attention to a given nation’s cultural differences and characteristics. All this can shape the reception of the website, but also influence the consumer choices of recipients.

Effective foreign positioning brings effective results, but only when SEO experts are well-versed in a given foreign market. Only in this way can they empathize with the target group most interested in the products or services in question. Thanks to this, they are able to anticipate customer inquiries and respond to their needs. As the characteristics of foreign citizens vary, they influence their purchasing decisions. The culture of foreign markets is completely different than in Poland.

Importantly, in almost every country, Google is the number one search engine. However, there are countries where local Internet users do not use the American search engine as often as in United Arab Emirates. Therefore, foreign positioning specialists must know the specification and rules of building a website’s position in Google and other popular search engines: Ask.com, Bing, Baidu, Seznam, Yandex, Yahoo! Web.de etc. Each of them is different under in terms of SEO practices. Therefore, activities that bring the expected results with the Google search engine do not have great results with other search engines.

HOW CAN WE HELP YOU?

The SEO EMERGENCY team employs specialists with extensive experience who have been positioning websites for over a dozen years. What is key, they always apply the so-called White Hat SEO. This means that they do not break the rules imposed by search engines, resulting in sanctions in the form of penalties or bans. This is not the end of the advantages of foreign positioning in the SEO PREPARATION. Each expert responsible for the client’s project knows the specifics of a given market perfectly.

As the language of the website also has a large impact on foreign positioning, the key is to choose the right phrases and key phrases, as well as to skillfully integrate them into the created texts in the field of content marketing. Of course, they can be stylistically completely different than texts created for Poles. Articles other than those on the Polish Internet may also be considered the most valuable. All this is of great importance for foreign positioning in a given country. Without proper knowledge, knowledge of the local market and experience, such actions will be ineffective.

In addition, specific SEO activities have different results in different countries. In some cases, links leading to the website from valuable sources give a better effect, other times, better results will be achieved by proper optimization performed on the website itself. Experts from SEO EMERGENCY have this knowledge and can apply it in practice.

WHY IS IT WORTH DOING FOREIGN POSITIONING IN THE SEO EMERGENCY?

SEO EMERGENCY is a company with extensive experience working with foreign-language websites for a long time. With the German and English sides and Italian, French, Russian, Czech, Norwegian, and Swedish. The experience gained over the years has allowed the development of effective practices that guarantee the construction of the website’s position in the search engine results and the promotion of the brand itself.

SEO EMERGENCY specialists who manage foreign positioning are always well versed in the specifics of the local market. For a better effect of their activities, they also cooperate with native speakers and copywriters writing in various languages. This allows you to create appropriate content for customers, including key words and phrases for a given industry.

It is also a guarantee of choosing the right strategy for the market of a given country. When using effective tools and sticking to the rules, it always gives the same effect – a gradual building of the website’s position in the results of Google and other search engines abroad.

Foreign positioning – expand your business on a global scale

Thanks to our multi-local, multi-regional and multi-lingual SEO expertise,
you will enter the foreign market with certainty or strengthen your position.

If your business focuses on more than one location or even on the global market, investing in foreign positioning is definitely worth investing in. Miromind specialists will develop a thorough digital strategy, including website structure and content marketing strategy, to ensure your business reaches the right global audience.

The whole world is already overrun by digitization. This means that certain activities that used to take up a lot of time and resources are now performed much more efficiently and with less financial outlay. With better opportunities to reach a wider range of global customers, where is it worth starting?

Let’s look at some numbers:

 In 2017, 79% of worldwide search engine traffic came through Google. 91.5% of internet traffic comes from the first page of search engine results. 75% of users only look at the first page results. Global Google users do 3.5B searches.

This means that when deciding to enter the global market, you should seriously focus on your SEO activities.

A target group person does when they need something to use the Google search engine. Are you sure that your website will appear when you enter a search related to your business?

You can offer the finest products and unrivaled services, but that is not a guarantee of success. That is why SEO focused on the global market is so important. It is worth considering positioning abroad.

Advantages of foreign positioning

The best overseas website SEO strategies will help you build the credibility that overseas customers expect.

Our vast experience in cooperation with international B2C and B2B companies allowed us to get to know the global market and its customers well. Your business competes with well-known brands that have as much, if not more, resources than you. When it comes to the global market, you have to show that you are the client’s best investment. B2B means that not only do you need to demonstrate expertise in your field – you also need to prove that you are a partner you can count on to help other businesses succeed.

With the right SEO strategy for companies, we will help you reach your target market, prove your industry expertise, and demonstrate that your business is the best investment.

Our foreign positioning services for B2C and B2B companies will help you:

Build a well-designed website geared towards your target marketOur international SEO specialists will help you optimize your website at the national and international level to ensure the right structure and strategy for all target locations. As we are an international agency ourselves, we know the right steps to success globally and domestically. Dominate the search results pagesWith other international companies using Google as their primary source of information and knowledge, bringing your website to the top of the search results pages is our priority. Global users know that getting to the front page of results equals credibility and greater authority – and that’s our goal. Get your audience’s attentionGetting your website to the top of search results does not mean victory. This is just the beginning. Not all companies at the top of the list of results will be able to complete the transaction. Thanks to foreign positioning, we will help you create content that will convince the target user to click on your link to get to know you and your services better. Build an authority in your fieldFor a global company, credibility and authority are even more important than the products and services offered. No matter how great your solutions are – if you fail to gain the trust of your target customer, all your efforts will be wasted. Each subpage should show the authority and credibility of your company. With every click, website visitors should feel that you are someone worth working with. Increase your sales and the number of potential customersYou got their attention. You have confirmed your credibility. You have proved your worth. Now it’s time to checkout. Our strategies are geared towards international SEO with B2B collaboration and will help you get better numbers.

The world market is constantly changing. The needs of a global audience vary. Together, we can show clients that your business is not just about doing business with them – you are here to grow together.

Learn more about search engine optimization overseas and start getting the global audience attention your business deserves.

Let’s start!

Improve your company’s visibility on the web. Earn more.

Don’t worry about technical problems. Focus on the business and we’ll do the rest.

SEO abroad –

You can multiply the number of people your offer will reach. Positioning abroad means millions of new potential customers. Check how you can get them.

What opportunities does international SEO give you?

The European Union has almost 500 million people, 90% of whom have access to the Internet.

The English version is 900 million people who use this language. Why not start using this potential?

It is worth starting with choosing the domain under which a given language version is to be available.

Internet users in the largest countries of the European Union

If you want to start positioning your website abroad, it is worth getting acquainted with the most important data about individual markets.

The choice of the language version is also important. In the table below you can check the data on the number of Internet users in the European Union countries.

In addition, here you will find information about how many people in a given country use Facebook.

Quantitative data is useful when making strategic decisions about the choice of language to present our offer.

CountryPopulationInternet usersPercentage of PopulationFacebook users
Austria9.006.3987,920,22687.9%4,467,000
Belgium11,589,62310,857,12693.7%7,430,000
Czech Republic10,708,9819,323,42887.1%4,800,000
Denmark5,792.2025,666,39997.8%4,070,000
France65,273,51160,421,68992.6%38,540,000
Germany83,783,94279,127,55194.4%37,430,000
Ireland4,937,7864,453,43690.2%3,210,000
Italy60,461,82654.798.29990.6%34,940,000
The Netherlands17,134,87216,383,87995.6%11,090,000
Spain46.754.77842,961,23091.9%28,450,000
Sweden10,099,2659,692,22796.0%8,581,261

The data comes from internetworldstats.com

Is SEO abroad different from that in Poland?

No (except for the language of the texts). The SEO rules abroad remain the same as those we apply in our country. After all, Google was founded in the United States.

However, remember that for each country it is worth doing keyword research and consulting the results with the person who is to translate the text.

Each market and customer habits are different. Therefore, the SEO guidelines remain the same, but the way of communication is changing.

Is SEO abroad right for me?

If you run a business that allows you to sell goods or services outside our country, international positioning is for you.

Where to start foreign positioning?

If you have already decided that you want to open your business to clients from other countries, it is worth establishing a strategy for your expansion.

If you have not performed other activities on the website before, an SEO audit of your website may also be important.

At the beginning of the project, we agree on several key points together.

We choose the solutions that work best in your business model.

  • domains that will be used to present the content
  • markets you want to reach (countries, language versions)
  • servers in Poland or hosting services abroad
  • which CMS or online store engine you choose
  • what are the legal issues (certificates, permits, regulations)
  • how you will accept money from customers (payment methods)
  • logistics issues (especially in the case of online stores)
  • customer service (what foreign language do you or your employees know)

SEO in Germany

72 million people have access to the Internet. Germany is one of the largest economies in the world and our immediate neighbor.

The main search engine is Google, it has approximately 95% share of the German market. Thanks to our proximity, we can offer both services and products.

SEO in France

In France, about 52 million people have access to the Internet. Having a website in French, we open to another, one of the largest markets in Europe. Google is also a leading search engine.

Search engine optimization in Great Britain

United Kingdom has approximately 45 million Internet users. The English version of the website is much more.

The US market opens up for us … And this is a remark: 313 million users.

In total, thanks to the English version of the website, we gain a potential reach of 358 million people in these two countries only.

Remember that this language is used by many more people (900 million). How much does website optimization abroad cost?

The cost of positioning a website abroad depends on the number of language versions, selected countries, and work scope. Prices start from PLN 1900 net per month of positioning.

Do you want to start positioning your website abroad? Do you have any more questions?

Please complete the contact form below. You can also contact me by e-mail or phone.

SEO abroad for the store: international strategy and sales – Guide

#1. INTRODUCTION

A natural move for many businesses, especially online stores that operate on the domestic market, considers expansion or going to foreign markets. We live in an age where we can easily carry out services, shipment of goods to almost every country on earth.

Shops that have developed in a given country and already have an established position, wanting to increase their sales volume, begin foreign expansion on markets, among others: in GermanyEngland , USA , Spain .

E-commerce in the world
World e-commerce by industries. Source: https://www.linkedin.com/pulse/digital-2018-report-internet-users-pass-4-billion-mark-simon-kemp/

Often, services or products in other markets have less competition, are better suited to the recipients or simply have a higher price. Since e-commerce sales occur on the Internet and logistics companies can quickly deliver products to most countries, the question will not be whether it is worth going to foreign markets, but when, where, and where to start.

Decision-making process for entering foreign markets:

  • I know I want to start selling abroad ( go to Preparation )
  • I wonder and look for information about foreign positioning (I stay and read on).

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# 2. DECISION

2.1. Should I go out with my online store to a different market?

To make the right decision about foreign expansion, you need to know the market on which you want to operate. A good decision will usually be to enter twin foreign markets. For United Arab Emirates, these will be: the Czech Republic, Slovakia, Hungary, Romania, Ukraine and Russia . The territorial proximity or similar development of a given country makes it easy for you to find your customers in such countries. Also, international or EU logistics is a factor that will determine whether it will be easy for you to enter a given market and reach customers quickly with products. Choosing countries adjacent to your home country may be a good decision initially.

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2.2. Is foreign SEO for me?

Should everyone invest in them?

No.

This tactic will not work if you run a business focused on local users, for example, you offer beauty services in a specific city (although there are exceptions here too). After all, Positioning on foreign markets also means going to one country (other than yours) and positioning in that place.

If you are selling a product that may be unpopular or even legally prohibited in a given country – then you should not think about going out with business in this market, because you may have more harm than good from it.

It is different if you offer a unique product from the cosmetics industry, an innovative solution. You know that it may be of interest to consumers from other countries. Above all, however, you should plan international SEO when you have real possibilities of handling orders or inquiries from far-flung corners of the globe, when you offer delivery regardless of the country and safely handle payments in foreign currencies. For this reason, international SEO is mainly chosen by large companies, corporations or start-ups, or on the other hand – small businesses with innovative or niche products, offering something that may be useful to a wider audience or that will become a product viral.

If you feel and know that for your business going to a different market will work, then great – read on!

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# 3 RESEARCH

3.1. In which market should I start selling abroad?

If you want to enter the international market, you can’t aim everywhere, because… you won’t get anywhere and cost you a lot of money. For international SEO to be effective and bring tangible benefits, it must be tailored to selected markets and specific users. Therefore, it must be preceded by thorough research .

How to go about it?

First of all, you will find basic information in the traffic data on your website, i.e. Google Analytics . Check where the users coming to your website are coming from and what languages ​​they speak. These will be the first signals for you to help you draw your course of action. This will be especially important if you already have a language version – e.g. English, and consider launching another language version.

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3.2. Signals that your products may have potential in another market:

Signal # 1: Google Analytics

3.2.1. Foreign analytics

To check from which countries users are already visiting your website:

  1. Enter the Google Analytics of your website
  2. On the left, select Audiences -> Geographic Data -> Location
Checking traffic from abroad with Google Analytics


This way, you will see users from other countries who have already visited your website or online store.

If you do not have the appropriate language version for these countries, there is a good chance that they use content translation systems used in browsers.

Having data on countries, you can see, as in the example below, that the English-speaking markets may be an important development direction for you: the United States ( US ) and Great Britain ( UK ) and other markets: Germany ( DE ), Spain ( ES ), the Netherlands ( NL ) and to a lesser extent: Ukraine , India , Peru .

Foreign users in Google Analytics
Countries: GA users

You already know the countries from which the users come from, so now analyze the languages ​​you will have to translate your website: Google Analytics -> Audience -> Geographic data -> Language.

Language in Google Analytics


You already have a basic understanding of your users’ countries and languages, but that’s not enough – these are just signals that you already probably have foreign users interested in your products.

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Signal # 2: Competitor Actions:

3.2.2. Competition analysis

Analyze your competitors’ activities. Find out how languages ​​it communicates with customers and which countries it provides services / products (information on this subject can often be found directly on competitors’ websites: check if they have language versions or other countries are included in the shipping costs). Later, direct your actions to where it appears – or on the contrary – where it does not exist yet, and where the traffic generated for you also comes from.

How the competition works, where it appears and what key phrases are shown to users can help you decide and check whether your product or service is in demand in a given market.  What are the benefits of researching competitors’ strategies?

When you get acquainted with the details of the products / services of the most visible brands in a given market, you will be able to assess how your offer differs from them and what may be your strength or in which direction you should go to increase the chances of success.

By analyzing the content of competitors’ websites, you will find out what content and which media in a given country or area are attractive to users – what they are looking for, what they ask, what they interact with, what they want to read. This will allow you to find and select materials for your own website. Of course, the point is not to copy, but to adapt to your own needs patterns drawn from the best – e.g. locals – and get ahead of them.

Finally, by checking where the backlinks to your competitors’ sites come from , you’ll find useful places to get your own links from. It will be an introduction to building an effective link-building strategy tailored to international markets.

However, the most important thing is that you will obtain information on what keywords the competition has selected for the positioning process. Both use them and introduce modifications, another long-taile to appear in the search engine for a greater number of key phrases.

Competition analysis tools: 

  1. You can test the link building strategies of the best companies in your industry thanks to tools such as Ahrefs and Majestic .
  2. SEMrush is a tool that gives you a lot of possibilities when analyzing your competition . Its advanced functionalities allow you to list your competitors in your industry, check what keywords are being displayed for, what phrases generate them traffic, what potential they have, and more.
Competition analysis on Google
Google competition analysis in foreign positioning


There are many examples of similar tools for analyzing competition. The most important thing is to use them to draw conclusions that will allow you to implement solutions on your own website. Remember to check the actual competition, i.e. brands with an offer that is as close to yours as possible.

If you already know your competition on this market, nothing will tell you better if your business has potential abroad like… keyword analysis of your future competitors!

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Signal # 3: Analyze your competitors’ keywords and potential

3.2.3. Keyword research for international SEO – how to do it?

Creating a list of keywords for optimization and positioning of your website is a challenge because this time you will adapt your SEO strategy to completely new linguistic, cultural and even technical realities – after all, Google is not the only search engine used by Internet users. The most important element is to check whether the products have potential in a different market at the decision-making stage – thanks to this keyword analysis, we have the opportunity to check it. In addition, such an analysis is necessary at a later stage, when we have already selected the market we want to enter.

We should perform the keyword analysis at different levels:

  • General words – we should list and find keywords that are general and describe our business, eg Shop with…. – these will be informative phrases that build general traffic, especially to the home page.
  • Words matched to the category – when we are considering what the structure of our website should look like in terms of categories, subcategories, it is worth considering how users search for products in a given category. These are the most common phrases that build reach.
  • Words tailored to the products – we must also consider how users search for the given products, here it will be important whether the model, name, size, brand, ID, SKU code etc. Product phrases will most often be phrases that lead to conversion in the store.

We should create a separate mockup with words for each type of words, which will then be used to create a scheme and select keywords for the texts. Keyword research will also help us greatly create the category tree – the website’s main menu. We will obtain information on the best way to name particular categories and subcategories to be searched by users.

Tools for international keyword research

To correctly analyze keywords, it is worth asking yourself the following question: How would I, as a user, search for a given product or a given category?

Such a change of perspective can significantly affect what we will write on our website afterward. We must remember that if we want our website to be displayed on certain phrases, they must be used on our website – without it, we cannot rank on them. Google wants to show us the content that answers our questions in the best way, so it is worth taking care of it at the content planning stage.

There are many tools for doing keyword research. Of course, the Keyword Planner, Search Console (if we already have some data sample) will be useful here, we can use Google Trends , which will help determine where in the world specific keywords are most popular and what other related phrases are gaining popularity.

Google Trends in SEO Abroad

You can also base your analysis of keywords for your business in other countries on SEMrush , which shows you the positions, the difficulty of a given keyword, search volume or CPC:

Keywords for an online store with semrusha

To plan keywords in other languages ​​and other browsers, tools such as:

In the end, however, remember that no matter which tool you use, choose the words that will best match your products and services on the store. Compatibility with organic searches in a given country is useless, if you don’t really have something on the website that suits them.

Also pay attention to this:

  • How are phrases related to your business searched by an international audience (English speakers but not native speakers)?
  • What is the volume of organic search for the phrases you have selected in each country separately?
  • How competitive are these phrases in each of these countries?
  • In which positions do you already appear for these phrases in specific countries?

And only after determining the most advantageous phrases, choose the ones for which you will position yourself.

What is worth doing when planning keywords?

  • Keep in mind that Google is not the only search engine.
  • Match the language of the keywords to a specific market.
  • Do not assume that the English-language version will work everywhere (although there are countries where searches are in two languages ​​- national and English, eg the Netherlands).
  • Collaborate with a native speaker.
  • Not only use a specific keyword, but also its variants and synonyms.
  • When analyzing keywords, it is also worth considering epithets, which can then be used when positioning the content, they will create converting long-tailes in the future.

What to avoid

  • Literal translations as they will not be understood by nativas.
  • Translator translations that will be unnatural for users and may be duplications for search engines.
  • Paradoxically, the Google Global Market Finder tool, which bases the results on translator data.
  • Selecting keywords that are not on the page

Keyword analysis will answer whether it is worth going abroad with your products and whether there is a demand for them. However, it is worth mentioning one more element that will also help decide to expand to another market.

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Signal # 4: Logistics and business opportunities

3.2.4. Logistics and business opportunities

When you pre-select your target markets, ask yourself the following questions:

  • Are my products / services adjusted to the cultural realities of the country where I want to appear?
    For example, Gerber, having entered the African market, did not record a satisfactory level of sales there. Why? Due to the widespread illiteracy on this continent, most products are marked with pictures of the packaging. Gerber, with the face of an infant in his logo, indicated that the inside of the jars was filled with baby mush.
  • Are products / services like mine known and needed on that market?
    For example, in Japan, one of the foreign companies entered the market with a washing powder that was supposed to be distinguished by the fact that it is also suitable for washing at low temperatures. In Japan, however, washing in cold water is a common practice, and therefore this product has not proved to be unique or innovative in any way.

If you answer yes to the above questions, determine how the markets you have selected work and what laws govern them. Thanks to this, you will eliminate those whose legal realities would prevent you from doing business there. You can get information on this subject, for example, on the websites of: World Trade Organization – Global Trade https://www.wto.org/ or International Trade Administration https://www.trade.gov/ or government websites of the countries you are interested in.

Also, take advantage of the data published by companies that provide reports on Internet users’ behavior globally or in their own countries, such as https://www.internetworldstats.com/ or https://www.emarketer.com/ .

You can also search for information on blogs of local agencies or companies with experience positioning on a given market about building online visibility and the SEO process in a specific country. If the countries you choose do not create unbeatable legal, cultural or infrastructural barriers, and in addition you already have little traffic or views in these countries – bingo, you have just chosen the market for international positioning!

If you already know more or less where abroad you could appear with your products, think about the elements that will affect your store’s credibility and check if you can deliver them to your potential customers.

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3.3. Will my store be reliable abroad?

SSL

Let’s start with the basics, which is currently required regardless of the market you want to enter. I am talking about an SSL certificate.

It is the protocol that makes your internet connection secure. A green padlock appears in the browser bar. SSL provides us with security and confidentiality of data, which is very important, especially in online stores.

What other factors should you consider to be more credible in the eyes of potential customers?

Payments – adjust to the user’s needs

When deciding to order, the customer most often pays attention to the available payment methods. It is essential to focus on comfort and safety. If the only available method is a classic transfer, suspicions arise as to the seller’s intentions. Much depends on the specifics of the country where you intend to sell.

Visa or Mastercard payment systems are commonly used, globally known methods . PayPal is popular . However, if you look more closely at the specificities of individual markets, you can find regional solutions, such as SEPA Direct Debit in the European Union, or national solutions, which are dominated by fast payments, such as Klarna in Sweden, Sofort in Germany or iDeal in the Netherlands. Recently, BLIK has also been very popular in United Arab Emirates .

Due to the convenience of use, the possibility of integration with banking services and the security of transactions, they are chosen by many customers and local sellers. In the e-commerce industry, the importance of mobile payments using Google Pay or Apple Pay is also growing .

Various payment methods in stores

Currencies

The ideal solution for the customer is the ability to pay in the currency of his country . This approach is worth using if you decide to sell to one or more countries. The problem disappears in the multi-country euro area of ​​the European Union. However, as the number of markets you plan to operate increases, the risks associated with volatile currency prices (such as the Russian ruble or the Venezuelan bolivar in recent years) will increase. When choosing a global approach, it is worth limiting the supported payments to a minimum, i.e. to the dollar and euro , or other stable popular currencies (e.g. pound or Swiss franc) or currencies of the countries with which your business has the greatest hopes.

When determining the pricing policy for a given country, it is worth considering the latest regulation adopted by the European Parliament, which entered into force on December 3, 2018. These regulations apply to GeoBlocking , which has been banned . More details: GeBlocking: new Regulation enters into force .

In short: we cannot redirect the user to the interface in another language based on his location (e.g. residence); we cannot block the availability of goods and services based on belonging to a given country, and finally, we must enable the customer to purchase goods at a more attractive price, if such is the foreign version of our website. The purpose of Regulation (EU) 2018/302 in the European Union is to eliminate discriminatory practices in e-commerce. Please note that entering other European markets will be associated with adaptation to this regulation, so we cannot use geolocation scripts that could force a different language version based on the country of our IP address. From the SEO point of view, geolocation scripts can also cause big problems: this is because Google bots are from the USA, thus they would always be redirected to the English language version, so that other language versions would not be indexed. If your CMS has a geolocation feature, we strongly recommend turning it off.

Shipping methods

In addition to payment, shipping methods are also important. On the customer’s side, clear information about the cost of delivery and its time is necessary . The possibility of tracking the shipment is also standard. An international store does not have to rely on the variety of available methods. The optimal solution is to find global partners who will be able to deliver courier shipments quickly. On the global market, you can find many companies dealing in delivery, logistics and fulfillment for e-commerce. They will certainly help prepare for market-specific restrictions, processes and costs. Thanks to this, it will be possible to provide the customer with reliable information about his package.

Take care of the legality and credibility of your activities, bet on certificates!

Regardless of the country in which you want to provide your services, credibility is key to success. Data collection, processing and payment procedures should be transparent to the customer. Therefore, you should prepare clear documentation, such as store regulations and website privacy policy. They should comply with the legal regulations in a given country. A great example is the GDPR in force in the European Union.

Certifications that can be obtained and placed on your website are also elements of credibility. In Germany, for example, Trusted Shops is an absolute must-have for shops.

E-commerce certificates


If you already know what market you want to go to with your business, think about the search engine / language version of Google you want to appear in, because it may turn out that this is not an obvious choice.

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3.4. When Google is not enough or .. in which search engine should we be high?

The global search engine market has been dominated by one giant – Google. The search results on this website according to gs.statcounter.com generate over 90% of traffic on the examined websites:

Search engines in the world


However, it is not everywhere that user preferences are distributed in this way.

Where is Google not number one?

An interesting case is China , where, for purely political reasons, Google is practically non-existent on the market. There is a much larger division between local players, ie Baidu , adapted to the needs of mobile users Shenma and Sogou. Interestingly, Bing is also doing well in China. If you decide to do business in this part of the world, see the guidelines for these search engines. In addition to the content value aspects, which generally are similar to those widely known to SEOs, there are also local aspects – the .cn domain, local hosting and the lack of links with websites blocked in China.

If you want to sell in Russia , it is worth getting acquainted with the guidelines of the Yandex.ru search engine . Its popularity is still slightly higher than that of Google search engines.

Search engines in Russia


Overall, content for this search engine comes first. Linking, if done unnaturally, can be harmful in the first place. Due to the vastness of the country, local positioning is of great importance for services. A user from Vladivostok is unlikely to take advantage of the offer of a company commuting from St. Petersburg. Yandex is also popular among Internet users from Belarus and Ukraine.

Division of the search engine market

In many countries, market allocation is as follows: in the first place Google , by a large margin zamieniającymi on the second and third bing and Yahoo !. Overall, local search engines are losing importance. Notable examples of these still popular are the Czech Seznam (over 10% traffic share in March 2019) and South Korean Naver (with almost 14% share).

Facilitation for the positioner

The popularity of the Google search engine means that activities aimed at effective international positioning of a website can take place on similar principles for each country. Many assumptions about the quality of content and the structure of external links are also similar to Yahoo! and bing. Local solutions focus on the availability of the website for residents of a specific region of the world. Therefore, using local domains, hreflangs and other effective methods of determining the site’s location will facilitate the correct interpretation by robots of world leaders and local search engines. How? About this later in the article.

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# 4 PREPARATION

Rome wasn’t built in a day, so it’s time to prepare!

If you know that you want to go out with your store , products or services to a different market and create a new language version of the website – now you should prepare for it properly.
Building online visibility in another market is not easy, so you should think about how you want to promote your business abroad. This is where foreign SEO can come in handy , if it is conducted well, your website will reach recipients in a given country. Positioning for other countries, however, has its own rules, it is of course a separate positioning process, which includes technical optimization, linking, content, analytics – just like in United Arab Emirates, but the rules in Germany or Spain will often be completely different.

If you have decided that you want to go out with your business to a different market, this is the time to hire people responsible for your SEO. Why? For a simple reason: some things are easier to do at the preparation stage, then you can plan them, make a strategy, and be more effective because you have more room for maneuver. Often, companies decide to hire an SEO person only after the website is “hanging”. It is often a moment when it is already quite late – because if it had been done earlier, the results that we would achieve would be better. SEO should be a natural decision here, because then we can still eliminate some errors that cannot be changed after the implementation of the website or their change will be very difficult.

Preparation for the implementation of the new language version should include two aspects – technical and content. Both should be consulted with the marketing department and people who are to deal with SEO.

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4.1. TECHNICAL PREPARATION

4.1.1. Targeting – by language or country?

Targeting a website for a specific country seems much more precise. Just look at the languages ​​such as Spanish, French or German. They are used by residents of many countries worldwide, who use different currencies and operate in different legal systems. If your goal is to sell in Spain, targeting Spanish alone may not bring the expected results. On the contrary, for example, it will increase the bounce rate, because the site may be proposed to users from, for example, Colombia, for whom you have not prepared an offer. Similarly – the offer for Germans will not necessarily interest Austrians or Swiss.

So when should you opt for language-based targeting? A good example is the sharing of texts and multimedia content that are valuable regardless of the country. So if you create a professional website for programmers, write an industry blog or run any other website where the message matters, not sales – language targeting can increase the number of valuable visits to the website.

Multilingual countries

Language-based targeting can also be a nod to people in countries with multiple official languages ​​and ethnic groups. For example – in Switzerland, French , Italian and German , and language Romansh (Romansh), and in Canada – Quebec – the official language is not English, but French .

In this case, checking the language version of the browser (or system) allows the user to move to the page view, which will be prepared in the most frequently used language. Thanks to this, he will be able to find interesting and understandable content quickly. Correct configuration of the website in this respect will improve visibility in search results.

Multilingual countries in SEO abroad
How can targeting be done?

There are many methods of directing the user to the appropriate version of the website. Theoretically, the right link structure, hreflangs and international settings should make the search engine deliver relevant content. However, you can additionally make sure that it goes where it needs to be by checking several factors:

  • IP address – usually allows for the correct determination of the user’s country, but in this case there is a risk that the Google search robot, due to its origin (USA), will not correctly distinguish between the language versions,
  • checking the language version of the browser (Chrome, Safari, Firefox) – this is a good way to target language, but keep in mind that many users have English (EN) selected by default,
  • cookies – the language version selected by the user will be remembered, but deleting cookies will cause the settings to be forgotten, therefore the selection must be repeated.

Of course, you can also force the language version selection every time, but it will probably irritate the user over time if the website has many them. Always try to suggest a language version based on the browser version and the IP address of the website visitors, but leave the final choice to them. Let them decide freely which language suits them best.

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4.1.2. Domain, subdomain or directory. What to choose for the language version of the website?

When you plan to conquer foreign markets, it is natural that it will entail the need to prepare the appropriate language version of the website, probably more than one. You have to decide whether you will put it on a separate domain, subdomain or your language version will be separate subpages within the existing domain.

Several factors, such as: will dictate your decision

  • Type of website , i.e. are you entering the international market with an online store or a service website?
  • The CMS you intend to use (although you can also do the opposite and – if you are at the stage of building the website – choose the content management system depending on how you want to create a language version and whether this system allows you to do so)
  • Number of markets supported and language versions required .
  • Planned business goals and an outlined strategy .

When you prepare a website for a foreign market, you have three options:

  • ccTLD (country code top level domain), i.e. a separate domain dedicated to a given country with an appropriate ending, e.g. .fr for France, .de for Germany, .pl for Poland. You can buy such domains from international operators such as GoDaddy: https://pl.godaddy.com/ .
  • Language subdomain: if you have a strong main domain gTLD (generic top-level domain) and treat it as a brand domain, e.g. with the .com extension, you can easily create language subdomains within it and direct users to them. An interesting solution with the use of subdomains is used by Zalando, directing English-speaking users of the German version to https://en.zalando.de/ , and German -speaking users to ccTLD https://zalando.de/ .
  • Catalog : they have the main brand gTLD domain, you can create catalogs with the appropriate language versions on it. This solution is used, for example, by Yoox where the language versions are available at: https://www.yoox.com/de/ , https://www.yoox.com/jp/ , https://www.yoox.com/no / etc.
Foreign domains in positioning

Examples of solutions that you can use to go out with your website to foreign markets:

SEO abroad and domain selection
When to choose a separate domain for each language?

Choose a separate domain when you want to conduct international SEO in several specific countries. You can expect this to bring better results than a subdomain or directory.

Choosing a top-level domain has advantages and disadvantages, but it is the best option for SEO. On the one hand, it helps you gain users’ trust in a given country who are more likely to visit websites with an extension suitable for their country, i.e. .ua for Ukraine, .de for Germany, .sg in Singapore, etc. Domains from a given country have a chance there to achieve the top positions in search results.

On the other hand, such a domain will most often be assigned to a given language and country, which may be less helpful when you target the same content in one language to several regions whose inhabitants use it. In addition, starting a business in each subsequent country involves buying the appropriate domain and conducting separate SEO processes – which significantly increases the costs. The more that for each of these domains you will also need to create appropriate links from a given country.

When to decide on a subdomain?

Choose subdomains when your home page has a long history and is trusted by Google.

Choosing a separate subdomain for each language version does not entail additional costs – once you buy a domain, you can create any number of subdomains within it. However, you must know that Google will treat subdomains as separate domains. They will still require a separate SEO process (due to different keywords). Choosing a subdomain solution also poses the following risk: if something happens to any subdomain, it will apply to the entire domain – for example, when a Google filter will be applied to it or becomes infected with a virus.

Is it worth creating catalogs for the language version?

Directories take over all the power of a given domain and are the easiest way to create a language version. However, they do not provide the option of assigning the language version to a specific country. Language versions operating as directories within one domain for Google robots are a whole, so the process of positioning such a page will be less effective. To sum up, catalogs are the easiest way to get the language version of the website, but also bring the smallest long-term effects.

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4.1.3. CMSs that allow you to enter a new market

Maintaining a multilingual website requires an appropriate CMS that will allow you to manage it efficiently. A lot will depend on it – including the possibilities of SEO optimization.
What options should a CMS have for a multilingual website?

  1. A good multilingual system is one that allows you to generate and manage separate alternative pages for each country , and that allows you to easily switch between language versions and manage them.
  2. It supports all Unicode to display all characters for each language you choose to publish (especially Japanese, Arabic, New Hebrew, Polish, Czech, Finnish and other Scandinavian languages, meaning all languages ​​with non-standard diacritics). It can also handle accent markings and different reading directions.
  3. It allows you to enter hreflangs correctly .
  4. Its interface has language versions , so it can be used by your multilingual colleagues, eg copywriters supplementing product descriptions in a given language.
  5. It bases the structuring of texts on XML , which allows you to separate the content from other page elements and modify them in any way (including translation) without worrying about influencing, for example, formatting.
  6. It enables domain control , i.e. it copes with the creation of subpages within the domain, subdomains tailored to the location of the site, or allows you to manage website versions on separate domains.
  7. It allows the integration of the API with the TMS (translation management system).
  8. It allows you to create a separate sitemap for each language version.

Back to the table of contents 

4.1.4. Structure of URLs and hreflangs as well as international targeting, i.e. how to help Google interpret the language version

URLs

One of the basics of online store optimization is taking care of a friendly URL structure . In this respect, Google focuses on usability. If the structure of the URL allows you to remember it and enter it into the browser address – it will be correctly indexed and has a chance to achieve a higher position in the search results than the long and complicated addresses created by default by some CMSs.

The friendly url looks like this:
https://www.myshop.com/womens-shoes/

For example, such a cosmic construction should definitely be avoided:
https://www.myshop.com/c/fkę1_298j@#jk/!

The following symbols should not appear in the link structure :

  • language-specific diacritics, such as: ö, ä, ę, ž, ď etc.,
  • special characters like!, #,?,
  • underscores “_” – use hyphens “-” to separate words.

It is also worth remembering that the URL should not contain more than 100-115 characters , because the longer the address, the more difficult it will be for search engine crawlers to index it. Additionally, the shallower the structure of the address (fewer indirect directories), the better the URL will be treated by search engines.

A separate aspect is domains that use non-Latin alphabets. The most important are Cyrillic addresses in the .рф domain (from the Russian Federation). Arabic characters are less popular, but this applies to any language in which special characters appear: Spanish, German, Arabic. The key is to avoid mixing different alphabets – in the case of pages in Russian, you can use, for example, phonetic transcriptions into the Latin alphabet. This is important because Google can index them correctly and read them in a form without special characters. If we use special characters, copying the address will give us an address containing% # $ ^

For example, adresstrony.pl/piłka-nożna will create the following address:
adresstrony.pl/pi%C5%82ka-no%C5%BCna/

This is also what Googlebot will receive.

Even the results of the Russian Yandex in the TOP10 are dominated by addresses written in the Latin alphabet.

Hreflangs

When deciding to use a multilingual website, remember to inform search engine robots about the available language versions effectively. For this, use the ” hreflang ” attribute .

The correct implementation of hreflangs consists of three steps:

  • placing the html code in the page section, for example: <link rel=”alternate” hreflang=”de-DE” href=”https://delante.pl/de”>
  • changing the HTML header, for example: link: <https://delante.pl/plik.pdf>; rel=”alternate”; hreflang=”pl-PL”, <http://de.delante.pl/plik.pdf>; rel=”alternate”; hreflang=”de-DE”;
  • adding links to language versions in the site map (more on this later in the article).

The key and obligatory element of the hreflang attribute is the language specification – in the given example it is the German “de”. The second part is optional – and specifies the country of destination – here “DE” for Germany.

Examples of the correct implementation of the hreflang attribute:

AttributeRecommendations for Google
<link rel=”alternate” hreflang=”en” href=”https://yoursite.com” /><link rel=”alternate” hreflang=”pl” href=”https://yoursite.com/pl” />Two alternative language versions of the website – with the offer in English and Arabic.
<link rel=”alternate” hreflang=”en-gb” href=”https://yoursite.com/gb” /><link rel=”alternate” hreflang=”en-us” href=”https://yoursite.com/us” /><link rel=”alternate” hreflang=”pl” href=”https://yoursite.com/pl” />For English-speaking users from Great Britain, a dedicated page has been prepared, other than for users from the United States. They differ e.g. in currency.

Additionally, an attribute can be entered on the website, which informs the search engine that all users who do not meet the assumptions entered in the table should be directed to the default language version, e.g. to the address https://yoursite.com/. The various language versions should point to each other. If any of them are omitted, hreflangs may be completely ignored.

Correcting the hreflang attribute on all website subpages will make it easier to direct search engine robots to subpages dedicated to customers using a specific language, living in a given country. Thanks to this, the website will be more useful in the eyes of the search engine.

International targeting in Google Search Console

The goal of Google Search is to provide users with results that will be as useful to them as possible. Therefore, they select the content according to the language and country used. In the case of websites with national domains, i.e. .pl, .de, .us, .sg – identifying potential users is not difficult and Google does this independently. For international domains such as .com and .eu, set the country where your target users live in the International Targeting section of Search Console.Expert comment

One of the key elements of an international SEO strategy is hreflang tags. Hreflang attributes help search engines deliver relevant content to the right audience, prevent similar geolocated content from being tagged as duplicates, and even help new translations profit from the popularity and ranking of their original versions.

Regardless of whether you decide to implement hreflangs in HTTP headers, in part of the <head <page or the sitemap, the most important thing you need to do is validate the hreflang implementation. By using OnCrawl, you can spot common hreflang errors in a single click, even when international pages span several different domains:

  • Failure to mark your own website as a hreflang translation for the relevant region and language,
  • Forgetting to declare a translation for each URL of a set of translated content,
  • Using the wrong country and language codes,
  • Pointing pages without translation to the translated home page,
  • Declaring non-indexable pages and canonical linked pages as translations of indexable pages,
  • There is no duplication of the hreflang attribute with HTML meta language attributes or declarations in the HTTP header. This is especially true if you have significant traffic coming from Bing or Baidu that don’t support hreflangs.
Rebecca Berbel OnCrawl

Rebecca BerbelContent Manager at OnCrawl

4.1.5. Create an international sitemap

In the case of very complex websites, which are undoubtedly e-commerce websites, preparing a correct sitemap will improve indexing of their content. Robots can find it independently, but this process can also be made easier for them by submitting a new map in Google Search Console, using the Index> Sitemaps> Add new sitemap option . You can also put the map address in your robots.txt file.

There can be two approaches to this.

The classic is to create one sitemap for the entire site . Use the attribute <loc>to specify the main URL and include the sub-language entries in the tag <xhtml:link>, e.g .:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/ schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/ xhtml">
<url>
<loc>https://yoursite.com/</loc>
<xhtml:link
rel="alternate"
hreflang="en-gb"
href=”https://yoursite.com/gb” />

<xhtml:link
rel="alternate"
hreflang="en-us"
href=”https://yoursite.com/us” />

<xhtml:link
rel="alternate"
hreflang="pl"
href=”https://yoursite.com/pl” />
</url>

</urlset>

If the site contains many subpages, it is impossible to avoid preparing a sitemap index file and dividing it into several parts.

An alternative way to an international sitemap

However, you can approach this task differently – by creating a separate sitemap for each language version . They should be combined with one common index. However, the attributes will not appear in it <xhtml:link … />, because one map will contain subpages created in one language.

Special attention should be paid to the correct implementation of the “hreflang” attributes on individual subpages in this situation. This is important because the indexing of the language versions will be based on their correctness.

Back to the table of contents 

4.1.6. Geo-targeting

A site’s geo-targeting consists of many complementary factors. Consistent and correct implementation of all elements gives a chance that, on the one hand, the website will be correctly interpreted by search engines, and, on the other hand, its content will be valuable for the user.

Geotargeting: what is it?

Incorrect configuration of addresses and incorrect language version determination may result in inappropriate site localization by search engine robots. The website will then not achieve high positions in search results and, as a result, will remain invisible to users, even if it carries high-quality content. If there is poor, automatically translated or poor content behind a high level of optimization and an extensive structure of external links, the results of positioning will certainly not be good.

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4.2. PREPARING THE CONTENT

4.2.1. Content on the website, or how to translate so as not to distort

The content on the website is the factor that – well written and optimized – will make your website appear in a given search engine more and more often. The more content, the better it is known, but the content alone is not enough. It should be properly planned, preceded by research, written according to specific rules, and properly optimized and linked. Without it, spending a large content budget won’t matter. It is also worth preparing a plan and a content strategy initially and include such elements as e.g. running a blog, which will show the company as an expert and provide regularly appearing, valuable content.

As for content, you will need them for the home page, categories, subcategories, and products in the case of an online store. It should be remembered that each type of content answers the questions of other users – you are looking for products, the categories you are just thinking about, and the home page should be displayed to users with general business-related phrases.

We placed the content in our article in the preparation phase to implement the language version, but the lack of all the content on the page does not stop us from enabling the page for users. We can create and create content successively after turning on the website, but the very process of writing and implementing it should be thought out already at the preparation stage.

Before you start writing, it is worth researching how users search for certain categories and products. By using tools, analyzing competitors’ websites, checking data from Google Search Console, we can create a word base for each type of subpage. For each type of content, we should choose keywords that users can search for, match them with certain synonyms (because we increase the chances that someone will find our site differently, but looking for the same thing) and use epithets that users can search for when looking for a given product or category.

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4.2.2. What is important when creating content in a different language version?

We must remember the main principle: people from different countries will look for the same products differently . The key is to detect these differences and then match them with descriptions and optimization.

The second important issue will also be the language that will be the leading language on our website. While there will be no major problem in the English or German language version, we should consider the language to create the content in Switzerland or Belgium.

It is worth remembering some elements that we normally do not pay attention to, and they can be important if we want our website to be displayed in other markets and be popular there.

Correct switching between different language versions of the page

No matter how many language versions are available on your website, make sure you switch between them smoothly. The change of the language version must be intuitive and understandable for all users. You can base it on the button and icons with country flags corresponding to the languages ​​(which will be universal) or on abbreviations such as EN, PL, SG, EA etc. in the footer of the page. Changing the language version must entail a change of currency and a conversion of prices.

Switching the language version - flags
An example of a button to switch between language versions based on the symbols of the flags
Language version selection - text
An example of a button for switching between language versions based on abbreviations
Language version selection - panel
An example of a panel that allows you to choose the language version
Language version selection on the website - window
An example of a window for selecting a country and language

Flexible website layout

Remember that there is more than one reading system. In the circles of Western culture it is read from left to right, in the Middle East in Hebrew and Arabic – from right to left, traditional Chinese writing from top to bottom, although in the modern version also vertically from left to right. All this influences the habits of the users of a given language and the specific orientation in space. Therefore, what will be intuitive in the West will not work in the East. The layout of your website should be designed so that large changes in the layout of elements do not disturb its consistency. A similar page in all language versions is simply a greater trust of users.

Example:

Facebook - layout from left to right
Facebook login page in English
Facebook login: Arabic
Facebook login page – Arabic version

Multiscript fonts

One of the most important elements of the website’s appearance is the lettering used on it. It is not difficult to be consistent when you run an international business among Latin-based cultures. However, when you enter markets with Cyrillic, Greek, Hebrew, Arabic, Chinese or Devanagari, it is much more difficult. This problem is necessary to solve because you can want to use two alphabets on a page, and the differences in their appearance could give the impression of a mistake. A good solution here is multi-script fonts, i.e. typefaces designed to have common features and look consistent even in different character systems.

Multiscript font: example
An example of a multi-script font

Typographic differences in the notation of numbers and punctuation

The fact that punctuation changes the meaning of statements is clearly demonstrated by the example of ” Let’s eat Grandpa “, in which putting a comma is decisive for life and death. Aside from linguistic jokes, in e-commerce, the use of typographic characters can determine whether someone will buy your product or give it up. This is crucial, especially when you enter prices, and you divide the numbers in prices or units of measurement with periods or commas.

For example, in Arabic, a comma means that it is followed by decimals (a dot is used less frequently for this purpose), in English – a comma is placed every third number from the end and makes it easier to read the number, while decimals follow a dot. In German and French, however, it is quite the opposite.

In the end, the point is that by failing to adhere to local punctuation customs, you can quote an absurdly high or meager price, although the intention was different. This situation will most likely cause the potential customer to give up shopping from you.

Converting units and currencies, sizes

The change of the language version should be followed by converting units to those used in a given cultural circle (e.g. centimeters for Europe, inches for the United States). Make sure that the prices of your products are calculated for each currency, and that you enter sizes (e.g. clothes or shoes) in the systems appropriate for a given country.

Urls with local or Latin script?

When creating pages for areas that use non-Latin alphabets, do you need to base the construction of URLs on their character systems? Or maybe use transliteration?

One solution is to leave the home page address without transliteration, which will help global brand recognition. In turn, to support positioning for local languages, the names of categories and products should be translated. Ultimately, however, it will depend on the language in which your potential customers from a given country search more often.

For the URLs of products and categories to be properly read by the search engine, they should be given without special characters, otherwise Google will display them as a string of special characters as below.

Bad product url structure

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4.2.3. What if we translate content from a different language version?

When you move your website to another market, we have already written that you also adjust its navigation, products, and “translate” symbols and graphics. In this part, we focus on translating the text itself. What do you have to translate (or transliterate) and what can you leave as is? Should a native speaker do every translation? And will the use of a translator always be categorically discouraged?

What do we often forget about?

If we already have a language version, e.g. Arabic, and we want to create an English version based on it, we copy the store and edit it. This is, of course, a solution, but you have to remember that it is easy to make mistakes and oversights in such a case. If we translate it all, be it URLs, product names, categories, messages for users, content. If we do not do this, users will receive content not in the language of the entire page. It will also increase the internal duplication between the two copied language versions and consequently weaken both one and both language versions.

What do you need to match to the language of a given country?

Translation is not necessary without optimizing the content for the keywords searched in a given country . We have already written about how to conduct keyword research for international SEO. Still, a text well suited to specific linguistic realities is not translated 1: 1 content, but taking into account the information that the inhabitants of the country to whom you address your offer would like about a given product. It is good practice to modify the content depending on the country partially, so the language and context will be translated. Nobody will help you better than a native speaker in adjusting the text to the cultural realities.

Content translation – native speaker or professional translator?

It’s a bit tricky – cooperation with a professional translator is always necessary, but not always the translator has to be a native speaker. Branding texts describing your business should be entrusted to nativ . It will introduce you to users from the country in which you want to appear, their language, with all the phrases, appropriate slang, and this will help build an image of a brand that speaks to “its people”.

As for the descriptions of categories or products are enough if you entrust them to a professional translator who will consider the differences in metric systems and currency.

Finally, invite lawyers specializing in the legislation of a given country or in international law to cooperate in the translation of regulations – here, apart from the fidelity of translation, compliance with the regulations in force in a given country is important.

What should you not translate?

If your products have registered names and want them globally recognized, do not translate or transliterate their names. However, if their names contain the searched keywords, it is worth considering the translation.

Do not translate the title and meta tag elements literally – create a separate one for each language area, tailored to the most common searches in a given language.

What about blog content?

Writing on topics that respond to user queries from specific regions will do better than creating global content for posts that could interest anyone, for each language version of your site. Therefore, create topics based on popular searches and match articles to them. It is also worth commissioning their translation to native speakers.

How to automate the translation process?

To automate the translation of texts and their management, it is worth investing in a CMS that will allow for integration with the translation platform. This will save you a lot of time. Can you speed up your work, e.g. using Google Translate? In general: no, unless machine-translated texts are given to translators who will correct them and adapt them to the language. Google will treat the text passed through the translator and posted on the website as a duplication of content.

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# 5 SEO process – links, content, optimization

5.1. An effective SEO process in another market – what does it consist of and how to conduct it properly?

If we have decided that we are going out to the foreign market with our website or online store, we have prepared ourselves properly, now is the time for proper implementation.

If our website already exists, it gradually begins to build its visibility, that’s great, but we can’t rest on our laurels. We want to be visible on the foreign market, and for this to happen, we will have to do a lot of hard work. The foreign SEO process is difficult, but not impossible. Properly selected strategy, activities, regularity and consistency of the process causes that we start to see the effects.

First of all, remember that we need a separate SEO process for each language version with a separate budget.

As part of such a process, several elements support each other: technical optimization on the website, off-site process, i.e. creating appropriate links to the website, creating content and data analytics , based on which we will perform further optimization.

We have gone through the technical layer and information about content before, let’s stop for a moment on the linking process.Expert comment

SEO abroad is the application of SEO best practices for the implementation of website internationalization, taking into account a wide range of factors such as:

  • general ambitions and business plans,
  • market research (quantitative),
  • Consumer behavior research and product testing (qualitative research),
  • language research for the market covered by the plan (including keyword research),
  • the level of success to date in the countries where the brand currently operates,
  • SWOT analysis in all business areas,
  • the scope of the market penetration plan – both on a regional and multilingual basis,
  • brand strategy and specific parameters,
  • content strategy on the website and its location,
  • web technology and infrastructure: limitations and flexibility,
  • the requirements of all business areas of the company,
  • deadlines for the implementation of international plans.

Overseas SEO, done correctly, is a very strategic and methodical process and involves implementing SEO best practices in every business process that will impact your overall organic visibility internationally. The best plan will take into account all of the above factors, not just domain geotargeting.

David Carralon SEO

David CarralonInternational SEO Consultant in the EU,  https://davidcarralon.com/

5.2. Off site, i.e. link-building on foreign markets

For each country, the linking process will be slightly different – because some things will work on the Arabic market, not on the English or German market. The main rule is that the links look as natural as possible, have unique content, and are sourced from domains / countries that match the country we want to display high. What else is important?

Be credible – show where you are from!

How can you make your business credible? Clearly present your contact details! Information referred to as NAP – Name, Address, Phone Number – should be intuitively available on the website. If your business has an office or other service point in the country to which you address your offer, it is worth using NAP business cards, where the most important data is placed.

Commonly known business cards containing NAP data

The most popular, well-known and very functional business card is Google My Business. It is properly configured in the search results and the necessary contact details, making it easier to find the company on the map. If the user uses a smartphone, he will dial a contact number with one click. A popular equivalent of the Google service is Apple Maps, and in many countries Bing Places is also known – the product of the third big market player, i.e. Microsoft.

In addition to the offer of market giants from the IT industry, you will also find websites that are typical company directories. They can be divided into portals of international reach with local versions, such as:

  • Yellowpages,
    Yellowpages logo
  • Hotfrog,
    Hotfrog logo
  • Cylex,
    Cylex logo
  • Europages.
    Europages - logo

Show yourself locally!

In many countries you can find local business directories geared to the needs of your country customers, for example:

  • 11880.com in Germany,
  • ezlocal.com in the USA,
  • insing.com in Singapore,
  • scoot.co.uk in the UK,
  • punkt.pl in Poland.

It is worth paying attention to their basic offer, as well as paid – advertising. Using websites of this type that are subject to content moderation and verification of the accuracy of profiles, has a double benefit. Because they contain useful information, these sites are perceived by search engines as valuable. Links referring from these domains usually have the “nofollow” attribute, but also due to the purely marketing presence on such a website, acquiring them may have a positive effect. Moreover, you should avoid creating only links with the “dofollow” attribute when building external links structure. It may then be considered unnatural and adversely affect your website rating. Verified contact details are also a signal to the user that your company is trustworthy.

Where to link from?

It is important that external links from domains related to the market you target lead to a specific language version of the website . So, if you have prepared a professional English version of the website, selected the location for Singapore and bought the TLD: .sg domain – it is worth getting links from valuable websites from the national Singapore domain. If your target is an Austrian customer, look for links from the .at domain in German, although links ending in .de will also work well here. Off-site is one of the essential elements of geo-targeting your website.

Valuable links in international SEO

There are many potential sources of external links. It is important to precede their acquisition with a thorough analysis of the domain parameters, link juice of the page, visibility, and the thematic relationship with linked content. In almost every niche, you can find industry portals and blogs with which you can cooperate by creating sponsored or guest entries, which are at the same time a source of valuable and often clickable link. Nothing prevents you from being active in local forums , where, as an expert, you can share substantive advice related to the products or services offered. You can also comment as an expertunder extensive texts related thematically to your offer.

The key to creating valuable content is to fully understand the market’s specificities where you plan to operate. The best solution is to prepare original material related to one important keyword that you care about. Therefore, it will be necessary to learn the already mentioned linguistic nuances, jargon vocabulary, and localisms that significantly change the language structure in some countries.

Show yourself to the community!

We have already mentioned the importance of transparency when it comes to NAP information about your business. They allow you to better position the website and increase credibility in the eyes of customers. But how do you get in touch with them?

The answer is properly located Social Media. Facebook, Twitter and LinkedInconducted in the language of the target customer seem mandatory. On the one hand, it is the possibility of easy interaction, on the other – a source of links that, if valuable, can be shared many times. Of course, it is virtually impossible to be active on all available Social Media. Therefore, it is worth to precede the commencement of activities with appropriate research. Maybe it’s worth running an Instagram account? Or maybe the constantly developing Pinterest will be an interesting place to share photos of your assortment? Check what traffic is generated by specific Social Media in a given country. If you want to be active in Eastern Europe, e.g. in Russia, Kazakhstan or Belarus, learn about the possibilities of vKontakte, which successfully competes with Facebook in this part of the world.

Here, too, knowledge of the language, including localisms and colloquial expressions, will prove invaluable. Naturalness is very important in direct contact. Even the highest quality translator will not replace the language skills of the person running Social Media.

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# 6 MEASURING THE EFFECTS

Everything is fine, but is it good?

If your website has started to build visibility and you are wondering how you can measure the effects of your work, you probably guess that tools will come to your aid. There are many of them, and some can provide you with precise data on the visibility of your website, how many views or visits it generates at different time intervals. What is also important is the fact that the process of measuring the effects should not be a one-off. The obtained results should be a starting point for the re-analysis of key phrases with potential, traffic trends, and user behavior. Such data will allow you to optimize subpages for new keywords. After the optimization, you should link the page properly and check the results. Then analyze again and optimize and link again. The results should always be your starting point for further optimization. Thanks to this process, you can constantly increase the website’s visibility and obtain the most optimal results.

Seo process abroad

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6.1. What will help you in analyzing and measuring the effects of foreign positioning?

Google Analytics

A good way to check if users from your target market are visiting your site is to use geolocation statistics from the free Google Analytics tool. It’s worth taking the time to properly implement your tracking codes, as this information can prove to be very valuable. Statistics can be found under Audience> Geographic Data, and they are divided into two groups: language and location.

Language

After opening this part of the report, statistics related to the languages ​​used by visitors to your website are displayed – the number of users using the browser in a given language, the number of sessions, as well as data on their behavior and conversion. The linguistic markings here are consistent with the ones we mentioned in the previous sections of the article. The first part of the code informs about the language set in the browser (pl – Arabic, de – German, en – English). The second is information on selecting the location of the browser settings (which does not necessarily coincide with the actual location of the user), i.e. en-us – English for the USA, en-gb – English for the UK.

Google Analytics: Language

Location

To determine the countries from which users visit your site, see the Location tab . After clicking on its name, a world map appears, and below it a table like this:

Google Analytics location

It contains – like the language statistics – the number of users, sessions, behavior and conversions, but they are broken down in terms of the geographical location of the users . The IP address determines it. Due to using services, i.e. VPN servers, the data will not fully reflect reality. However, they allow to determine the popularity of the site in a given country with high accuracy.

Using additional dimensions, such as the default channel grouping, you can quickly verify the actions’ effectiveness in a specific market. The results of international positioning should be seen primarily in organic search channels for individual countries, but acquiring valuable links can positively impact sources such as social, direct or referral.

Analysis of foreign traffic in Google Analytics

Fast market research

However, statistics from the geographic data section can be used for other purposes than just checking the effectiveness of actions taken on a given market. If you have prepared a high-quality English website with British customers in mind, there is a chance that users from Singapore, USA or Canada will start visiting it due to the use of the same language. Their bounce rate may be higher because you have not prepared an offer for them – they cannot pay in their own currency or you are not shipping goods to their country. This is a great tip for analyzing the possibility of further expansion into foreign markets.

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6.2. How to measure the effectiveness of international SEO?

When deciding on an investment, which is undoubtedly international SEO, you should regularly analyze its progress. Of course – the desired results will not come immediately , and in addition to knowledge, patience is essential . The first effects of a large-scale campaign will usually be visible after a few months – it all depends on the specificity of the market and the industry in which you operate. If your business is niche, they can emerge faster. Where competition is fierce, it will take 6–9 months for meaningful results.

Typical SEO KPIs

A consistent SEO process, including the creation of valuable, optimized content and a correct, extensive structure of external links, will, over time, improve the position of key phrases in search results . One of the goals may be to reach specific spots for your most important business keywords. Their high positions over time will translate into a greater number of views in search results . The next stage is, of course, an increase in the number of clicks , i.e. a gradual increase in organic traffic . The ratio of clicks to page views is known as your click-through rate (CTR) .

GSC - increased visibility
Changes in the number of impressions and clicks in search results, visible in Google Search Console

Measuring activities in the foreign SEO process and the necessary tools:

  • Google Search Console: Clicks and Visibility
    Search Console page views increase: Positioning
  • Google Analytics: traffic channels, organic traffic growth
    Increase in organic traffic
  • SemRush: increased visibility of the website
    Increase in website visibility thanks to SEO
  • Ahrefs: increase in page visibility
    Page visibility in ahrefs

If the entrances and page views are already high on our website, we will start analyzing it in terms of conversion. Then, when checking the quality of the website, it is worth paying attention to the bounce rate . If, despite the high number of visits to the website, no conversion occurs, the usability of its content and the convenience of navigation (UX, UI) should be analyzed. The data on the flow of traffic and subpages from which users leave the site turn out to be useful.

Goal conversions

The measure of the effectiveness of the positioning process, once we manage to build a growing trend of traffic and visibility at a good level, is the achievement of specific goals. In the case of e-commerce, their determination seems very simple – after all, it is about selling . Nevertheless , leads , i.e. any form of contact with a customer who can buy a product or service, may also turn out to be very important .

Depending on the interaction methods available on the website, the conversion may be:

  • filling in the contact form,
  • subscription to the newsletter,
  • registration on the website,
  • telephone contact with the number provided on the website.

Google Analytics and Google Tag Manager will certainly help in measuring the achievement of goals. The goal configuration tools allow you to precisely define what action must happen for a goal to be considered completed. The simplest example: viewing a page thanking you for a successful purchase will be counted as conversion – sale . The goal may also be an event – clicking a button on the website (e.g. call or subscribe to the newsletter) or playing multimedia. Determining the path that should lead the user to achieve the goal will also help in precise measurement.

Positioning Germany. How to position a website on Google.de?

How to position a website in German and be at the top of Google.de search lists? How is website positioning in Germany different from positioning in other markets? Here is a package of tips from overseas SEO experts on the Our SEO company team.

This time, let’s devote a few sentences to what is known about SEO in our closest western neighbor. If you want to develop your business behind the Oder, this is the right time to position your company website in Germany .

SEO in German is Suchmaschinenoptimierung . Sounds serious, right?

We encourage you to read that SEO specialists dealing with positioning in Germany agree that this is a definitely demanding market. So, let’s find out what website positioning looks like in Germany – let’s get started!

Internet users in Germany: who uses Google.de?

First, let’s get to know the German marketing persona. What is the German online customer like and what devices, software and websites do they use every day?

In Germany, the total population is 82.37 million inhabitants . Of this, active internet users account for over 96% . Moreover, there are nearly 108 million smartphones in Germany – every third German has two phones. Every day, a statistical resident of Germany spends 4 hours and 37 minutes on the Internet and slightly more than an hour on social media . You need to be mobile-friendly when entering this market.

The first and most important point of contact with the brand is the “showpiece of the product” . While keeping websites in a minimalistic tone is pleasing to the eye of an English-speaking internet user, Germans like extensive, valuable descriptions and good, unique content. Search engine optimization in Germany is a real challenge.

Web browsers in Germany: Google wins!

As on the Arabic market, Google is in the lead in Germany. On the desktop of this browser, 84.96% of all searches were used. On mobile it is as much as 97.5% . The Bing and Yahoo percentages are close to a statistical error, so there is no need to pay attention to them in the initial steps of your SEO strategy on German soil. A website with German content, optimized for Google and mobile, is an absolute foundation in conquering this market.

Which devices are most often used by Germany?

  • Mobile phones and Smart TVs – 92%
  • Laptops and desktops – 76%
  • Smartphones – 75%
  • Tablets – 38%
  • Smartwatches – 6%

The most popular mobile applications in Germany

WhatsApp is at the top of the most popular applications in Germany – it is used by 79% of Germans . Next on the list are YouTube (77%), Facebook (64%), Instagram (43%), Messenger (40%), Pinterest (27%) and Twitter (22%). LinkedIn or TikTok, currently so popular in United Arab Emirates, do not reach a large audience there. It is worth knowing these data to support SEO campaigns in Germany with PPC campaigns in the most famous social media.

the most popular mobile applications in Germany

Ordnung muss sein, also on the product page. If the business card is carefully prepared, it can convince a German customer of a high-quality product or service. When writing to a German user, emphasize the quality of the product first and then its price.

SEO tutorial abroad

Search engine optimization Germany: the biggest challenges

The question of language – the key to the German Internet

What is necessary to conduct SEO well in Germany ? It is primarily knowledge of the German language. According to popular opinion, he is very demanding, and the facts are that without knowing him, it is difficult to count on success. Language barriers in foreign SEO are always there, but they are powerful in SEO in Germany.

If we decide to contact a client or an influencer, the message to such a person should be properly written. A formal imperfection may result in a weak response, which may mean a failure of the marketing activity, which is promoting content, based largely on building relationships on the Internet.

Yet another challenge posed by website positioning on the German market are signs such as Ä, Ü, ß which are absent in Arabic or English . They are difficult to reach from the default settings of the Arabic or English keyboard – Google can recognize the word, even if A, U, etc. replace them, but when positioning it is worth writing strictly following the rules. Remember that correctness is a criterion for Google’s website positioning.

Good communication with a German online customer

Another important aspect when it comes to SEO for Germany is the German communication convention. It is said that local people in business value clarity of information . Therefore, an attempt to build relationships on the Internet with the help of imprecise messages may be misinterpreted.

The power of long-tail keywords at Google.de

One particular challenge with the German language when it comes to SEO activities is choosing the right keywords . For example, the English phrase “search engine optimization” can be spelled in German with one word – ” Suchmaschinenoptimierung “. An SEO specialist decides to optimize the content on the page for the entire phrase or individual components. SEO experts in Germany advise you not to forget to optimize by components.

Thanks to the flexibility of his language, the German user can precisely communicate to Google what he needs. If we want to position our website on the German market, we must consider building a list of key phrases. According to experts, the effectiveness of optimization for long-tail key phrases is higher. Moreover, the German-speaking user sometimes has the habit of using anglicized word forms. Even if they are incorrect from the point of view of the rules, they may have a significant volume of searches and they must be taken into account when building a list of key phrases.

In conclusion, many SEO specialists point out that language is a key challenge in SEO in Germany . It’s best to use a native speaker for this – maybe you know someone bilingual and could invite them to cooperate?

seo in germany from delante

Positioning Germany: tips, tips and life-hacks

Company website in German? Bet on German hosting and a domain with the .de extension

If you use a top-tier domain with a German-specific extension, i.e. .de, bet on one of the top 10 local German hosting services . Expense? About 20 Euro a month. When it comes to foreign positioning , it is imperative to convince the geolocator about the target reach of our website. With a .de domain and a local server it will be much easier.

SEO in Germany: three roasts in one SEO-oven

Good website positioning and technical SEO in German will help you conquer German and Austrian and Swiss markets. The differences in German in these regions are cosmetic, and the chance of getting more leads from different countries is much greater.

The German market, like many others, has its own specificity. Therefore, when you think about expanding your business on the German market, you need to make sure you learn about its typical features. These characteristics will vary from industry to industry, depending on what your core business is. However, I think the most important thing is to understand the cultural context and learn as much as possible about the buying behavior of local users, the differences in search engines and the rules that apply to your industry. This way, you can start optimizing your website by tailoring the individual elements of the SEO process to the local audience. We did the same when working with one of our clients, the Superloko company,

Milena Fietko Delante

Milena FietkoSenior SEO Specialist

Link building in Germany: external linking and SEO in the German market

As on the Arabic market, in the German reality, acquiring links from local domains and building a database of high-prestige links is of great importance for the position of your company website on Google. Links to the German site should be from… German sites. Which sources are worth using when building a link base as part of an SEO strategy for Germany, and which are better avoided?

1. Entries to directories

This is one of the most popular ways to get high positions on Google.de , but at the same time very expensive compared to Arabic catalogs. Prices range from 50 to 100 Euro per link. At the beginning, it is worth adding your domain to such directories as:

2. German websites with press releases with SEO support

They allow you to post short information about our activities, thematic entries similar to blogs, product descriptions, reports on the presence at fairs, conventions, industry meetings:

  1. artikel-presse.de
  2. de
  3. de

3. SWL (link exchange system), what not to do?

Basing your SEO strategy on SWL is a risky business. A few years ago, Google officially admitted that it took action against SWL , considered a black hat SEO technique. The systems that were punished at the time were rankseller.de and teliad.de . So, since it happened once, it is to be expected that this positioning method carries considerable risk.

SEO Germany: in-house or with an agency?

SEO in Germany is a long-term process. The SEO strategy for the German market must be a comprehensive set of activities in the battle for first places in Google.de without the steroids in the form of black hat SEO. Google’s algorithms are evolving all the time and it’s not that easy to keep up with.

If you feel that you want to fight for the first positions in SERPs with an agency with experience in foreign positioning by your side, write to us and let’s talk about how to conquer the German market together. Your products or services and our SEO know-how? Let’s put it together!

1. What characterizes websites abroad?

If you plan to expand your business to overseas markets, you have to remember that these markets are very different from each other. Everyone is completely different , if only because of the different culture, language, shopping habits of users or their needs. There are also technical aspects that should be considered – e.g. correct URL structure or implementing hreflangs – when positioning abroad. There are many elements to keep in mind in this case, so it is important to know the local market well and consider its specifications in your SEO strategy .

At Our SEO company, we have experience in many foreign markets. If you need help with this, please contact us!2. What should you remember when positioning in Germany?

Are you planning to enter the German market with your business? Remember about its specifics! As they say, “every country is custom” and it is no different in the case of website positioning – each market is different and each will require a slightly different strategy. The German market is not the easiest one and there are several important aspects that you need to keep in mind to conquer this sales market. Including these are:

  • language issues and possible related barriers (especially important when selecting key phrases),
  • extensive product descriptions , focusing on their quality, and then price,
  • valuable German link sources ,
  • hosting .

3. Does Our SEO company have experience in SEO on the German market?

Yes, we have experience in SEO for Germany  and, what’s more, we can boast of outstanding results! 🙂 If you want to see how we built traffic on the level of over 4,000 users in 10 months on the German market , be sure to check out the Case Study of one of our clients – So Lovely Box .

Search engine optimization in the USA: how to improve the visibility of websites and online stores in the United States? How to conquer the American market without leaving your Arabic home office chair? We know the solution. Your American Dream will come true when you invest in US SEO and showcase your brand to hundreds of millions of Americans. Below we describe how to enter the US market online, what to look for and where to start. Let’s start!

USA positioning. Why is it worth it?

The advantage of positioning is that it doesn’t matter where in the world it’s taken from. You can sit in the Bahamas and do online business in Europe. You can have one company and sell your products in several, a dozen or several dozen countries worldwide. The internet and marketing know no boundaries, but you need to be aware of the differences in each market. If you want to reach users on the other side of the globe, first of all , you need to get to know your potential customers and adapt your message to them .

There are also technical aspects to keep in mind when positioning overseas. Let’s take a look at the US market – one of the largest in the world.

User profile in the United States

According to Statista data, 312 million people in the United States have permanent access to the Internet. It is the third largest digital market in the world, behind China and India. The US has one of the highest internet penetration rates in the world – 90% . There are over 353 million active smartphones in the USA – much more than citizens, which means that it is a society that strongly adheres to the idea of ​​mobile-friendly. A statistical American internet user spends 6 hours and 42 minutes a day online , of which 2 hours on social media.

In the 18-29 age group, 100% (!) Of US residents are online. Pewresearch.com research has shown that as income and education increase, the digitization of Americans’ everyday lives is increasing. Today’s college graduates earning over $ 75,000 a year are the most likely to use the Internet. The average age of an American internet user in 2020 is slightly over 38 . SEO in the USA can help you reach a vast and diverse audience.

The most popular web browsers in the USA

No surprise here – the Silicon Valley giant has dominated the American internet world. 92% of people use Google (of which 96% on mobile devices). Bing (3.9% in total popularity, 1.4% on mobile) and Yahoo (2.8% on all devices and 1.8% on smartphones and tablets respectively) are far behind . However, it is not worth underestimating the positioning of websites in the US in other search engines than Google – after all, 3 or 4% of such a huge mass of people are 9-12 million potential customers who are worth taking care of.

What do American Internet users use? The most popular devices

What devices do Americans use daily? According to the “Digital 2020” report from Hootsuite, US residents primarily use:

  • smartphones (90%)
  • laptops and desktops (77%)
  • tablets (50%)
  • game consoles (39%)
  • smart TV (34%)
  • smart watches and smart bands (20%)

This data is crucial to you – what devices they use is extremely important when it comes to SEO in the US .

E-commerce in the USA – Do Americans Buy Online?

Of course! In 2020, online transactions in the United States generated nearly $ 4 billion . By 2024, this amount is to increase to nearly 5 billion. Today, 14.3% of all purchases in America are made in the online world, and the trend has for years now indicates that this indicator will continue to grow. In 2020 alone, in the post-pandemic reality, the e-commerce industry in the United States grew by 44% . Therefore, positioning in the United States makes sense. And it is immediately.

Where do Americans buy online?

Unfortunately, mostly on Amazon. The Jeff Bezos brand takes 49% of the e-commerce market in the USA . This is 5% of all trade in the United States. Amazon outclasses the competition. Its three largest competitors, eBay, Apple and Walmart , achieve online sales of 6.6%, 3.9% and 3.7% of the American e-commerce pie, respectively. But don’t let that stop you from entering the US online trading market. By choosing the right keywords (especially long tail ) and focusing on local positioning, you can quickly see the effects of your work.

What are Americans Buying Online?

According to Statista data, online stores in the US have the best chance of reaching American customers with products such as:

  • Books (42%)
  • Clothes and accessories (33%)
  • Beauty products (25%)
  • Household goods (21%)
  • Office supplies (21%)
  • Pet products (19%)

Search engine optimization in the USA – some tips

1. Which domain to choose?

When it comes to SEO in the United States , the choice of domains is huge – even between .us. a .com . The .us domain may appear to be more oriented towards the US market. From an SEO perspective in the US, this may be a false assumption as the .com domain is better treated by Google, despite being international.

In addition, the use of the .com domain allows you to reach users from other English-speaking countries (including Canada, Great Britain, Australia, India). To target your website more to the US market, don’t forget to set your US targeting preferences in Google Search Console under the “International Targeting” tab .

2. The question of language – British English vs. American

One of the biggest challenges may unexpectedly be language. The English spoken on the islands differs significantly from that used in the United States. For example, some British books are translated before being released to the US market (including Harry Potter). Education of the English language in United Arab Emirates and other European countries is based on the book British, so special attention should be paid to the translation of the page so that the keywords and grammar used on the page match those entered in the search engine by users. In addition, in the code, it is worth highlighting the language we use – British or American.

Examples of differences between American and British English:

British versus American English differences

3. Mobile version – must have

Yes, everyone knows about it already. Yes, we repeat ourselves. However, you can still find websites that do not have a mobile version or the mobile version is incorrect, so Google lowers the ranking of such a website. More and more people are shifting to mobile search, and this growth is accelerating every year. You already know that there are more active smartphones in the US than citizens. Such data speaks for itself – do you want to position your website in the US? Without the mobile version, no move!

A properly designed mobile (or responsive) version of the website should have simple navigation. Remember to adjust the size of the buttons and text. The content of the page should not differ from that on the desktop version.

4. Local positioning – the key to success?

Local SEO in the USA allows the user to find products or services that are closest to his location. The area of ​​the USA is comparable to the area of ​​the whole of Europe. For this reason, the customer buying products will look for an online store closest to his city to save time and money (time and shipping costs).

To position your website locally in the US:

5. Time zone

Customize your website in terms of location. While the question of currency in the case of the US is simple, the question of the time zone can already be a problem. There are several time zones in the USA, and the differences are even several hours (there is a difference of 5 hours between Hawaii and New York!).

Make sure your website displays the correct time and delivery information for each part of the country.

6. Linking

Each positioning process should be supported by external linking, i.e. placing links to the website on other websites, e.g., catalogs, blogs, forums, and social media. In the case of foreign linking, remember that the links come from domains assigned to a given country , i.e., from .com or .us domains. Currently, more important than the number of links is their quality (they should be natural, unique and valuable for the user) and the authority of the websites they come from.

The most popular web directories in the USA , i.e. sites that should be linked in the first place, include:

Search Engine Optimization in the United States: A Summary

Entering any new market requires, first of all, getting to know its specifics, as well as users and their expectations . If we already know who we want to reach, it is time to adapt the website to technical (domain, IP address, mobility) and substantive (content, language). The US market is huge and absorbent and very competitive, so don’t be put off by the lack of initial effects. SEO in the USA takes time, but with a good strategy and consistency, the waiting will pay off with results.

Are you interested in SEO in another country? Check: Foreign positioning

How to acquire customers in the United States?

How to reach potential customers overseas with business? There are many answers: from market recognition, research and person analysis through social media activities to properly targeted PPC activities. However, one of the perfect solutions for years is search engine optimization in the USA . By gaining the right position on Google and fighting for the attention of American Internet users, you can gain their recognition without leaving your Arabic desk.How to position a website or online store in the USA?

The key to SEO in the US is to understand the specifics, shopping habits and nature of local users, choose the right keywords in the right version of the English language, buy a local domain, good content and mobile version, and optimize your website. This is just a starting point – there are many, many more tasks in SEO!

SEO in Sweden. How to operate on the Scandinavian market?

Relatively low budgets for local SEO, i.e. little competition with Norwegian companies and a good chance of high positions on Google, a young e-commerce market and high income of residents, 96% of whom are online – all together sounds like a recipe for success the Internet.

So how to get customers from Sweden using an SEO strategy? What to do to make SEO in Sweden help you grow your business?

Search engine optimization Sweden: where to start?

Regular readers of Our SEO company’s blog already know how to position websites in Norway and take care of SEO in the USA . The time has come for Sweden – another interesting outlet for Arabic companies! Today Sweden is not only Ikea, H&M, Volvo, Electrolux, Moomin and Abba. It is a dynamically developing world of e-commerce, which, according to Statista, in 2020 achieved a turnover of 115 billion Swedish crowns , or 11.5 billion Euro, and has been growing year by year. 8.7% of all sales in Sweden are e-commerce.

The key to entering this market is understanding your marketing and SEO persona . What is the Swedish internet user like?

Who is an e-Customer in Sweden?

According to various data, between 70% and 84% of Swedes shop online. Most often those related to electronics and fashion.

e-commerce market and positioning sweden

Statistically, each of them spends 1668 Euro on the Internet each year . Swedes most willingly pay for their online purchases by credit card ( 46% ) or online transfer (24%). The average age of an internet user in Sweden is 41 years old . The Swedish online customer speaks English as efficiently as Swedish.

There are nearly 15 million active smartphones for Sweden’s 10 million inhabitants. Already 44.5% of website visits in Sweden are from the mobile channel. In addition, as much as 60% of online transactions were made from mobile devices. So remember mobile-friendly – the desktop has been going down for years.

An online customer in Sweden highlights :

  • transparency of the offer,
  • high quality,
  • ease of finalizing the transaction.

Which online stores do the Swedes use?

Where to get inspiration to develop your e-commerce business in Sweden? From the best! Here are the top 10 online stores in Sweden . First place is not surprising, is it?

  1. Ikea.com
  2. Netonnet.se
  3. Elgiganten.se
  4. Webhallen.com
  5. Zalando.se
  6. Hm.com
  7. Mediamarkt.se
  8. Coop.se
  9. Apotea.se
  10. Sas.se

When it comes to the most popular websites in Sweden , according to Similarweb, Google.com (interestingly used 9 times more often than local Google.se ), YouTube.com, Facebook.com, Aftonbladet.se and Expressen.se dominate there .

Importantly, it was only a few months ago that Amazon announced that it wanted to enter the Swedish market. The more it is worth building the position of your online store in Google in this country and a positive image in the eyes of potential recipients.

The most popular social media

social media and SEO in Sweden

If you want to support SEO in Sweden with social media activities and thus gain additional traffic to your website, use such social media as

  • Facebook (6 million users)
  • Instagram (4.8 million)
  • Snapchat (3.9 million)
  • LinkedIn (3.8 million)
  • Twitter (1.85 million)

However, remember that the budgets for Google Ads and social media advertising in Sweden are growing quickly, even by 12% per year . You have to reckon that paid actions are not enough – when you cut your Ads budget, traffic and conversions will drop overnight. It is the SEO strategy that can help you drive traffic to your website for years.

Polish community in Sweden

Not only native Swedes can be a potential recipient of your products or services in this region. After all, Poles are the fourth largest group of immigrants in Sweden – there are over 90,000 of us there . Most Poles live around cities such as Stockholm, Malmö or Gothenburg when it comes to local SEO.

What do you need this knowledge for? By micro-targeting ads in Google Ads, you can choose the language used by users (probably Arabic) and the location. Then you can be sure that your message will reach Polish-speaking recipients in Sweden, and you will fit in a reasonable budget.

Not only Poles are a valuable recipient in Sweden. The offer of Swedish online stores is also used by, for example, Norwegians.

Search engine optimization in Sweden – local hooks and tricks

You already know that Google.com is more popular in this country than Google.se . Both domains are used by 95% of Swedes in total. Bing and Yahoo are close to the margin of error. There are many more such hooks in the Swedish SEO industry. For example: local companies are more and more willing to order foreign positioning on the Danish and Norwegian market.

Interestingly, Swedish marketing agencies rarely specialize in SEO. Of course, they “know” in RWD, website optimization, or on-site and off-site SEO, but there is still a lack of battle-tested positioning experts. Therefore, pay special attention to selecting and selecting directories for obtaining backlinks (offsite process). Some examples of good sites to link to in Sweden are below :

When it comes to content marketing , you can use Swedish and English simultaneously. Google robots will also be grateful to you. There are so many local dialects and varieties of the Swedish language that it would be difficult to write universal content in Swedish that will work for the whole country. And this one in English and yes.

Choosing a local domain in Sweden does not make sense. SERP for .se domains is not given the same priority as for US or UK domains.

On the other hand, local positioning is essential here. Especially when it comes to positioning for the Arabic community in Sweden or specific regions of the country using local dialects. You don’t have to win on Google nationwide right away – attack specific locations and get the attention of the first Swedish audience.

Content marketing in Sweden

Typical Lars Andersson appreciates proven and reliable content . This information should become crucial when we start the positioning process.

Sweden tops the daily press readership rankings . At least one daily newspaper is subscribed in every home, and the available tabloids do not resemble classic British boulevards. Therefore, it should be noted that somewhat cool and distant Swedes like clear and in-depth content, realistic photos and graphics, and a minimum amount of expressive message. If we convince them with high quality, both thanks to the content and the provision of appropriate infographics, additional encouragement will turn out to be unnecessary.

How to cooperate with Swedes?

In building a mutual business culture, it is not only positioning that will be important. As a northern country of prosperity, Sweden has grown up with myths, and the first contact with our partner from Scandinavia may turn out to be more difficult than we thought. Lars Andersson will feel at ease in a formal setting . The discussion should be very substantive . The Swede will be happy to listen to our suggestions only if we demonstrate a high level of professionalism .

In addition to your plans and potential outcomes, don’t forget to inform him about possible problems and risks . Pragmatic Scandinavians will appreciate your honesty . It is also important to properly read their intentions. Ambiguous answers or a reserve should be a red flag for you.

Summary

If you get to know the specifics of this market, understand the Swedish persona in marketing and SEO, and use all marketing tricks, you have a great chance for business success on the Swedish e-commerce market. Sweden is an excellent country that enables the development of Arabic enterprises operating online.

If you want to be one of the Arabic companies that will reach the Scandinavian waters, write to us and together let’s prepare an SEO strategy for the Swedish market. This is the perfect moment for such a move, so is it worth the delay?

How to position a website in Sweden from United Arab Emirates?

Primarily:

  • focus on website optimization in accordance with the mobile-friendly and user-friendly principles;
  • create good, valuable content in English or Swedish;
  • take care of link building and acquiring links on the most popular Swedish domains;
  • don’t forget about the Polish community in Sweden – that’s an additional 90,000 Polish-speaking clients.

What are the most popular websites and online stores in Sweden?

When it comes to social media, most Swedes use Facebook, Instagram and Snapchat. The most popular websites are Google.com, YouTube.com, and Facebook.com. Ikea, Netonnet and Elgiganten dominate the online stores. Amazon has recently appeared in Sweden, so it is worth fighting for a good position in Google now and getting ready for the arrival of the giant.

SEO in Denmark – where to start?

Does entering the Danish market and positioning your website there make sense? If you want to answer this question, it is worth getting to know the characteristics of the statistical Dane a bit more. Knowing how he spends his time on the Internet, what he is interested in and which websites he uses most often, it will be easier to form your own opinion. Therefore, we present a set of information in a nutshell.

What is Denmark associated with?

Denmark is a Scandinavian country almost 8 times smaller than United Arab Emirates, with less than 5.8 million people. The first associations that come to mind in connection with him are usually Lego bricks and the fairy tale writer Hans Christian Andersen, right?

For many people, this Scandinavian country can also be associated with a very cool climate and the ecological lifestyle of its inhabitants. Trying to infer anything from a set of simple associations can be a huge mistake. So let’s look at some hard statistics that will give you a clear picture.

Internet Denmark – who is the Danish internet user?

The Digital Economy and Society Index (DESI for short) is an indicator that measures the progress of European Union countries in the field of digitization. It is created based on the analysis of five factors, such as:

  • access to and prices of broadband networks,
  • citizens’ skills in using the internet and digital services,
  • Internet use,
  • digitization of companies and trade,
  • digitization of public services.

We mention it for a reason – Denmark is the European leader in this respect. So there is a great chance that our Danish client will be a very conscious Internet user who uses online shopping and services daily. The high level of e-government development also allows you to create good-quality statistics to base your market analysis. And it is on data largely derived from Statistics Denmark – statbank.dk, that we base this material.

In 2017, 97% of Danes had access to the Internet . Of course, almost everyone uses it to send and receive e-mails and search for news from the country and the world. However, it will be essential for the e-commerce industry that 90% of Danes use online banking services. This knowledge will certainly be useful when planning available payment methods in a new store. Over three-quarters of them use the Internet to search for information on services, browse the offers of travel websites, and take an active part in the life of Social Media.

Internet in Denmark
source: Statistics Denmark – https://www.statbank.dk/BEBRIT09

What to do to appear on the Danish Internet?

We already know who the Danish internet user is, but how to make him find the website of our store, not the competition?

The basis is, of course, a well-optimized website and the appropriate language version. Its inadequate preparation may result in problems with achieving high positions in search engines. Our other articles “ Entering the foreign market – domains or language versions? “And” 5 examples of website optimization that you will do yourself “. When starting positioning in each country – Denmark will be no exception – it’s good to know which websites are most visited.

Social Media in Denmark

Social Media Denmark
Source: http://gs.statcounter.com/social-media-stats/all/denmark

In terms of Social Media, Facebook is the undisputed leader – so it is worth making sure that our company is clearly visible on it. Twitter is also of great importance. The remaining SM are used by less than 5% of Internet users. Unlike in United Arab Emirates, Reddit has a fairly high position in the page popularity rankings. So it’s worth remembering to mark your presence on this type of Bookmarking Sites.

Search engines

Denmark search engines
Source: http://gs.statcounter.com/search-engine-market-share/all/denmark/2016

When it comes to search engines, the leader is undisputed – Google of course, with over 95% market share. Positioning in Denmark should therefore be based on the guidelines and solutions prepared by this company. Its rivals lagged far behind and practically do not count.

Danish SEO Opinion – Beginnings of Development

Danish expert Henrik Bondofte, in his speech for Semrush, drew attention to the quite skeptical approach of Danish entrepreneurs to SEO processes. Competition, also due to the number of companies and potential customers, is not too high. The negative attitude is visible mainly among small and medium-sized enterprises. However, in recent years, awareness and expenditure on activities of this type has increased. This is related to the development of search engines, hence an increasingly holistic approach to SEO, which has been a tedious link-building process for a long time.This has a direct impact on the growth of the internet marketing services market. However, it is worth paying attention to the fact that the experience of local SEO specialists is not large. Usually people working in the industry for several years are in these positions. The companies’ rates vary – they depend on the level of advancement of the team member and the services that will be provided under the contract. It is not very often possible to find indicative hourly rates on the websites of local agencies, as the pricing is individual. Where general information appears, they are at the level of DKK 500 – 1,200 per hour of work of a specialist – which, according to the exchange rate from 26.07, amounts to approx. 70 to 160 Euro.

The e-commerce market in Denmark

In 2017, according to Eurostat statistics, 80% of Danes shopped online. So we are dealing with a market with almost 4.7 million recipients. On the other hand, it may not seem like much, but the number of domestic companies will be proportional, so the fight for high positions in Google may not be as difficult as it seems initially. Especially that Denmark is cautious about positioning.

When designing a store website, do not forget about its mobile version . 32% of Danish consumers declared that they used a smartphone when placing the order. Compared to other Scandinavian countries, this is a relatively low value, but ⅓ of the market is really a significant share.

E-commerce in Denmark
Source: https://ecommercenews.eu/nordic-ecommerce-worth-e20-6-billion-2017/

The average Danish consumer spends around 230 euros on online shopping . By far the most popular form of payment are payment and credit cards. Online payments are second, but far behind them in terms of percentage. According to data from 2017, tickets for sports events, clothes and accessories were the most frequently purchased. The most popular online stores are the Saxo bookstore, the distributor of electronic equipment Elgiganten, international Amazon, Zalando, H&M, and Scandinavian cdon.com.

E-commerce in Denmark
source: Statistics Denmark – https://www.statbank.dk/BEBRIT08

Search engine optimization in Denmark – summary

By directing your e-business towards Scandinavia, you can expect an informed Internet user who will willingly and often use its benefits. It is also worth getting acquainted with tips on other Scandinavian countries, for example by reading blog entries:

SEO in Denmark doesn’t have to be difficult, however. The basis is, of course, a properly located website with a mobile version and thorough research in the industry in which our company operates. By analyzing the expert’s statement, it can be concluded that good technical and substantive preparation should bring the expected results. However, it should be remembered that SEO is a long-term process , it requires consistency in action, and on the other hand, flexibility – because you have to react to the steps of the competition and updates of search engine algorithms. However, there is no need to stay on site – positioning can be performed from any point on the world map, using any agency’s services. A professional approach to the subject matters.

SEO in Australia – SEO among Aussies

Australia is the sixth largest country in the world. It is also one of the seven continents and an island. It is a highly developed country where many cultures are mixed. Thus, the demands of society are also at a high level. This translates into what kind of consumers Australians are, what they expect in daily life, and their requirements for the products they buy and the things they browse online. First, some statistics.

Według danych z 2017 roku Australię zamieszkiwało 24 641 662 ludzi przypadających na powierzchnię 7 741 220 km2. W porównaniu do Polski to o 36% mniej ludności na powierzchni większej o 95%. Jednak najważniejsze i najbardziej interesujące nas dane dotyczą użytkowników internetu. Statystyki te prezentują się następująco: w Australii mamy 92% aktywnych użytkowników sieci, zaś w Polsce jest to 80%.

The issue of language is very important. Well, the official language of Australia is English. The case is not so obvious, however, as it is a special variation called Australian English. It is mainly based on the British form and contains some American variations and borrowings from Aboriginal languages. This is very important when it comes to SEO activities. Australia has its own words that can be used in the correct selection of keywords that form the basis of positioning.

Positioning – Australia and its variety of English

Before matching keywords to given pages, it is worth getting acquainted with the words characteristic for Australia. The most popular of them, which come from the Aborigines, are the world-famous kangaroo or boomerang . You should also be aware that, even though it is based on the British variation, there are also American words in the Australian version. Examples of such words are tap instead of faucet (kran) or truck instead of lorry (truck). Spelling exceptions are also important, i.e. the word program instead of program and Harbor instead of Harborand the Australian Labor Party instead of Labor .

Another issue is the diminutives that Australians love. Some of them are: arvo (afternoon), bizzo (business), doco (documentary), evo (evening), journo (journalist), servo (service station / gas station), Aussie (Australian), barbie (barbeque), bikkie (biscuit), brekkie (breakfast), chokkie (chocolate), Chrissie (Christmas), exy (expensive), kindie (kindergarten), lippy (lipstick), oldies (parents), possie (position), prezzie (present), sunnies (sunglasses), vedgie (vegetable), nana (banana), roo (kangaroo) . Finally, we present typical Australian words that are not used in other English language varieties, which can be very important when positioning, for example, stores . Here they are:

  • barrack (for sb) – (cheer) cheer
  • daks – (trousers, pants) trousers
  • dinkum – (genuine, true) real
  • lolly – (sweet, candy) candy
  • Oz – (Australia) Australia
  • snag – (sausage) sausage

Positioning is largely contingent . This one can be posted on social media and blogs as well as on the positioned websites themselves. You have to remember running them regularly and adding valuable content, preferably every day or at least 3-4 times a week. Of course, you can’t forget to optimize your website for the keywords you set in advance.

Prices are also an interesting issue. So how much does SEO in Australia cost ? These activities are a combination of IT and marketing departments. Many IT companies offer basic positioning services. Then the monthly subscription can start from $ 99 per month. However, remember that these are just the basics. To achieve much better results, you need to invest more and expand your SEO efforts. Then prices can reach $ 250-400. A campaign is more effective when combined with AdWords.

As in any country, positioning in Australia is a long-term process, the effects of which can only be seen after a few months. So don’t be discouraged if your business doesn’t move forward immediately after implementing your SEO campaign.

E-commerce in Australia

Australians are very attached to their native products and companies . They are happy to emphasize it and use the services or products of Australian companies even more willingly. On the other hand, they like new and alternative products, which gives a lot of room for foreign companies, including United Arab Emirates. They create a conscious society, so environmental protection and health are important to them, therefore they are happy to buy ecological products.

However, let’s focus on online sales to be able to understand the expectations of the Australian customer better. This is the graph showing the number of people buying online. There are more and more of them every year.

E-commerce in Australia
source: https://www.asendia.nl/application/files/3215/1688/2350/Australia_Ecommerce_Country_Report_2017_light_002.pdf

It should be noted that product categories such as fashion and media are gaining popularity . This is a great opportunity that Arabic stores can use.

E-commerce in Austlaia - Popular categories
source: https://www.asendia.nl/application/files/3215/1688/2350/Australia_Ecommerce_Country_Report_2017_light_002.pdf

For comparison, the chart for United Arab Emirates for 2016 looks like this:

Ecommerce industries in Poland
source: https://www.asendia.nl/application/files/3215/1688/2350/Australia_Ecommerce_Country_Report_2017_light_002.pdf

An important question from the point of view of website construction and its optimization is the devices used to buy products most often. In 2017, sales via laptops were in the lead. Computers remain in second place, and mobile devices, such as smartphones and tablets, are in third place.

E-commerce Australia - devices
source: https://www.asendia.nl/application/files/3215/1688/2350/Australia_Ecommerce_Country_Report_2017_light_002.pdf

When introducing your store to the Australian market, it is also worth knowing what shapes purchasing decisions. According to research, the most important thing for Australian residents is free delivery. Keep this in mind if you want to gain as many customers as possible.

What influences purchasing decisions - Australia
source: https://www.asendia.nl/application/files/3215/1688/2350/Australia_Ecommerce_Country_Report_2017_light_002.pdf

SEO in Australia – what else should you remember?

There is no room for dishonest SEO cheats in Australia . Directories, especially local ones, are largely used. An interesting fact that is rarely found on Arabic websites is the section called “recommended links”, which in Australia is found on many websites. Here you can exchange links with other sites. People are happy to use it. And since the market is small, linking does not have to be so “dynamic” and massive to be effective.

Much emphasis is placed on content marketing . In this matter, of course, social media reigns supreme, the use of which last year was as follows:

Social Media in Australia
source: https://www.asendia.nl/application/files/3215/1688/2350/Australia_Ecommerce_Country_Report_2017_light_002.pdf

Another source indicates the changes that are currently taking place. It is about increasing the popularity of Pinterest.

Australia - pinterest popularity
Source: http://gs.statcounter.com/social-media-stats/all/australia

time zones are a very important law that should be taken into account when creating content and, above all, publishing it . Australia is divided into three time zones: Australian Eastern Standard Time, Australian Central Standard Time, and Australian Western Standard Time. Depending on the region, these options are: UTC / GMT +8, +8: 45, +9: 30, +10. Detailed information on time zones and the current time can be found on the Internet, e.g., Australia’s current local time .

Australian market

Australia jest państwem, które ma dużą powierzchnię. Oznacza to, że odległości między miastami są spore. Dlatego też funkcjonują tam tzw. pociągi drogowe, czyli ciężarówki, które mogą ciągnąć nawet do 12 przyczep. Usprawnia to transport towarów na wyspie. Należy jednak wziąć pod uwagę fakt, że Australia jest osobnym kontynentem, który jest położony w niemałej odległości od innych stałych lądów. W związku z tym, transport na wyspę i z wyspy jest nieco bardziej utrudniony i zajmuje więcej czasu. Należy o tym pamiętać, gdy chcemy wprowadzić polski sklep na rynek australijski.

Before introducing your product to this continent, it is very important to analyze it in terms of the demand for this product or the possibilities of reaching customers. It is obvious. You should know that the local market looks completely different from our native and Australian customers may look for your product differently than a Pole.The referral system is very important in Australia. It manifests itself in richly developed regional company catalogs, as mentioned earlier, where a potential customer can read opinions about a given company, product or service. Australians attach great importance to the integrity of contractors, so when trying to sell a product on the local market, you should consider their recommendation marketing. The country also has many legal differences compared to United Arab Emirates. They have other customs and tax laws that you should know and follow strictly.

The next step is the question of the website. If you want to extend your site with a new language version, be very careful about duplicate content. Then it is worth using hreflangs, about which you will learn more in our article Entering the foreign market – domains or language versions

However, if you are creating a website from scratch, strictly for the Australian market, you must be aware that you will not buy a domain ending in .au, if you do not have an ABN (Australian Business Number), which the local government issues.

Positioning in the UK in English from United Arab Emirates. Is it worth it?

What is SEO in English? How is positioning in the UK different from SEO on the Arabic market? Why is it worth outsourcing foreign SEO to Arabic companies and how to choose the best service provider? Let’s check it!

Online marketing knows no bounds. United Arab Emirates can freely plan and carry out an SEO campaign with foreign markets without leaving the Arabic office. This gives great opportunities even to relatively small companies and allows them to appear on the international arena. On the other hand, there are several aspects where location is crucial to the success of your online marketing campaign. This applies, inter alia, to using search engines with local versions. Each of them sets different requirements for websites, which translates into the results that our positioning in English will have .

What should you remember about SEO in the UK and what should you know about the British market , which is considered to be the most difficult for SEO specialists among industry professionals?

UK SEO – what do you have to remember?

You already know who, how and where will search for your website on the web. How to ensure its high position in Google so that as many customers from this market can reach it? What should SEO in England look like ?

1. Website content and location

Adapt the content published on your website to the location. Enter the purchase and delivery costs in pounds, and provide and send any information about them in English. Select the correct time zone so that the clock on the website shows the correct time and that the bot sends purchase confirmations with the correct date. A properly optimized website should display relevant local addresses, telephone numbers and other contact details.

2. Linguistic correctness

SEO in the UK is different from SEO in the US. First of all linguistically. British and American English have slight but noticeable differences to the British. Therefore, if our target area is the UK market, then when creating content for websites, remember about the differences in the spelling of some words (let’s write “honor” instead of “honor” or “through” and not “thru”).

3. Website optimization

SEO in English and website optimization

A website, not adapted to today’s needs of mobile devices, with defective code, unreadable interface, poor content or slow loading and “heavy” graphics, will not work in any country, including the UK. The starting point for the wide water and one of the elements of SEO activities should be optimizing your company website.

4. Local hosting in the UK

It is beneficial for our position on Google if your website address has a local IP and is therefore hosted on a local server. This is how search engines geolocate the page. Hosting a positioned website on a local server shortens the page loading time and its response to inquiries. This, in turn, is beneficial for positioning because it reduces the bounce rate , which is the number of times a user, impatient with the expectation, gives up browsing the site.
How to find the right host? The current Techradar guide and ranking will help you with this, which presents a list of the 11 best hosting service providers in the UK .

5. Local domain in the UK

uk positioning and international management

ccTLD ( country-code top-level domain ), i.e. the top-level domain is two letters after the dot in the name of your internet address. In the UK market, the .uk or co.uk ending will be the best choice. The .gb extension is no longer available. A properly selected domain will support positioning in the UK from United Arab Emirates, indicating the geolocation of potential recipients of our content and better positioning the website on the market indicated by us. Having its website in the .co.uk domain, Google will “recognize” it as directed to the UK market. However, it is also possible to manually enter this information in Google Search Console:

6. External linking

THEREFORE, each SEO process and UK website positioning are largely based on building a database of external links . In the case of foreign positioning, it is important that they also come from local sites . One technique that SEO specialists love is adding entries to web directories. We can use catalogs from Great Britain, although it should be remembered that most of them are paid (quite a lot). You can use the following lists to find directories:

Delante will help you with SEO in Ireland - contact us

Expert comment

If you plan to expand your business to foreign markets, you have to remember that each of them is different – and it’s not just about language differences. Keep in mind the different culture, habits, needs of users or ways of making purchasing decisions. What works in one market may not necessarily work in another. Detailed analysis of the target market – in terms of the industry in which you operate – is the key to success in the case of foreign SEO. And it is no different in the case of the British market, as I found out while working on our client’s website, manufacturer of elevator shoes for men, the Faretti store. The SEO process required us to research well, get to know the local market and user needs, and then build accurate long-tail on their basis. In the case of Faretti, we encountered an error that could effectively hinder the process of building traffic on the website – wrong measurement units. The information about the height of the shoe height was given in centimeters, and as you know, inches are used in Great Britain. So we proposed a change that allowed us to increase the visibility of phrases with a measurement unit.

Milena Fietko Delante

Milena FietkoSenior SEO Specialist

E-commerce in the UK – what should you know?

According to experts ‘ forecasts, the e-commerce market in the UK is the third largest e-commerce market, worth 70.4 billion British pounds (7 times more than e-commerce in United Arab Emirates!), Which, according to experts’ forecasts, will exceed 100 billion by 2024 . 19% of all purchases in the UK are made through the online channel. Due to the coronavirus pandemic, this number will only increase.

Internet search engines in the UK

According to Statista.com data from September 2020, the Google.co.uk search engine is chosen by 86.59% of Internet users in the UK . Far, far behind are Bing (9.96%), Yahoo (1.87%) and DuckDuckGo (0.78%). Nevertheless, website positioning in the UK should not be based only on Google – it is worth optimizing your site primarily in terms of friendliness to Google robots and Bing and Yahoo indexing scripts. However, these in the following years lose their importance to Google the Californian giant.

Mobile devices in the UK

SEO in England using mobile devices

Another point to keep in mind when it comes to SEO in English is that already over 60% of Google searches in the UK come from the mobile channel. Mobile devices are triumphant. Without optimizing the website in mobile-friendly, achieving high positions in Google will be practically impossible. The issue of mobility is all the more important as the Mobile First Index , which rewards mobile websites , came into force at the beginning of 2018 .

Customer in the UK – who is he and what is he like?

Youth still reigns here. 99% of 16-24 year olds are online in the world. However, we cannot forget about seniors. 71% of Britons over 65 are eager to use the internet. Internet users in the UK often buy online clothes, home goods, tickets, films, music, books and newspapers, and groceries and electronics. Most often they use Amazon, eBay, Argos, ASOS and Tesco .

Positioning of websites in English from the Vistula River. SEO UK – is it worth it?

SEO tutorial abroad

The Internet is a global village where you can operate remotely in any market, especially in a post-pandemic reality . Thanks to this, SEO specialists can present a similar level of skills and quality of SEO services on the Arabic and English market. However, the differences relate to individual national markets, including the approach to SEO activities. In this respect, the UK market is very different from our home market. There, SEO strategy is not an option, but an absolute must-have in the process of designing a website and appearing on the web. The competition is very fierce, and the stores there have been conducting effective SEO activities for years , so there will be a lot of work on your online store. There is nothing to wait for.

Important: before choosing an agency and starting expansion into the UK market, do good research and choose an SEO agency that will really “deliver” specific results and will not burn your budget. Don’t make ad hoc decisions. Read: How To Choose An SEO Company? 10 things you need to consider .

Positioning online stores and websites in the UK may be cheaper and more effective when you establish cooperation with an SEO agency from United Arab Emirates. The differences in rates are huge – the average cost of cooperation with an SEO agency in the UK is a minimum of PLN 4,000 – 5,000 . In addition, you pay much more for external linking and guest blog entries than in United Arab Emirates. With an SEO agency from United Arab Emirates, you will conquer the British e-commerce market cheaper and more efficiently. It’s worth it!

UK SEO: A Summary

What is the key to success when it comes to SEO for  websites and stores in English ? Including appropriate website optimization, domain and hosting selection, external linking, or language correct and content tailored to the recipient. We can do it all remotely.

Do you want to conquer the UK market? Write to us .

1. What is foreign SEO characterized by?

What is certain is that “whatever country is custom”! Are you planning to expand your business to foreign markets? Remember that each of these markets is completely different – they differ in language, culture, shopping habits, needs or habits of users. What’s more, there are many important technical aspects (such as implementing hreflangs, correct URL structure and international targeting) that make SEO abroad a breeze – mainly because it looks different in each country. . The key to success in positioning abroad is getting to know the local market .

At Our SEO company, we deal with the positioning of foreign websites, paying special attention to the specifications of the local market and the industry in which our client operates. Do you need help with foreign SEO? Contact us!2. Is it worth positioning abroad with an SEO agency from United Arab Emirates?

Yes! You don’t have to look for foreign companies to make your site more visible in a search engine in another country, as long as your SEO is handled by an agency that has experience in positioning abroad and knows what it is (remember, the UK market it is not the easiest one, and the competition is very fierce there).

Choosing an SEO agency from United Arab Emirates may turn out to be a much cheaper and – ultimately – more profitable choice. What’s more, having a company “on site” is also an advantage, not only in terms of the language itself (which certainly facilitates communication), but also the possibility of establishing closer business relationships.3. Does Our SEO company have experience in the British market?

We are proud to say yes! 😉 During 5 years of existence on the market, Our SEO company has managed to reach as many as 21 countries – we have successfully positioned websites on many foreign markets, including the British market . If you want to see how in 6 months we built a monthly traffic of 700 hits (from scratch!) On the British market, be sure to check out our Client’s Case Study – Faretti Shoes.co.uk.

SEO increases organic traffic

4. What to remember when positioning a website in the UK?

If you are planning an SEO UK strategy , pay attention to aspects such as:

  • adjusting all elements on the website to a given location (e.g. local addresses, telephones, time zone, currency, etc.),
  • linguistic correctness,
  • ccTLD compliance with the domain applicable in the region for which we position (in the case of Great Britain it is a domain with the .uk extension),
  • website code,
  • local IP address,
  • database of valuable external links – of course preferably from local sites.

SEO in France – what is worth knowing?

SEO in France can bring a company tangible benefits – the country’s economy is growing dynamically, and more than 86% of residents use the Internet. Check what to watch out for if you want to increase the visibility of your website in the search results of French internet users.

French is the tenth most spoken language in the world. France has the fifth largest economy. This makes entering this market extremely profitable. Last year, the country took third place in Europe regarding internet users (followed by Great Britain in second place and Germany first). Everything indicates that the visibility of our website in the SERPs of French recipients can bring measurable benefits. What to watch out for if you are planning  SEO in France ?

The French ancestor of the Internet

In 1982, the Minitel system was introduced in France. It was based on videotext (and thus resembled teletext). Interestingly, although earlier, in the 1970s, services based on similar technologies appeared in other countries, it was in France that they gained the greatest popularity.

Initially, Minitel was used as a phone book, later it was even used to service bank accounts. Why is it important for SEO ? Some specialists claim that the popularity of this technology has delayed the development of the French search engine marketing sector about the UK or Scandinavian countries. But how is it today?

Today, France is at the forefront of rankings showing the percentage of people using the Internet. The behavior of the French on the Internet is presented in the diagram below. It includes activities that users undertake at least once a week in 2016.

French activity online during the week:

internet users in France - positioning in France -

source: Statista

As you can see, the French use search engines intensively. No wonder – according to data from this year, almost 56 million people use the Internet, which is 86.4% of the population . This information leaves no doubt that it is worth ensuring a high position in search engines in such a dynamically developing Internet market.

positioning in France - weekly activity


source: www.internetlivestats.com

SEO in France – what should you remember?

If we want to position our website in a foreign country, the first step should be to check what browser its inhabitants are using. In Russia and Ukraine, we would have to invest time and energy in learning the secrets of Yandex, in the Czech market Seznam is the most popular. How is the situation in France?

google france - SEO in France

When it comes to search engines, like many other countries and in France, Google is in the lead (95.5%) . However, this does not mean that we can transfer all SEO activities that we have undertaken on the domestic market to the foreign market. When positioning in France, it is good to pay attention to several aspects. Some of them are:

  1. Most French people search for phrases in their native language

It is recommended to avoid word clusters composed of two different languages. Instead of English or Polish-French names, choose only French. Otherwise, you can confuse not only website users, but also Googleboot.

  1.  Do not translate keywords directly into French

The fact that certain phrases work well for SEO in United Arab Emirates does not mean that it will be similar on the French market. It is worth translating our words and examining which synonyms are most often used, both in official and colloquial speech. If you deal with, for example, holiday services, do not go the easy way and do not mechanically translate all the solutions that have worked so far – make sure which words in French-speaking users use the most: gite , vacance or maybe chale ?

  1. Regional diversity

When selecting keywords, you should also consider that the search terms may differ depending on which region of France your users come from . Products and services offered by a given company may have different names. For example, traditional French sweet rolls with chocolate ( pain au chocolat ) in the Southern Pyrenees region are called chocolatine . If you plan to hit as many recipients as possible, it is good to consider the various terms of the same product.

  1. A question of space

On top of that, there is another problem. It is visible especially when translating from English, however, it should also be borne in mind when translating from Arabic – the same content in French may take up more space . Although this issue is not as important in SEO as using the PPC model, it is worth bearing in mind when creating content.

  1. Use the services of a native speaker

Syntax, accents, slang… If French is not your mother tongue, there will probably be moments of hesitation while working. Google does not see two pages with the same content but in different languages ​​as duplicates. Nevertheless, it is worth making sure that the translation is an automatic translation of the content of the Arabic website. When generating valuable content, slang issues and those related to the country’s culture should be considered. In both cases, the help of a native speaker will be invaluable – he will create the highest quality content, taking into account various nuances.

  1. Focus on linkbuilding

SEO in French is référencement (referring, referring ). The name itself emphasizes the role that linkbuilding plays in this process. The link base plays an extremely important role in SEO in France . We should try to get as many high-quality references to our website as possible to raise it in the ranking of local French search engines.

When building links to the website and implementing a general campaign to promote your business, it is also worth considering which platforms play the most important role for the French. The most frequently used solutions by business are Viadeo and LinkedIn, followed by Facebook. In the case of individual users, the most important are: Facebook (40.72%), Google+ (12.44%), Twitter (12.31%), followed by Youtube, LinkedIn, Instagram and Myspace (data from 2016, source: Statista).

 eiffel tower - positioning in France

SEO in France – is it possible?

Is positioning in France possible from United Arab Emirates? The answer to this question is: YES! First, however, you should consider why our site would attract French customers. Extensive knowledge about positioning may not be a guarantee of success on the international market. To properly present your activities in French, it is worth having an editorial office optimized, also in terms of language, in the content.

France is one of the most important destinations for international campaigns and promoting our website outside United Arab Emirates. An economically strong country, a large population, using one language are just a few factors that may encourage companies to position themselves in France . Of course, entering a new local market requires knowledge of the specificity of a given region, culture, and, extremely important for SEO activities, the language. The forecasts of specialists evidence that it is worth making this effort – by 2050, French will be used by approx. 500 million people!

SEO in Russia – what do you need to know?

Do you want to expand your online store and enter the Russian market? It is undoubtedly one of the most attractive e-commerce markets in the world. So, if you plan to sell your products in Russia, first find out what SEO looks like in that country and what characterizes internet sales in the largest country in the world.Recently on our blog: How to take care of SEO at the stage of building an online store? Guide

A few words about Russia

Russia is undoubtedly one of the most fascinating countries in the world. It is nearly 55 times larger than United Arab Emirates, inhabited by almost 150 million people, of which over 12 million live in the capital of Russia – Moscow. The country is famous primarily for its beautiful nature. It is there that we can find the deepest lake in the world, mountain peaks with several thousand people and coniferous forests stretching for thousands of kilometers.

The official language in Russia is, of course, Russian, written in Grazhdanka – a simplified form of Cyrillic. This fact undoubtedly affects the functioning of the e-commerce market in this country, and thus – SEO.

The e-commerce market in Russia

Undoubtedly, business owners who want to enter the Russian market should be glad that the percentage of Internet users in Russia increases every year. In 2015, 59.53% of the country’s inhabitants used the Internet, and in the previous year (i.e. 2018) there were already 62 40%. Russians are also more and more willing to buy online – in the last few years, the increase has amounted to as much as 10% (in 2015, 37% of the inhabitants of Russia [38 million] chose online shopping, while in 2018 – 47%, [almost 50 million]) .

A few facts about Russian Internet users

  • Russians more often choose computers or laptops (68%) than mobile phones (61%) to access the Internet.
  • Tablets are much less popular (28%).
  • 85% of Internet users in Russia use it every day.
  • Russians spend an average of 6 hours and 29 minutes a day on the Internet.
  • 21% of Internet users use voice search.
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The fastest growing sites

The fastest growing sites in Russia
[source: statista.com ]

The chart above shows the ranking of the fastest growing e-commerce websites in Russia in 2018. As you can see, they cover different market segments, we can find there both online pharmacies (6030000.ru, minicen.ru), hypermarkets (kotofoto.ru) and construction and decoration stores (leroymerlin.ru, ikea.com) and e- platforms. commerce (goods.ru).

Therefore, it is worth noting that the pharmacy market is developing better in this country, encouraging online stores to offer medicines or medical accessories to enter the Russian market .

The most popular sites

And which Russians most often choose online stores? The chart below shows the most visited sites in Russia in 2015 .

The most visited sites in Russia 2015
[source: E-commerce Report Russia 2018, Ecommerce Foundation, downloaded from: ecommercewiki.org]

As can be seen from this chart, Russians do not necessarily choose only their home stores. Alibaba, a Chinese e-commerce platform offering a wide selection of various products, stands out among the most visited Russian websites. As this chart shows, Russians love online auction sites and direct selling sites .

As already mentioned, the inhabitants of Russia do not limit themselves to domestic online stores – in 2018 as many as 56% of consumers made purchases in both Russian and foreign stores, 30% supported only domestic e-commerce, while the remaining 14% chose foreign.

The most frequently chosen products by Russians
[source: E-commerce Report Russia 2018, Ecommerce Foundation, downloaded from: ecommercewiki.org]

The chart above shows which products were most often bought by Russians online in 2017. As you can see, this country is dominated mainly by the sale of consumer electronics (46%). Then the inhabitants of Russia choose in turn: clothing (40%), home accessories (33%), culture (30%), cosmetics (30%). In turn, they choose food and beverages least often (8%).

social media

Interestingly, almost every second Russian uses social media . In January 2019, this number was 70 million inhabitants, or 49% (source: russiansearchmarketing.com ). There is an upward trend in the choice of social media – in 2018 alone, as many as 2 million new users were added! The vast majority of them use mobile devices (57 million) to access their social media accounts.

It is worth remembering that in Russia Facebook is not the most popular social medium – in this country the local equivalent of Facebook, i.e. VKontakte (vk.com) is much more often chosen . As many as 83% of Russians using social media have an account on this portal, while Facebook is used by only 39%.

Among other very popular social media, it is worth mentioning, for example: YouTube (85%), Odnoklassniki (55%) and Instagram (46%). Russians do not like Twitter (19%), Pinterest (9%), Snapchat (7%), Linkedin (7%) and Badoo (6%). As you can see, when planning to conquer the Russian market, online store owners should primarily consider advertising on Instagram, as this social media has a huge reach in Russia .

Communicators

Communicators are also becoming more and more popular in Russia. WhatsApp (59%) and Skype (37%) are by far the most popular choices. In turn, relatively few Russians have Messenger installed (13%).

Payment methods in Russia

Payment methods in Russia
[source: statista.com ]

The chart above shows which Russians most often chose payment methods in 2018. Payment by card definitely comes first (36%), but it is worth taking a closer look at the E-wallet method, which is still not very popular on the Arabic market.

It is a kind of internet “purse” – the user registers with a given service provider (in Russia, the most common choice is Yandex Money, which will be discussed later in the article) and receives an account of his money stored. It is also worth noting that a relatively large proportion of Russians still choose to pay in cash for online purchases (15%).

Russian internet domains

The main Internet domain in Russia is .ru , but is it the only one? It turns out that no! Interestingly, the .su internet domain , which was introduced in 1990 and was assigned to the Union of Soviet Socialist Republics, is still used and still registered in Russia. It is also worth remembering about .рф – the world’s first Cyrillic domain, in this domain the national names of websites are not written in Latin characters.

Positioning in Russia – what to focus on?

If you want to enter the Russian market with your online store, you have to remember the basic point – Google does not have a monopoly in Russia! There is also a Russian equivalent of Google – Yandex . Interestingly, for many years Yandex was the most popular Internet search engine in Russia, but the situation changed in July 2019 and now Google has a larger market share.

Search engines in Russia
[Market share of search engines in Russia as of November 2019; source: gs.statcounter.com]

As you can see, Yandex still has a huge impact on positioning in Russia , so it is worth paying more attention to this search engine.

Yandex in SEO in Russia

10 factors that affect positioning in Yandex

The practices used when optimizing websites in Yandex are similar to those already known to us and used by Google. Yandex appreciates above all:

1. Content

There is probably no place in the world and no search engine for which the phrase “content is king” will not matter. It is also essential in Russian positioning. The selection of keywords and skillful weaving of them in the content on the page is important, but the quality of the content is more important.

2. Technical optimization of the website

First of all, the point is that the robot should have access to the website and scan the content.

3. Region

Yandex pays a lot of attention to local positioning, so it is important from which region of Runet the query comes from – it is from these areas that the search engine checks queries first.

4. Commercial factors

You have to earn the trust of Yandex search engine robots. For example, information about the company, payment methods, delivery methods and prices are highly valued. Comments and opinions from business partners or simply users also have a positive impact.

5. Behavioral factors

Robots pay attention to how long the user stays on the site and what they do on it. This is especially important when positioning online stores in Russia .

6. Navigation

Yandex, like Google, focuses on a simple and hierarchical structure that will be readable not only for the user, but also for search engine robots. In addition, the structure of the page has a great influence on internal links and helps Yandex index the page.

7. Appearance

It is not a factor that directly influences the perception of search engine robots, but it is important in the behavioral perception of a website by Internet users.

8. Keyword density

Yandex is very meticulous in this case. Keywords should not exceed 6% in the text.

9. Age of the domain

As with Google, the older your site is, the more Yandex trusts it.

10. Inbound Links

Yandex has developed its own VITS index, a weighted citation index designed to determine the quantity and the quality of backlinks.Expert comment

It is often believed (with search engines in mind) that there is no better choice than Google – and that’s not entirely true! Sure, Google is a global giant, but it is worth getting acquainted with the alternatives to this search engine in some markets because they can help you succeed in a given foreign market. When optimizing a site to attract Russian users, you should make friends with Yandex.ru. If you want to enter the Russian market, you need to dive deeper into the requirements of the Yandex search engine algorithm, along with learning about its cultural characteristics, shopping behavior and search methods. 

Mateusz Calik Delante

Mateusz CalikHead of SEO & SEM

Yandex products that support SEO in Russian

Most Yandex products are similar to those available on Google, but some are very interesting. We have selected five of them that deserve special attention if you want to conduct the SEO process in Yandex :

Yandex Metrica (Google Analytics equivalent)

It is a free tool for analyzing traffic on the user’s website. It works similarly to Google Analytics, but has additional functions.

The innovative solution is certainly WebVisor – a plug that allows you to record user behavior on a website. Such recordings enable the owner of the online store to optimize the website effectively.

Positioning in Yandex Metrica

Yandex Direct (Google Ads equivalent)

When Google began to profit from sponsored links campaigns, Yandex created its own Google Ads counterpart – Yandex Direct . As with a google product, you can define its budget and location when starting a campaign. The rates depend primarily on the selected region.

SEO at Yandex direct

Yandex Money

It’s an electronic wallet – you can open a completely free account in it and then transfer money to it using various payment methods. With Yandex Money you can easily make online payments, pay bills or buy in online stores. As mentioned before, this payment method is gaining popularity in Russia.

Yandex money

Yandex Market

It is a service that allows users to compare prices and goods from many online stores and those operating offline . Customers can leave reviews about products and rate them, taking into account many parameters. So if you are involved in retail sales and want to expand your business into Russia, be sure to look at this service.

Yandex Market

Yandex Merchium

It is a free portal with which you can easily set up an online store . Of course, the platform is integrated with other Yandex products, therefore such a store is well perceived by search engine robots.

Yandex Merchium

A few words about Google.ru

In the process of website positioning in Russia , we cannot ignore Russian Google . Over the years, this search engine has been much less used in this country, but recently the situation is changing and Google is gaining popularity. And hence?

SEO activities should be aimed not only at Yandex, but also at Google. The use of mobile devices with the Android operating system, which is a pioneer among Russian-speaking users, especially young ones, significantly impacts the number of Russian Google users.

SEO in Russia on Google.ru

Summary

Russia is a powerful market where you can expand your business. Achieving success on the Russian Internet can be a bit more complicated, but it is not impossible – all you need is a little creativity, Cyrillic content and ingenuity. When entering the Russian market, one should remember about the most important – reconciling Yandex and Google, as they are the two most popular search engines in this country. Is it worth it? Of course! The value of website positioning in Russia is disproportionately high with the costs incurred.

Read more about SEO Abroad: Foreign Search Engine Optimization

SEO in the Czech Republic: what do you need to know?

Do you want to develop your business in the Czech Republic and wonder where to start and how to get your first customers? The answer may be … SEO. Check what SEO looks like in the Czech Republic!

The right SEO strategy included in the marketing plan is one of the first steps to conquer the Czech online B2B and e-commerce market.

Why?

It turns out that 55% of Czech internet users start looking for a new product or service from search engines. In this country with almost 11 million people, Arabic companies and online stores have a really great chance for success. Find out more about SEO in the Czech Republic .

SEO Czech Republic: how to go about it?

Positioning in the Czech Republic is an interesting issue for SEO specialists and companies wishing to enter this market . On the one hand, SEO principles are universal and are based on a similar set of rules and practices. On the other hand, it is worth spending a lot of time researching the local market and getting to know the potential recipient to adapt the SEO strategy to the rules prevailing in a given country.

What should you know before expanding into the Czech market?

Mobile-first above all

Indicators Core Web Vitals changed the game in the world of SEO. Also in the Czech Republic. Good UX and UI of the website, as well as a website adapted to mobile devices is the basis when it comes to foreign positioning . There are 4 million more active smartphones in the Czech Republic than there are people. Do not forget about this when planning your SEO activities in this country.

Interestingly, in the Czech Republic in the confrontation of iOS vs. Android wins the latter. Android phones are used by 76.2% and iOS by 23.4% of the Czech population.

The most popular internet browsers in the Czech Republic

We checked the online habits of your potential customers in the Czech Republic. Let’s start with the browsers. When it comes to web browsers, according to the report “Digital 2021 Czechia” by Hootsuite, Czechs most often use Google Chrome (64.8%) . The following places are occupied by:

  • Safari (10.7%)
  • Firefox (9.3%)
  • Microsoft Edge (6.4%)
  • Opera (4.4%)
  • Samsung Internet (2.1%)
  • Internet Explorer (1.4%)

The most popular Internet search engines in the Czech Republic

In the SEO world, search engines are of key importance. The statcounter.com website confirms that the absolute top of the top in March 2021 is in this Google category . It is used by 85.05% of Czechs.

The second place on the podium, that is … seznam.cz , a local Czech online search engine, used by 10.36% of internet users, may be a big surprise .

Slightly over 4% are all other search engines, including Yahoo, Bing, DuckDuckGo, and Yandex, so let’s focus on the leaders.

Seznam? I do not know.

sesnam seo czech republic

Seznam was founded by Ivo Lukačovič in 1996 and was the first of its kind in the Czech Republic. Initially, the site was actually a collection of links in Czech. A lot has changed since then. Sezam has turned into a huge brand from a sole proprietorship, and the website has been expanded with several additional functions.

Sesame is the first Czech language search engine , contributing to its significant success and continued popularity.

The website interface itself is definitely different from what Google presents to us. It is a website more similar to Yahoo !, which in addition to the search engine offers us the latest news, games, weather, etc. , where you can run your own, personalized PPC campaigns in Seznam , just like in Google Ads . As an inspiration and knowledge pill, we give you a guide on positioning in Seznam .

Top 20 websites on the Czech Internet

the most popular websites in the Czech Republic

Even if a small percentage of Czechs use Seznam as a search engine, it is still the most popular website on the Czech Internet, with data from Semrush having more than twice as many visits as google.com and almost 10 times more than google.cz. Similarweb placed Seznam in second place just behind Google and in third place for Alex .

The following websites also appear in TOP20:

What is worth taking care of when positioning in the Czech Republic?

Positioning in the Czech Republic has its specificity, which is worth getting acquainted with before starting SEO activities. This applies to both the activities in the Google search engine and the locally strong search engine Seznam.cz. Regardless of the search engine, you definitely need to consider the preferences and typical behavior of users.

positioning in the czech republic of delante

1. Good market research, competition and marketing person

To effectively position your website, you need to know your audience and competitors well. A blog post on Create Personas for Marketing and SEO will help you with this first task . In the latter, use Semrush or Similarweb to learn about SEO’s power of brands and websites that offer similar products to yours.

2. Local domain or subdomain

Create an appropriate subpage on the company’s website, e.g. xyz.pl/cz or a landing page from scratch on a new Czech domain with the .cz ending, which will be well positioned on the local market and referenced point in all upcoming PPC campaigns.

3. Content marketing in Czech

Good and linguistically correct product descriptions, blog posts, newsletter – all this and more will be useful in content marketing during SEO activities in the Czech Republic When building a Czech website, it is worth spending a moment on linguistically and grammatically correct descriptions. Linguistic traces and direct translations are not the best idea, as they turn out to be very unnatural and discouraging for users. It turns out that long tail phrases are seen very well in Czech SEO .

4. Local positioning

Use local tools to build a local positioning strategy. Czechs like to use the local offer, even if they order products online. That is why it is worth taking care of link building and supplementing the largest company catalogs or business cards, e.g. www.firmy.cz .

What else?

Of course, these are not the only guidelines that should be followed when positioning a website in the Czech Republic .

Aspects such as unique content or intuitive navigation are the basis of all SEO activities, regardless of the country we position. Certainly, it is also worth setting up profiles on the most popular social media .

SEO Czech Republic: Does It Make Sense?

The Czech Republic is a constantly developing country, which may be a great place to attract new customers. That is why it is definitely worth taking the trouble and finding your place on their market. Companies often implement SEO strategies in both former Czechoslovakia countries, i.e. the Czech Republic and Slovakia. Positioning in both countries due to, inter alia, on linguistic similarities, can be the right choice on the path of your business development.

Positioning itself in the Czech Republic undoubtedly requires preparation, market knowledge, and SEO specificity in this country. It is worth getting to know the users and smoothly “navigate” in the Google search engine and get to know Seznam better. While acquiring this knowledge is a time-consuming task, the benefits of positioning in the Czech Republic may turn out to be definitely worth the endeavor.

How much does SEO cost in the Czech Republic?

There is no unequivocal answer to this question. It all depends, among others, the competitiveness of the industry in which you operate or the number and popularity of phrases for which we will fight in organic search results. Added to this is website optimization, link building, content marketing… there is a lot to do!

Write to us – we will be happy to jointly define business goals for SEO in the Czech Republic and prepare an individual cooperation quote for your brand.Why do I need positioning in the Czech Republic?

Search engines such as Google or Seznam are the first contact with a new brand for many Czechs. 55% of the inhabitants of the Czech Republic begin their search for the necessary product there. SEO in the Czech Republic will help you organically reach thousands of new potential customers. If you don’t find your product on the first page of Google or Seznam searches, your chances of converting from that country are significantly reduced.

Are you planning to enter the Turkish market? Don’t forget the 46 million Turkish internet users. Therefore, take care of your company’s website and its high position in the search engine. Today I will tell you how to start SEO in Turkey.

Are you planning to enter the Turkish market? Don’t forget the 46 million Turkish internet users. Therefore, take care of your company’s website and its high position in the search engine. Today I will tell you how to start SEO in Turkey.

Holidays in Istanbul, sunbathing in Antalya or visiting Ankara? Unfortunately, due to the long tense situation in Turkey, these destinations are much less visited by tourists than it was just a few years ago. Also,  SEO in Turkey seems to be a little crazy for many of us. There are several reasons, but the biggest obstacle seems to be the language and complete ignorance of users and the Turkish Internet laws. In today’s post, we will try to bring you closer to the specificity of positioning in Turkey and convince you that “nothing difficult for anyone who wants”. Let’s start!

Turkey is a country situated on two continents, where the European territory constitutes only 3% of the entire country. Due to different traditions, religion and customs, we are extremely curious about this culture and we willingly delve into its history and customs. On the other hand, certain communication barriers resulting from language differences may be of considerable importance when entering the Turkish market. Even if the issue seems more difficult than for other countries, it should not be forgotten that Turkey has experienced tremendous economic growth over the past few years. Moreover, the number of internet users in Turkey has almost doubled since 2008. It is about 46 million people. It is worth keeping this constantly growing number of internet users in mind when considering positioning in Turkey. 

SEO in Turkey – Google or Yandex?

Giving a concise answer to such a question, you can quickly say – “Google!”. However, let’s check the situation a bit more closely. Certainly, both search engines need no introduction. On the one hand, a global giant that seizes new internet markets, and on the other, a search engine that is the most frequently chosen one in Russia and expanding its activities to new countries.

Indeed, the Google search engine has a clear priority and is most often chosen by its users. This does not mean, however, that there are no competitors . At first glance, they do not seem to be formidable opponents. However, we advise you not to ignore them completely, as there are many reasons for this. First things first.

Google history censored in Turkey

Google is the most frequently chosen search engine in Turkey. This is a fact that is difficult to argue with. The domain google.com.tr entered in 2001 and since then this search engine has been constantly expanding the group of its supporters. And there is something to fight for. There are over 78 million people in Turkey, of which 46 million are active internet users. Despite the great success of the Google search engine in this country, it is worth mentioning that its strategy was not strictly tailored to the users. First of all, the difficulties or inconvenience in using this search engine were experienced by Internet users using Altai languages. They found it problematic to use an adapted version of the Latin alphabet to enter their queries.

However, it turns out that the user can endure a lot and even get used to an imperfect search engine. Moreover, due to the time savings, Turkish Internet users began to enter words with diacritics into the search engine in a simplified manner. This is justified because words with symbols such as Ğ, ı, İ, Ş are typed incorrectly in a huge percentage by users.

Positioning in Turkish Google

However, the mismatch between this search engine and the peculiarities of the Turkish language is not the only problem for Google in this country . It is impossible not to mention the political censorship, blocking and hindered use of the search engine and other products offered by Google. The last such situation took place in July this year and was loudly commented on by Turkish and world media.

Yandex grows stronger

Meanwhile, Yandex appears in online salons . Interestingly,  Turkey is the first non-Slavic country where Yandex decided to act . As it turned out to be quite successful. In 2011, what made this search engine different from Google was a better understanding and matching the Turkish user. The Yandex search engine is better at both the structure and semantics of the Turkish language. If you are interested in details, please refer to the comparative analysis of Yandex and Google search engines in Turkey.

Yandex search engine and positioning in Turkey

Considering the specificity of the Turkish language, Yandex often performs better than the Google search engine. By better distinguishing multiple forms of the same word, the user is more likely to find exactly what they are looking for on the first page of searches. Please refer to this article for those interested in more detail in the specificity of positioning in the Yandex search engine.

The bottom line is that Yandex actually did a good job of entering the Turkish market. Although it has acquired a small percentage of all users compared to Google, it should be noted that this number is constantly growing. Especially since in 2015 Yandex became the default search engine for Firefox in Turkey …

Avustralyalılaştıramadıklarımızdanmışsınızcasına, or a few words about the Turkish language

When starting positioning in Turkey, it is impossible to ignore the topic of the language itself . While many of us are fluent in English, German or French, Turkish seems to be a distant exotic. Outside of Turkey, users of this language can be found in Bulgaria, Cyprus, Greece, Macedonia and Romania. An interesting fact is that until 1928 the Turkish language was written using the Arabic alphabet. This was changed almost overnight and replaced with a variant of the Latin alphabet.Currently, Internet users very often omit the symbols characteristic of the Turkish language, such as “Ç or Ğ” and replace them with simplified letters “C, G”. This, however, causes linguistic errors relatively often, as the meaning of a word without the use of diacritical marks may be completely different. An ideal example borrowed from this analysis is the expression “Yaşama” meaning legislation. In turn, without the symbols “Yasama” is translated as residence. In the case of the url address, we can see a notation containing no characteristic symbols much more often.

When starting positioning of websites in Turkey, fluent use of the language is a must. Original, correctly written texts in this language positively affect the page’s position in both Google and Yandex search engines. 

Or maybe SEO in Arabic?

Efficient communication in Turkish and creating content in this language when we decide to position ourselves in Turkey is a matter. However, as specialists inform, we should not limit ourselves to this language version only. The Arabic version may turn out to be equally important for increasing the reach of our website.  However, the case is a bit more complicated than with Turkish. First of all, the writing system is different from that of European languages, namely from right to left. So simply translating using dedicated programs will not necessarily work. An interesting fact is that even the government side has had its Arabic version for some time.

SEO in Turkey in Arabic

The topic of positioning in Arabic is very extensive and certainly deserves a separate entry. Therefore, we will definitely come back to it.

What else is worth knowing?

As in the case of positioning in any other country, also in Turkey, SEO activities are divided into both those carried out directly on the page and outside of it. We have highlighted some of the more important points.

1. Good positions in the Google search engine are definitely influenced by the quantity and quality of links leading to the website . The business linking to the site must appear in accessible directories such as  cylex.com.tr . When starting positioning, it is worth looking at this list of free and paid Turkish directories. 

2. The domain is also an important factor . The .tr extension is the best “picked up” by Google robots, so it is worth taking care of it. The .com and gen.tr extensions are also welcomed

3. Responsiveness of the website . It has been known for a long time that the responsiveness of a website has a significant impact on its position in the search engine. It is no different in Turkey. However, in the context of the latest report, care for this is extremely necessary. Every year there are more and more users who have a smartphone and use the Internet on it.

SEO in Turkey - website responsiveness

Is SEO in Turkey worthwhile?

Of course, the information in this article is only a small part of the SEO guidance in Turkey . The topic itself is extremely interesting, especially if we combine it with Arabic positioning. While the language may be a certain obstacle and it will be necessary to help someone who uses it fluently, the factors influencing SEO do not differ significantly from those in the Arabic Google search engine.

How to promote your website in the country of windmills, tulips and cheese? In today’s article, we will share valuable tips and check the places where it is worth setting up accounts for your company so that its website appears higher in the Dutch search engine. Find out more about SEO in the Netherlands.

The country of tulips, windmills, and cheese is how the Netherlands, the 24th most densely populated country globally, is called. Tourists will appreciate the country’s medieval castles, theme parks and cultural diversity. The Netherlands can also offer a lot to entrepreneurs.

The local market can attract flower growers, producers of huge wind turbines or amateurs of such dairy delicacies as gouda or edam. The Netherlands also has an active online community that is happy to shop online. In 2013, it was the fifth most developed e-commerce market . In turn, in 2015 it recorded over 18% increase in online spending compared to the previous year. The Dutch not only actively search for products on the Internet, but also often make purchases.

All this means that SEO in the Netherlands can be very profitable .

Search engine optimization in the Netherlands: social media

The Dutch became familiar with social media for good, even before the popularity of Mark Zuckerberg’s website. Also now it is one of the main activities undertaken on the Internet. Positioning in the Netherlands should therefore include activities in social media.

SEO in the Netherlands and online activity
Online activities devoted to the Dutch during the 3 surveyed months,
source: Statista

Until 2011, Hyves was the king of social networking sites, which can be compared to the Arabic side of our class. The website also made it possible to shop, post sale and purchase announcements, and look for a job. However, in the fight for the popularity of Internet users, it lost against the increasingly popular Facebook.

Almost 17 million people live in the country, and most are active on social media channels. The statistics give us a fairly clear hint – if you want the SEO in the Netherlands to be properly carried out, you should increase the company’s visibility on this type of portals.

SEO in the Netherlands and social media
Number of social media users in the Netherlands (2014-2018)
source: Statista

These conclusions are also confirmed by the data showing the percentage of people using Facebook among all people with Internet access. According to forecasts, in 2018 over 70 percent will have profiles on this website . But Facebook is definitely not the only place where it is worth being visible if we want to increase the popularity of our website.

SEO in the Netherlands and social media
Percentage of internet users using Facebook,
source: Statista

In the Netherlands, Twitter and LinkedIn are very popular . In addition, it turned out that the interests of the users of these websites differ from those of Facebook users. The Dutch on Twitter and LinkedIn are targeting the state of Ohio in the US. Why is this happening?

Experts say that the local people with Dutch ancestry are the aftermath of territorial reshuffles in the 18th and 19th centuries, when many Dutch people moved to Ohio. A large part of the social media community uses Twitter and LinkedIn to keep in touch with their loved ones across the ocean.

positioning netherlands

SEO Netherlands. Where is it worth being visible?

Not only social media will help us increase our visibility in the Netherlands . To become visible to local internet users, it is worth taking care of portals with direct links to our website.

In the Netherlands, Google, Bing and Yahoo are most often used . To position a website in the Netherlands , we do not need to learn about the new search engine  (as in the case of Yandex in Russia ). Instead, we should focus on places where it pays to be visible from the point of view of Google.

SEO in Dutch, top 5 browsers
Top 5 browsers in the Netherlands (August 2015 – August 2016)
source: StatCounter Global Stats

To check which websites are the most popular in a given country, it’s good to use tools that monitor website traffic and create rankings. One of them is Woorank.com. Here are a few of the free portals I propose .

1. Google Netherlands

For your business page to appear in local search results, you need to be visible in e.g. Google Business.

2. Yelp

The website in the Netherlands appeared at the end of 2010. Its simple structure and evaluation system allows you to promote your business, keep in touch with customers, and monitor their opinions (you can also issue them using the mobile application).

3. FourSquare

The website contains recommendations of places worth visiting and located close to the user. So we find here theaters, museums, offices, but also supermarkets, restaurants and much more.

4. Marktplaats

This is one of the largest classifieds sites in the Netherlands. It is somewhat similar to the Arabic Allegro, and its name simply means market / base. The portal enjoys high user activity.

5. Telefoonboek

The website is a kind of telephone directory for companies. From the SEO point of view, it is beneficial that the presence on this site is also associated with the presence on its sister sites (such as e.g. peningstijden.com), which of course will increase the number of links to our site and have a positive impact on  SEO in the Netherlands .

6. Expatica Netherlands

SEO in the netherlands versus expatica

The website advertises itself with three words: live, work, love. They describe what you can find: Expatica allows you to buy real estate or find out about current local events and use a dating site. It will undoubtedly be tempting for a positioner to add a company to the free catalog (a more extensive, paid version).

7. B9 – manually edited

It is a completely free, hand-edited catalog that shows its location on a Google map in addition to basic information about the company.

8. De Telefoongids

It contains a list of companies, but it has a very big disadvantage: if we want to join the list, we have to report one week before the company starts operating one week later.

9. Markt

It is aimed only at companies based in the Benelux countries. One account allows you to register as many as three activities in the database.

In addition to these pages, it is also worth setting up a profile on the Dutch version of Goldenline (Goudengids) or Infobel Netherlands – the paid version of the website allows you to add video materials. For English-speaking companies that operate in South Holland, SeNetherlands AngloInfo can also be a good option – the database is checked manually, presenting high-quality information.

SEO on Google.nl: what else to remember?

In today’s article, we highlighted a few aspects to start exploring the country’s market. Useful information may be the facts about the Dutch language (Frisian is obligatory in Friesland) and that as many as 90% of the inhabitants of the Netherlands speak English .

Search engine optimization in the Netherlands is not different from positioning in another country where the Google search engine dominates. This is quite a significant help for SEOwca. However, this does not change the fact that before he starts acting, he should get acquainted with the specificity of the Internet habits of the Dutch. Before starting work, it is worth doing a thorough research – check which websites are most frequently visited by the local population, learn about their attitude to social media or electronic shopping.

The country of tulips, windmills, and cheese is how the Netherlands, the 24th most densely populated country globally, is called. Tourists will appreciate the country’s medieval castles, theme parks and cultural diversity. The Netherlands can also offer a lot to entrepreneurs.

The local market can attract flower growers, producers of huge wind turbines or amateurs of such dairy delicacies as gouda or edam. The Netherlands also has an active online community that is happy to shop online. In 2013, it was the fifth most developed e-commerce market . In turn, in 2015 it recorded over 18% increase in online spending compared to the previous year. The Dutch not only actively search for products on the Internet, but also often make purchases.

All this means that SEO in the Netherlands can be very profitable .

Search engine optimization in the Netherlands: social media

The Dutch became familiar with social media for good, even before the popularity of Mark Zuckerberg’s website. Also now it is one of the main activities undertaken on the Internet. Positioning in the Netherlands should therefore include activities in social media.

SEO in the Netherlands and online activity
Online activities devoted to the Dutch during the 3 surveyed months,
source: Statista

Until 2011, Hyves was the king of social networking sites, which can be compared to the Arabic side of our class. The website also made it possible to shop, post sale and purchase announcements, and look for a job. However, in the fight for the popularity of Internet users, it lost against the increasingly popular Facebook.

Almost 17 million people live in the country, and most are active on social media channels. The statistics give us a fairly clear hint – if you want the SEO in the Netherlands to be properly carried out, you should increase the company’s visibility on this type of portals.

SEO in the Netherlands and social media
Number of social media users in the Netherlands (2014-2018)
source: Statista

These conclusions are also confirmed by the data showing the percentage of people using Facebook among all people with Internet access. According to forecasts, in 2018 over 70 percent will have profiles on this website . But Facebook is definitely not the only place where it is worth being visible if we want to increase the popularity of our website.

SEO in the Netherlands and social media
Percentage of internet users using Facebook,
source: Statista

In the Netherlands, Twitter and LinkedIn are very popular . In addition, it turned out that the interests of the users of these websites differ from those of Facebook users. The Dutch on Twitter and LinkedIn are targeting the state of Ohio in the US. Why is this happening?

Experts say that the local people with Dutch ancestry are the aftermath of territorial reshuffles in the 18th and 19th centuries, when many Dutch people moved to Ohio. A large part of the social media community uses Twitter and LinkedIn to keep in touch with their loved ones across the ocean.

positioning netherlands

SEO Netherlands. Where is it worth being visible?

Not only social media will help us increase our visibility in the Netherlands . To become visible to local internet users, it is worth taking care of portals with direct links to our website.

In the Netherlands, Google, Bing and Yahoo are most often used . To position a website in the Netherlands , we do not need to learn about the new search engine  (as in the case of Yandex in Russia ). Instead, we should focus on places where it pays to be visible from the point of view of Google.

SEO in Dutch, top 5 browsers
Top 5 browsers in the Netherlands (August 2015 – August 2016)
source: StatCounter Global Stats

To check which websites are the most popular in a given country, it’s good to use tools that monitor website traffic and create rankings. One of them is Woorank.com. Here are a few of the free portals I propose .

1. Google Netherlands

For your business page to appear in local search results, you need to be visible in e.g. Google Business.

2. Yelp

The website in the Netherlands appeared at the end of 2010. Its simple structure and evaluation system allows you to promote your business, keep in touch with customers, and monitor their opinions (you can also issue them using the mobile application).

3. FourSquare

The website contains recommendations of places worth visiting and located close to the user. So we find here theaters, museums, offices, but also supermarkets, restaurants and much more.

4. Marktplaats

This is one of the largest classifieds sites in the Netherlands. It is somewhat similar to the Arabic Allegro, and its name simply means market / base. The portal enjoys high user activity.

5. Telefoonboek

The website is a kind of telephone directory for companies. From the SEO point of view, it is beneficial that the presence on this site is also associated with the presence on its sister sites (such as e.g. peningstijden.com), which of course will increase the number of links to our site and have a positive impact on  SEO in the Netherlands .

6. Expatica Netherlands

SEO in the netherlands versus expatica

The website advertises itself with three words: live, work, love. They describe what you can find: Expatica allows you to buy real estate or find out about current local events and use a dating site. It will undoubtedly be tempting for a positioner to add a company to the free catalog (a more extensive, paid version).

7. B9 – manually edited

It is a completely free, hand-edited catalog that shows its location on a Google map in addition to basic information about the company.

8. De Telefoongids

It contains a list of companies, but it has a very big disadvantage: if we want to join the list, we have to report one week before the company starts operating one week later.

9. Markt

It is aimed only at companies based in the Benelux countries. One account allows you to register as many as three activities in the database.

In addition to these pages, it is also worth setting up a profile on the Dutch version of Goldenline (Goudengids) or Infobel Netherlands – the paid version of the website allows you to add video materials. For English-speaking companies that operate in South Holland, SeNetherlands AngloInfo can also be a good option – the database is checked manually, presenting high-quality information.

SEO on Google.nl: what else to remember?

In today’s article, we highlighted a few aspects to start exploring the country’s market. Useful information may be the facts about the Dutch language (Frisian is obligatory in Friesland) and that as many as 90% of the inhabitants of the Netherlands speak English .

Search engine optimization in the Netherlands is not different from positioning in another country where the Google search engine dominates. This is quite a significant help for SEOwca. However, this does not change the fact that before he starts acting, he should get acquainted with the specificity of the Internet habits of the Dutch. Before starting work, it is worth doing a thorough research – check which websites are most frequently visited by the local population, learn about their attitude to social media or electronic shopping.

Is SEO in the Netherlands different from SEO in other countries?

Yes and no. SEO in the Netherlands is not that different from that in other foreign countries where Google is the leader among search engines. However, it should be remembered that each country is different, each has a different specifics, and if we want our activities to be as effective as possible, we should first of all get to know the local market and recipients well.

Thanks to this, we will plan an individual SEO strategy (consisting of elements of a standard process and those corresponding to the specificity of a given market) that will bring the best benefits.On what websites is it worth being visible to support SEO in the Netherlands?

When it comes to SEO support in the Netherlands, it is worth being visible on websites such as :

  • Yelp
  • FourSquare
  • Marktplaats
  • Telefoonboek
  • Expatica Netherlands

SEO in Switzerland – what do you need to know?

If you really want to develop a business in Switzerland, first of all, make your website or online store visible on the web. Foreign positioning of websites is still one of the most effective ways to conquer new markets and reach the masses of potential customers. In that case, let’s go! What do you need to remember when starting SEO activities in Switzerland?

How to start SEO in Switzerland?

First of all, start with an analysis of the market, marketing people and competition . This is the starting point for any SEO strategy. Switzerland and its inhabitants have their own distinctive features and to really conquer this market with a new brand, you need to get to know them.Is it profitable to invest in SEO in Switzerland?

Yes, Google organic searches in Switzerland are one of the best channels to reach new brands. Every day, an average resident of this country spends 17 minutes in this search engine. Good SEO is the key to his attention and potential sales.

How to start SEO in Switzerland?

First of all, start with an analysis of the market, marketing people and competition . This is the starting point for any SEO strategy. Switzerland and its inhabitants have their own distinctive features and to really conquer this market with a new brand, you need to get to know them.Is it profitable to invest in SEO in Switzerland?

Yes, Google organic searches in Switzerland are one of the best channels to reach new brands. Every day, an average resident of this country spends 17 minutes in this search engine. Good SEO is the key to his attention and potential sales.

Positioning in Spain can positively influence the increase in sales of the goods and services we offer. In this article, we will share some useful tips that will help you plan your website positioning strategy in the country of the Iberian Peninsula.

Positioning in Spain can positively influence the increase in sales of the goods and services we offer. In this article, we will share some useful tips that will help you plan your website positioning strategy in the country of the Iberian Peninsula.

Spain is one of the largest countries in Europe. To observe how quickly the number of people using the Internet in this country has grown, it is enough to compare the data: in 2000 it was 5.5 million people, ten years later over 30 million . Today, this country is inhabited by almost 38 million Internet users. Positioning in Spain will make our business’s website more visible to users who create the local market of consumers of products and services. What should you focus on when planning your strategy?

Before you start SEO in Spain

  1. Do Spaniards like to buy online?

Internet user activity in Spain during the week (data for 2016)

weekly online activity - SEO in Spain

source: Statista

On the web, Spaniards most often use search engines , check e-mails and visit social media platforms. If we want to carry out  SEO in Spain and thus increase the sale of our products and services, we may be interested in whether the country’s inhabitants are willing to buy online. This, of course, requires market research in terms of local demand for specific goods. An examination of a country’s overall attitudes towards online shopping can be valuable, albeit more general.

Within a week, 5% of Spanish internet users decide to shop online (for comparison: in France, it is 6%, United Arab Emirates 9%, and Great Britain 19% – source: Statista ). More relevant data can be obtained by analyzing online shopping spending per consumer.

E-commerce in 2015 – Online Averaged Consumer Expenses

online shopping in 2015 - positioning in Spain

source: Statista Digital Market Outlook

Year by year, purchasing goods via the Internet is becoming more and more popular. Such purchases are common especially in the United States and Great Britain. More and more online purchases are also made in Germany, Japan and, finally, Spain. As you can see, although the inhabitants of the latter country spend only 5 percent of their time during the week on online shopping, they buy products worth more than those bought by Internet users from Germany or China .

  1. Social media in Spain

If we plan to expand our business and successfully enter the Spanish market, we must not forget about social media during SEO activities. In statistics showing the percentage of internet users who visited social media platforms in January this year, Spain ranks higher than Germany, China or Italy .

Percentage of users of social media platforms

social media - positioning in Spain

source: Stats Monkey

It comes as no surprise that Facebook is the most used social media user. In the country we focus on, it is as much as 90%. SEO in Spain  should also include activities on Twitter, Tumbler or Pinterest. However, the statistics below do not take into account one more important side.

tuenti - SEO in Spain

source: commons.wikipedia.org

Tuenti is a social media platform that should not be forgotten when operating on the Spanish market. It is available in English and Castilian, Catalan and Basque. Tuenti, also known as Facebook in Spain, allows you to create an account only for people who have received an invitation and are over 14 years old. Profile pictures and other graphics from Tuenti do not show up in the Google SERPs. Although this platform is not as common in Spain as VK in Russia, omitting it when planning activities related to positioning may not be the best idea (you can read more about social media in Russia in the article positioning in Russian ).

  1. What search engines are the Spanish using?

From the positioner’s point of view, important information is which search engine is the most popular. In Spain, as in many other countries, Google is the most common choice. The following places are occupied by, inter alia, Bing and Yahoo.

Search engines in Spain – top 5 (data: July 2015 – July 2016)

source: StatCounter Global Stats

It is also worth mentioning the Terra search engine, based on Google SERPs. It is quite a help for the positioner – he can reach people using the local search engine, focusing on positioning in Google.

SEO in Spain – tips

  1. Language issues

For the website to become visible on Google for people using a specific language, its content should contain specific signals, thanks to which the search engine will identify our target. SEO in Spain must consider the various varieties of the language used by the country’s inhabitants (we discussed similar issues in the text on positioning in France ).

Castilian (which most people mean when they say “Spanish”) and Catalan, Basque and Galician are spoken in Spain. Each region has a strong local identity and cultural differences.

Examples of differences between Castilian and Catalan

differences between Catalan and Castilian - positioning in Spain

In addition, it is worth remembering not only about the language differences in Spain itself, but also about the language differences between the Spanish-speaking countries. Experience in the Mexican market, for example, or using the help of a native speaker from Mexico, are not a guarantee of success in the Spanish market, because these languages ​​are so different that treating them equally can cause many mishaps. It is also worth considering what associations may be evoked by the names of the products and services we offer.  As a result, situations similar to those of Mazda Laputa can be avoided. The name of the car, which alluded to Jonathan Swift ‘s Journeys , evoked negative connotations in the inhabitants of Spain or Chile.

  1. Link building

If we are starting to build a link base, it is worth taking advantage of the functions offered by the open DMOZ website directory . It will help us find pages that are thematically related to the offer we propose to our clients.

One of the steps in DMOZ’s search for a software related category

dmoz - SEO in Spain

source: dmoz.org

When it comes to local sources of links, the place from which they can be obtained is e.g. linkadoo.es (free business directory).

Sample pages found via linkadoo (topic: diet and nutrition)

linkadoo - SEO in Spain

source: linkadoo.es

To become more visible to foreign customers, it is worth taking care of specific signals defining the place to which our offer is directed. The Spanish language, in its various forms, is used by people from many countries. Positioning in Spain  should include activities that will increase the visibility of our business, specifically among the inhabitants of this country.

Before creating content, it is good to carefully consider the target group to which you are addressing your website and choose the appropriate language used by the inhabitants of Spain. You also need to take care of the .es extension for your domain and build a strong link base , including pages with the .es domain. or those that at least contain content written in Spanish.

SEO for Spanish pages – summary

As in any other field, there is a simple rule: a local business will not allow a foreign business to become a serious competitor in a given industry, unless the company learns about local trends, culture and linguistic nuances . By carefully examining these differences and taking them into account when planning your SEO activities in Spain, you will maximize your success.

SEO in Norway. How to increase online sales in the Norwegian market?

Norway is a country where Poles constitute a significant national minority. An entrepreneur-friendly legal system and universal Internet access make the e-commerce market more and more dynamic. SEO is growing along with it. How does SEO in Norway look like? How to increase sales on the local market? We advise!

Norway is a country where Poles constitute a significant national minority. An entrepreneur-friendly legal system and universal Internet access make the e-commerce market more and more dynamic. SEO is growing along with it. How does SEO in Norway look like? How to increase sales on the local market? We advise!

Norway is a country where you can present your services to the indigenous people of this region and the very strong Arabic diaspora , which numbers 105,200 people (18% of all foreigners in this country). Our countrymen who come to this Scandinavian country willingly decide to start their own business, wanting to secure a new market for themselves.

Norwegian internet user profile

How to start SEO in Norway From getting to know your potential recipient!

The statistical Norwegian is around “forty” . 62% of Norwegians buy something online at least once a month. 50% of transactions take place on mobile devices. Many of them thanks to the Vipps.no mobile payment system. According to the report PostNord Norwegian year appears on the web nearly 6,000 zlotys for online shopping , among others, for sports products, clothing, electronics or beauty products.

98.4% of Norwegians use the Internet, and nearly 70% of them have a Facebook account. ⅔ uses social media every day. 94% of the Viking nation’s population trusts fully online banking and payments, while the European average is 59%. These are certainly great advantages for the Arabic e-commerce world that would like to conquer the Nordic markets.

It is worth remembering that in almost every age group, Norwegians most often use mobile devices .

The challenges posed by the Norwegian market

A very important information that you need to know if you want to promote your website in Norway is that to buy a .no domain, you must be the owner of a Norwegian company with a special ID number . Norwegians do not sell national domains on the open market.

In addition, many online channels prefer a subscription model with valuable content available only to users who purchase access.

These things show that the Norwegians primarily care about their interests and strive to maximize the benefits of running a business . Logistics problems may also arise during off-site activities. Most platforms require the use of a Norwegian telephone number, and attempting to register on some portals may turn out to be a failure due to an IP address that is not valid for the country.

The most popular Internet search engines in Norway

In most countries except Russia and the Czech Republic (you can read about them here: positioning in Russian and positioning in the Czech Republic ), in Norway the most popular search engine is google.no , used by 95.24% of internet users. Bing (3.07%) came in second. Still, less than 1.5% of browsers such as Yahoo, DuckDuckGo or the local Kvasir use it. SEO in Norway will therefore be based primarily on optimization activities under Google.no.

SEO in Norway and the Kvasir.no browser

Kvasir, despite its small range, can to some extent help in entering the Norwegian market and in local positioning. This commercial tool, founded in 1995, remains in the hands of Scandinavia Online AS. Unlike google.no, it is a local data source so that it will be a useful tool for customers offering local services and products in a limited territory.

Optimizing a Norwegian search engine will not necessarily cost more. Unfortunately, one has to consider logistical difficulties and, often, a language barrier in such a case. The best way for the strategy to run properly is to contact the Norwegian representatives of the search engine.

Kvasir has not earned the title of SEO friendly , although a high position in its results may bring profits to smaller companies.

How the two largest browsers in the Viking country work can be seen after a simple experiment.

For a moment, let’s get into the skin of a Bodø resident who needs a new wallet. After entering the phrase “lommebok Bodø” in the local browser, the organic results mainly include stores operating on-site or offering goods delivery to the selected place, and local advertising services, most often related to press titles operating in Bodø stationary.

Kvasir SERP and SEO Norway

If you use the same phrase for Google.no, you can see a slightly different relationship. The first organic results are reserved for the sites with a lot of authority – the gulesider.no classifieds website. Only the next ones duplicate, as in the case of Kvasir.

Google SERP in Norway
Google.no SERP and SEO in Norway

SEO in Norway – what to pay attention to?

SEO in Norway does not differ much from SEO activities in other European countries , but some dependencies can be noticed.

positioning in Norway and geographical dependencies

Norwegians appreciate a clear message and confirmed information , so the website should have a simple, intuitive layout. The key factor for positioners from Norway is the UX parameter . Focusing your activities on adjusting the website’s appearance for users often occurs at the expense of off-site activities. The next step, of course, will be content optimized for specific keywords . As in Arabic pages, the texts on the site cannot be saturated with them, and unique and high-quality ones will increase the conversion rate.

In Norway , local positioning will be of great importance because it is a very vast country and divided into areas that differ in climate, terrain, and many other factors, suggesting what industry may have a chance for a given region. promotion. If you are looking for a large audience, try to position your website on Norway’s most important urban centers: Oslo, Bergen, Stavanger and Trondheim.

Directing the message to the local track can be associated with communication difficulties. Two standardized official languages, Bokmål and Nynorsk, and several regional ones, are inflected by hundreds of dialects deeply rooted in the language structure. An Oslo resident will deny it with “ikke”, a Bergeese will use “ikkje”. Although the differences in the literature are not standardized, many residents are more likely to use a construct that resembles speech. In this case, it is worth asking yourself about the validity of the EMA links, particularly in the case of nationwide websites.

Google is a tool that is not favorable to Norwegian dialects , so it is difficult for the search engine to understand the user’s intentions. To maximize profits, it is better to give up the local dialect and focus on the most popular variety of the language .

What is the advertising market like?

We cannot forget about backlinks and sponsored link campaigns – the rules are the same as in the case of positioning in United Arab Emirates. However, it is worth noting that Norwegians do not like advertisements – this applies more to billboards, but such behavior is often transferred into the virtual world. The Norwegian market is a good area for both global and local phrases – so the possibilities are wide. The most common choice of positioners are paid advertising platforms and social media .

An important piece of information about Norwegian positioning is that organic SEO is much more important in this country than in Europe and the USA . Organic search results are natural SERP results that appear directly below the ads. The popularity of “organic SEO” is because few Norwegian companies use PPC advertising . (source: www.mynewsdesk.com )

SEO in Norway and the rest of the world

Compared to countries such as the Middle East, there are significant differences in how Norwegians search for phrases . They use single words and phrases more often, and less often they use full queries like “why is my washing machine not working?”.

Compared to countries like the US, you can also discover differences in doing SEO. This is mainly due to the smaller population in the country and very few country domain sites.

Undoubtedly, great command of the English language contributes to the growing importance of platforms such as Digg or Reddit, which operate on international domains. That is why Google will treat the acquisition of valuable places on Norwegian platforms as a priority . There is little competition for your target keywords , so it will be easier for us to beat our competitors.

SERP på norsk

The number of indexed pages in Norwegian is much lower than that of English-language sites, so it is not difficult to break your site into Norwegian keywords in your search results. It should be noted here that the Norwegians speak hundreds of dialects, so one word can have several combinations. Norwegian Bokmål is the main language spoken and written by over 85% of the population, Norwegian Nynorsk – the second most common written language, Samisk – the third regional language, spoken by around 30,000 people.

Where to position?

It is worth placing information about your activities in Norwegian Internet catalogs . Below we present the 4 most popular ones:

  1. www.gulesider.no
  2. www.1881.no
  3. nettkatalogen.no
  4. www.topannonser.no

Promote business on social media!

As we mentioned when discussing positioning in other countries, one of the most important elements supporting SEO is promoting a brand, company or service on social media . It is the same for Norway and other Scandinavian countries. This is the area where most households in the world have access to the Internet. So no one is surprised that Internet users spend many hours surfing the Social Media.

In the third quarter of 2020, the most popular social media in Norway and messaging are:

  • Facebook (81%)
  • Snapchat (62%)
  • YouTube (60%)
  • Instagram (58%)
  • LinkedIn (24%)
  • WhatsApp (22%)
  • Twitter (21%)
  • Pinterest (19%)
  • TikTok (12%)

This list is worth adding biip.no , once a popular social networking site among teenagers , compared to Tinder or the native Fotka.pl. However, the medium has been suspended for the time being, and its new version is to be released soon.

Social media in Norway will greatly support your corporate website SEO and an additional source of organic traffic. Build relationships and loyalty to potential recipients. Both SEO and social media take time to gain strength, but we assure you – their synergy brings visible results .

Which industries are worth positioning in Norway?

Poles are eager to develop their business in Norway. However, they often dive into the deep end, entering the market with a product or service not in demand. Industries that are worth paying attention to and whose websites are worth positioning in Norway include:

  • construction – Poles are one of the key exporters of high-quality building materials,
  • wood industry – 80% of Norway’s area is forested, which is why wood is the most important export product,
  • furniture – modern and ergonomic furniture is highly appreciated by the residents,
  • windows – living in Norway, you can see that most of the windows in houses come with glass that comes from Poland – it is a much cheaper solution for residents than buying in the country,
  • IT – programming companies have a chance to appear on the Norwegian market – the IT industry in Poland is at a very high level,
  • renewable energy industry – Norwegians are known for taking care of the natural environment, therefore photovoltaics, solar collectors or other renewable energy sources will be very popular in this Scandinavian country.

SEO Norway: Summary

If you are still wondering whether SEO in Norway is profitable, we answer – OF COURSE! It is expanding the sales market and the possibility of acquiring new contractors and establishing cooperation with Norwegian companies, which may prove beneficial for the business in the country. When you position your business in the Norwegian network, you will gain a wide and wealthy group of recipients. The room for maneuver is large, and it is only up to you whether positioning in the country of fjords and forests will be a profitable investment.

How to acquire customers in Norway online?

First of all, learn about the shopping habits and typical online behavior of Internet users in Norway . Check which search engines and applications are the most popular. Prepare an appropriate SEO strategy, combined with creating really good content, optimizing your website or online store, social media activities, and … go out into the world!Which industries are most likely to be successful in business and SEO in Norway?

The most-searched online industries among Norwegians include the following:

  • construction,
  • IT,
  • renewable energy sources,
  • elements of decor or house construction, such as furniture and windows.

Which search engines and social media do the Norwegians use?

When it comes to search engines, Google takes the biggest chunk of the pie . Far behind are, among others Bing, Yahoo, or local Kvasir. The most popular social media in Norway are Facebook , Snapchat , YouTube and Instagram .

Hearing “Italia”, the image of a sunny, sandy beach, pizza, spaghetti, wine and the loose approach to life prevailing everywhere appears in our minds. But does the same “play” also apply to the e-commerce sector and online commerce? Let’s get to know the “real Buongiorno” (a word for an Italian made of flesh and blood).

Hearing “Italia”, the image of a sunny, sandy beach, pizza, spaghetti, wine and the loose approach to life prevailing everywhere appears in our minds. But does the same “play” also apply to the e-commerce sector and online commerce? Let’s get to know the “real Buongiorno” (a word for an Italian made of flesh and blood).

Our SEO company is an internet marketing agency specializing in generating traffic to websites from search engines (SEO / SEM) and paid advertising. Over 80% of our clients are rapidly developing e-commerce industry.

Our SEO company is an internet marketing agency specializing in generating traffic to websites from search engines (SEO / SEM) and paid advertising. Over 80% of our clients are rapidly developing e-commerce industry.

Visibility in Singapore. How to position your pages?

Asia, and especially the Far East, is a market that many investors see as prospective. Many local business people took advantage of the dynamic growth of the late 20th century and established themselves in the industry. Knowledge about SEO in Singapore will therefore be valuable to become visible in the maze of other offers.Recently on our blog: How to take care of SEO at the stage of building an online store? Guide

The “Asian tigers” are countries of contrasts. Their development models are varied, but the goal is economic growth and improvement of the quality of life of not very wealthy inhabitants. The modern technology industry and advanced electronic services are dynamically developing in the largest cities. However, if we move away a bit from the gigantic centers, there is a chance that we will see small towns where life flows at a slow pace. Nevertheless, new solutions that improve the quality of life are reaching there as well.

Singapore is a bit different in this respect – it is a small city-state with a huge population density and a very high level of advancement of services that make life easier for residents of crowded neighborhoods. It is also characterized by great care for order in public space and … high penalties for disturbing it.

The economy of developed countries in East Asia is a mixture of the principles of the free market, known from the West, and the “author’s” approach, in which the authorities interfered in various processes, on the one hand encouraging investment, and on the other preventing the domination of large international companies. Effect? Countries such as Korea or Taiwan are famous globally for the production of, for example, modern electronics or cars. If we look closely at the devices in our homes or offices, there is a great chance that one will have the words “Made in Taiwan”, “Made in Korea” or “Made in Malaysia” on one. The Far East market is a topic for deep consideration, but let’s focus on SEO in Singapore .

Singapore – Internet user portrait

Singapore’s history is closely linked to Great Britain and partly to Malaysia. Why are we mentioning this? It is mainly about languages ​​- a small city-state is a cultural mosaic in this respect, but the most popular, next to Chinese, is English. Virtually all websites – government websites, websites offering services or e-commerce, are prepared mainly in English. When deciding to position themselves in Singapore, it is a significant facilitation for investors who can prepare content in universal English.

It is also worth paying attention to the fact that many foreigners work in this country. According to the Statistics Department of Singapore, they account for over ⅓ of all employees ( singstat.gov.sg / Open Data License ). Their common feature is fluent use of the English language.

However, let us not forget that the cultural mix present in this country has developed several local phrases in the form of simplifications (the so-called Singlish), the knowledge of which may help enter the market.

Singapore resident – an active user who has a lot of choice

The small size of the state translates into limited resources. Therefore, the rational approach was to focus on the development of financial services, trade and education. As for the industry – of course, processing dominates, with the domination of electronics, typical of Asian tigers. This translates into the technological advancement and knowledge of the inhabitants, who can be described as conscious and active Internet users.

According to sbr.com.sg from January 2018, as many as 4.83 million people in Singapore use the Internet. This number accounts for approximately 84% of the entire population of the country . It is one of the highest rates in Asia. Over 90% of them use the Internet every day. A very important conclusion from the published data is that Singapore’s most popular Internet browsing device is the smartphone. A website adapted to mobile devices is therefore an absolute “must-have” here. The priorities of the Google search engine correspond to this – the functional version for smartphones is a big plus in the assessment of robots.

SEO in Singapore – popular search engines

Search engines in Singapore
The most popular search engines in Singapore (source: gs.statcounter.com )

Google is the clear leader in Singapore with over 95% market share regarding search engine traffic. Despite the large number of Chinese speakers, products like Baidu are marginal.

In the context of SEO in Singapore, this is a very important tip. Preparing your website by the recommendations of this well-known tool will help improve your search engine rankings.

E-commerce market in Singapore

Due to the attractive conditions for investors for doing business, Singapore has become the seat of many companies or large, regional branches. This translates into the structure of the country’s E-commerce market. They are dominated by large online stores, whose main offices are located in Singapore. Their activities include neighboring countries, such as Malaysia, Indonesia, the Philippines, Hong Kong or even China. When deciding to operate E-commerce on the Singapore market, you should be prepared for solid competition in the form of websites, i.e .:

  • qoo10.sg – wide range – home, clothing, electronics, cosmetics, entertainment,
  • lazada.sg – similar to above,
  • zalora.sg – clothing of local and premium brands,
  • sg.carousell.com.

Of course, the local version of the Ebay.com auction site should not be forgotten either.

Therefore, the local .sg domain and the professional location of the online store (code en_SG) addressed only to the Singapore customer, may bring effects in the form of improving the brand’s position.

What are Singaporeans looking for?

Taking into account the income of individual segments of the E-commerce market, according to data from statista.com , the most popular among Singapore residents were purchases in the following industries:

  • electronics and media – income over one billion US dollars,
  • clothing,
  • furniture and home furnishings.

Toys, food and personal hygiene took the next places. The greatest increases are forecast for the latter group. It is difficult to say whether there are still places for new players in these market segments – this is a topic for analysts. In the context of SEO, however, it should be remembered that keywords related to the aforementioned industries may be characterized by very high competition in search results. Finding your niche can be a recipe for success.

Singapore e-commerce forecasts
E-commerce market development forecasts in Singapore (source: statista.com )

SEO in Singapore – how to start?

When it comes to SEO in a specific country, your first thought might be looking for local SEO agencies. In the case of Singapore – the matter is more complex. Due to the specificity of this small market, local SEO agencies, which can be found on the first pages of search results, present global positioning as the main element of their offer. Singapore is an element of local SEO services for them. The standard is, of course, an individual project valuation, based on information obtained from the client.

However, if we are interested in the available prices of SEO service packages in Singapore , they vary widely, depending on the degree of involvement of specialists in the process, as well as the number of analyzed and monitored keywords.

A basic SEO package is often in the range of US $ 300-500 per month. However, it should be remembered that a dozen (or even 20, 30) keywords for a larger store may not be enough. Larger packages require $ 600-800 per month. Prices for advanced, extensive linking and page optimization processes will likely significantly exceed $ 1,000 per month based on an unlimited number of keywords.

Of course, to successfully position your website on any market, you do not need to use the services of local agencies. Many companies offer global and local SEO, which can be narrowed down, for example, to the market described in this article.

SEO in Singapore – where is it worth being visible?

The professionally conducted positioning process is divided into two main groups of activities – onsite and offsite. The second of the mentioned elements are activities outside the website, aimed at obtaining valuable links. A few years ago it could have been treated superficially – according to the principle the more the better. However (fortunately for the user), due to the continuous development of Google algorithms, quality matters.

Social Media in Singapore – create your community!

Social Media in Singapore
Share of individual Social Media websites in the traffic generated on the Internet – Singapore, February 2019 (source: gs.statcounter.com )

When it comes to Social Media – Facebook is the leader, whose share, however, is systematically declining. Pinterest and Twitter are primarily on the rising curve. Instagram also has an approximately 5% share of traffic. So if your business can be promoted through interesting product photos (e.g. the fashion industry), you should decide to create interesting content on Pinterest. According to statistics, it is more popular than Instagram and allows you to add a link to the website in the post.

Are you operating locally? Show it!

If an active office or other service point in Singapore is an integral part of your business – it is worth using websites that will help you find this place on the crowded streets of “Lion City”. The first, of course, a valid idea is a Google My Business listing. It is also worth paying attention to the counterpart created by the main competitor of this giant – namely the Apple Maps service.

In the case of Singapore, local websites – business directories are also of some importance. It is worth paying attention to their advertising offer. Using moderated sites that are not filled with spam can help improve a site’s credibility in the search engine rating. Links referring from these domains usually have the “nofollow” attribute, but also due to purely marketing presence on such a website, acquiring them may have a positive effect. Moreover, when building a database of external links, you should avoid creating only links with the “dofollow” attribute.

Here are 5 examples of interesting local business directories:

  • sgpbusiness.com
  • insing.com
  • yelu.sg
  • yellowpages.com.sg
  • thegreenbook.com
Yelu - Singapore directory
yelu.sg – one of Singapore’s business directories

Bet on cooperation, show yourself on the forums

The aforementioned catalogs will not be a good idea for companies without a point in Singapore. By themselves, they are also not a rich source of good quality external links. Therefore, it is worth considering cooperation with local media, influencers, and other websites that enable the publication of sponsored content. In addition to creating the image of an expert in your field, we also obtain valuable links that will help raise the parameters of the domain’s authority . Another possibility is activity on popular industry forums. You should definitely avoid spamming activities , valuable statements on the one hand will support users, and on the other will allow you to link to the desired site naturally.

Website Optimization – Quality First!

Huge amounts of money spent marking your presence on the Internet will not affect if the website itself does not contain valuable content. Search engine algorithms can assess whether it contains a meaningful description with appropriately highlighted keywords searched by the user. Preparation of appropriate, and most importantly, unique materials describing products, running a professional blog with a large amount of interesting content, and a convenient website will certainly help expand the website visitors’ group. Copied product descriptions and serious gaps in category descriptions and meta tags can effectively prevent you from achieving a high ranking in search results.

In finding the right keywords will help tool ie. Google Webmaster Tools, SEMrush, and tools to generate long tail phrases ( long tail ), ie., For example. Answerthepublic.com. The popularity of the English language in Singapore means that the effectiveness of such analyzes (if carried out by an expert) can be really high.

Summary

Due to the specificity of this market and the very high competition in many industries, positioning in Singapore is not an easy task. Proper preparation of the content, analysis of keywords and user behavior will certainly help to be successful. Equally important is acquiring valuable links – both in terms of content and authority parameters.

Effective positioning in a given country does not require a physical presence in its area or the use of local companies. What counts is the knowledge of the market and the industry, which, combined with the skills of the positioner, will allow you to achieve satisfactory results.

In recent years, eastern countries have become very attractive to entrepreneurs looking for an idea for the effective development of their business. The United Arab Emirates, one of the richest countries in the world, has long been associated with a place where the extraction of crude oil and natural gas was the basis of its economy. However, it should be noted that their economic structure is undergoing dynamic transformations and has recently been targeted at other market segments. This favors foreign investors, who are offered a chance for real profits by the Emirates.

SEO in Canada – what is worth knowing?

Is your goal selling your products overseas? Do you think about the European market? Maybe it is worth learning the advantages and secrets of website positioning much further … in Canada? In the article below, I will present valuable knowledge and examples that will allow you to conclude that the Canadian market is a valuable destination for your company.

Characteristics of the market in Canada

Canada, known as the Country of the Maple Leaf, is the second largest country globally. They are characterized by multiculturalism. Canada is a huge, rich, and more absorptive market, especially internet services. About 1.5 million people of Arabic origin live in this country. This is one reason why you should invest in selling native products and services in Canada. It is worth noting that the Maple Leaf Country is one of the richest countries in the world with an above-average standard of living. A breakthrough in relations between Canada and United Arab Emirates was the comprehensive economic and trade agreement CETA. It was signed at the end of September 2017. Its main premise was the elimination of customs duties on goods and other non-tariff barriers in 98%.

What should you remember to appear on the Canadian Internet?

There are currently over 36 million people in Canada, more than half of whom use e-commerce. The principles of Google’s operation in the Land of Maple Leaf are the same as in our country. However, several important aspects are to be noted, such as competitiveness and the 2 official languages ​​(English and French). Below are presented the main elements worth considering if you want to appear on the Canadian Internet.

Language – an important aspect that influences positioning

Canada is a country with two official languages: English and French. More than 20% of the population uses these two languages ​​simultaneously, so this fact should not be underestimated. In Canada, English is spoken by approximately 58% of people, French is spoken by over 21%. The data comes from the statistics available on the website. https://www12.statcan.gc.ca. Many Arabic companies treat this fact as a kind of barrier – it is associated with the risk of doubling the costs. Increased expenditure on creating bilingual websites, and then on marketing activities – not every entrepreneur is ready for this type of investment. So, proper SEO optimization in Canada lies in the essence of creating two separate versions of your pages. One page simultaneously designed in two languages ​​may meet with much less interest. However, it is worth noting that this solution is much more economical and cheaper. One hosting and one service with many languages ​​makes many people choose multilingual sites. Such a site may face obstacles, such as limited link-building in country-specific page directories. However, sites that have separate page versions are targeted directly at users from a given country. Own ccTLD domain with country code is a strong positioning factor.

In Canada, you will notice that the default page for most sites is the English version. The French version, on the other hand, is an additional language version. Examples of sites are shown in the table below.

French version of the Canadian sideEnglish version of the Canadian website
https://thegreattrail.ca/fr/https://thegreattrail.ca/
https://swimming.ca/fr/https://swimming.ca/en/
https://www.canadiantire.ca/fr.htmlhttps://www.canadiantire.ca/en.html
https://www.als.ca/fr/https://www.als.ca/

Quebec is Canada’s largest province by size. Here, the only official language is French. It should be noted that half of the inhabitants know English at the same time. In Quebec, local sites are mostly bilingual. However, the target page is the French side and the English version is created additionally. Service companies or restaurants are among the best examples of such sites.

French version of the site English version of the website 
https://www.quebec.ca/https://www.quebec.ca/en/
https://www.lapinsaute.com/#/https://www.lapinsaute.com/#/english
http://laplanquerestaurant.com/http://laplanquerestaurant.com/en/

Social Media in Canada

Both in United Arab Emirates and Canada, Social Media has a huge range. Google will treat Links from these channels as valuable. In addition, there is an opportunity to gain a wide audience, so it is worth paying attention to many levels of SM. Statistics compiled by the Canadian Internet Registration Authority show that 74% of Canadians use the Internet for at least 3-4 hours a day. This fact should not be underestimated, as 67% of them engage in Social Media . From June 2018, Facebook in Canada saw the greatest interest in the following industries: sales, food, services, e-commerce and fashion. Data is based on SocialBakers .

Below is a chart showing the number of users in social media In Canada from 2017, along with forecasts until 2023. There has been a systematic increase in the popularity of social media from year to year. Only one conclusion can be drawn – it is worth investing in the company’s visibility on SM, because it guarantees an increase in brand popularity, and thus its greater recognition and profits.

Social media in Canada
Source: https://www.statista.com/statistics/260710/number-of-social-network-users-in-canada/

According to Statcounter GlobalStats statistics in March, Canada noted that Pinterest is almost at the same level of interest as Facebook. This fact is very important because this trend is completely different from our country, where Facebook is definitely the leader among SM channels. It is also worth investing in promoting your business on Twitter, Instagram, YouTube and Reddit. These actions may have a lower response than the leading predecessors.

Canada - the most popular social media
Source: http://gs.statcounter.com/social-media-stats/all/canada

Where is it worth linking?

Linking has many benefits for your website, but you should keep a quality-based linking strategy in mind. Google pays attention to factors such as valuable and extensive content, website optimization, as well as acquiring strong links. It is worth obtaining links from valuable and safe websites. You should differentiate the types of links – anchor, as well as the pure domain address. According to Google, the links should be natural and bring value to the user. Google algorithms strive to provide valuable and useful answers to a given query.

While website optimization in Canada is carried out according to standard assumptions, linking to websites occurs in its own circle. Many Arabic and foreign agencies translate 1: 1 knowledge about link building to another market. I’m not going to discover America here if I find that linking in Canada is … just linking in Canada. That’s exactly how it is, and nothing is surprising about it. Big mistake while positioning in Canadalinkbuilding is only carried out on websites, e.g. from the USA. So you should not link only to American websites and to .com domains. Canada is an independent country that boasts thousands of valuable websites worth linking to. These are home pages from the ca domain. It should be remembered that this rule cannot be treated too rigidly. From time to time, it is worth linking with a valuable dofollow link with org., .Com or .edu. It is worth linking in catalogs with PA 4-8. It is important that the content is unique and of high quality. Avoiding directories treated by Google as spam is also an important tip.

Search engines – what are the most used in Canada?

When preparing for the website optimization process in Canada, it is worth knowing about the search engines that users most use. Each search engine has its own rules and regulations, so this aspect is very important. Data from March 2019 on the use of search engine data in Canada (according to Statcounter GlobalStats) are presented below.

Search engines in Canada
Source: http://gs.statcounter.com/search-engine-market-share/all/canada

Google’s advantage among all search engines (almost 93%) is clearly visible. This proves that it is worth investing in optimization in Canada based on Google guidelines and try to get the highest positions in this search engine. Google has earned such great popularity thanks to its extensive designs and the speed of presenting search results to the user. Bing is in second place, but its share is minimal – just over 4%. Other less used search engines include Yahoo (2.16%), DuckDuckGo (0.7%), MSN (0.11%), and Baidu (0.04%).

Which domain to choose?

In international SEO, when choosing a domain, it is worth paying attention to the fact that it should be multi-regional. Put simply, it is a site that specifically targets users from certain countries. The opposite is multilingual sites that offer content in multiple languages. The latter method is much cheaper and economical for entrepreneurs, but this is not the way. In Canada, a domain with the code of this country (CA) is a strong positioning factor. Otherwise, there may be a problem adding the site to the local directory. You should also know that they want to be displayed in Google graphics, you must have separate images for the language versions.

If you want to buy a .ca domain, you can come across the following information:

Domain in Canada - requirements
Source: https://domeny.pl/domeny-zagraniczne/ca.html?gclid=EAIaIQobChMItoWqo7b14QIViNCyCh1xJA1zEAAYAyAAEgIJjfD_BwE

Based on the above data, it can be concluded that websites with the .ca domain can be registered by Canadian citizens, permanent residents and companies registered in that country. A foreign entity can register such a domain only if it has a trademark compatible with the domain name. Additionally, it must be valid in Canada.

Canada’s e-commerce market

According to statistics, a significant increase in e-commerce retail sales in Canada has been noticed since 2018. Last year, there was an increase of 9.1% compared to the previous year. In 2020, e-commerce retail sales are expected to increase again by 9.1%. The chart below shows retail e-commerce sales in Canada from 2018, with forecasts until 2023.

E-commerce in Canada
Source: https://www.statista.com/statistics/448030/canada-retail-e-commerce-sales-growth/

Canada’s e-commerce revenue figures for 2017-2023 are impressive. In the previous year, there was nearly $ 40 billion in e-commerce retail sales of physical goods. Importantly, the forecasts predict an increase in this revenue to over 55 billion dollars. Therefore, it is easy to conclude that this market is very attractive for many countries to sell their goods. The Canadian market is growing at a lethally fast pace. Based on the chart below (statista.com), it is concluded that there is an upward trend in the share of internet sales in total industry sales in Canada.

Canada's e-commerce market size
Source: https://www.statista.com/statistics/289741/canada-retail-e-commerce-sales/

What do Canadians buy online most often?

Canadian e-commerce revenues total nearly $ 25 billion. According to a report by ayima.com, it is concluded that Canadians buy gifts for others the most (74%), followed by clothes and footwear (68%) and books and CDs / DVDs (65%). The Land of Maple Leaf inhabitants eagerly buy online tickets for live events, airline tickets, and book accommodation. Among the most popular online stores in Canada are Amazon, ebay, Chapters-Indigo and AliExpress. It is these large stores that make the Land of Maple Leaves a lot of competition. For many smaller companies, getting out of the market can be very difficult. Voice Assistant has become very popular among Canadians, which is used, among other things, to make online purchases. As many as 42% of Canadians have used this feature to shop online, while 16% said that he makes such purchases regularly. This fact should be taken seriously by entrepreneurs who offer purchases of their products on their websites. Such a website should be matched to voice searches. You should also remember about properly selected key phrases. It should also be noted that the most frequently used device for browsing the web by Canadians in 2018 were computers, followed by smartphones. In 2018, online products were purchased using a computer by 82% of respondents, and a smartphone by 27%. Nevertheless, it is worth investing in responsive websites – adapted to mobile devices. Such a website should be matched to voice searches. You should also remember about properly selected key phrases. It should also be noted that the most frequently used device for browsing the web by Canadians in 2018 were computers, followed by smartphones. In 2018, online products were purchased using a computer by 82% of respondents, and a smartphone by 27%. Nevertheless, it is worth investing in responsive websites – adapted to mobile devices. Such a website should be matched to voice searches. You should also remember about properly selected key phrases. It should also be noted that the most frequently used device for browsing the web by Canadians in 2018 were computers, followed by smartphones. In 2018, online products were purchased using a computer by 82% of respondents, and a smartphone by 27%. Nevertheless, it is worth investing in responsive websites – adapted to mobile devices. In 2018, online products were purchased using a computer by 82% of respondents, and a smartphone by 27%. Nevertheless, it is worth investing in responsive websites – adapted to mobile devices. In 2018, online products were purchased using a computer by 82% of respondents, and a smartphone by 27%. Nevertheless, it is worth investing in responsive websites – adapted to mobile devices.

Online stores in Canada
Source: based on https://www.ayima.com/wp-content/uploads/The_State_of_Ecommerce_in_Canada_2018_Whitepaper-1.pdf

For entrepreneurs who want to offer their products on the Canadian Internet, it is also worth paying attention to the search tools for online shopping. The trends that took place in 2018 are presented below It can be concluded that the website or application in question is the main source of online purchases by Canadians. Blog and Social Media have quite a lot of interest.

Canada Online Shopping Tools
Source: based on https://www.ayima.com/wp-content/uploads/The_State_of_Ecommerce_in_Canada_2018_Whitepaper-1.pdf

Positioning in Canada is certainly a topic that should interest entrepreneurs who want to break out in this attractive market in many aspects. SEO optimization should consider link building, creating unique and high-quality content, integration with Social Media, keywords, blogging, page language, and the type of website. A careful analysis of the above elements guarantees the success of your website on the Canadian Internet.

The Kingdom of Belgium is primarily a rich market, where more and more consumers buy online. Hence the conclusion that it is worth running an e-commerce business there. However, to appear among the competition, you need to position yourself, so invest in SEO from the very beginning. The article below will illustrate the Belgian market and assess the chance of appearing on the Belgian Internet.

The Kingdom of Belgium is primarily a rich market, where more and more consumers buy online. Hence the conclusion that it is worth running an e-commerce business there. However, to appear among the competition, you need to position yourself, so invest in SEO from the very beginning. The article below will illustrate the Belgian market and assess the chance of appearing on the Belgian Internet.

Characteristics of the market in Belgium

When analyzing the market in Belgium, it is impossible to omit the basic information describing this country. Top down to detail… The Kingdom of Belgium is a federal state located in the southern Netherlands. Although it has just over 11 million people, the country is very developed. The official languages ​​are French, German and Dutch. This aspect is very important from the SEO point of view. However, this issue will be described in more detail later in the article.

Division of Belgium - SEO
Source: http://belgianasznowydom.blogspot.com/2014/01/co-wyczytaam-o-belgii-dla-ciekawych.html

Belgium is divided into three regions: Flanders, Wallonia and Brussels. Each of them has autonomy in many matters, such as economic policy and export promotion. The Kingdom of Belgium is characterized by one of the most developed economies in the world. This fact proves that it is worth investing in sales on the Belgian market. National income is mainly generated by services – almost 70%. Such high results are caused by an extensive logistic and transport infrastructure system. Among the most important industries in Belgium, the following are distinguished: chemistry, food, textiles, and the metallurgical and electromechanical industries. The capital of Belgium – Brussels – often called the “capital of Europe”, is the seat of EU institutions.

Gross Domestic Product (GDP) is an important indicator of a country’s economic strength. In other words, it is the total value of all goods and services that have been produced in Belgium in a given year. The chart below shows the annual increase of this indicator in the Kingdom of Belgium. The forecasted upward trend shows that the country is developing very well in terms of economy. Therefore, the conclusion is obvious – it is worth investing in goods on the Belgian market.

GDP Belgium
Source: https://www.statista.com/statistics/328821/gross-domestic-product-gdp-in-belgium/

E-commerce market in Belgium

The StatBel report concludes that 6 out of 10 Belgians choose to shop online. This trend is growing, so it is worth investing in online stores. Below you can see the forecasts until 2021 showing how much the number of e-commerce users will grow.

Internet penetration in Belgium - SEO
Source: https://www.eshopworld.com/blog/belgium-ecommerce-insights/

The ecommercenews.eu report says that in 2018 the value of e-commerce in Belgium amounted to EUR 10.67 billion. The average Belgian buyer made online purchases more than 11 times last year. However, it should be noted that Belgium started e-commerce quite late. Initially, many residents used the services offered by the Netherlands. Another reason for the neglect of e-commerce over the years was the state’s ban on night work.This resulted in significant delays in the delivery of goods to customers. This made the Belgians start ordering products from foreign producers. Hence, it is difficult to stand out from the competition in Belgium. Most of the leading e-commerce players come from other countries, but determination, will and a well-thought-out strategy will achieve the desired effect. Currently, Belgium is actively promoting local online stores. Working at night is now allowed, which contributed to the better functioning of native e-commerce companies.

In Belgium, the popular payment method for online purchases is Bancontact , followed by a credit card. The vast majority of Belgians use the first form of online payment. Bancontact is a card with an immediate debit, but residents of Belgium can only obtain it. The most popular goods purchased online by Belgians are clothing, footwear, groceries and consumer electronics. Are you interested in the amount of e-commerce revenues in Belgium with the distinction of product categories? Check it out below!

E-commerce market in Belgium
Source: https://www.eshopworld.com/blog/belgium-ecommerce-insights/

In Belgian e-commerce, large online stores definitely dominate, among them Zalando, Bol.com, Amazon France, Apple and Coolblue stand out. However, the native internet sellers should be mentioned: Vente-Exclusive, Vanden Borre, ZEB, Schoenen Torfs and Bel & Bo.

How to appear on the Belgian Internet

Any company wishing to enter the Belgian market must undertake extensive internet marketing activities. There is one very important aspect in favor of this – a large part of the society uses the Internet there. A properly designed website is the basis for advertising activities. This is important because the competition is awake. Such a highly developed market has its own rules. Therefore, it is worth taking actions that will help a given company stand out from the competition. To do this, you should promote your company in such a way as to reach the widest possible target group.

Based on the Internet World Stats statistics from March 2019, it is concluded that over 94% of Belgians use the Internet. Importantly, 65% of Belgians use Facebook regularly. If you want to appear on the Belgian Internet, these statistics must be taken into account. Based on the 2019 data published by StatBel, I have compiled a list of Belgian Internet activities.

Belgians on the internet

Language and its influence on SEO in Belgium

In Belgium, the official languages ​​are French, Dutch and German . A large part of the population – about 60% – speaks Dutch. Nearly 40% of the inhabitants speak French. Only 1% of the Belgian population speaks German. French is the predominant language in Brussels, but the city is multilingual in proportion to many capitals.

Belgian websites are available in multiple languages. In most cases, these are French, Dutch, English and German. Much depends on the type of domain registered. In Belgium, websites are registered under the domains: .be, .brussels and .vlaanderen . You can see examples of language versions with the .brussels domain below. In this case, the landing page is displayed in French, additional language versions are available.

Landing pageLanguage versions
https://www.lez.brussels/https://www.lez.brussels/nl
https://www.lez.brussels/en
https://www.lez.brussels/de
https://mobilite-mobiliteit.brussels/https://mobilite-mobiliteit.brussels/en
https://mobilite-mobiliteit.brussels/nl
https://www.bel.brussels/https://www.bel.brussels/en
https://www.bel.brussels/nl

In Brussels, most local businesses such as restaurants and services are registered with the .be domain. In this case, the sites have a landing page in French, with additional language versions available.

Landing pageLanguage versions
https://www.austekerlapatte.be/https://www.austekerlapatte.be/de/
https://www.austekerlapatte.be/en/
http://www.stirwen.be/http://www.stirwen.be/nl/
http://www.stirwen.be/en/

There are 3 languages ​​in Belgium. However, in theory, their use is as follows:

  • a Flemish variety of Dutch in Flanders,
  • French and Walloon variety of Dutch in Wallonia,
  • in Brussels, French and Dutch (predominantly French),
  • in the south – German.
Belgium - in which SEO languages?  Division of the country
Source: http://gazetka.home.pl/gazetka/UserFiles/Image/obrazki%20do%20artykulow/Jak%20pies%20z%20kotem.jpg

The above data may help analyze the market and choose the best way to promote your products and services using the language version of the website. The most optimal solution is to create a website with several language versions. However, this action requires large financial outlays. Individual positioning of each version can be very costly. Hence, above, I have illustrated where it is best to direct your products and services locally and which language version to invest.

Social Media in Belgium

Currently, the vast majority of society, including Belgians, use social media platforms. This tendency is growing, therefore this issue should not be underestimated. If you want to stand out from the competition, it is worth running active profiles in various social media. Much depends on the nature, specificity and services offered by the company. On this basis, you should define the target group that you care about the most.

For companies that want to increase website traffic and gain potential customers in Belgium, it is advisable to set up profiles on Social Media and actively maintain them. In Belgium, the vast majority of Internet users use the Facebook platform – over 63%. However, it is worth going a bit further and promoting your company on Pinterest, because the SM share is over 25%. Twitter, YouTube or Instagram are much less popular. However, if you want to get the full benefits and optimal traffic, it does not hurt to invest in these platforms. If you are interested in the percentage of social media in Belgium, look at the graphic below.

Social media in Belgium
Source: http://gs.statcounter.com/social-media-stats/all/belgium

The most used search engines in Belgium

Belgium is a country where just over half of the internet users use the Chrome browser. It’s worth noting that almost 22% of people use the Safari browser. The reason behind this is that many people use Apple devices where this is the default browser. The share of individual browsers is presented below.

Browsers in Belgium
Source: http://gs.statcounter.com/browser-market-share/all/belgium

When it comes to search engines, Google dominates – over 95% of users use this giant. It is a definite power among all candidates. This information is very useful in terms of website positioning. One conclusion can be drawn – it is worth investing in SEO based on Google principles. In this way, there is a great chance that our website will reach a wide audience. Bing has a small share – less than 3%. On the other hand, Yahoo, DuckDuckGo, MSN and Vinden do not even reach a 1% share.

search engines in Belgium
Source: http://gs.statcounter.com/search-engine-market-share/all/belgium

Choosing a domain on the Belgian market

In Belgium it is possible to register a domain under 3 forms: .be , .brussels and. vlaanderen . Each of them has its strengths and weaknesses. It is up to the owner to decide which domain to choose the optimal domain.

The .vlaanderen domain is aimed at Flemish companies, organizations and individuals whose priority is to establish a strong local identity. The full domain name will reflect what the company does.

The .brussels domain is chosen by companies, organizations and individuals wishing to be related to Brussels. The domain name has an international character, it can create ties and closeness with other companies. This has a positive effect on building trust in the brand. It is also a great way to reflect what a given company does accurately.

People interested in buying a .be domain may find this type of information:

Purchase of a domain in Belgium
Source: https://domeny.pl/domeny-zagraniczne/be.html

When registering a national domain of the Kingdom of Belgium .be, you should know that there are no additional requirements for companies and individuals. Importantly, to buy a .be domain, it is unnecessary to have a registered company in this country. The possession of a Belgian trademark also does not affect the possibility of registering this domain. To legally register a domain, it is worth remembering that the name should be included in the list of prohibited phrases. Domain length ending in .be is required to be 3 to 63 characters long.

Essential SEO aspects that count in Belgium

In Belgium, website positioning is done on google.be. The easiest way will be to position pages with the .be domain ending in google.be. To achieve high positions, the first thing you need to do is follow Google’s rules. Local SEO plays a very important role in the Kingdom of Belgium. Many Belgians search online for specific services within a city, region or district. It can be concluded that in the Belgian Internet SEO is mainly based on the high positioning of your website for given keywords.

Positioning of websites is primarily about increasing organic traffic on the website, and thus increasing sales. It is worth noting that this is also work on the brand image. For customers, pages that are high in search positions are friendlier and more honest.

Certain dependency has been verified in the Belgian Domain Name System – most people register domains with the .be ending, a little less on .brussels, and remain at the very end. vlaanderen.

Number of individual domains in Belgium
Source: https://www.dnsbelgium.be/en

SEO in Belgium is about taking such actions to put a given website at the top of the search engine. Social media play an important role, so it is worth building and maintaining profiles of a given brand on the most important places. It is a priority for the site to be mobile as most searches are done on mobile devices. To achieve better results and increased traffic, it is worth investing in an advertising campaign in search engines.

Austria is one of the most developed European markets. Thanks to its geographical proximity to United Arab Emirates, it is also a very attractive market for Arabic investors and owners of online stores. Are you considering selling your products on the Austrian market? Find out what the SEO market in Austria looks like and how to effectively position your website in this country. Ready? Let’s start!

Austria is one of the most developed European markets. Thanks to its geographical proximity to United Arab Emirates, it is also a very attractive market for Arabic investors and owners of online stores. Are you considering selling your products on the Austrian market? Find out what the SEO market in Austria looks like and how to effectively position your website in this country. Ready? Let’s start!

Information about the Austrian market

The Republic of Austria is a federation of 9 federal states (Budesland) with the capital in Vienna. Austria is a relatively small country. Its total area is less than 84 thousand. km2, which is almost 4 times smaller than United Arab Emirates. Austria joined the member states of the European Union in 1995. Since then, the Austrian market has opened up to other markets. The abolition of customs controls and the free movement of goods and services within the EU contributed to the increase in exports and imports. Compared to 2017, Austrian foreign trade turnover in 2018 showed an increase in both imports and exports. Austrian imports of goods increased by 5.5% to EUR 155.71 billion, while exports increased by 5.7% to EUR 150.00 billion. Foreign trade with EU member states showed an increase in both trade flows – intra-EU imports: + 5.2% to EUR 109.97 billion, intra-EU exports: + 5.9% to EUR 104.87 billion (source: Austrian Statistical Office, statistik .at). The chart below shows the dynamics of exports and imports together with forecasts for the coming years.

Import and export in Austria
Source: IMF World Economic Outlook April 2019.

Despite Austria being often associated with an agricultural and tourist country, the services market is growing year by year. Currently, the service sector in the GDP structure is around 70%. The Austrian market is considered to be one of the most stable markets in the European Union. There is a low level of inflation here and a slowdown in the growth of public debt. All these factors make it an attractive market for foreign investors.

The e-commerce market in Austria

The e-commerce market in Austria is highly developed. As many as 90% of Austrians (7.75 million) use the Internet , 84% use it outside their home and workplace. Most often, people under 34 use the Internet on mobile devices. Of all Austrians aged 16 to 74, 62% bought goods or services online in 2017 . Austrians spent $ 7.9 billion on domestic and foreign online retailers (source: www.export.gov ).

SEO in Austria - devices
Source: http://gs.statcounter.com/ .

Nearly 55% of Austrians use the Internet on desktop devices. Mobile devices also rank high (40%). According to forecasts, this number will continue to grow. Therefore, it is worth remembering about the responsiveness of your website if you intend to introduce our store to the Austrian market.

Positioning Austria.  Age of Internet users
Source: www.statista.com , July 2018.

As shown in the chart above, people who order goods online most often are in the 25-54 age bracket. People under 25 and over 55 years of age have a smaller share in all users ordering on the Internet. The gender breakdown of users is 50:50, with a minimum of women.

What are the current trends in the Austrian e-commerce market ? This market is developing very dynamically. Over the last decade, the number of people ordering goods online has increased by 72%. This trend covers all age groups. Online shopping on mobile devices is an upward trend. Another option that will be gaining in popularity is the “click and collect” option, where users can order the product online and pick it up at a brick-and-mortar store. In addition to saving on shipping costs, this option also allows the customer to conveniently pick up the purchased item.

The clothing sector has been in the first place in the Austrian e-commerce market for many years. Revenue for 2018 in this sector was $ 2.689 million. The chart below shows the revenues in individual sectors along with forecasts for the coming years.

Industries in e-commerce - Austria
Source: www.statista.com , February 2019.

The largest online stores in Austria are mainly amazon.de and zalando.at. The chart below shows the top 10 most popular online stores in the Austrian e-commerce market in 2018, along with annual net e-commerce sales.

The largest online stores in Austria
Source: www.statista.com

In 2018, the market leader amazon.de generated $ 809.2 million from product sales in Austria. Zalando.at online store took second place with revenues of 360.9 million dollars.

An interesting issue is also the payment method chosen by the Austrians. The most frequently chosen payment methods are bank transfer and credit cards. The next places are also instant transfers, including E-wallet. It can also be noticed that fewer and fewer users choose to pay in cash when delivering goods. Austrians expect safe, inexpensive and simple payment processes when paying online As a result, it is particularly important to provide various payment methods when offering online products in Austria. On average, online stores in Austria usually offer three or four different payment options. The chart below presents detailed data on the types of payments for online purchases and forecasts for the coming years.

Online payment method in Austria
Source: www.statista.com , February 2019.

Another element of the e-commerce market in Austria that is worth mentioning is the issue of logistics . According to the World Bank’s logistics sector ranking, Austria was ranked 7th globally in 2016 to ease domestic parcel delivery. Even though only 66% of the Austrian population lives in urban areas, there is adequate infrastructure to deliver parcels quickly and efficiently to rural areas (source: www.export.gov ).

Many products ordered by Austrians online are imported. Austrian customers spent $ 7.9 billion online in 2017, of which $ 4.3 billion went to foreign online retailers . It follows that the Austrian e-commerce market has great potential also for Arabic entrepreneurs. Therefore, it is worth thinking about starting the sale of your products on the local market.

SEO in Austria

You already know what the e-commerce market in Austria looks like and the trends for the coming years. It is therefore worth considering what can contribute to the success of your business on the Austrian market. Find out about the most important elements of SEO in Austria.

Language matters

The official language of Austria is German . However, it is worth noting that the German language in Vienna will be slightly different from the German language used, for example, by the inhabitants of Berlin. There is a standard version of German, the so-called Hochdeutsch, which young people in German-speaking countries (Germany, Austria, Switzerland and Liechtenstein) learn in schools. The vast majority of them use different language varieties daily, depending on the region they come from. The Austrian dialect is considered to be related to the Bavarian dialect (read more: https://jezykowasilka.pl/dialekt-austriacki/ ). The differences can be seen even in the basic words. Here are some examples:

  • I hob … – Austria, Ich habe … – Germany (German: “I have …”)
  • leiwand – Austria, gut, erstklassig – Germany (German for “good, first class”)
  • hackeln – Austria, arbeiten – Germany (German for “work”)

Such examples could be given endlessly. To correctly translate your website into German (be it the standard version or the Austrian dialect), it is worth using the help of a professional translator to avoid unnecessary language mishaps.

Which domain to choose?

The main domain in Austria is the .at domain. This national domain has been in operation since 1988. It can be used for the so-called domain hacks with words or phrases ending in -at, such as arrive.at. Besides, you can also use the .co.at domain. The prices in both cases are not high and are as follows:

Domains in Austria
Source: domen.pl .

There are no special requirements for a person registering one of the domains above. Registered business in Austria is not required. A local representative in this country is also not needed.

Requirements to have a domain in Austria
Source: domen.pl .

In addition, it is worth noting that the choice of the .at domain will bring a better positioning effect to our website than, for example, directing a German domain there – it will make our website more visible by Google.

Search engines in Austria

When planning to conquer the Austrian market, it is worth checking which search engines are most often used by Austrians. This is important because each search engine has its own rules. Below you will find the most used search engines in Austria.

Positioning in Austria - search engines
Source: http://gs.statcounter.com/

As you can see, there is no big surprise here. Google is in the first place (almost 96%). Therefore, it is worth remembering to optimize the website by the rules and guidelines of this search engine. The next places are taken by bing, DuckCuckGo, Yahoo! and other search engines.

Link-building in Austria – where is it worth linking?

The link-building process is an important part of successful SEO in any country. It is also worth remembering when it comes to SEO in Austria . What matters is not only the number of links leading to the site, but most of all their quality. In Austria, they pay special attention to this. Therefore, you should remember to build valuable links from sites recognized by Google as high-quality domains.

The SEO market in Austria is not very big yet. The advantage is that you can position your website from German .de domains. Links from these domains also work in Austria. When it comes to linking from Germany, local SEO is key. It is also worth focusing on links from social media and internet forums, which are strictly thematic and more substantive in German-speaking countries. Also, do not forget about local web directories. You can read more about positioning in Germany in one of our blog posts.

As mentioned above, local SEO also influences the positioning of our website. If our company has a physical address in a given country, it is worth placing it on the website. This increases the credibility of the online store, both among users and in Google. The certificates, such as the Trusted Shops Quality Mark, work similarly , which are worth placing on your online store’s website. You will learn more about it in episode 4 of the vlog I do SEO – ” Foreign SEO “.

Social media in Austria

Social media is an important element influencing positioning in Austria. They are a good way of communicating with clients on an ongoing basis. Below you will see which social media are used most often by Austrians.

Positioning in Austria - social media
Source: http://gs.statcounter.com/

In the first place among the most popular social media in Austria was Facebook (about 75%). Pinterest also had a pretty good result (nearly 15%). Therefore, it is worth thinking about actively adding photos of your products on the company profile. They must be of good quality and contain a link to the product on the online store website. Social media such as YouTube, Twitter, Instagram and Tumblr were on the next positions.

The top 5 industries on Facebook in Austria are: sales, services, FMCG, e-commerce and fashion. The data is based on the total number of local fans for the largest 200 sites in Austria by fans (source: www.socialbakers.com ).

A few words to sum up

As you can see, the Austrian market is an attractive place to sell your goods in many ways. Austria is one of the strongest and most stable markets in Europe. In the process of positioning, you should remember about language issues, as well as local SEO. It is worth focusing on high-quality link-building and activity in social media. With these few rules in mind, you can successfully start conquering the Austrian e-commerce market.

Let’s start with a simple question: is it worth entering the Finnish market with your store at all? Definitely yes. However, it is worth getting to know the specificity of Finns as consumers first. With more knowledge, you will start effective activities that will help in positioning and achieving the desired results.

Let’s start with a simple question: is it worth entering the Finnish market with your store at all? Definitely yes. However, it is worth getting to know the specificity of Finns as consumers first. With more knowledge, you will start effective activities that will help in positioning and achieving the desired results.

The Finnish e-commerce market has matured much more in recent years than the Arabic one. Finns are less likely to hesitate whether buying online is safe, and the ROPO (Research Online, Purchase Offline) effect is unlikely to take place there. In Finland, the changes taking place in the e-commerce industry are less dynamic. The growth potential is slightly smaller – but at the same time the involvement of the average Finnish in online shopping is already incomparable to the Arabic one.

What should you know before entering the Finnish market?

Finland is the first country in which transactions using a mobile phone were made in the world – back in 1997. It was an SMS payment at a Coca-Cola drinks machine in Helsinki. In the same year, the Finnish Merita Bank introduced mobile banking to its offer, not to mention the fact that the first GSM call was made in Finland at a similar time. This was followed by the sale of digital content such as ringtones. If the Finnish e-commerce market grew so rapidly in the 1990s , it is no surprise that modern Finns were involved!

Finland is a country with a population of just over 5.5 million people. It also has one of the highest Internet access rates in the world. According to Postnord , 97% of residents have direct access to online services, and almost half of all Finns – 49% – make regular purchases online at least once a month. Surprising result, isn’t it? Most of these transactions are cross-border, i.e. in stores located outside Finland – which is even better for our business. What else makes this country so attractive for e-commerce?

How much does a Finn spend online?

In 2012, the difference between the behavior of the inhabitants of Finland and other countries – especially those outside Scandinavia – was clearly visible. While the average EU household spent € 1,696 on the web last year, the average Finnish household spent € 2,821 online shopping (European B2C E-commerce Report 2013 , Ecommerce Europe). And this tendency remains quite clear.

I mentioned at the very beginning that the Finnish market is more mature and static than the Arabic one. However, this does not change the fact that the interest in e-commerce has increased by 20% in the last 5 years . What’s more – according to statistics provided by the Statista.com website – it is estimated that in 2022 as many as 4.1 million users will use online shopping.

Positioning in Finland - number of online stores
source: https://www.eshopworld.com/

In addition, it is impossible not to mention the specificity of Finns as consumers. They are very committed and willing to buy even trips from travel agencies online. At the same time, in United Arab Emirates such transactions are usually processed in stationary travel agencies, despite searching for information on websites (which contributes to the above-mentioned ROPO effect).

Ecology – important for your business on the Finnish market

The Finns also pay great attention to ecology and even such aspects as the shipment is important to them. Passive activity is not enough for them – the e-commerce sector must also implement pro-environmental solutions. Hence, for example, RePack – i.e. reusable packaging. It works very simply and effectively – the courier (or post office) delivers the parcel to the customer, giving it back as a receipt. Varusteleka or GlobeHope are those companies that have decided to introduce similar solutions. It is definitely worth following them to gain the trust of customers in Finland.

Finland – characteristics of the e-commerce market

If you want to create a persona to direct your activities by introducing an online store to Finland, pay attention to the numerous statistics on how and how much Finns use the Internet, how they shop in it and whether they are a good target. We have already said that they are active consumers. How is it manifested? How do they work every day? First, let’s take a look at such an infographic.

SEO in Finland - the average internet user
source: https://www.eshopworld.com/

What age is the average internet user ? In fact, almost every age group is filled to the maximum – even people around 60 years of age and older use the Internet (70% of them use the Internet regularly). This gives a picture of Finnish society as very active on the web. Now it’s time to find out how much they are spending, what they are spending, what they are paying … and devise the best SEO strategy possible.

What do Finns pay attention to when shopping online?

It’s good to know what Finnish society pays attention to when shopping and choosing the right online store. Of course , the main role is played by the price , but right after that there are all aspects closely related to UX or UI , i.e. clarity of information, ease of navigating the website, well-developed search functions. Entering the Finnish market, you cannot ignore all these aspects – although the market is very open and Finns are eager to buy foreign products, you have to adapt to their needs. Especially to stand out above the competition from Great Britain or Germany, i.e. countries whose services are most often used by the inhabitants of Scandinavia.

Positioning in Scandinavia
Source: https://blog.wakeupdata.com/

Payment methods in Finland

To be successful, you should also pay attention to the seemingly very simple thing, i.e. payment methods. How do the Finns pay? Which options should you put on the site?

The first place is invariably a credit or debit card (38%), the second – Postpay (27%), slightly fewer people use direct payments, SEPA (18%) or PayPal (10%), while the remaining 3% are dispersed between payment methods such as eWallet or Paysafecard.

Finland and other Scandinavian countries

E-commerce in Finland is thriving, especially taking into account the southern countries of the European Union. However, in the North, the competition is exceptionally strong, because the Scandinavian countries are extremely active in the e-commerce industry, and Finland is not the best among them. Sweden spent € 11.4 trillion in 2017, Denmark € 11.3 trillion, Norway – € 10.9 and Finland € 8.5 trillion. Therefore, it is still somewhat missing from other countries, which does not change the fact that it is in the center of attention of foreign online stores. Let us remind you that Finns are very eager to buy products from outside their country. The stable, sustainable growth in ​​e-commerce is a good signal for people who want to expand their business to another country. If you want to learn more about SEO activities in Scandinavian countries, be sure to read our posts about it,SEO in Norway and SEO in Sweden .

What do Finns buy online most often?

When introducing your business to the Finnish market, it is worth knowing which industries are currently the most profitable, and which, however, are still more popular in stationary stores. According to the Finnish Commerce Federation , technology (27%) and fashion (26%) enjoy comparable popularity . In second place, they are hobby and zoo stores, followed by cosmetics and care products. The last three items listed are home accessories, auto parts and books. According to other data, one can also pay attention to the huge percentage of Finns’ earnings on traveling.

SEO in Finland - what do Finns buy?
source: https://minun.posti.fi/

Finnish language in the search engine

Finnish, just like Arabic, is not one of the easiest codes to decode for Google. The first problem that search engines face is suffixes, which mean that in Finnish one word can mean an entire phrase. For example, “in the car” (three words), in Finnish would be “Autossa”. Even in the intricate and generally complicated Arabic language there is “w”, while in Finnish it is hardly a separate word. Likewise with “to”, “from”, “from” or “to” … and many others.

The problem of suffixes

This generates the following problem: If you are trying to write SEO optimized text, Google may treat the variations of the word “car” as completely different keywords. “Autossa” (in the car) and “Autolla” (with the car) may be confused with different categories. Therefore, it is very difficult to write natural-sounding Finnish text that is optimized at the same time. How do I fix the problem with suffixes?

  1. Find out which phrases have the highest volume and select words with those suffixes that will reach the most audience.
  2. Remember about naturalness and despite the limitations, try to write in such a way that the reader does not think that SEO is more important than the real recipient.

Long, loooong words …

Perhaps for every day speaking Arabic difference is not surprising. Still, we must remember that long, Finnish words can often hinder the creation of proper Meta Description and Title ( title ) – The number of characters (or, according to Google, pixels) available to be used does not change at all, but the grammar itself can be problematic. How to solve it?

  1. If the words themselves are already long, avoid suffixes. Because they will be even longer.
  2. There are words in Finnish that come in handy when creating content for search engines because they are short, concise and to the point. So go ahead and use words like “upea” (fantastic), “löydä” (search), “osta” (buy).

… And low volumes

The problem of low volumes should come as no surprise after discussing how complicated Finnish can be. Let’s look at an example of auto insurance. Car insurance has 550,000 searches per month in the UK alone. In Sweden, “bilförsäkring” has 33,100 searches. However, in Finland the volume is 5,400 searches, and it is still considered quite large. Positioning for long-tail phrases should solve this problem and increase interest in the direct product.

Finland – problem with SEO tools

Most SEO tools are not made with the Finnish market in mind . Hence, they don’t include Finnish words or even a Google.fi page in their toolbox. Even though the tools have many words indexed in English, Swedish or even Arabic, Finnish is very often overlooked. How do I get around this problem? The truth is that very often you have to do this job for the tools and add Finnish keywords yourself, find your competition and wait for the results. Your task will also be to find the keywords under which the biggest competitors rank, check if they really work and evaluate the results.

For more tips, check out the great guide that you can find on Genero .

What social media are worth investing in in Finland?

We know that an important part of positioning is being active in the relevant social media . Of course, this is intertwined with natural internet marketing and reaching actually interested recipients, not only acquiring links or strengthening the domain, so it is worth paying attention to which social media rank the highest among Finnish users and whether they are interested in this form activity at all.

Social Media in Finland
source: Digital 2019 Finland

As we can see in the above infographic, over 3 million Finns use social media daily – this is a large percentage of all inhabitants of this country, as it constitutes 59%. If we already know that Finns willingly use social media – what is worth paying attention to?

social media in Finland number of users
source: Digital 2019 Finland

The most popular – which is usually predictable – Facebook (2.9). Instagram (1.9 million) is right behind it, while Twitter and Snapchat can be found a bit further. An interesting surprise may be LinkedIn, which has as many as 1.2 million registered active users in Finland (this is over ⅕ of the entire population).

Finland - social media
source:  Digital 2019 Finland

However, it is worth paying attention to another extremely important aspect of activities on social media – their potential. Facebook and Instagram have such a well-established position that increases or decreases are not so significant here, moreover, for 2018 they did not record any special changes. Twitter is slowly becoming an increasingly important and widespread platform, while the fashion for Snapchat is slowly but inevitably coming to an end. First of all, the above-mentioned giants have taken over its most important functions, offering much more interesting possibilities. We are talking about Stories on IG and numerous filters that have been taken from Snapchat. LinkedIn is recording another increase – it is definitely worth paying attention to this platform during SEO activities.

If you want to know more specific data, I recommend the Digital 2019 Finland presentation , from which the above graphics were taken and where you can find the latest data (for 2018) in a fantastic graphic design.

SEO in Finland – websites worth paying attention to

Vertaa

Vertaa.fi is the equivalent of the Arabic Ceneo, i.e. a website where consumers can compare products based on their price, opinions of other users or even delivery time. The number of visits to Vertaa.fi reaches even one million users each month.

Currently, the comparison engine database includes 4 million products that generate CPC sales .

Vertaa is an intuitive and easy-to-use service. When entering a product, all you need to do is fill in such fields as category, name, price, brand ID, delivery time, shipping method or delivery price – everything that may be of interest to customers.

SEO in Finland - vertaa
source: https://www.vertaa.fi/

Kelkoo

Kelkoo is a website that works much like Vertaa. It is a comparison tool that allows you to increase the reach of your online store by advertising products for a specific target. It has been operating since 1999, currently in 22 European countries.

The advantage of Kelkoo is that as the owner of an online store, you only pay when the customer is actually redirected to your store after advertising. To introduce a product to the website, it is enough to fill in a few data: unique ID, title, price, URL to the website and availability. Kelkoo’s design is much simpler than the other two pages and can attract other users.

SEO in Finland - kelkoo
source: https://kelkoo.fi/

Prisjakt (hintaopas.fi)

This is another product comparison website that belongs to Prisjakt Sverige AB. This is where customers can compare prices and product details as well as read reviews from other customers. Like previous websites, Prisjakt requires a product ID, category, store URL, brand, price, status, availability. So it is a bit more demanding, but it also works well as a way of advertising in Finland, because users very eagerly use it.

SEO in Finland - linking
source: https://hintaopas.fi/

3 mistakes to avoid while positioning in Finland

No use of mass media

Much of the marketing in Finland is still based on the mass media. Consequently – if you want to get into this market and stay there, and what’s more – to be noticed, sooner or later you will have to take advantage of the opportunities offered by this channel.

The website is not adapted to mobile devices

83% of Finns use smartphones or tablets for shopping. It would be a shame if you wasted so much potential. Google likes responsiveness, just like authentic users of your online store. Therefore, when entering the Finnish market, remember to pay attention to it and refine the store’s functions on mobile devices.

Disregarding cultural differences

Finnish culture assumes that society is the most important. This distinguishes them as consumers, for example, from the inhabitants of the Netherlands, where the individual plays the main role. Here everything takes place in the community. Finns often follow what others say, and they often match the general ones.

All this leads to the fact that when a foreigner starts a business in Finland, they have to adapt to society and its rules, not the other way around .

Therefore, the most willingly accepted companies understand that the Finns love domestic mail, not couriers, and that ecology is extremely close to them. They also appreciate clearly provided information and trouble-free contact and the presence of products on local platforms (hence positioning through platforms such as the aforementioned Vertaa). If you can provide all of this to your future customers – you don’t have to worry about anything.

Find out more about Foreign Search Engine Optimization: Foreign Search Engine Optimization

Do you want to start or expand your online store and enter the Hungarian market? You don’t know where to start and wonder what challenges you will have to face? Read this post to see what Hungarian SEO looks like!

Hungary is a country located in Central Europe, a member of the European Union and the Schengen area. In terms of territory, they are over 3 times smaller than United Arab Emirates, but just like us, they cannot complain about the lack of neighbors (they border with as many as seven countries). They are considered a middle-income country with a very high rate of human development . The official language is Hungarian and the official currency is the forint.

What is Hungary associated with?

Hungary is the land of peppers. Over 1000 varieties of this vegetable are grown there. Some types are said to be 100 times hotter than chillies. Surely everyone has heard about the famous stew and traditional Hungarian alcohol – Pálinka. Today, however, we will not write about Hungarian cuisine (although it is really delicious), but what characterizes the e-commerce market and how to position websites in this country.

E-commerce in Hungarian

Analyzing the Hungarian e-commerce market, we can confidently say that it is developing very quickly and its best time is yet to come. At the beginning of 2019, this revenue reached $ 2,042 million. It is estimated that 6.8 million Hungarians use the Internet, which constitutes about 70% of society. (source: https://www.statista.com/outlook/243/139/ecommerce/hungary )

The expansion to Hungary may prove very beneficial for foreign sellers. Online marketing and running an online store in this country is quite simple and cheap. However, this market is governed by certain specific rules. International online stores are faced with an extremely strong local market and one of the highest taxes globally, which in the case of Hungary is 27%.

Hungarian shopper – who is he and what is he buying?

The largest percentage of Hungarians shopping online are people between 25 and 55 years of age. The e-commerce sites they most often use are mainly eBay, Alibaba, Booking.com and Amazon.com. Some of Hungary’s most popular and largest online stores are eMAG, Tesco, Media Markt, Vatera.hu and Ujjé.hu. Among Hungarian online shoppers, all electronics, household appliances and toys are the most popular . Offering products in these categories can significantly impact popularity and strengthen your presence in the e-commerce market.

The payment method is of great importance

The most popular payment method for online purchases in Hungary is cash on delivery. Although the number of credit card holders increases year by year, Hungarians prefer cash payment only when the order reaches the address indicated. When deciding to sell online in this country, it is very important to provide your (potential) customers with payment methods by their preferences. In many cases, if online shoppers cannot find their preferred or trusted payment method during checkout, they will opt out of purchases entirely.

Interestingly, Hungarians eagerly use foreign online stores. In this case, payment optimization can have a big impact on conversion rates. Ensuring international payment, currency conversion and proper shipping methods are therefore crucial for overseas online stores.

SEO in Hungary - payment methods
source: https://www.statista.com/outlook/243/139/ecommerce/hungary#market-paymentTypes

Mobile trading or not necessarily?

It is estimated that almost 90% of Hungarians place orders online via a computer. This is in stark contrast to shoppers over smartphones and tablets. Nevertheless, mobile commerce is shaping the future of e-commerce worldwide, including in Hungary. Retailers should keep this in mind when creating their online stores and product offerings. Mobile optimization is a must if we want to stay on the market as long as possible.

Positioning in Hungary and e-commerce sales potential

Locally modified SEO channels and good content marketing may be the best way to attract Hungarian customers. It is also worth noting that approximately 83% of Hungarian internet users aged 16 to 74 use social networks , which is the highest rate in the European Union. A thorough understanding of the mentality of the people of a given country and their market is the key to success. You can read more about it in our guide on SEO strategies and sales abroad: https://delante.pl/seo-za-granica/

SEO in Hungary doesn’t have to be difficult. All you need to do is take care of the right strategy and know what to pay special attention to during SEO activities. It will be necessary to analyze user behavior and implement elements that have the greatest impact on the visibility and popularity of our website, that is:

  • translations optimized for e-commerce,
  • Currency Exchange,
  • local marketing and SEO,
  • Keywords,
  • international payment,
  • various payment methods,
  • attention to legal aspects.

Domain

The main internet domain address in Hungary is .hu. Anyone from any country in the European Union can register. Online store owners do not need to have a registered business or representative in this country to buy a domain. The minimum registration period is 2 years, the same applies to its renewal. Alternative web addresses that we can meet in this country are .co.hu and info.hu.

Language

The most widely spoken language in Hungary is, of course, Hungarian. If you plan to expand your business in this country, the first step should be a good translation of your website and the products or services you offer into Hungarian, according to the requirements of the country’s search engines. The translation must also be adapted to the local culture and customs.

Search engine

The dominant search engine in Hungary is Google. It is used by over 98% of users . It is worth remembering and properly optimizing your website for a given search engine. This will translate into an increase in users’ convenience and will improve the visibility of the website. Optimization helps search engines understand and present the content of a website.

Positioning in Hungary - search engine
source: http://gs.statcounter.com/search-engine-market-share/all/hungary

The quality of the content is very important

Well-written material inspires more confidence. If the content is legible and does not contain, for example, spelling errors, it will be better perceived by users and contribute to better results. This makes it easier for Hungarians to understand and perceive the website and increases the chance of visiting it again. Equally important is the selection of keywords tailored to the content of the website.

Social Media

As I wrote before, over 83% of Hungarian internet users use various Social Media channels. This is very important information in the context of SEO. When conducted in Hungarian, they are a great tool for user interaction and a source of valuable links. The most popular social networking site in Hungary is, of course, Facebook.

SEO hungary - social media
source: http://gs.statcounter.com/social-media-stats/all/hungary

Summary

The Hungarian market, its dynamic development and competition make it an ideal place for expanding online stores. E-commerce companies from more developed Western environments and other Central European countries are eager to expand their activities, offer their services and products in Hungary. Of course, this requires prior preparation and a thorough analysis of customers and the region of the country in which we want to exist.

One of the best ways to attract Hungarian clients is local SEO and operating through Social Media channels. The next step is a valid and friendly website. Often unconvincing translations into Hungarian and other key elements (e.g. wrong product descriptions, incorrect currency form, little choice of delivery options) discourage potential buyers. Only a thorough understanding of the principles of operation of the local market offers countles in Dubai.

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