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Interactive agency – what does it do?

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Marketing is an integral part of the company’s operations and there is no shortage of specialists on the market who will help you create the right advertising strategy. The plethora of different agencies you can choose from makes it difficult to decide who to work with. One of the basic guidelines you should follow is whether the agency’s offer matches the needs of your website. Some provide complementary services, while others specialize in specific e-marketing issues and will not always be able to deal with every aspect of promotion. In the article below, we will focus on interactive agencies and explain in what situations it is worth promoting your Internet activity with them. You will also learn how they differ from the other
types.

Interactive agency – what will it help you with?

The scope of activities may differ slightly from each other in the offers of individual companies, but generally speaking, they provide comprehensive digital marketing services. This means that as part of cooperation with them, you can take care of many areas of online promotion. We are talking mainly about visual online advertising. Some interactive agencies only care about SEO, others deal with graphics, SEM or User Experience. Usually, interactive agencies do not deal with creating websites or implementing stores. This is what programming specialists do. However, interactive agencies also often deal with branding and social media management. Agencies of this type can gather creative creators from many different fields in their ranks. Thanks to this, they can not only optimize the content already existing on the website,

If you run an Internet business, cooperation with an interactive agency has many advantages. Thanks to the specialists working there, you can optimize your website from every possible angle regarding e-marketing. It is a comprehensive solution that brings together everything you need in one place to improve the performance of your website and develop an advertising strategy tailored in every respect. However, carefully check not only the area of activity, but also the team of specialists who will work on your profits.

Interactive agency - what does it do?

Other types of marketing agencies

What do other types of online marketing agencies do? Usually part of the scope of their work overlaps with the activities performed by interactive agencies. The difference, however, is that they tend to specialize in specific areas rather than a more comprehensive approach.

Agency 360

A 360-degree agency covers all areas of internet marketing in its work. The difference is that the full service agency also deals with channels other than virtual ones. He also conducts activities in traditional media such as television, press and radio, and organizes events. Usually, these are large companies employing a lot of specialists or freelancers, which excel in long-term comprehensive cooperation offers.

Public relations agency

This type of agency specializes primarily in creating a public image of a given brand or its offer. In terms of the network, it is connected with creating relevant content and content marketing. Their competences include developing a communication strategy with clients, as well as dealing with the company’s profile on social media. PR agencies, due to the interpenetration of various areas of network marketing, also offer optimization of websites in terms of positioning. They often deal with image crises, sometimes they also build their image on the basis of contacts with traditional media.

SEO / SXO agency

Search engine optimization is one of the most important elements of effective network marketing. Companies that deal with these activities are called SEO agencies. In connection with the development of search engine algorithms, more and more often in positioning they also take into account UX standards, i.e. user experience. Agencies that deal with both SEO and UX at the same time are called SXO agencies. They offer comprehensive website optimization and help increase their visibility, but also conversions in search results.

Creative agency

This type of agency, as the name suggests, focuses on preparing creative content for companies. This means complete support for advertising campaigns in terms of planning and creating texts, graphics, animations and videos. They also create website templates that are later implemented by specialists. Only some creative agencies create their own websites.

Content marketing agency

Like creative agencies, content marketing agencies create unique content and materials. They are often specialized in specific industries, which allows for cooperation better adapted to the needs of the market. Due to the interpenetration of various fields of internet advertising, such agencies more and more often employ SEO and UX specialists. Content marketing agencies create content in different languages and often serve clients from all over the world.

Social media agency

These agencies support their clients in building a social media presence. They develop a marketing strategy in social media, manage their clients’ profiles on these platforms and create unique content tailored to them. They also create advertisements tailored to users, they also deal with influencer marketing – they contact the creators and set the terms of cooperation.

What to choose for business?

The basis for your choice should be a thorough prior acquaintance with the possibilities of your preferred agency. Avoid those that don’t offer a personalized strategy. Internet marketing is such a complex process that its strategies must be tailored to the individual needs of a given website. If the marketer offers a “one size fits all” solution that always works, it is certainly not a good solution. That is why it is worth focusing on interactive agencies that have comprehensive knowledge and capabilities. Thanks to this, they will be able to carry out a detailed audit on your website that will help eliminate all its problems, even those you did not realize.

Interactive agency - what does it do?

Compare possible options

As you can see, in today’s marketing, many of its areas intertwine with each other so much that it is sometimes difficult to put a border between one and the other. Therefore, more than the names of the agencies, you should pay attention to their offer. This is where you compare them before making your final choice. Choosing an interactive agency is a safe option that will provide you with comprehensive service in every field. However, remember to also verify her before signing the contract and check her experience and portfolio.

Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.


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