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The SXO (Search Experience Optimization) strategy is a revolutionary approach to online marketing. Its implementation is based on a combination of several extremely important elements, primarily UX and SEO. This synergy leads to increased visibility on the web, generates more traffic, and optimizes the conversion rate to be as high as possible. As a result, you can expect more sales and online recognition. SXO works in such a way that individual segments of the strategy can complement each other – therefore its implementation requires appropriate knowledge and a group of qualified specialists in the field of positioning, UX, analytics, content marketing and website optimization.
SXO for e-commerce – why does it increase sales?
You already know that SXO will be useful to increase sales in the online store. Why does this solution have such a positive effect on e-commerce? To explain this a bit better, it is important to mention what exactly Search Experience Optimization is focused on.
Let’s start with the content. Quality content has always been and will be appreciated by recipients. However, remember that the most important thing is quality, not quantity. Although the concept of content may be a movie, podcast or animation, in the case of e-commerce, substantive content is usually used that encourage purchase and present the offer a little better. A properly prepared description of a category or product is a great way to increase sales in the online store. In addition, in virtually every industry, a company blog that shows know-how and builds the image of an expert is perfect.
Convenient purchasing process
SXO has a positive effect on the functionality of the website. With the help of UX optimization, specialists try to design the store in such a way that using it is as pleasant as possible. The whole thing begins with a comprehensive audit – you should find any errors that may appear on the website. Then it is enough to eliminate them and, if necessary, implement some new functionalities. This solution may have a positive effect on increasing sales in the online store, at the same time extending the duration of individual users’ sessions.
The store should not only work well, but also look great. Obsolete websites with antediluvian visuals discourage and reduce the trust of the community. SXO will increase sales by means of visual attractiveness – for this purpose, it is worth subjecting the store to comprehensive optimization by preparing a new (improved) design together with specialists. Of course, not every e-commerce requires such thorough changes. Sometimes it is enough to edit a few elements to make the graphic design as attractive as possible.
Visibility in organic search results
To increase your online store sales, you need something else. Solid content along with UX optimization and eye-catching visuals will be useless if the website is not clearly visible on the web. Users need to find your e-commerce site easily and quickly. In this situation, SEO comes to the rescue, i.e. positioning. Thanks to these activities, the store will be visible in the Google search engine for phrases related to the offer. In this way, SXO affects more traffic and visibility, which will generate sales under favorable conditions.
Increasing sales in the online store – effective SXO tips
Although the SXO strategy is implemented by qualified specialists, you can take several actions on your website yourself. If you do it right, there is a chance of increasing your online store sales.
The speed of loading and operation of the website
Using PageSpeed Insights you can check the loading speed of a website. The higher the score, the better. Slow sites discourage users and can result in a high bounce rate. This situation causes the potential customer to leave the store before thoroughly familiarizing themselves with the available assortment. If you want to increase sales in the online store, try to optimize the operation of the website in such a way that each subpage loads as quickly as possible.
The use of marketing automation allows you to implement a sales funnel. You can easily group your recipients in such a way as to then send them personalized offers. This solution is especially useful in mailing and social media. Automated marketing activities additionally save your valuable time.
It is difficult to imagine SXO and sales without comprehensive analytics. You do not need to use advanced tools and techniques – you can verify basic information about your store using Google Analytics and Google Search Console. Every action you take in e-commerce should result from the hard facts that you managed to obtain thanks to properly conducted analytics.
What is SXO and who is it for?
SXO is a strategy thanks to which your sales can be higher and your visibility on the web higher. Is it a perfect solution for everyone? You need to know that Search Experience Optimization works in virtually any industry. What’s more, it is a perfect proposition not only in the case of e-commerce. SXO is also implemented on corporate websites that do not sell directly online. A fundamental part of this strategy is the synergy of many marketing segments – simultaneous activities in the field of optimization, SEO, UX and analytics allow a positive impact on the conversion rate and sales.
Why is SXO an unrivaled method?
Increasing sales and visibility with SXO is a relatively new and innovative solution. As you already know, the whole thing is based on the synergy of many elements of online marketing. This way you will get a significant advantage in the market. Does your competition benefit from store positioning? Or maybe he is just implementing a UX audit or optimizing his platform? Your service will have it all at the same time thanks to SXO! This strategy will make the store much more visible in the search engine, and at the same time the acquired traffic will translate into a higher conversion rate. If you use the help of specialists, Search Experience Optimization will be implemented comprehensively and smoothly from A to Z. You do not have to worry about anything – just wait patiently for the results. Of course, you will receive an in-depth SXO audit in advance,
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