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Social media now plays a critical role in promoting business. This is mainly because they are used by several billion users around the world every day. It would seem that social media only engages young people, but you can meet representatives of various age groups there. Through these types of channels, there is a chance to reach a wide range of potential customers. However, it is worth remembering to select social media channels according to the nature of your business. Why is it so important? Namely, because not every portal will work for every industry.
Why is it worth using social media?
The advantages of using social media there are many. They allow you to gain brand ambassadors as well as build a loyal and strong community. In addition, through them, you can get feedback on the products and services they offer. Social media is also a way to reach potential customers. They can be a good source of gathering information on buyers’ expectations and their opinions on a given brand, the quality of its services or products sold. Another advantage of using social media by companies is to quickly inform custo inform customers about the offer quickly quality content on their pages. You support your customers’ purchasing decisions and, consequently, increase sales. These types of channels are also a way to get feedback,
How to choose a social media channel for the industry?
There are really many social networks. It is worth choosing them, taking into account many aspects. What is the reason for the use of various social networks by brands? Mainly from their subject, as well as the target group to which they are directed. Of course, there are such social media channels that will find application in every industry. An example of the above-mentioned is, among others, Facebook. It will work well in the tourism, beauty, construction, production and service industries. However, referring to the well-known Instagram, in his case, things will be a bit different. It should be used in industries where aesthetics play an important role. First of all, it is about the clothing, jewellery, beauty and tourism industries. Referring to service companies such as accounting offices, consulting companies or law firms, in their case, the best channels for communication with current and potential clients will be Facebook, Linked In and Twitter. Representatives of this industry should act as specialists in their fields; see The SOSTAC model in online marketing.
Sales via social networks – is it profitable?
Because social media has enormous sales potential, more and more companies decide to use them precisely to sell their goods and services. This can be done in several ways. The first is direct selling through social networks. We are talking here about, among others, the store on Facebook. The second way is to present your offer on social media pages and redirect directly to the online store where you can use it. Of course, you can allow your customers both variants so that they will be able to choose the form of purchase that will be better for them. Selling via social networking sites is profitable. Therefore it is worth starting it.
How to promote a company on social media?
Before promoting the company on social media, their rules should be mastered. What is important is the regularity of action. For social media to become a valuable driving force for business, they should be vibrant with life. Therefore, you should publish posts that engage recipients to react, comment on and share them. This is important from the point of view of the reach, which increases and reaches a larger group of recipients thanks to the above-mentioned ones. Another important issue is investing in advertising. Many people think that social media is a great option to reach your customers for free. Building organic reach is very important, but without good advertising, not much will be achieved. Advertising in social media allows you to reach a group of recipients interested in the type of products or services offered by a given company. It is undoubtedly more effective than the one displayed on TV or radio, and also much cheaper. However, you should know exactly how to conduct such a campaign. Thanks to this, it will be possible to obtain maximum benefits with a minimum financial outlay.
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Our SEO expert team will check if your site is accurately incorporated with Facebook and Google Maps. Advertising and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are significant issues concentrated by numerous specialists. Outline: What makes a webpage benevolence in like manner give it a high SERP rank? Nonetheless, unreasonably unsafe site improvement can undercut the SEO and user experience online.
Yes, of course!
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website.
Even small, individual SEO activities can translate into increased traffic on the website.
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning to guarantee not only high but also a stable position of the company website in the TOP 10, and even tops 3 views for the most important keywords.
Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5, or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.
Web optimization organizations make moves that add to the improvement of the site’s position yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners do not affect on:
changes in positioning calculations,
activities of the opposition,
blunders in the site code or worker activity; for example, secure your site with HTTPS.
Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities.
There are several ways to verify the effects of positioning.
Among the most popular are worth mentioning:
1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),
2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),
3. measuring the website’s visibility in natural search results (a good tool for this action is, e.g. Senuto),
4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,
5. analysis of the website’s average position for a given query (available, among others, in Semstorm).
It isn’t easy to give an unequivocal answer to this.
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself.
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is a high and stable position.
We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week.
It is worth remembering that the competition is also working on their SEO. Depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.
Situating the site is tied to expanding its permeability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising site enhancement (on location exercises) and expanding its power through important connections (off-site works).
This is a question that appears quite often, and there is no universal answer to it.
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign but also on the potential of the phrases.
It is not worth investing in those that will not bring the expected conversion.
Positioning for a small number of keywords is usually profitable when the website is not yet well developed.
Overloading a few subpages with many keywords will be unnatural and will not appeal to search engine robots.
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be obvious and, at the same time, unfavourable for the search engine, which earns on paid positioning.
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long-tail phrases, which allow you to place the page in response to particular search queries.
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.
Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. An appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from the long tail to mid and cash watchwords, additionally assemble clients’ confidence in our site.
The answer to this question depends on many factors.
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine.
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news.
We always try to cooperate with our clients so that the activities carried out bring the best results.
In our conversations, we often emphasize that some goals require long-term action.
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization.
However, is there a chance that we will achieve TOP 3 and TOP 10 views for your company website?
During the SEO audit, we check all the most important elements that determine the final position of the website in search engines.
We try to find areas where corrections can be made.
Positioning is about the quality of the content and the website itself, which – according to an ideal scenario – should be legible for search engine robots.
During the SEO audit, we will check the addresses of subpages, metadata (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots.
As for the content – here, the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, and internal and external links.
Website optimization can be divided into two main tasks:
1. technical optimization of the website – within it, we will focus on improving the quality of the code, links, headers or website organization,
2. content optimization – creating descriptions using selected key phrases.
The website should be optimized to read; it does not cause the search engine crawlers a bigger problem.
At the same time, we make sure that its interface is user-friendly and clear for visiting users.
We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags, and internal links.
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