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How to switch from brick-and-mortar sales to e-commerce?

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More and more people running commercial enterprises decide to transfer their sales from stationery stores to the Internet. There are several reasons for taking such a step, although the most important ones undoubtedly lower costs and a larger market. However, to start a large-scale online business, it is worth learning the basics of e-commerce. Thanks to this knowledge, making a conscious and fully professional transition from stationary sales to online sales will be possible.

Stationary sales and online store – differences

Comparing stationary sales and online stores with each other is safe to say that the latter option generates lower costs. The reason is the lack of high fixed fees, such as renting the premises or its equipment. Another important advantage that can be replaced when selling online is the larger market. When it comes to stationery sales, access to the clientele is much more limited, contributing to lower revenues. On the other hand, the online store gives unlimited possibilities to reach the recipients interested in given products, also outside the country. What distinguishes an online store from a stationary store is greater convenience for customers in making purchases. First of all, you can buy products there around the clock, and additionally, choose a convenient form of their delivery. Stationary sales and online stores also differ in terms of the financial risks involved in running a business. About the online store, it is much smaller. Additionally, by deciding to run an online store, its owner can easily adapt to the dynamic market situation dictated by various factors. Thanks to this, it ensures business continuity and thus minimizes the risk of a decrease in income. It is also important that even during the holiday period, the online store can still generate profits. It is enough to inform customers that there will be delays in product deliveries for the above-mentioned reason. However, it is not necessary to suspend the sale of goods and accept online payments. Of course, such a solution would not be possible in the case of a brick-and-mortar store. See The role of content in positioning.

How to switch from brick-and-mortar sales to e-commerce?

The basics of e-commerce, or how to set up an online store

Before starting an online store, it is worth learning the basics of e-commerce. Thanks to this, it will be easier to find yourself in the subject related to online sales. However, returning to the topic and answering the question of setting up an online store – you should start by choosing the appropriate platform on which it will be located. Ready-made platforms are a good solution that allows you to enter the e-commerce market almost immediately. Thanks to them, you can easily create your own online store. The platforms allow you to use free templates of regulations and privacy policy and many other amenities. People who have a solid financial background can always choose a different option. We are discussing employing an IT specialist who will prepare the store from scratch and adapt it one hundred per cent to the investor’s requirements. However, such an undertaking requires time and incurring considerable expenses.

How to switch from brick-and-mortar sales to e-commerce?

Is setting up an online store enough to start selling?

Theoretically, the mere establishment of an online store is sufficient to sell the products available in it. In practice, however, it looks completely different. To generate sales, buyers should be informed about the existence of the store. In this case, online advertising will prove invaluable. In addition, due to the high competition among websites, it is also necessary to position the store. You can take SEO-related activities yourself or commission them to specialists. It should be borne in mind that incorrect website positioning may result in a penalty from Google. Therefore, it is better to use the help of experts in this field. In the case of e-commerce, social media will play an important role. Therefore, it is good to judge which of those present on the market will work best for a given store and start a dynamic activity in them. BothStationary sales and an online store will be more popular if promotional campaigns are prepared for customers from time to time. We are talking about discounts on products, the sale of 3 for the price of 2 or free shipping after exceeding a certain amount of the order. When promoting an online store, contests with prizes also work. There are many ideas for attracting customers. Therefore, it is worth carefully planning your marketing strategy and successively implementing it. Without the right action plan, it will be hard to stand out from the competition.


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Is positioning needed?

Yes, of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning to guarantee not only high but also a stable position of the company website in the TOP 10, and even tops 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5, or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners do not affect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity; for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is, e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It isn’t easy to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is a high and stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO. Depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied to expanding its permeability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often, and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with many keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be obvious and, at the same time, unfavourable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long-tail phrases, which allow you to place the page in response to particular search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. An appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from the long tail to mid and cash watchwords, additionally assemble clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit, and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is about the quality of the content and the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, metadata (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here, the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, and internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it, we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized to read. It does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags, and internal links.


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