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How to secure a website on WordPress and why is it important for SEO?

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WordPress is one of the most popular free CMS systems for a reason. Most of us have more or less experience using this content management tool on our blog, website or online store. It is easy to use, functional and intuitive, it is conducive to convenient website optimization and various SEO activities. Nevertheless, there are no perfect solutions – there are also some threats to WordPress users, so we present you a handful of tips on what steps to take when working on securing your website .  

WordPress website – threats

Running a website these days seems so simple that we forget about the potential dangers that lurk in the Internet every day. Data leakage, phishing, hacking attacks, etc. – these are still real issues that we should take into account when designing and developing a website. Besides, all software has its own weaknesses that need to be worked on. In the case of WordPress, a lot is said about troublesome plugins, which usually have a fairly low code quality, which causes some security holes. Basically, it is not enough to just design, configure, and publish your site. If we are interested in a secure WordPress website, we have to focus on a number of tasks, important at various stages (not only before, but also after the website implementation). 

WordPress website

Page protection – 10 ways

What is worth paying attention to? Among others on: 

  • Passwords, logins and encryption 

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The original username (without the words “admin” or “administrator”) and a strong (regularly changed) password will protect the wp-admin directory, and thus access to the most important elements of the page. It is worth opting for double encryption and the implementation of an SSL ( Secure Socket Layer) certificate , which will not only secure, but also give credibility to the website and build its authority.

  • WordPress version number 

Removing it from the source code of the website is a minor but helpful change that will make it difficult for a potential attack on the website. The visible software version number is a valuable hint for a hacker. 

  • The option of commenting, registering users

If they are not necessary, it is worth considering disabling them – it will certainly have a positive effect on the protection of the website. 

  • Wp-config.php

A file that is a frequent target of hacker attacks due to the fact that it contains database access data. Therefore, it is worth protecting it from direct reading (e.g. by adding an appropriate formula in the .htaccess file).

  • .Htaccess file

Securing it is so important because it not only helps to block access to wp-config.php, but also to the xmlrpc.php file, which mediates connecting to a given website with external tools. 

  • Hosting 

It plays an important role in securing the website – the range of choices is wide, from minimal protection to well-developed monitoring systems.

  • Roles and powers 

Subscriber, Associate, Author, Editor and Administrator – the appropriate assignment of these roles and the definition of rights and responsibilities is very important, especially if a lot of people manage the website.  

  • Plugins 

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The range of choices, the possibilities they offer are all very tempting, but you should choose wisely as the consequences for your site can be serious. Firstly, plugins should come from trusted sources, secondly, you should decide on those that will be useful, compatible and tested for us, with appropriate, outdated code. 

  • Backups

The so-called Website back-up is one of the guarantors of a secure WordPress website . It is not only about potential hacking attacks, but also errors such as accidentally installing the wrong plug-in or deleting a code fragment. Backups will allow you to quickly restore the original version of your website. 

  • Updates and verification

You should update software, plug-ins and templates regularly (preferably meticulously and one at a time). Old, undeveloped versions may increase the risk of attacks and have a negative impact on the quality of the website. 

WordPress website

Secure WordPress website – perks (including SEO)

Of course, these are not all tips to help you protect your website , but the ones highlighted above highlight one of the most important aspects in the process of improving your website in terms of its protection. It is worth getting involved in the work on individual settings, updating, monitoring, etc., because in this way we not only reduce the risks, but also optimize the website, which has a positive effect on its positioning and, as a result, better visibility in the Google search engine. The algorithms pay attention to highlighting safe pages in the results, where nothing threatens the users. That is why securing the website is one of the positioning elements. A modern, refined website in every respect is also a showcase of the company, its professionalism and care for the right quality. Loss of data, blocking a website, its long-term failure – all this can seriously affect the functioning of the business that acquires its customers online. Therefore, it is not tempting to tempt fate and it is best to thoroughly analyze the protection system of your WordPress website today.


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When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.

How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.


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