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How to encourage the purchase of a specific product? There is a misconception that the lowest price is a guarantee of success, when in fact the decision to place an order has many syntaxes. The basis is a properly prepared product sheet. Appropriate presentation combined with a detailed description is the key to success. In addition, related products can be suggested, which will also affect sales results. How to create a product card and increase the chance of positioning the store?
What role does the product card play?
The product card should be viewed as an alternative to the product that can be found in traction stores. Therefore, on the one hand, it should provide as much information as possible, and on the other hand, it should be visually attractive. The product card also strengthens the position in Google, its proper preparation for SEO positively affects the results, and thus increases visibility and interest on the part of users. For this reason, the description should contain keywords as they are important for the positioning of the store. The correct presentation of each product affects the overall attractiveness, but also helps in making a purchase decision. Many owners believe that price plays a key role, while the user would like comprehensive information before placing an order.
Product card – what should it look like?
The division of the assortment into a menu is the first step to arouse the interest of the user. The aim of the search is a specific product, therefore its card should be designed in such a way as to provide information, but at the same time encourage the purchase. There are a number of basic elements that should be included in the product card. The name of the product should be as exhaustive as possible, it is perfect to include a keyword in it. At this point, there should be information about various types of promotional campaigns, such as cheaper delivery, free or promotion. The attractiveness of the product is also its price, which is why introducing frequent promotions works on the subconscious of the user who feels encouraged to place an order.
The description is of course the basic element of the product card. It should not only provide as much information about the product as possible, but it should be created in the language of benefits and, most importantly, it is worth including a keyword in it. The description of the product should be fully original, as this increases the attractiveness of Google. The use of unconventional solutions will prevent the user from feeling bored with absorbing duplicated information. Each text, even if it concerns products from one category, should sound as attractive and inviting as possible. It is very important to present the product also in the photo, which should be of high quality. At the same time, remember that it should show the actual appearance of the product, otherwise the customer may feel cheated.
E-commerce product card
The product card in the store allows not only to place basic information, but also additional elements that will increase its attractiveness. An excellent operation is the CTA, which is a short text encouraging you to buy – such as “buy now”, “only now at a great price”, “last pieces”. Help from a store employee will be a frequent procedure, which is why a chat or contact form is placed. This allows you to complete information about the product, but also to make sure that this particular one meets the customer’s expectations. An additional solution that may be placed in a place such as a product card will be related products. The customer feels encouraged to review them, but also to purchase them. A good procedure will be to post information about promotions, free shipping, or the possibility of buying a set at an attractive price. More and more often, the product sheet also includes customer reviews, which of course must be credible to finally convince them to buy.
Product card in the store – additional options
The description of the product, as well as its elements, affect the sales results. In addition, it should be noted that the additional advantages of the product card encourage the purchase and convince of the rightness of the transaction. The product card in the store can show the availability status, but also information about the possible delivery option and even files for download. The latter are not only the characteristics of the product, but often also the instruction manual.
Product card – what to avoid?
The product card in the store should provide as much information as possible. A common mistake is to use one description scheme for all products, which negatively affects the interest of users. In addition, duplicating one description with an unmarked change has a negative impact on visibility on Google. Another common mistake is to use a short description that does not provide complete information about the product. Graphics are also extremely important, in the absence of a photo, the customer not only feels discouraged. He often leaves the store in search of a place where he will receive not only full information, but also learn about its appearance and functionality. Remember that an unpositioned store will not attract traffic, so even the most beautiful photos will not result in high sales. Therefore, SEO errors should be eliminated, the entire store should be optimized – both product descriptions, home page, headers, but also code elements. Also, make sure your online store loads quickly!
Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.
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