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How to improve the average session duration on the site?

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The duration of the session plays a key role in building a strong position on the market. Few people are aware of what exactly this time is, how to measure it and how to improve it. This is one of the indicators that you should follow along with positioning . If a page is high in search results but is not converting, there are other reasons why you should look at other causes. A short session time and a high bounce rate may indicate that users are being rejected by something.

Duration of the session

How to improve the average session duration on the site?

A session is measured in seconds, while its average is the duration of all sessions divided by the number of sessions. It is determined on the basis of the user’s involvement. You can often read or hear the statement that Google Analytics is cheating because it is not able to provide reliable data about the time a user spends browsing the website. It is worth remembering that the data obtained in this way is the result of checking user interaction. As a result, if after going to the direct page after searching for phrases, and then returning to further searches – such an action will not be shown, and thus taken into account by Google Analytics. You can find them in a high bounce rate. Why? Theoretically, even presence on the website for a few minutes should count, in fact, the site can only be opened in a new window or in a new tab. Opening it is not tantamount to browsing, so only going to the next subpages is counted.

Time of the session on the site

The overall analysis should also be based on the number of views for individual subpages of the website. This will allow checking where the most interesting content for users is, but at the same time it allows to exclude any irregularities where the user’s interest is the least. The average session time allows you to know how much time the user is on the website in real time. A detailed report allows you to check the bounce rate, but also the number of new users. A detailed report is also an assessment of the marketing activities carried out, along with the determination of which of the plans is most effective.

Google Analytics and audience selection

Obtaining data checking the session time on the website allows you to assess the current situation, plan and implement changes. Among the segments that allow you to select a group, you can find, among others, abandoned sessions, new users, but also mobile traffic. Another important factor is the bounce rate, which is often the result of incorrectly selected keywords, too slow page loading, or unattractive appearance.

How to improve the average session duration on the site?

Increasing user involvement

The user’s interest in the content on the page plays a key role in the success of the entire marketing plan. Increasing the involvement allows you to modernize the site in such a way as to adapt it to the needs reported by the user. Many specialists focus only on obtaining increased results, while the comfort of the person browsing the website resources should be taken care of. Such action will improve the market position, positive reception, and, as a result, increase the user’s involvement. Refreshing old content also contributes to increased engagement on the part of the user, as he will be able to update his information, learn about promotions or new marketing campaigns. The right strategy requires constant monitoring of the competition, however, implementing all these components will make the average session time significantly longer. At each stage, it should be remembered that focusing too much on sales may make the content presented and the way it works unattractive. 

Remembering that everything is designed to increase the comfort of the user and for himself, you can get much better results. The first of them will motivate you to introduce further changes. The time of the session on the website plays a large role in the marketing plan, so it is worth ensuring that it is maintained at the appropriate level. that everything is created to increase the comfort of the user and for himself, much better results can be obtained. The first of them will act as a motivating factor for introducing further changes. The time of the session on the website plays a large role in the marketing plan, so it is worth ensuring that it is maintained at the appropriate level. that everything is created to increase the comfort of the user and for himself, much better results can be obtained. The first of them will motivate you to introduce further changes. The time of the session on the website plays a large role in the marketing plan, so it is worth ensuring that it is maintained at the appropriate level.

Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.


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