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Link building is an important element of website positioning. In order for your site to be considered credible by Google and, as a result, appear high in search results, other sources should refer to it. What matters here is not only their number, but also their quality. SEO activities in this area focus on acquiring only those links that come from trusted websites. What methods are the most effective?
Cooperation with the blogosphere
One of the most popular ways of obtaining links , recommended by SEO specialists, is cooperation with representatives of the blogosphere. Authors of widely read blogs are considered specialists in their field, and readers willingly place their trust in them. A link posted on a reliable, regularly updated blog will be well seen by search engines, which will translate into higher positions for your website. The following types of texts can be the result of cooperation with a blogger:
- guest post,
- sponsored post,
- interview with a brand representative.
Link building in this case consists in placing a link to your home page in the text. Therefore, computer equipment manufacturers may decide to send selected bloggers the latest model of headphones or keyboard, provided that they publish a review with a link. An architect may propose a high-quality guest post to a blogger, known in the interior design industry, in exchange for a link to his website. The case of sponsored entries is similar, with the difference that they have an advertising effect. Interview is a less frequently used, but no less valuable idea for cooperation. In each of the described cases, it is important to remember first of all about choosing blogs whose subject matter is in some way related to the area of
Valuable links on internet forums
Mass posting of links on various forums until recently was considered effective from the point of view of optimization. However, internet search engines quickly exposed this method and it is no longer working today. It does not mean, however, that you should completely abandon this type of activity. However, it is worth focusing on the quality, not the number of links obtained in this way. Creating several hundred new users whose presence on the forum boils down to one entry containing a link to your website is completely pointless. Instead, you should carefully select those forums whose subject matter relates to the area of
It is important that they appear high in the search ranking and that new posts are added there regularly. The next step is to create an account, the user of which will contribute valuable content, useful for the community around the forum. A link to your website may appear directly in his posts or in your signature. In the same way, you can acquire valuable links by posting reliable comments under articles on industry websites and blogs.
Another way to get links is to publish expert articles on thematic and regional portals. Thanks to this, the address of your home page will be visible to Internet users interested in the company’s industry or living in the area of
Backend site creation is an activity that brings very good results for improving your brand’s position in search engine rankings. It involves publishing high-quality SEO texts with specific keywords that serve as an anchor for links pointing to your website. The content appears on graphically aesthetic pages, placed in trusted domains. The individual backend sites are not related to each other, but only to your www address. The content itself can be varied, but most often they are blog or advice texts.
Acquiring links through patronage or sponsorship
The last method of link building is used less frequently than the other methods described above, due to the fact that the presence of a link on a given page is the result of activities carried out outside of virtual reality. We are talking about taking patronage by the brand. It may concern local events or industry conferences. In this case, the link will appear on the event website. Another idea is broadly understood sponsorship. It may be directed at the activities of a selected foundation or public benefit organization. A good example here is the funding of thematic books for the local library, which will place a thank you note to the sponsor on its website along with a link. Another proposal is to sponsor prizes in contests, as a result of which the link will appear on the websites of their organizers.
Acquiring links in this way is important primarily from the perspective of the positioning strategy . Most of the pages they will appear on are not directly related to your industry. However, as in the case of expert articles, one of the fruits of these activities may be increasing brand awareness, as it will be remembered in a positive context.
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Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.
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