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All kinds of social media have been excellent channels for various kinds of promotion for many years. Campaigns, for example on the popular Facebook, have repeatedly turned out to be much more effective than classic ads. By advertising on social media, the users of which are usually more actively and personally involved in operating in their area, than on other types of websites or online platforms, we have a much greater chance not only that our advertising message will find recipients. Also that he will find the right ones. Linkedin is still gaining popularity, which is already quite a lot. It is in terms of potential advertising that makes it one of the best choices among many media of this type right now.
Especially, that the changes in the labor market and in the broadly understood business in the second half of 2020 are likely to be much more dynamic than now, and therefore the activity in Linkedin is likely to grow stronger. It is relatively easy to prepare a campaign on Linkedin. At least when it comes to their technical maintenance. Substantially – it is best to consult with professionals in the marketing industry. After all, an unprofessionally prepared campaign on a large scale can be counterproductive. Every time we decide to promote on the Internet, remember that the Internet has a great power to promote but also to devalue the image, which is why it is very good to know how to create an online campaign to avoid the smallest of potentially compromising mistakes.
Linkedin campaign – opportunities it offers
Although the advertising options on this website seem modest at first glance, it is in order to reach huge numbers of potential target customers that you should bet on it. Even an advertisement that is not too extensive will be attractive to people looking for a specific product or offer from a given industry. In Linkedin, as in the case of all social media, it is extremely easy to make a selection in this regard, because users themselves willingly provide information about themselves and what they are interested in. On Linkedin, we automatically obtain information about the industries in which individual people work and what may be the subject of their special attention. Moreover, it is a website that is not intended to be used for entertainment. Therefore, it is viewed carefully and all content, including advertisements omitted elsewhere,
How to create a LinkedIn campaign from scratch?
To start adding ads on LinkedIn (which is also characteristic of other social media), you need to have two profiles on it: private and company. After their connection, it remains to set up an account in the so-called Campaign Manager and select the most convenient currency for settlements. It is worth remembering that campaigns on LinkedIn cannot be settled in PLN. Therefore, before starting to create the first of them, it is good to consider whether we want to use euro or better dollars. Now you can go to the management panel in Manager. We provide the name of the campaign and indicate its language – for example Arabic.
Additionally, if we select the appropriate box visible there, we will make our ad display to the viewer the important “watch” button. On LinkedIn, it is possible to promote specific posts or prepare separate advertising content. Then we define what target group we are interested in and what budget we want to allocate to a specific campaign. Taking into account the target group, it is possible to select not only specific industries or positions in which our potential clients work. In the Linkedin campaign, we can target our advertising even to individual employees of a specific company. This option includes many parameters that can be selected in various configurations, which ensures that the advertising message will reach a strictly defined group, considered to be the most interested in the offer. The only limitation is the lower limit of the 1,000 audience targeted by a single campaign. By installing the so-called
In addition, Linkedin offers the possibility of sending sponsored messages, the so-called InMail, reaching mailboxes in the profiles of individual recipients and thus – even more noticeable to them as “personal correspondence”. When determining the budget, it should be noted that the campaign may turn out to be a bit more expensive, so do not set the full amount you want to spend on it right away.
The benefits of advertising on Linkedin
At the beginning, campaigns are mainly focused on increasing website traffic and raising awareness of your brand. Then – to further develop brand awareness and specific products and services. Advertising on Linkedin may seem a bit more expensive than on other websites, however, well thought-out and prepared as a result will be many times more effective. Since the selection of its audience is a very thorough conversion and the ultimate success of your business will definitely be worth the investment.
Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.
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