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Brand social media must be conducted in such a way as to build ranges and a positive image among the recipients. To achieve a specific goal, it is worth preparing a comprehensive schedule to streamline all processes related to the creation of a publication. How can this be done?
Step by step social media schedule
A social media schedule is not only a post plan, but also the entire process of preparing a publication, making it available and communicating after publication. Creating a professional and reliable plan requires step-by-step action, without skipping steps.
Step 1 – Publishing Ideas and Purpose
First, get your ideas together. Take a moment, see how the competition works, get inspiration, but don’t copy. Then you can collect a list of topics that will be covered by you or your colleagues in the future, depending on how the brand’s social media looks. Additionally, individual posts that will be published may have a different purpose. Some will provoke discussion, others will increase the reach, and others will encourage you to enter the website. Set specific goals and stick to them. Remember that the content should be substantive and interesting to readers, but avoid specialized materials. After all, social media is a place from which we want to enjoy entertainment, not educate ourselves after work. Prepare valuable and attractive content, but also try to be “light” in reception, even if it deals with a specialized field.
Step 2 – preparing the publication
Goals set, topics prepared. Time to create your publication. Ready materials and topics can be placed at the beginning in your social media schedule . Use a simple calendar, a list with dates or a spreadsheet, whichever is convenient for you. Probably the best solution will be Excel or other software (such as Google Sheets), and you’ll find out why soon. You can plan ready posts on the brand’s social media . Almost all portals offer this possibility. Remember that time matters – it’s best to post your posts in the evenings when people come home from work or school and can spend time browsing their profile boards. You can prepare something special for the weekend.The social media schedule is best done in a spreadsheet, because it will be easy for you to go on to research the effectiveness of your activities. It is enough to prepare the appropriate columns relating to reach, likes and shares. Then you will analyze which content was the most popular.
Step 3 – reacting to mentions and conversation
A prepared social media schedule is not everything, because you can’t just publish and then disappear. Communication with recipients is important. React, show that you are observing what is happening around the brand’s social media . It is also worth using a tool such as Brand24 to monitor all mentions about yourself on the Internet.
Step 4 – testing effectiveness and results
Then check if the social media schedule is working. Users appreciate regularity, as do social media algorithms. If you publish valuable content, you’ll see your posts reach further and further. Study efficiency and results, analyze and draw appropriate conclusions.
Connect website to social media – WordPress plugins
A brand’s social media can be linked to a website in a number of ways. Some methods can significantly automate your campaigns, and others make it easier to create publications. Here are some useful WordPress plugins related to social media.
Post to Social Media – WordPress to Buffer
The plugin called Buffer by users is perfect for publishing posts on multiple social media channels. Work becomes much easier and faster. Using the plugin is very simple, so even the greatest layman can handle the installation and configuration.
The social media schedule is supported by the Editorial Calendar plugin . If you are preparing multiple publications and want to refer to blog posts in them, your calendar will remind you when new content should appear. Then you will not forget anything.
Social Sharing Plugin – Kiwi
Although Social Sharing Plugin – Kiwi is not a plug related directly to the social media schedule , it is worth knowing about. If you are blogging, you certainly want others to share your content. This plugin will be helpful because with it you can add special buttons from various social media channels to your website.
Real time marketing and schedule flexibility
Remember that your brand’s social media needs to be extremely flexible. Include this fact in your schedule and stick to the plan, but don’t forget about spontaneous actions. What kind? For example, using the real time marketing strategy , i.e. by reacting to current events in the world, country or a specific industry. Posts like this cannot be scheduled – it is simply impossible. That is why it is worth observing what is happening around you to use various facts in an attractive way on social media.
Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.
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