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High bounce rate – what is it?

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Positioning of websites requires knowledge and skills to influence the visibility of a website in search results. However, website optimization doesn’t end with getting your website high in search results. You should observe the activities of people who enter the website. The source of extremely important data is the bounce rate – it allows you to verify whether a given site is interesting for the audience. What is the bounce rate?

What is the bounce rate?

The bounce rate is also known as the bounce rate. It allows you to verify how many people, after entering a website, do not open other tabs and close the website. The higher the bounce rate, the worse. This means that the page may rank high in search results but is not structured in such a way as to generate more interest. UX specialists investigate the causes and solve problems of this type. It is worth investing in cooperation with an agency that will not only make your website very high in Google search results but also be attractive. This will increase your conversion rate and increase your profits. Bounce rate research is extremely important in the e-commerce industry. It can be observed through data analysis in Google Analytics.

High bounce rate - what is it?

Reasons for the high bounce rate

There can be many reasons why a website is not retaining its audience for long. One of them is that the website does not match the requirements of mobile phones. Smartphone users resign from visiting websites that do not look appropriate and are not conveniently operated. An extremely common reason why users do not visit other subpages of a given website is the lack of intuitiveness. If the structure of the site makes the site visitor feel confused, he or she won’t stay for long. All redirects should also be easy to spot, and the website menu must be visible. The next issue that affects the bounce rate is the loading time of the website. If it takes too long, many people will give up waiting for the next subpage to load. Sometimes it also happens that the bounce rate is high, not because users give up visiting other subpages. This may be because the tracking code was incorrectly entered.See:   How to measure customer satisfaction in e-commerce?

How to influence the bounce rate?

The first step should be to validate the tracking code. Then it is worth verifying the appearance of the site and its layout. The structure and appearance are of great importance. If the website is unsightly, no one will stay on it for long. Therefore, you should take care of the clarity of specific elements as well as intuitiveness. Another extremely important issue is the appropriate selection of keywords for the website. If you position your website for popular keywords that are not related to your website, you can be sure that the bounce rate will be high. Internet users search for specific keywords because they want to find content or products that interest them. If they go to a website that is promoted for certain phrases but has nothing to do with them,

What to look for besides the bounce rate?

The bounce rate is a very important aspect, although it’s not the only one that should be tracked. If you don’t have an online store but a blog where you post one under the other, the bounce rate won’t be that important to you. Recipients can scroll through your website and view its content without having to visit other websites. Then the time your readers spend on your blog will be much more valuable to you. What metrics are important depends on the type of website you have and the goals you want to achieve. Therefore, the most important indicator will always be the conversion.

High bounce rate - what is it?

Summary

It is extremely important to observe the bounce rate. Thanks to this, the website owner will know how many people, after entering a given website, leave it immediately. This can be prevented by taking care of specific aspects of the website. You should focus on the site loading time, adapting it to mobile phones, the appropriate appearance of the site, attractive content. If you want to take care of website positioning but also reduce the bounce rate – contact us.


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Is positioning needed?

Yes, of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5, or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity; for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is, e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO, and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


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