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Heat maps – what are they and what are they for?

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There are many tools that can be used to verify user activity on your website. This way you know what changes you can make to optimize your website for conversion. One of the important and very useful activities will be the analysis of heat maps. What are they and why are they needed?

What are heat maps?

There are various tools that you can use to verify heat maps. They present your website in an image with the points marked by Internet users. The color of the dots varies depending on how often the elements are clicked. Thanks to heat maps, you can check whether the recipients entered the subpages of your website that you care about the most. Thanks to them, you will also verify how popular specific subpages, links are and whether your recipients were efficiently navigating the site. Heat maps provide lots of valuable information. You will also see if any elements of the page that do not contain redirects were clicked – thanks to this, you will see if some elements of your page are not misleading the recipients. Heat maps are quite easy to analyze, The elements most often chosen by Internet users are marked with colors symbolizing the highest temperature (orange and red). However, rarely clicked will have a white, blue or green color.

What are heat maps and what are they for?

What are heat maps for?

They allow you to check the behavior of users on the website and which of the elements are the most attractive for anything. Thanks to heat maps, you can test the attractiveness of elements, e.g. by verifying the clickability of tabs in different versions. You can host different versions of your site and different elements will look different. A good way is to check how often recipients chose the “offer” or “products” tabs in other color versions. This will allow you to improve your website. In addition, you will get a lot of data on what your audience is looking for on your site. You will be able to expand the content of the tabs that are the most popular. Some heat maps allow you to check how the recipients navigated the site (cursor movement, scrolling). The behavior of recipients allows you to adjust the structure and appearance of the website to their requirements. Thanks to this, your website will be more attractive, will keep the audience for longer. This is one of the ways to increase your conversions. See:   How to design mobile applications?

What actions can be taken by analyzing the heat maps?

Each website has elements that are especially popular among the owners of online stores or blogs. Heat maps allow you to verify whether the recipients decide to perform certain activities, for example, click on the newsletter subscription or go to the basket. If this is not the case, these elements should be highlighted and changed graphically. It often turns out that changing the size / color / location of a button has a huge impact on its clickability. It also often turns out that the recipients actually enter these tabs, for example they go to the basket and want to finish their shopping. However, it turns out that the number of clicks indicated on the heatmaps does not equal the number of completed transactions. What could be causing this? This allows you to analyze and fix the heat maps. You will check whether it is enough to add payment methods, and it may be necessary to shorten the purchase form. Heatmaps also allow you to adjust the length and quality of specific texts. You will see how long the recipients scrolled the content and when they resigned from further reading – this will allow you to verify whether the content is too long or not attractive.

What are heat maps and what are they for?

Heat maps – summary

Thanks to heat maps, you will be able to check the frequency of visits to specific elements of the website by your recipients. This will make you improve your website and adapt it to the needs of your audience to the maximum. Heat maps require careful analysis. Therefore, it is worth choosing an agency that will not only draw the right conclusions, but also introduce specific actions to change your website.


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Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


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