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Google Bomb – this is how you do not position your website

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The term Google Bomb is used in the context of mass link acquisition in order to manipulate the position of a website in organic search results. This technique is one that is not allowed by webmaster guidelines. The use of Google Bomb is considered Black Hat SEO and may result in a penalty in the form of a filter or a ban, which negatively affects the website’s ranking in organic search results.

Google Bomb and SEO in the past and today

Google Bomb has never been an ethical practice in SEOHowever, to comprehensively cover this issue, we will start from the beginning. Back when Google used PageRank, external links were very important to the domain. Generally, the more backlinks the better. Little importance was attached to where exactly the link came from – positioning was mainly based on obtaining links in as many as possible, no matter in which way. Fortunately, this situation has changed dramatically due to the Penguin algorithms and its further updates. It didn’t happen overnight. PageRank was withdrawn slowly over the years 2009-2016, but since 2012 (through the Penguin algorithm), more and more attention has been paid to the quality of links, not their number. It should be mentioned, however, that the problem with bombing was noticed much earlier.blog about the fact that the mass acquisition of anchored links will lose its importance over time.

Today, Google Bomb is a rare technique, and its use is often counterproductive. In recent years, this kind of play has usually been used as a joke on the part of Internet users to artificially position a specific issue. The Penguin algorithm is quite intelligent, however, so the Google bombing needs to be done really wisely for it to work. Keep in mind, however, that this is a Black Hat SEO technique, so it will most likely lead to a severe penalty. The Penguin algorithm “catches” such actions in a short time.

Google Bomb

Consequences of Google Bomb

Not without reason, prohibits the use of Google Bomb . It is a technique that can unnaturally position websites for keywords completely unrelated to their subject matter. For this purpose, anchor texts are used, i.e. anchoring the line. If a specific domain gets a lot of links with a specific phrase in the anchor, there is a good chance that it will start showing high in the search engine for exactly those words.

What are the consequences of using Google Bomb in SEO ? Certainly negative. First of all, the website may be exposed to algorithmic or manual actions in the form of a filter or a ban. What does it mean? The filter lowers the position in the search engine, while the ban completely removes the site from the index. That is why the Google Bomb ban is worth respecting. Removing manually or algorithmically imposed penalties is not always easy and can sometimes take a long time. It is much better to pay attention to White Hat SEO activities, i.e. allowed and compliant with the guidelines.

Even if Google Bomb in SEO does not result in a penalty, you will run the risk of a significant drop in organic search results. Why? It is very easy. As you already know, what matters is the quality of links, not necessarily their quantity. The Google Bomb technique is usually based on obtaining spammy and low-quality links (because they can be relatively quickly and easily generated). Since there are many of them, your domain may automatically fall in search results.

Do SEOs use Google Bomb?

Wondering if SEO agencies use Google Bomb ? This technique has never been popular among specialists due to the high risk involved. Now, with algorithm updates, the bombing has almost become forgotten. This solution simply does not work or is counterproductive. Quality is a key aspect of positioning. Comprehensive optimization and valuable content counts. If we also add UX to it, success is guaranteed.

It happens, however, that despite the ban on Google Bomb , this practice will be used – but to someone’s disadvantage. Sometimes unfair competition uses low-quality links to harm other websites operating in the same industry. Of course, professional agencies do not do it – it is primarily unethical. However, if in a very short period of time your site has gained a lot of backlinks from dubious quality sites, it is very possible that you are a victim of such a bombing. Disbanding links will help in this situation. If you do not know how to do it, ask a specialist for help. It’s an uncomplicated task, but takes time, especially when talking about multiple backlinks. 

Google Bomb

How To Quickly Detect Google Bomb?

If you suspect that your competitors want to harm you with a banned practice such as Google Bomb, you need to find out how to detect this activity. The first signal will be an unnatural increase in the number of links. You can check external links very easily using Google Search Console (in the menu, just go to the “Links” tab). The tool does not display detailed information, but you will immediately verify how many links your domain has and where they come from. If you want to know the details of the links, please use Ahrefs or MajesticSEO. Both tools are paid but provide comprehensive information on external linking.


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When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.

How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.


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