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Free ebook – effective advertising

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Internet marketing involves a lot of different activities. Each method has a specific goal, which is why specialists skillfully combine them and adapt them to the previously constructed strategy. One of the least appreciated ways is the free ebook. Why is it worth investing your time in promoting your personal or corporate brand in this way?

Ebook – the principle of reciprocity

This concept is known in psychology. Most people unknowingly follow the rule of reciprocity. It consists in the fact that when we receive something from someone, we feel the need to reciprocate. Many people use it in their daily life to achieve a goal, often without even knowing the phenomenon in theory. When we are doing someone a favor, helping them, we are counting on that person also doing something similar for us in the future. In a situation where someone we know helps us, most of us want to pay back somehow and we do it sooner or later.

It is used by various companies, mainly sales companies. Surely you’ve heard of the displays of bedding, pots and other items. The organizers often give the audience a gift. Some people will be grateful and therefore more willing to buy a product, if they only find an argument that the item will help them in something. Many companies use similar tricks, but they do it in a much more subtle way. The principle of reciprocity is implemented in various ways. You can use it too, but in an ethical way. By creating an e-book that you give to others for free, you will make them feel the need to pay back. As long as the materials are useful. Even if most people don’t (which is extremely rare), you are building a positive image of your brand. 

How can the recipients reciprocate their substantive knowledge from you? Some of them will like or share your posts on social media, others will comment on your blog post, portal post, and some will buy your product. If a free e-book is interesting and interesting, when you create the next e-book on this topic, chances are that many people will buy the e-book. Even if its cost is quite high. It is enough for it to be an extension of a free e-book , in the form of a guide, or full of valuable content that you do not want to publish for free.  If your free e-book is valuable, the reciprocity rule will work even more. Even if only some people perform an action, it will have a very good effect on the popularity and traffic on your site.

An ebook as a way to create an image

A free e-book is a great way to build your image on the Internet. Interesting and reliable materials will make the knowledge you provide testify to your professionalism and knowledge of the industry or difficult issues. You will be seen as an expert who not only has a lot of up-to-date knowledge, but also willingly shares it and does not care only about profit.

A way to effectively advertise?  Free e-book!

Free ebook = more popularity

If you share an interesting e-book for free, it will probably be shared and sent to others. Useful content will gain popularity. Especially if the recipients can use the tips and tricks – if they work, you can be sure that many people will send themselves a link to download the ebook, but will also decide to mention you. Be it on fb, instagram or your blog.

Positive reviews

Remember to send the created e-book also to people and portals that deal with a given topic. Let the professionals judge you. Ask for honest opinions and reviews, put them on your website. There may be times when you will have to pay for them as the people in charge will spend their precious time on it and expect to be paid for it. However, it is not worth saving on such activities. The more positive feedback you have about your free product, the better it will be received and more people will learn about it. See:   Content of an online store – what mistakes are you making?

How to write a good free e-book?

You may be wondering why you should give anything to others for free. However, if you blog, you regularly share valuable material, thoughts and statements. It is worth planning new texts for the blog, creating a list of 30-40 topics. This will allow you to select some of them for your e-book. Think which of them could be the next chapter in your e-book, and then write about what you know. After selecting the topics, consider which arrangement of the presented issues will be the most pleasant for the recipients. Also, think about whether you are writing an e-book for beginners or for people who know the basic issues related to a given field. Write down the next chapters, ideas for the construction. Also consider the graphics and whether you will commission them to someone else or do them yourself. 

A way to effectively advertise?  Free e-book!

How to share the e-book with recipients ?

It is best if the e-book is sent only after signing up for the newsletter. Thanks to this, you can gain many new recipients. After sending the e-book, do not end communication with the recipients, and a few days after that, send all the subscribers an interesting message with a link to the article that will be interesting and related to the same topic. Do not neglect the mailing, check how many e-mails have been opened. 


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Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


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