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Effective promotion and positioning of the product

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Promoting a specific product or product line is an extremely difficult task. It is necessary to develop an entire marketing strategy and plan each step. At the same time, you cannot forget about positioning. It is worth using various types of marketing to reach the largest number of recipients. Here are our tips and tricks.

Cooperation with influencers

A good way to promote a product for various groups of recipients is to cooperate with influential internet creators. The Pranamat company did it perfectly, it cooperated with many instagramers and youtubers. The cooperation consisted in testing the acupressure mat. Thanks to this, the influencers did not have to recommend a product that they did not know and did not know if it was effective. She chose people to cooperate well, among them there were also physiotherapists and doctors. In addition, the brand invested in paid advertising on Facebook and Youtube, created many of its own videos and invested in organic positioning. The brand has perfectly chosen from a situation when many products modeled on their mats began to appear on the market. They created a video showing the differences, and in addition, several influencers opted for a comparative review. They used counterfeit products and accurately described the differences and similarities. The brand also performed expensive tests that they made available, which made them credible the effectiveness of the mat. 

Such large investments in the product are profitable, but only when you are sure that not only does it perform its functions, but also that there will be a demand for it. Backache, migraines, cellulite problems – all these problems are popular in Poland and the Pranamat company perfectly suited the needs of Poles. 

Effective promotion and positioning of the product

Organic positioning

Product promotion and positioning should be based on the use of organic positioning. Even if you invest in paid advertising, people interested in a product will not always buy this product. They will remember the name or type – then they will enter it into the search engine not only to compare prices, but also to check product variants and other companies offering it. If your product is ranked high in the search results, then your sales will be good. If, on the other hand, you do not take care of your position in organic results, and invest in paid advertising, many people will buy a similar product, but from your competitors. In addition, organic positioning should be tailored to the needs and queries – then people who are looking for ways to solve problems will find your product. An exemplary slogan may be “remedies for back pain” – if you position this phrase correctly, a given person will go to your blog entry telling about the effectiveness of specific activities and products. With this text you will provide knowledge and persuade to buy. 

Strategy

Promoting your product on the Internet should be carefully planned. It all depends on whether it is a new, unknown product or it is already on the market and you want to stand out from the competition. If this applies to the first situation, it is worth defining the target group, examining the demand, creating a detailed plan regarding the stages of product promotion and constantly reacting to the behavior of Internet users. The strategy should be based on various types of marketing – from content to paid advertising. 

However, if your product is similar to the competition, or you sell products from the same manufacturer as others – start by analyzing the competition. Check their strengths and weaknesses, plan what you will do better and how you can stand out. Organic positioning is very important here. You need to stand out and be more visible!

Effective promotion and positioning of the product

Types of advertising on the Internet

In addition to organic positioning, cooperation with influencers and paid advertising, consider other forms. Non-pushy native advertising is very effective. We wrote more about her here . Use sponsored articles, interviews. Also, don’t forget about email marketing and social networking sites. Engage users through contests, posts generating a large reach. Remember about people creating podcasts, this form of entertainment is becoming more and more popular in Poland. At a time when there is less and less speaking on the radio, and more commercials and repeating songs, Poles prefer to listen to podcasts while on the way to work, while cooking, walking or ironing. Collaborating with podcasters is profitable and can be hugely popular.

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Is positioning needed?

Yes of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity, for example, secure your site with HTTPS.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.

How does SEO work?

Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).

How many keywords can you rank for?

This is a question that appears quite often and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.


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Check the results, popularity, and how specific forms of advertising work on an ongoing basis. Measure everything and then adjust the next stages of promoting the product accordingly. Remember, however, that some activities are difficult to check. However, always watch how many entries there are from specific links. Test different solutions and drive the promotion of your product. 

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