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Effective positioning of an online store is SEO, which brings results in the form of better visibility and traffic. Use Google Analytics and Google Search Console to measure results. These are free tools that will accurately present search engine visibility, CTR and traffic along with its sources. However, to verify the position for the specified key phrases, it is worth using special software, for example SEMrush or Senuto.
Online store positioning – why is it so important and how long does it take?
The online store must be visible on the web. Otherwise, it will not generate traffic and profits, so its further maintenance will become completely unprofitable. In the long term, you will need effective positioning of your online store . This is definitely a better solution compared to paid Google Ads. Why? SEO effects are much more durable. When your visibility is dependent only on Google Ads ads, you will lose it along with your available budget.
Remember, however, that effective positioning of an online store takes time – but don’t worry – it’s really worth it. Online store owners usually see the first SEO effects after a few months. However, significant changes in the search engine usually take 6-12 months. The positioning time depends on the industry – and more precisely, on the competition of a given online store. If the site is new, it is possible to beat the big players in the market, but it will take longer. Therefore, in such situations, it is worth using the help of SEO specialists. Thanks to them, the store will be positioned as a whole, also on long tail phrases, which will start generating traffic in a short time. Thanks to this, you will quickly start acquiring new customers, regularly recording a profit.
The biggest mistakes in the positioning of the online store
To carry out effective positioning online store need to know about SEO. If you want to try your hand at this matter, remember to avoid these mistakes categorically.
No SEO Audit – SEO always starts with a comprehensive SEO audit. It is a thorough analysis of the website in terms of efficiency. The audit will therefore reveal any errors and will allow you to prepare an appropriate positioning strategy.
Lack of specialized analysis tools – Senuto, Screaming Frog and Ahrefs (or their substitutes) are the basic tools of practically every positioner. It is difficult to prepare an SEO audit and strategy without them, not to mention store optimization.
Black Hat SEO – Black Hat SEO covers illegal positioning techniques that can harm your website instead of helping it. Activities belonging to the Black Hat are specified by Google in its Webmaster Guidelines document. This includes, for example, stuffing key phrases in texts, copying content (from other pages and between subpages), as well as unnatural external linking.
Ignoring UX – recently the Google search engine is beginning to better understand the needs of users. This is due to, among others, regular updates of the algorithm. Therefore, in organic search results, websites that provide the community with a positive UX, i.e. user experience, have a chance. If the website is optimized and at the same time tailored to the user’s needs, its positioning can be much easier and more effective. That is why it is worth combining SEO with UX.
Keyword cannibalization – this is a situation when more than one subpage is displayed per key phrase in the search engine. This error can often be found in stores that offer products that are relatively similar to each other. The occurrence of keyword cannibalization may lead to a decrease in conversion, especially when a user from a search engine lands on an inappropriate subpage. Then, instead of looking for a specific product, it will simply return to the search list to go to the competitor’s store.
Thin content – this is content that has virtually no value for users. They are created only for key phrases. Avoid this type of content in your online store. If you are creating a description of a category, product or article for a company blog, focus on the topic and try to exhaust it. You will quickly find out that it is really worth it.
Effective online store positioning – what are the basics?
If you want to implement effective positioning of your online store , first of all use White Hat SEO techniques and avoid the aforementioned mistakes. You can do basic optimization yourself – for example, by setting metadata, adding alt attributes to graphics, or by editing URLs so that they don’t have unnecessary characters. Remember, however, that in order to successfully position your online store, you need practical and theoretical knowledge. If you don’t have one, you can just accidentally hurt yourself instead of helping. Therefore, the appropriate solution in the case of SEO is to use the help of a professional agency that will take care of the entire positioning process from A to Z.
When implementing changes in the store yourself, act carefully and with head. Each edition can cause a lot of confusion in the Google search engine. At the same time, remember to build quality content that will be prepared with users in mind, not SEO. If you are gaining links from external sites, avoid spammy sites. If possible, combine effective online store positioning with UX. Both of these strategies share a common goal of converting. In addition, the store designed with the user experience in mind looks great and stands out from the competition. People who value innovative and reliable solutions should be additionally interested in the subject of SXO (Search Experience Optimization). It is a strategy that combines SEO and UX, and its implementation results in increased visibility on the web and an increase in the conversion rate,
To sum up: you need knowledge, patience and special software to successfully position your online store . Do not forget that you will achieve even better results thanks to SXO, i.e. through the synergy of SEO and UX activities. If you run your own e-commerce and are constantly considering positioning, it is worth contacting specialists. Then in a few moments you will learn what the whole process looks like from the inside out and you will learn about the advantages of high position in the search engine.
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Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).
SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.
Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.
SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
errors in the website code or server operation such as secure your site with HTTPS.
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