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Dubai SEO Agency – Learn SEO principles – the basics for beginners [guide for SEO]. Would you like to know what SEO is? This seemingly complicated process is shrouded in great mystery by SEO specialists who know how to make a website appear high in search results. It turns out, however, that SEO is a relatively simple tool for getting traffic from Google. In small businesses, it is usually enough to follow the simple rules described in this guide. Learn the basics that will help you understand the entire process of optimizing a website for organic search results.

Looking for an SEO company in Dubai? We’re a full-service digital marketing agency in Dubai. We provide SEO services, but we also offer complete digital marketing services for your business. We know that you have plenty of options when it comes to SEO, but our rates are very competitive and we have the best team in the industry. We also have the best support in the industry and will provide you with all the information you need to understand the digital marketing industry. So do your research, and then choose the best SEO company in Dubai.


Have a look below what Dubai SEO can do for your business!

#1 Marketing and SEO Company in Dubai | Best SEO Agency in Dubai, UAE


Get top rankings in Google

You will get tips, SEO services on the most proficient method to advance the situation of your site in the Google and Bing index like Facebook and Yahoo.

SEO Specialized investigation for business

We will assess, promote, making your site as far as fundamental specialized boundaries in Dubai identified with SEO. Advertising, Social media, PR and SEO with Dubaiseo.net

Accessibility for Internet users in UAE

You will learn with Dubai SEO if your site works appropriately on mobile phones, UAE cell phones, and the off chance that it stacks rapidly in Emirates. Showcasing and top-rated SEO with Dubaiseo.net

DubaiSeo.net – Is it true that you are searching for the best SEO consultants in Abu Dhabi and Dubai? You can have the best specialists for Google SEO, Facebook, and Bing website improvement in the UAE. We are advertising specialists and SEO experts showcasing top-rated Dubai premium SEO for administrations in our customers in the Middle East area.

Web composition and upgrade for SEO Company in Dubai | Best SEO Agency and SEO expert in Dubai, Optimization for web files – measures highlighted by a given webpage the most raised possible circumstance in the results of standard web crawlers for picked expressions and articulations. The arranging cycle is a segment of extensively understood web exhibiting.

Website streamlining, Marketing, SEO in Dubai

Dubai SEO Group is the rule Online Marketing Company in Dubai and when in doubt UAE. We offer fiscally gifted and SEO result engineered reactions for our customers in Dubai, Abu Dhabi, Sharjah, Qatar, Oman, etc. Our certain level and extraordinary web associations make us saw from our enemies in UAE advanced market.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization in Emirates, Marketing, SEO in Dubai, UAE

Website improvement for your company in Dubai | Award-Winning SEO Agency and social media expert in UAE

We have first assessed website streamlining offices in the UAE for SEO, PPC, Social Media. Digital Marketing experts in our get-together marketing style ensure that the entirety of the tasks is done in Google, Facebook, Linkedin likewise, an expert way site streamlining firm with rotating around extra made ROI for our customers in Dubai.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization, Marketing, SEO in Dubai, UAE

UAE SEO – site streamlining – Positioning in Google and Bing

For 20+ years, Dubai SEO and marketing company in Dubai has passed on predominant detectable quality locales in Google and Bing in the United Arab Emirates. You would understand that Google is UAE’s Dubai top search engine optimization search tool. What’s more, we have become solid and experienced and the best SEO association in Dubai, UAE. Moreover, we are one of the fastest working Online Marketing SEO – search engine optimization offices in the United Arab Emirates. We give excellent quality, best Google my business SEO. Search Engine Optimization, promoting, and electronic media organizations at a genuine expense for our clients in Dubai.

Website optimization - Positioning in Google and Bing
Website optimization – Positioning in Google and Bing

Our SEO expert team will check if your site is accurately incorporated with Facebook and Google Maps. Advertising and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are significant issues concentrated by numerous specialists. Outline: What makes a web page benevolence gives it a high SERP rank, but unreasonably unsafe site improvement can undercut the website’s SEO and user experience.

Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites - Dubai SEO
Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites
How does SEO work?

Situating the site is tied to expanding its permeability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising site enhancement (on-location exercises) and expanding its power through meaningful connections (off-site works).

Is website positioning profitable?

Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. An appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from the long tail to mid and cash watchwords, additionally assemble clients’ confidence in our area.

When can positioning effects be expected?

Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5, or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.

Does positioning / SEO guarantee a high position?

Web optimization organizations make moves that add to the improvement of the site’s position yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners do not affect on:
changes in positioning calculations,
activities of the opposition,
programmer assaults,
blunders in the site code or worker activity; for example, secure your site with HTTPS.

Is positioning needed?

Yes, of course! 
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website. 
Even small, individual SEO activities can translate into increased traffic on the website. 
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning to guarantee the company website’s high and stable position in the TOP 10 and even TOP 3 views for the most important keywords.

How long does SEO take?

It is difficult to give an unequivocal answer to this. 
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e., previous SEO activities, and finally the intensity of the competition itself. 
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is a high and stable position.


We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week. 
It is worth remembering that the competition is also working on their SEO. Depending on the industry, the popularity of the key phrase, or the range of the page, the time needed to overtake it may be slightly longer.

How many keywords can you rank for?

This is a question that appears quite often, and there is no universal answer to it. 
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign but also on the potential of the phrases. 
It is not worth investing in those that will not bring the expected conversion.


Positioning for a small number of keywords is usually profitable when the website is not yet well developed. 
Overloading a few subpages with many keywords will be unnatural and will not appeal to search engine robots. 
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be obvious and at the same time unfavorable for the search engine, which earns on paid positioning. 
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long-tail phrases, which allow you to place the page in response to precise search queries. 
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.

How can you verify the effects of positioning?

Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities. 
There are several ways to verify the effects of positioning. 
Among the most popular are worth mentioning:


1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),

2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools, and Ahrefs),

3. measuring the website’s visibility in natural search results (a good tool for this action is, e.g., Senuto),

4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,

5. analysis of the website’s average position for a given query (available, among others, in Semstorm).

Will my website reach the top positions in Google?

The answer to this question depends on many factors. 
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine. 
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news. 
We always try to cooperate with our clients so that the activities carried out bring the best results. 
In our conversations, we often emphasize that some goals require long-term action. 
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization. 
However, is there a chance to achieve TOP 3 and TOP 10 views for your company website? 
Definitely yes!

What is an SEO audit, and what is its scope?

During the SEO audit, we check all the most important elements that determine the final position of the website in search engines. 
We try to find areas where corrections can be made. 
Positioning is about the quality of the content and the website itself, which – according to an ideal scenario – should be legible for search engine robots. 
During the SEO audit, we will check the addresses of subpages, metadata (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots. 
As for the content, the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, and internal and external links.

What does website optimization include?

Website optimization can be divided into two main tasks:


1. technical optimization of the website – within it, we will focus on improving the quality of the code, links, headers, or website organization, 
2. content optimization – creating descriptions using selected key phrases.

The website should be optimized to read; it does not cause the search engine crawlers a bigger problem. 
At the same time, we make sure that its interface is user-friendly and clear for visiting users.


We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags, and internal links.


We help because we like it.

Even if you are not our client yet.

If you are looking for solutions that will help you transfer your company to the Internet, please contact us. 24h / 7 hotline on website chat!

In recent years, eastern countries have become very attractive to entrepreneurs looking for an idea for the effective development of their business. The United Arab Emirates, one of the richest countries in the world, has long been associated with a place where the extraction of crude oil and natural gas was the basis of its economy. However, it should be noted that their economic structure is undergoing dynamic transformations and has recently been targeted at other market segments. This favors foreign investors, who are offered a chance for real profits by the Emirates. Recently on our blog: How to take care of SEO at the stage of building an online store? Guide

United Arab Emirates market – characteristics

There is a reason why the Emirati market is associated mainly with the oil and gas industry. This country has the seventh-largest resource of these raw materials, and their processing remains the most important sector of the economy. However, it is worth noting that despite the widespread belief that this is the only basis for the industrial activity of the UAE, for some time, crude oil constitutes only 18% of GDP, and financial transactions have become the most important sector of the national economy.

To what the state owes such a development? Apart from Abu Dhabi, which is the main center of oil production, Dubai remains the most important emirate. In the 1990s, the deposits of raw materials located there were exhausted. Therefore, to develop further, the emirate had to choose a new strategy to continue developing successively. The focus was on a modern economy focused on investing in technology, improving education standards, and a strong service sector. The plan was successful, and Dubai quickly became one of the world’s most important centers of commerce and finance.

UAE attractive to investors

The Persian Gulf, and thus the Arab Emirates, imposes a specific business model, largely based on personal contacts. In this part of the world, it is essential to discuss business face to face. Therefore, it is imperative to be physically present on-site, and if this is not feasible, you can also cooperate with a local trusted intermediary, the Sponsor. However, this requires the conclusion of a partnership agreement with a UAE citizen who should own 51% of the company’s capital. There are special lists of so-called professional sponsors recommended by companies advising on the choice of legal structure. Such assistance may be necessary if you want to ensure your business’s greatest possible security and transparency.

Free zone for entrepreneurs

Special economic zones, free zones, of which there are about fifty in the entire UAE, over twenty in Dubai alone, played a significant role in the country’s success in attracting local and foreign entrepreneurs. Importantly, each such zone has its own administrative system, and thus – separate registration conditions, rules of business operation, and price lists. However, they all have in common that they offer attractive financial benefits and simplified procedures for companies wishing to locate their activities in the Emirates.

United Arab Emirates on the web

The rapid development of modern technologies has also resulted in the fact that companies operating in the IT industry occupy the leading position in many free zones in many free zones. The UAE is one of the most internet-addicted countries in MENA (the Middle East and North Africa). Therefore, the demand for web services and internet marketing is huge. Recently, the most frequently ordered services in e-commerce turned out to be website construction, video production, mobile application design, and SEO / SEM.

E-commerce and internet user in UAE

As for the e-commerce industry in this country, it is doing extremely well. It is developing very dynamically and grows by about 300% year on year. It is worth noting that this is one of the fastest-growing segments of the economy in the UAE. This is favored by the constant dissemination of modern technologies and the promotion of the so-called mobile lifestyle.

Internet users are eager to share and receive content mainly via mobile devices. Responsiveness will be an essential feature of any website, including online stores. In connection with the love of the Emirati people for all technological innovations, you can also notice the phenomenon of fetishization of the latest models of devices from Apple or Samsung. Among Social Media – as in the rest of the world – Facebook is the undeniable leader.

devices in e-commerce - Arab
source: http://gs.statcounter.com/

How do Emirati buy?

As in many other countries, entrepreneurs operating in the UAE have realized the many benefits of selling online. Savings is the keyword when it comes to the e-commerce market. Companies save by not having to maintain stationary points of sale. Still, customers benefit from it by buying products at more affordable prices, and they also save a lot of time by filling the shopping cart with just a few clicks.

Interestingly, men are definitely more likely to buy among the Emirati. Almost 3/4 of the clients are they. This result differs significantly from global analyzes, where the division into sex when it comes to online shopping is almost equal. Interestingly, the most frequently purchased products are airline tickets, hotel and tour reservations, tickets for various events, e.g., concerts, galas, smartphones and computers, jewelry, and only later clothes, e-books, and music (source: HTTPS: //uae.trade.gov.pl/pl/zea/analizy-rynkowe/142264,rynek-e-commerce-w-zea.html). Such data may surprise you, considering that the food and clothing industries are the best performing industries on the Arabic e-commerce market, appearing further in the UAE list. This may, however, be related to the country’s long-standing commitment to luxury. Frequent travels or going out to cultural events are some of the elements that fit into this lifestyle.

SEO strategy in the United Arab Emirates

In just five years, the e-commerce market in Dubai alone grew by as much as 1500% (source: http://www.polandemirates.com/e-commerce-w-dubaju-rozkwit-rynku-on-line/ ). This can be considered one of the fastest and most spectacular increases in the world. The growing number of online stores is related to the fact that they start to compete with each other, and thus – they fight for the best visibility on the Internet. Interestingly, most Emiratis choose local sites rather than global giants such as Amazon, so it is important to consider the strong emphasis on locality when operating in the UAE.

When it comes to the popularity of search engines used in this country, Google is definitely winning, so SEO activities in Dubai – just like in the United Arab Emirates – can remain focused on it.

Search engines in the Emirates
source: http://gs.statcounter.com/

Local vs global actions, or how SEO works in Dubai

The official language in the UAE is Arabic, but because the country accepts entrepreneurs from all over the world, English is also spoken there. It brings together people from over two hundred countries operating there. All matters related to the law are dealt with in Arabic, but English dominates the sphere of business and the Internet. Therefore, website positioning for companies operating in the UAE will most likely also be in English. However, you should remember to emphasize the locality as often as possible when it comes to the company’s origin. It will surely inspire the trust and sympathy of customers. When you have a stationary point or an office, it is worth taking care of the proper preparation of a Google My Business listing or proper visibility in Google Maps and Apple Maps.

Off-site activities: where is it worth linking?

When increasing the visibility of your website in search engines, it is worth knowing which places will be most valuable for Emirati websites. Considering the degree of attachment to the locality, it is worth betting on web directories of websites and companies. Appearing in such lists will certainly positively impact the credibility of the online store or another website, and it will also link the page.

Yellow Pages - Arab
source: https://www.yellowpages.ae/
Catalogs in the Emirates
source: http://www.uaewebsites.com/

In online stores that do not have their headquarters, business catalogs will not work very well. Then only website catalogs remain, as well as social and industry forums where you can post posts yourself or establish cooperation with entrepreneurs operating in the same market segment or with influencers.

Show that you exist! Profiles in Social Media

To increase the domain’s authority, it is also worth taking care of regular entries on company profiles in Social Media. Interestingly, the second most used social networking site in the UAE is Pinterest. Instagram, extremely popular in the United Arab Emirates, remains in sixth place, followed by Twitter, YouTube, and Reddit. It is worth ensuring that you systematically publish in these places – the channels run in SM inspire the customer’s trust and allow them to stay in regular contact with the company.

Social Media in the Emirates
source: http://gs.statcounter.com/

It is good to place links to profiles on the website and give them the “no follow” attribute to not release the site’s power outside.

Links to social media in the footer
source: https://www.vouchercodesuae.com/

Proper website optimization – the most important elements

Proper linking of the website must go hand in hand with the appropriate optimizations introduced on the website. One should remember about the friendly UX, which means that the customer will easily move around the online store not to leave it, irritated, after a while. One of the most important issues is the proper saturation of the website with properly optimized content selected for good keywords.

Importantly, due to the popularity of the English language in the UAE, you can use the same tools to analyze keywords in SEO in Dubai that are used in positioning activities for Arabic clients. Google Search Console, Ahrefs SEMrush, or Majestic – all of them are perfect for searching English phrases.

SEO in the United Arab Emirates

Positioning websites is one of the most effective forms of advertising on the Internet and building a positive image of your own brand. In addition, website positioning on Google creates several opportunities to reach a potential customer and develop your own business.

The growing number of users confirms this, the increasing value of Internet sales, and the dynamic development of the medium itself. Do you realize how enormous opportunities are the visibility of your website or store on Google?

What is SEO?
Website positioning is a series of optimization activities that we implement on your website and beyond to increase or maintain the existing visibility in natural search results for selected keywords. It is a process spread over time.

As part of the positioning, various activities related to optimizing the website and activities outside it are performed, contributing to a positive assessment by the search engine algorithms (acquiring links, sharing posts on social media).

In the vast majority of cases, achieving high visibility for specific keywords that describe a given industry or topic requires a lot of time and resources – throughout the duration of the service. It usually takes several to several months to achieve satisfactory results, although there are cases where the process takes less time.

When it comes to website positioning, it is necessary to mention shortcut SEO.

Are the terms SEO and website positioning the same?

SEO (Search Engine Optimization) literally means “search engine optimization.” In the United Arab Emirates, it is accepted that the term SEO refers only to optimization activities performed within the website. Positioning was to get links coming to the website.

In fact, both terms mean the same thing and can be used interchangeably. However, the correct form seems to be positioning and optimization, or only positioning (currently applies to both activities).

If we are looking for website positioning services, it is really about full support for our online business through the best possible visibility. Remember that positioning is one of the elements of internet marketing. Currently, thanks to the dynamic development of this medium, there are many ways to promote the company.

What is the purpose of Website positioning?
The main assumption of website positioning is to increase and maintain the current visibility for selected keywords. We achieve this goal with many activities on the website related to its optimization (on-site). We compliment them with off-site activities, i.e., acquiring incoming links (link building) and word-of-mouth marketing.

Optimization is aimed at adjusting the website to the guidelines of search engines. From time to time, Google updates the Search Quality Rater Guidelines that websites should meet. It does this so that the algorithm and users positively assess them.

One of the key aspects of website evaluation by algorithms is to define its purpose, that is, clearly, to specify the needs that the website meets. A wrongly defined goal causes search engines’ algorithms to have a problem with their correct understanding, matching keywords.

When analyzing a website, we evaluate its subject matter, i.e., compliance with the topic. We also check to what extent it responds to the needs of users. It often turns out that the website’s theme is disturbed, limited, and insufficiently developed. For these reasons, the website incompletely fulfills its purpose and therefore does not respond sufficiently to the user’s needs.

The answer may be to provide knowledge, news, or problem-solving. Based on the current visibility analysis and word analysis, we identify the areas that need improvement to adapt the website to the changing user queries. The implementation of the correct optimization of the website makes it positively assessed by the algorithms. This again results in a better ranking in the search engine. Therefore, it speeds up the process of website positioning.

In addition, we strengthen the effect of website positioning by acquiring valuable links from various sources. External links act as factors that raise the authority of the website. In addition, they increase its credibility, both in users’ eyes and in the assessment of search engine algorithms.

Building and increasing the authority of a positioned page, and thus it’s ranking.

Specifying and determining its purpose (providing appropriate content and content to users).

Creating valuable and unique content that engages readers and preserves the image of an expert.

Website optimization in terms of current Google search engine guidelines.

Elimination of technical errors found and described in the SEO audit.

The implementation of positioning goals will be to obtain high visibility in the Google search engine and gain valuable traffic, i.e., people who, when entering your website, find an answer to the query entered in the search engine.

Positioning of pages on Google. Learn about the benefits of being visible in the search engine
Every day, millions of users use Internet search engines to search for answers to their entered queries. In this way, billions of inquiries are entered into them every day. Most of them end up with a visit to the websites displayed in the search results. In the United Arab Emirates, the undisputed leader in the search engine market is Google, which is used by approximately 93% of all Internet users. Therefore, positioning is one of the most effective forms of marketing on the Internet because potential customers themselves find the service or product they need! However, your website must meet the current Google guidelines for this to happen, i.e., achieve a specific goal.

At this point, you should understand what it is all about and why positioning pages is so important. Thanks to systematic work, we build its visibility and thus gain the opportunity to reach many potential customers.

As we mentioned, the goals of websites vary. They can be an answer to the question or to acquire the desired knowledge. The goal is also to find the right product or service of your choice.

Knowing the subject of your website, we define keywords that describe it and are searched by users. By understanding the intent behind your keywords, we tailor your site’s content and content to best match that intention.

It is worth mentioning that the last-mentioned goals (finding a product, service) are the most frequently chosen KPI factors based on which the SEO ROI is calculated. Obtaining positive effects quickly pays off the investment costs incurred.

Google Search Console increases clicks and impressions in local business
Why is it worth choosing website positioning?
The high position of the website in Google is a very effective form of advertising on the Internet. Users find your services themselves, looking for websites on a specific topic. You should make your website visible because:

millions of people in the United Arab Emirates use the Google search engine

positioning in Google is the ability to reach a much larger number of customers

users are looking for information and opinions about products or companies

you sell services on the Internet

you run another business on the Internet

you run a shop on the Internet

you run a website with an offer search engine

you run a local service activity

In our SEO agency, we carry out many analyzes and prepare new recommendations every day. All this to best adapts your business to the intentions of users. Therefore, if you sell on the Internet, you must ensure the visibility of your website. Its presence in the top positions in search results is one of the most effective and cheapest methods of acquiring customers and providing your company with a steady source of income.

Website positioning can be targeted at local, national, and even global recipients. Local positioning is ideal for companies offering their services and products in stationery stores or points or in proximity to their headquarters. Local businesses that gain a lot from local positioning include restaurants, beauty salons, furniture manufacturers, health food stores, optical salons, and many others.

Positioning means long-term effects for your company.
Website positioning is a long-term process, but it also brings long-term and lasting results. The increase in the visibility of your website is not a short-term result but achieved by systematic actions; it is stable and brings great benefits to your business for a long time. Getting high and being on the first page of search results means a steady stream of customers from the search engine.

Recognition and building trust in the brand
A strong brand has a positive effect on the reception of the company by customers. Positioning the website on Google increases its credibility by building its reputation through its presence in search results. Good recognition translates into profits, which are achieved, among others, by reaching a larger group of potential customers.

High-quality traffic from Google
Achieving high positions in Google translates directly into the influx of new customers. You do not have to wait for someone to recommend you among friends. Customers will find their way to your company themselves. For this reason, website positioning is one of the most effective and cheapest forms of advertising for your company. An additional advantage of the service is that it also strengthens its marketing and business activities. It is worth choosing such SEO services that will turn out to be effective.

Fast return on investment. Customers find their way to your website themselves.
Effective positioning of pages on Google guarantees a significant return on investment. High positions in the search results contribute to clicks on links to your website and a constant influx of potential customers. This means that the money invested in positioning returns with multiple interests!

Positioning is an advantage over the competition.
Positioning of websites provides an advantage over the competition. Remember that you are not the only one running a business on the Internet. Apart from your company, many others have a similar or identical offer. Catchy advertising slogans or a unique approach to business will not help at this stage. First, someone has to find you to get to know you and see that you are worth recommending. Website positioning and SEO support services will help build your competitive advantage.

The answer to the needs of the search engine users
High positions in Google are one thing; your website must also be useful and useful for internet users. Google algorithms are increasingly paying attention to the involvement of users on your website. The appropriate content of your website, i.e., engaging and useful content, interesting graphics, or videos, make users spend more time on it and generate more events. Thus, your website can become an important part of the Internet community.

Positioning of websites – what activities does it include?
Website positioning is a time-consuming, multi-stage and complex process that requires an individual approach. First, a professional audit is performed. Then systematic and consistent activities are carried out that bring the intended results.

The positioning process includes many activities related to optimizing and improving factors on your website and beyond. The activities related to the website’s optimization are defined as on-site activities, while those carried out off-site.

Audit of websites and online stores
Why do you need an SEO audit? First of all, it is a source of valuable information about the condition of your website before starting the SEO process. You will find out what visibility your website currently has in comparison with the most important competitors. You will also learn about the errors it has and recommendations for their elimination. In addition, the audit is the basis for determining the SEO strategy that we will implement in our agency. It is precisely about the actions that will be taken inside and outside your website. All this to achieve positive services by taking the right actions. After all, the most effective advertising is the one that finances itself and increases revenues even more.

SEO On-Site
On-site optimization
On-site SEO activities concern the optimization of technical elements of the website that affect its visibility. They include assessing and optimizing the content (semantics), e.g., describing products, product categories, offer subpages or articles in the blog section. In addition to the website content (content), the website code, header structure, website architecture, graphics, and many other elements that are not visible to an ordinary user are optimized.

Correct optimization contributes to a higher rating by the algorithms, translating into a better match of the page to more keywords. The implementation of on-site optimization has a huge impact on website positioning, as it allows you to improve selected elements and eliminate errors detected during an SEO audit.

SEO Off-Site
Off-site
Such activities are performed outside the website. They mainly concern the acquisition of links from websites that are thematically similar and frequently visited by users. As part of off-site activities, the content of sponsored articles is prepared. The appropriate quality of articles from which links lead to a positioned website impacts its visibility, brand recognition, and a positive perception of the brand.

Search engine optimization is a process. Learn the stages and see what you get in Performance Media
In Performance Media, website positioning activities for small and medium-sized enterprises (as opposed to SEO for corporations, where the conditions are agreed individually) are performed according to a developed and constantly developed business process. The efficiency and effectiveness of this process largely depend on the elements listed below, which we constantly develop and improve.

SEO process specialization
The work-related website positioning that we do for our clients has been divided into several teams: SEO specialists, client managers, copywriters. Such a system of work allows us to use the strengths of the specialization.

SEO specialists focus on continuous development towards providing clients with the highest quality website positioning (SEO) services. They care about the constant improvement of skills in the constantly changing environment of the Google search engine. Thanks to many years of experience in positioning websites from various industries, they will offer clients the best solutions in the technical optimization of websites and the development of valuable content.

Caregivers specialize in efficient and effective communication with our clients (often translating the hermetic language of specialists into understanding for clients). Based on their knowledge and experience, they advise clients on interesting solutions in ​​internet marketing.

Copywriters provide high-quality content for our client’s websites and blogs, adjusting them to the guidelines provided by clients and positioners.

Thanks to the above cooperation model, we provide a high level of flexibility to improve visibility in the search engine. At the same time, it is affordable for customers from the medium and small business (SMB) sector.

Proprietary process management system
The implementation of our work is managed by a constantly developed and updated proprietary IT system. It improves our work and ensures the order of tasks and the consistency of the entire SEO process. Thanks to it, we remember every smallest activity that we perform in the package of your choice.

In addition, it is also used to collect and monitor the visibility status of your websites, including in terms of the position of key phrases, the number of views and clicks in the search engine, the optimization, and correctness of the pages others.

We share aggregated information (depending on the chosen cooperation option) with our clients. We provide reports on SEO audit, keyword analysis, completed work (including content for the website ordered by the client and sponsored articles), and data on the current visibility status of the website in the Google search engine.

We appreciate all comments from our clients regarding the information from the reports. Thanks to them, we get feedback, which allows us to implement the necessary changes in SEO activities.

Access to your website
When starting cooperation, we ask our clients to provide access that will allow us to efficiently introduce all the most important changes on-site (e.g., CMS, FTP) and monitor the status (including Google Analytics, Google Search Console). Only after verifying the correctness of accesses, we start SEO activities. Thanks to providing us with the above-mentioned access, you can save time and energy for running your own business, leaving the implementation of optimization changes in our hands.

If no access is available, we provide our clients with an audit report and recommendations for implementation. However, this is not our preferred mode of cooperation. Without it, we will not provide a quality service, and thus we will not have an effective impact on the achieved positioning results. We know from many years of experience that the recommended changes are often implemented with a significant delay.

The types of SEO processes depend on the scale of your business
Of course, our business process is not the same for all customer groups. We have designed appropriately tailored activities divided into the following groups:

Positioning of local pages
Positioning of national pages
Positioning of online stores
We offer several price ranges in each service, thanks to which you will choose the scope of work that suits you and adjust the budget to the expected results of the website visibility. Our team of specialists takes care of the efficient implementation of each of these groups.

In addition to continuous, typically process-related activities, we also conduct one-off activities of a project nature (e.g., SEO audit) or part of the SEO process (content marketing, word of mouth marketing). You can purchase some one-time activities as a separate service.

By choosing the website positioning service, you get a constant package of activities performed on a one-off or cyclical basis, depending on the specifics of your business and the industry in which you operate. All this to do our job most efficiently. To see what SEO in Performance Media is.

SEO audit, i.e., the analysis of factors that affect visibility
In the first month of cooperation with the client, our activities are focused on recognizing and understanding the client’s business.

We examine the condition and condition of the website and the factors that affect visibility in the Google search engine. An important element that affects the efficiency and completeness of the audit is access to data from the Google Search Console.

During the audit, we do not yet perform optimization activities so as not to affect its results. Unfortunately, the application of optimization at this stage will force time-consuming corrections and thus reduce the work’s efficiency and quality.

At the end of this analysis, an SEO audit report is created. It contains the baseline state of cooperation, the strengths and weaknesses of our client’s website, and the necessary recommendations. In addition to website positioning, we also provide a one-time professional SEO audit service.

Analysis of keywords that describe your business
Also, at the beginning of cooperation, we conduct a full analysis of key phrases that should describe the client’s business. These phrases will make it easy for Internet users to find the client’s website (and thus products or services) in the search engine. It is a strategic element of the entire SEO process, as many of the following tasks are based on the results of this analysis.

The summary of this analysis is a set of key phrases, which is selected on the one hand in terms of the client’s business, and on the other hand, the possibility of obtaining the best results thanks to it.

This summary is updated in the following months of cooperation. Why? Because the state of key phrases (for which the page is visible in the Google search engine) is not constant due to the changing algorithms of the search engine, market conditions, and competition.

Analysis of the visibility and actions of competitors
The visibility analysis shows the current position of the customer’s website in the Google search engine. We check, among others:

the number of key phrases for which it appears in the search results (Top3, Top10, Top50),
the frequency with which the site appears in search results (weekly / monthly),
the frequency with which users visit the client’s website (take action),
profile of links leading to the website.
Additionally, we analyze such elements as information structure and architecture, texts, topics, internal linking, and blog content regarding their impact on visibility.

With the same parameters as mentioned above, we measure competing websites to our client’s website. Thanks to this, we can determine what financial expenses must be incurred and achieve our client’s results.

Content analysis on your website
Search engine optimization is based on a careful analysis of words describing your business and the content on the website. With appropriate tools, we assess the current state of content (the so-called content) on the website, i.e., its quality and relevance to your customers’ needs.

In this regard, we verify the condition of the key phrases used and the value of the texts from both the client and the Google search engine. Based on the analyzes, we develop recommendations for appropriate changes to the current texts and prepare proposals for new content.

Implementation of the recommended optimization
Based on the previously performed analyzes, we implement all the necessary optimization measures. It is about:

fixing errors indicated by SEO analysis tools (including Google Search Console, Screaming Frog, Areas),
technical optimization of the website (robots.txt, sitemap.xml, 301 redirects, 404 error page, and many others),
website structure optimization,
subpage meta tag optimization.
Our specialists implement many more recommendations; their number depends on the size of your website and the errors that we find during the audit.

Link building – we get valuable links.
Links are an important ranking factor, so we pay much attention to analyzing this element. In our daily work, we use professional tools that allow us to check the current profile of your competitors’ links and those leading to your website. After analyzing the links, we develop a strategy for building or expanding the current link profile.

We start the process, among others. We added the website to the industry directories verified by us and acquired links from sponsored articles published on relevant portals. We spread this entire stage over time to take place in a way that is as close as possible to the natural increase in links. We take care of their diversity and thematic connection with your website. Thanks to this, acquiring valuable links for your website brings positive results.

We create valuable content as part of the content marketing service
Based on an earlier analysis of keywords, pre-audit and develop an SEO strategy to develop content ( content marketing ). We are preparing a list of topics for:

website subpages,
blog (especially when the website cannot contain abundant content),
to external websites – the so-called sponsored articles.
Based on prepared topics (along with recommendations from clients and positioners), copywriters prepare high-quality content. After the client’s approval, we publish them in the indicated places. In this way, we improve the theme of your website and its connection with keywords. Optimization and continuous updating of the content increase the value of positioning.

Monitoring the effects and reporting of work
An essential element of our process is monitoring the effects of positioning and reporting work. Thanks to this, we obtain feedback on the correct direction of the actions taken, and we react quickly if the results are unsatisfactory.

Most of the follow-up activities take place every day. They include, among others detecting and reacting to alerts related to the availability of your website for indexing robots, any errors that affect visibility, the status of key phrases.

We share the most important information obtained during monitoring with our clients in the form of periodically presented reports. These are i.a. reports on work status in progress and website visibility in the Google search engine.

Positioning websites is a very complicated process that is spread over time. Therefore, apart from the above-mentioned activities, it is essential that the client closely cooperates with our specialists at almost every stage. This enables more efficient operation and affects the speed of delivering satisfactory results.

Ways to position your pages
Website positioning is a ready-made package of tailored services to your business’s your businesses your business’s type, size, and scale. In this way, we choose the most effective methods and optimization measures to achieve the best results in the shortest possible time.

You need to realize that the differences between store optimization and local business optimization are significant and relate to a different optimization method. They also require more work, mainly due to incomparably greater competition in businesses operating on the domestic market (online stores).

Senuto visibility chart for top10 words
Below we present the positioning methods that we use in our daily work.

Positioning wide
Positioning a website in our SEO agencies is carried out using positioning a wide long tail (called. Long Tail SEO). It is a very effective method of positioning that works regardless of the scale of your business – no matter if you operate locally or nationwide.

Regardless of the nomenclature, it is a method that is based on a completely different concept than typical positioning for effect. Typical SEO assumes that the client selects a few phrases that he wants to be visible, i.e., promoting your website after a few selected phrases.

However, in SEO, the main goal is to achieve visibility for three or four-word keywords. C echują to be a small number of lookups, but much higher conversion than the most popular question. This is especially important when positioning online stores, but it also works well for local businesses.

In this way, your website can be matched from several dozen phrases to even several thousand keywords. These, in turn, describe your industry very accurately and in detail and are used by users every day to find information. However, remember that this type of positioning requires changes on the website and close cooperation with our specialists.

Local positioning
Local SEO aims to improve the visibility of your website in local search results. I don’t know if you know, but the vast majority of Google searches concern local queries. Therefore, when running a business focused on customers from your city or region, you must not forget about promoting your company on Google.

The main premise of local SEO is to focus on users looking for products, stores, or services in their closest location. In larger towns, the search area may be even narrower and concern only the district. We also use broad positioning methods in local positioning because we want as many phrases as possible to describe your business.

However, differences appear in the method of optimization. It focuses on improving or implementing solutions that link your website content to the user’s location. Additionally, we focus on promoting your activities on local websites. Thanks to these activities, your website will be displayed more often in local search results, also for queries without a city, such as “car mechanic” or “Italian restaurant” or “company catering.”

Positioning of online stores
If you sell over the Internet, positioning online stores is one of the most chosen ways to promote your business online. There are several reasons for this. First of all, store positioning is associated with a relatively low cost of acquiring a new customer about the budget incurred. It allows you to promote and build your own brand image recognition. Achieving high positions and visibility in the search engine is associated with a constant influx of customers, and the effect itself lasts a long time and has a constant level.

It is also worth mentioning that positioning online stores is difficult and time-consuming. In addition, it requires high costs and workload on the part of the agency. This is due to high competitiveness, which affects the time needed to achieve satisfactory results.

Therefore, when choosing store positioning, focus on long and engaging cooperation. During the term of the contract, we will perform many activities related to optimizing the entire store. They will also cover the construction and implementation of new content and promote its offer on external websites.

How Much Does SEO Cost?
How much does website positioning cost?
Positioning is a process spread over time that requires implementing many stages of activities and internal projects. Therefore, the cost of website positioning on Google is not a one-off. We offer our clients fixed-term and indefinite contracts to choose the type of service at their own discretion.

The positioning price (all costs incurred) depends on several factors, i.e., the size of your website, the competitiveness of the industry in which you operate, or the number of errors on the website. In addition, for the effective implementation of the service, we need access to professional tools. In this way, we will calculate the cost adequate to the necessary activities to achieve a positive result.

You know from experience that you do it by entering phrases in the Google search engine when looking for services, products, or information. The website positioning service will make your company’s offer visible in these search results. In this way, you will gain an advantage over the competition or get free traffic, the so-called organic.

However, if you are wondering whether it is worth being visible in search results, be honest with these two questions: “Which Google results do you click on most?”, “Are you even reaching the fifth or sixth page of search results?

You can come across many SEO-related articles on the internet, covering many aspects of website optimization for search engines. Some of them are really good but often written in a language incomprehensible to the average recipient. You don’t need to know the details and industry terms to find out what SEO (or website positioning ) really is and use this knowledge in cooperation with other people or companies. This article provides the basics to help you understand the entire process of optimizing a website for organic search results. Table of Contents How to gain customers thanks to Google? SEO basics Google answers the questions, but you give the answers – simple SEO rule So how do you make your website among the most relevant answers? Why is SEO important? SEO is cheap Website construction depends on SEO Traffic from Google is excellent traffic Should every business invest in SEO? When the business is short term When no one is looking for your products or services What SEO is not SEO – What Is It Actually? SEO and SEM SEO and positioning SEO – step by step SEO strategy Information architecture Repair of technical errors The content and appearance of the website Off-page SEO activities What is website SEO optimization? The right keywords Keywords – what are they really?  General keywords Long-tail phrases  Brand words Regional phrases Phrases describing the user’s problem Arranging the appropriate structure of the website Home  Category pages Product, service or listing pages  Website structure and visibility Adequate content preparation Other SEO optimization elements Crawling optimization Page speed optimization When to start SEO activities? How Much Does SEO Cost? SEO tutorial – the basics Keyword analysis How do I search for keywords? Start with your own visibility Find words for each item of the offer Check your competitors’ domains Grouping of key phrases Site structure Initial SEO optimization Website content We have the basics, what’s next? SEO guide for businesses starting their adventure with Google SEO tutorial for business with visibility SEO guide – summary Simple SEO rules What determines the order in organic search results? Factors related to your website Website content Site structure Technical aspects Google’s trust in the site First, the content. Second, the links User factors Search devices Search location Your internet behavior What is Google’s algorithm? The most common mistakes we encounter in SEO audits 1. Errors at the level of strategic planning Ignorance of the target audience No competition analysis Keyword analysis too narrow Incorrect page structure There is no relevant subpages Failure to re-analyze and not respond to changes 2. Errors at the content level Errors Related to title Description errors Little or no content Cannibalization of content Duplication of content Incorrect use of headers No internal linking 3. Technical errors Failure to scan and index the page Badly constructed XML sitemap or missing Robots.txt No optimization in terms of page speed Not adapted to mobile devices Any errors related to URLs Incorrect implementation of rel = “canonical” Incorrect HTML semantics Incorrect or missing structured data No breadcrumbs Incorrect implementation of language versions Pagination Frequently asked questions about SEO How to gain customers thanks to Google? SEO basics The first step to understanding SEO is to understand how Google works. Why Google? This search engine is responsible for over 95% of inquiries made by Poles. It can be said that it is almost a monopolist on the search engine market in our country. This is why pages are optimized according to Google’s guidelines. We are somewhat dependent on the Mountain View company. Just because Google accounts for 95% of the search market doesn’t mean you should ignore the rest of the search engines altogether. In some industries, the competition is much less, and you can gain customers from other services quickly and cheaply. There won’t be many of them, but you won’t spend much time getting them either. Google answers the questions, but you give the answers – simple SEO rules The principle of Google operation can be reduced to one simple sentence –  this search engine answers the questions of its users. Do you need information about a certain place? Are you looking for a restaurant? Do you want to buy new shoes? Most likely, you will use a search engine in each case to help you solve the problem. We use search engines even when we are in stationery stores and want to compare prices or check opinions about a given product. Google is earning huge amounts of money from ads featured alongside search results. The increase in searches increases the number of ads and, therefore, Google’s profits. No wonder that the company is constantly improving its algorithms to best answer our questions. Ultimately, the user can get a satisfactory answer after entering the keyword and possibly click on the ad displayed next to it. So how do you make your website among the most relevant answers? The solution is trivial in its assumption. All you have to do is answer this question on your website in a satisfactory way for the user and convince Google that your answer is accurate. While the question of answering a user’s query seems simple, persuading Google to show your page is more complex. This is the job for SEO – proper preparation and promotion of the website content can make Google consider it valuable and present it, for example, on the first page of search results. Why is SEO important? SEO is not always the most important channel for reaching customers, and sometimes a lot can be achieved without investing in free search results. However, as a rule, SEO will always generate traffic that will bring customers or be useful for further activities, such as remarketing in Google Ads. Before we move on to the tutorial, see a few arguments for this form of traffic building: SEO is cheap. SEO has to do with SEO because it may seem like a costly activity at first, and in fact, it is (on the surface). In the beginning, you need to invest a lot of time and money to plan activities and to work on the website regularly. In the beginning, you invest a lot and gain little, sometimes almost nothing … However, after some time (which depends on many factors), the situation turns around – the money invested generates more and more profits without increasing the outlays on SEO activities. You start to increase your visibility and the more valuable that visibility is, the more customers you get. On a scale of several years, SEO is the cheapest channel for getting traffic, which is excellent quality. This is the cost principle in SEO. You will get a similar quality of traffic by investing in Google Ads, but this traffic will be much more expensive. Plus, the moment you stop paying for ads, you have absolutely nothing. Even if you stop investing, SEO traffic won’t go away. Of course, over time, your competition will be able to threaten you, but you will not lose traffic overnight. Website construction depends on SEO. The most important rule with SEO is that building your website depends on your SEO strategy. No other channel interferes to such a degree with the structure, information architecture, and operation of the website itself. It is your SEO goals that determine what your website will look like. Any type of paid advertising can be directed to any website, even those not in your domain. Traffic from social media can also be directed anywhere. On the other hand, SEO requires a well-thought-out website and its relevant content. This is why you should start building a website based on a preliminary analysis of keywords and competition. It often happens that the SEO audit we perform ends with the conclusion – “The website must be thoroughly rebuilt or rebuilt.” The worst thing is when the owner has literally implemented a new website without consulting an SEO specialist. Therefore, as a rule, you should think about SEO at the initial assumptions of the website structure. What subpages you should have does not depend on you or the contractor of your website. Your potential customers define the website structure. How to check? All you need to do is do a keyword analysis and check what they are looking for on Google. Traffic from Google is excellent traffic Google and other search engines are one of the best traffic sources. This is because only in search engines, potential customers enter exactly what they need. If someone is looking for something, they need it, simple! In other channels, such as most social media, it is completely different. Of course, you set target groups, and you can reach the right people. However, you never know if the ad is reaching the person who needs your solution. Even if I’m in your target group, that doesn’t mean I want your products. The big exception among social media is Youtube, which is also somewhat of a search engine (the second world). SEO on Youtube is a topic for a separate article, so let’s skip this issue. Traffic from free search results is a considerable proportion of the total traffic generated by Google. That is why it is worth investing in reading all SEO-related tutorials – it will pay off. A free course to help you acquire customers from Google. Would you like to get to know Google from the business side? Thanks to our knowledge, you will learn how to increase your sales, and not just improve the items. Sign up for an SEO course → Should every business invest in SEO? This is not a rule; an investment in SEO is not always profitable. There is a tiny group of businesses that should not think about search engine optimization at all. When should you not invest in SEO? When the business is short term, Let’s assume that a developer of apartments comes to us, who is building a new housing estate and wants to sell all the apartments as soon as possible. SEO doesn’t make any sense here, as organic visibility efforts must take many months to take effect. After selling all the apartments, the customer will no longer need organic search engine traffic, so it’s not a waste of time for such SEO activities. It is much better to put on paid advertising in such a situation, which is more expensive, but will fulfill its function quickly – it will help sell apartments. The general rule is that any short-term business and only runs for a few months shouldn’t use SEO as a traffic source. You won’t be able to boost your visibility before the end of the project or event. However, do not confuse short-term business with a seasonal business that is already profitable. If you operate in short cycles that repeat from time to time – SEO will do its job. When no one is looking for your products or services, There are certain industries and products that almost no one knows exist. If a given product or service is very specific or targeted at a very narrow audience, it may happen that SEO investment will not be justified. Of course, this is not necessarily the case. Each case should be checked on a case-by-case basis by performing a detailed keyword and trend analysis. Only then will you know for sure whether it is worth investing in SEO. No guide can help you make a decision. What SEO is not But let’s start with another point, which is what SEO is not. Many people perceive search engine optimization as something complicated and accessible only to a few. Therefore, you need to know that these are not “magic” activities secret – SEO rules are quite simple. SEO is not about modifying the website code, which will suddenly make your website appear higher in search results. Of course, sometimes code changes are needed, but the purpose of these changes is to improve the better scanning of the page by crawlers. Website optimization is also not about adding your website to special systems that suddenly make your website appear higher in search results. It cannot be turned on and off. I also heard that SEO works with page metadata, but this is also not a correct statement. Optimizing metadata content such as title or description is indeed important from the SEO point of view. However, this is only a small part of the process you are about to read about. SEO – What Is It Actually? SEO is a process that aims to optimize a website for gaining traffic from search engines for inquiries related to your business or simply the subject of the website when it is not a commercial activity. The definition of SEO – what is it? SEO ( Search Engine Optimization ) is optimizing a website for search engines such as Google. The task of SEO is to prepare a website so that it is displayed on as many keywords as possible used by potential customers in a given business. SEO mainly consists of technical preparation of the website so that indexing robots can scan it and prepare the right structure and relevant content useful to potential customers. The whole process mainly consists of two steps. The first is to clearly identify what your prospects are looking for or what problems they are having and then solve those problems through the website. What may be the solution to the problem depends mainly on the phrase entered in the search engine. If someone wants to buy a vacation trip via the Internet, the website can order it online is the solution to the problem. If someone is only looking for information about the place they want to go to, it is worth showing him this information. The second step is to convince Google to show your website in search results for previously selected queries. Your website must appear when looking for services or products offered by your company to gain customers.  SEO is the pursuit of the state that Google trusts your website and presents it in search results. An example of a traffic chart in an SEO campaign SEO and SEM In the context of SEO, the term SEM appears very often and is often misunderstood. In many guides, you can read that SEO is optimization for organic results, while SEM is a paid advertising in Google Ads. The truth is that SEM is the entirety of search engine marketing, as evidenced by the English extension of this acronym: Search Engine Marketing. So, SEM consists of both SEO and paid advertising (PPC). So SEM = SEO + PPC, they are not two different sets of activities; they are just one contained within the other. SEO and positioning Another term, this time identical to SEO, is page positioning. Here too, some contradictions arise on the web. In most cases, SEO is compared to positioning as an activity of a slightly different scope. From a Google customer acquisition perspective, it really doesn’t matter. Both SEO and positioning are the same activities that lead the customer from search results to perform a certain action on your website – shopping, sending inquiries, etc. A free course to help you acquire customers from Google. Would you like to get to know Google from the business side? Thanks to our knowledge, you will learn how to increase your sales, and not just improve the items. Sign up for an SEO course → SEO – step by step Website optimization has several important aspects that you should pay attention to. Taking care of each of them can make your website start gaining customers for you from search engines. You have to remember that SEO is an ongoing process that is practically never-ending. Customer opinion SEO strategy: Before optimizing your website, you need to know how to optimize it. In the beginning, the most important task you need to do is get to know your potential customers. You need to know what they need and how they google it. Start with a thorough keyword analysis that will show your business from the customer’s perspective. Knowing all the queries and intentions of the users behind them, you can start planning subpages that will respond to their needs. Every problem and every intention should have a dedicated subpage on your website. Thanks to this, Google has nowhere to send a potential customer. If you sell legal services, it is not enough that you build one subpage with the offer. Depending on the scope you deal with, a dozen or so subpages are intended for potential customers looking for services related to divorce cases, criminal cases, civil matters, damages, e.t.c. Each customer is a different problem, and Google will not allow it to end up on the home page. A person looking for a divorce lawyer only wants to find information on this area. For divorce-related inquiries, Google will show pages that exhaustively describe their offer. Therefore, at the beginning of SEO, start with a paper or an Excel table. List all problems that potential customers may have. For help, you can use tools such as Google Keyword Planner, which will show you the words used by the search engine users. For each problem (or the user’s intention), add a page to the right that will be appropriate to be displayed on Google. There will be thousands of intentions in large companies and online stores; each product, each category will have certain intentions behind it. You can read more about this in the SEO strategy post, where you will learn how to plan the right subpages for all inquiries from potential customers. Information architecture Both the potential customer and the search engine robot must find their way on your website easily; you will have to plan the right structure of the website. Links between individual pages are responsible for the structure, for example, the menu (but not only). In online stores, products, categories, and subcategories will be the main element of information architecture. The home page (the store’s entire inventory) is broken down into some general categories, broken down into smaller (or even deeper) subcategories. See an example of the structure of a laptop store: An example of the page structure with keywords on which each subpage should appear. Notice how this is how organic traffic is broken down. Customers who enter phrases related to a laptop store in Google go to the home page. Based on the phrase, we don’t know what they need more, so it makes sense that they have to go to the most general subpage. The categories related to the types of laptops will include people looking for notebooks or ultrabooks, etc. People looking for laptops for gaming, work, etc., e.t.c Thanks to such optimization of the store, each user’s need will be satisfied, and each entered phrase gives a chance to sell. Even if there are the same products in these categories – different users search for your products differently. Preparation of such a structure is not difficult, but it requires knowledge of potential customers’ full range of keywords. If you have prepared a table with words and subpages assigned to them, you can now use it. Repair of technical errors Technical optimization is primarily related to reading the page by search engine robots. To show your website in the results, Google needs to know what information is on each subpage. Therefore, it should be as easy as indexing robots to get to know the entire website. This is an essential element in SEO; all the previous and subsequent work will be wasted if Google robots cannot find the right URLs. What are the correct URLs? All that you have included in your structure. The others should be blocked, mainly because there is no need to scan addresses that will not respond to any query. Deficiencies in this field may block further SEO activities, so it is important to start the optimization process by eliminating technical errors. There is also a wide range of potential errors mentioned most often in various SEO audits, they are important, but you can postpone fixing them. Such errors include, for example, incorrect header structure; no ALT attributes in graphics; no structured data; a large amount of unnecessary code; not using title attributes in links; incorrect formatting of the content; e.t.c. You’ll hear a lot, for example, from companies that offer SEO that these are serious mistakes. It is true, but not many people say that fixing these errors will not do anything if the website is not optimized in terms of structure and content, which will be discussed in the next paragraphs. The content and appearance of the website Website content is a way to reach potential customers. The content is responsible for which phrases you will appear on Google (no content means no visibility). If you want to appear on phrases with a given product, you need to prepare the product card for SEO properly: prepare a name containing keywords; write the correct title of the subpage that will become the result of the search; write a description that will be valuable for the potential customer, additionally containing the right keywords – the ones you have chosen for this product; The same should be done with service companies – each service should be treated as a product. It should be described on a separate subpage, and it is imperative from the SEO point of view. Google simply cannot show your business in search results if there is no place (subpage) on it that the searcher could refer to. A summary page or the main page is not enough. In addition, the content of the page should be structured in a logical and easy-to-understand manner. Each company works differently, so the content should be prepared to meet the needs of your customers. It is not always good for you to follow the competition. They may be trying to reach a different target audience. It is worth remembering that your customers are at different stages in the purchasing process. Some people are just looking for information about your product and want to find a page that will explain how it works. Others already know the benefits of your product and just want to buy it. Both of these groups should receive different content to meet their needs fully. This should be considered when selecting keywords and parts of the website that users find when entering these words. Content optimization is mainly: keyword selection information architecture on the site preparation of relevant content optimization of metadata (mainly the title and description of a given  URL ) type of content (text, graphics, video, presentation, etc.) elimination of the problem of content duplication elimination of the phenomenon of cannibalization of keywords Apart from the content itself, the method of its presentation also matters. A useful page makes it easier to understand what it shows. A simple layout will help you find yourself and understand the meaning of the content easier. Users like clear presentations. The text should be properly formatted, contain paragraphs of a certain length, bulleted lists, and helpful graphics. These things also count for the optimization of the website for search engines. Off-page SEO activities Technical optimization of the website and its content is not enough. You still need to carry out SEO activities outside the website itself. Google’s trust in your website increases when robots find information about it in various places on the Internet. What is this information? links from other websites mention the company name opinions on various internet portals and forums. Information about your company posted outside your own website allows you to increase the number of potential customers who will also find this website through search engines. The process of building trust with links and mentions of the company should be carefully planned, continuous, and long-term. Well-conducted activities in this field can enhance technical and content optimization. Where to post links or mentions? The strategy for acquiring links depends on the business goal and the company’s operations. For example, a small local company looking for clients within a city or district should focus on getting the so-called NAPs. This is information about the company containing the company’s name, address, and telephone number (NAP = Name, Address, Phone) placed on the Internet. On the other hand, local information will not be useful when positioning online stores operating throughout the country. Large stores need to acquire links in other ways. What is website SEO optimization? In the basic version, the definition of SEO optimization could be reduced to calling it a process aimed at improving the website’s construction for search engines such as Google. According to this definition, when optimizing a website for SEO, you adapt it to all the guidelines described in the documentation.  For me, however, meeting the guidelines alone is not enough to talk about full SEO optimization. It is possible to meet all the search engine guidelines, and at the same time not have any benefits in the form of traffic, customers, sales … And this is probably the most important thing! I believe that SEO optimization is primarily planning and implementing an optimal user transition from the moment he enters a keyword to the moment of performing the desired action on your website. Most websites make cardinal mistakes at the very first step, and the path to acquiring a client may contain even more pitfalls.  For the process to be optimized, the following conditions must be met when a potential customer enters the phrase you are interested in: Your website must be displayed for this phrase at all. The position of this phrase should be relatively high. The content of the search result should encourage people to click on the search result.  The search result should direct you to the appropriate landing page.  Your landing page should be optimized for your business goals.  Each of these conditions must be met if you want to be successful on Google. Otherwise, you will just waste your money time. See the following examples affected by SEO optimization: If a potential customer enters a phrase in Google that you do not appear at all – you miss the chance at the very beginning.  If you show up for this phrase, your site is in a far position – you lose the chance, analogous to the first point. If you are high, but the search result is not attractive – the chances are that customers will still click on the competition’s results, even if you are in the first place.  If your page is high and the result is encouraging to enter the page, you direct users to the wrong subpage – potential customers will feel confused and leave them quickly. On the other hand, if the page is appropriate but not optimized for the performance of a given action (for example, sending a form), potential customers will not perform it.  In theory, the above points seem pretty straightforward, and they really are. The situation becomes complicated when you realize that different people use different keywords, up to thousands. So you have to plan this process many times for each keyword, additionally considering search engine guidelines.  SEO optimization means preparing the website to generate as much traffic as possible from keywords related to the subject of the website, as well as making this traffic bring business benefits. All the steps you take in the SEO optimization process should take these few main points into account. What exactly? The right keywords: To find valuable customers, you need to know what keywords they are using when searching for what you offer. There can be a lot of such phrases, and finding them may take a long time. Ultimately, your website should appear on Google for all phrases that potential customers can use. Without knowing about words, you won’t know how to optimize the content and structure, which we’ll talk about a little later. It is definitely not worth focusing on just a few phrases – most decisions related to SEO optimization are made about keyword research. The more precise, the more likely it is that business-relevant phrases that are not always obvious will not be omitted.  Keywords – what are they really?  Everyone who asks about something to Google has a specific intention: they want to find information, buy a product, get inspired, check the offer or solve a problem. To find a solution, he enters key phrases into the search engine.  What might some examples of intentions be?  Informational/educational – the user wants to know something. Most often, he enters a question, e.g., how to remove scratches in the car? Navigation – the user is looking for specific sites or companies they already know.  Researching the market, checking offers – the user is looking for reviews, comparisons, the best offers. He then enters, for example, “the best smartphones in 2020”. Purchase – the user wants to make a purchase; then uses phrases with prices, model, and brand names. There are several types of keywords with which these intentions are expressed, each with a different function. Each of them should be included in the website optimization process. The type of key phrase typed also determines the potential customer who enters it. Describing them helps a lot when grouping them later, choosing the best keywords, and optimizing the page for them. General keywords These are the most frequently searched phrases for your business, 1-2 words, generally describing a given topic. They do not reveal the detailed intention of the user, so it is not clear what the person who entered such a word in the search engine was looking for. These phrases have the most searches, but in most cases, have the lowest conversion rate. For example, let’s see the phrase for a dress. The person who enters such a keyword is not looking for anything specific – most likely looking for inspiration, photography, not a purchase. Typing such a phrase rarely ends with a sale. Long-tail phrases  Long tail phrases consist of several words. Usually, based on their content, the searcher’s intentions can be precisely defined. Longtail phrases are entered much less frequently, but there may be more such phrases than general phrases for one topic, and consequently, there will be more searches. It may be that one main phrase describing your business has, for example, 6,000 views per month – but at the same time, 50 long-tail phrases with an average of 200 views will give you a total of 10,000 views. Long-tail phrases come in different variations. On the example of the mentioned dress:  black dress for a date red dress for a wedding green dress for New Year’s Eve navy blue prom dress yellow prom dress As you can see, detailed queries vary greatly, and the number of combinations of such keywords is practically endless. However, you need to know most of these phrases and notice any patterns. Long Tail’s words in general General phrases and long-tail phrases. The name “long tail” comes from the proportion of phrases shown in this graph. Longtail phrases have one advantage that distinguishes them from other types of phrases – they describe exactly what your customers need, which translates into an increase in the conversion rate (i.e., increased sales). This is because a person who enters the phrase red dress for a wedding, as a rule, does not look for inspiration or information – they are already looking for a specific product they want to buy. Therefore, traffic from longtail phrases is the most valuable for your business. Brand words Brand phrases are a special type of long-tail phrases. Their content also includes the name of the company, manufacturer, or product name. The person entering such a keyword tells you which company they are interested in. Examples of such phrases are Nike shoes, black Nike shoes, Adidas sports shoe reebok running shoes, men’s asphalt running shoes… If you have a store where you sell shoes from different manufacturers, optimize your website for brand phrases – even if you don’t sell this particular brand. Regional phrases Local phrases, i.e., words with the city’s name – for example, Legal counsel in Lublin. We select such phrases for businesses operating locally – service companies, hotels (hotel and accommodation businesses are based mainly on such phrases), restaurants, or, for example, stationery stores.  Phrases describing the user’s problem These phrases describe some specific problems that the user is looking for on the Internet. For example, it is worth providing him with this information using an article on a company blog while “smuggling” his products or services in the text. In this way, some people will be interested in your offer – even if they are not looking for it directly. Such phrases are usually formulated with a question, e.g., what dress for a wedding? how to choose a dress for the figure?  what color of red hair dress?  Note that such inquiries often sound like ready-made titles of articles – so after entering such a phrase, someone could find your article, and when they find a solution to the problem – they will be able to look at your store right away. It often works based on reciprocity – “You solved my problem so that I will buy it from you as a thank you. You already know the types of key phrases. There are so many phrases assigned to each type that inventing and writing them out “by hand” will be breakneck and ineffective – so you have to do it with the help of special tools. Arranging the appropriate structure of website structure is one of the most important elements of SEO optimization. Without a well-thought-out structure, it will be difficult to achieve success in search engines, especially for pages with high long-tail potential. Thanks to a well-developed and structured structure, you can plan which URLs will be search results for individual keywords.  The structure should be based on the analysis of keywords. This is another reason to search for as many phrases as possible carefully. This step determines the construction of the website, its layout, and internal linking, so it is worth considering this issue before starting the webmaster’s work on the website. See the animation below – it perfectly shows the individual elements of the subpage and the types of keywords that should appear in Google. The most important subpages and phrases you need to pay attention to are:  Home page – put on it words related to the company name or a generally described activity (e.g., pet shop, renovation company, etc.)  Product category – a subpage of a category with products; phrases related to the general search for products (dresses for a wedding, construction tools, etc.)  Product page – a subpage dedicated to one specific product. Longtail phrases (Sony KD-49XG8096 TV, MAKITA DDF458RTJ screwdriver, etc.) should appear on it, for example, in the product description and the title of the subpage.  Service category – a subpage with a set of similar services (legal services, accounting services, etc.)  Service description page – similar to the product page, it is a subpage dedicated to a specific service (criminal cases, accounting for companies, etc.)  How-to content – a blog entry or a page with frequently asked questions (FAQ). The content of these subpages is to meet the need to solve the customer’s problem; therefore, in addition to general phrases, it should also contain phrases describing the user’s problem. Home, The structure of the site, should be built like the buildings are constructed – from general to particular. The most general page of your website is the home page. It should be addressed to people looking specifically for your company or a general topic related to your business. What phrases should I optimize my home page for? To find out, all you need to do is ask yourself: what does my company do? Answer them in a few words (maximum 50 characters including spaces; do you remember why so many? If not, see lesson two, chapter “Factors Related to Your Page”). This way, you will know what to enter in the title of the home page. Add your company name to the end of the title. Examples: Online pet store – [name of the store]  Online clothing store – [store name]  Reputable law firm – [name of the law firm]  Modern custom-made furniture – [company name]  Start designing the entire structure from the home page because all other subpages will be governed by it. Consider whether the standard division into products, services, and their categories is sufficient. If not, create additional divisions and subcategories (e.g., for company divisions, if their offers differ).  Category pages. The next level in the structure is the category pages (products, services, guides). They are designed to attract users who basically know what they are looking for but have not yet chosen a specific model. For example, he is looking for sports shoes but does not have a specific model or color.  The category pages can be narrowed down by creating subsequent pages with subcategories. For example, the sports shoe category may also include running shoes, gym shoes, and trekking shoes. Thanks to this, you create subpages that will be optimized for specific key phrases.  The exact layout of the categories and the names of individual elements will depend on your business and the keywords used by your potential customers.  Product, service, or listing pages  Product or service pages and entries are the elements at the bottom of the structure. They are the most detailed, so they should be optimized for detailed (longtail) key phrases. People looking for these products know what they need, so they should go straight to such a page.  Website structure and visibility From the sales point of view, not only a large number of key phrases is important, but also your website URLs, i.e., category pages and product/service pages. As you already know, they are responses to users’ intentions – that’s why all inquiries about a given service should be directed to the URL address associated with it. The appropriate structure of addresses helps the search engine read your website, place all its subpages in its database, and then “assign” them to phrases. Thanks to this, after entering the phrase, the result will direct the user to the appropriate URL – and this will satisfy him and encourage him to enter a given subpage. Search results are links to specific subpages. You can display more search results with many subpages, i.e., more answers to the user’s question.  If you had only a few subpages – for example, the home page, services, products, contact – then only those general pages would be displayed in response to a request for a product, not subpages with products that the user is looking for. He probably wouldn’t feel encouraged to go to the home page without knowing if he would find what he was looking for there. Adequate content preparation The page’s content determines which keywords a given URL appears as a search result for. Thanks to properly prepared texts, graphics, and other multimedia, you can maximize the website’s visibility. When writing texts for a website, you need to know who you are writing to. On the surface, it seems obvious – but believe me, defining and carefully writing out your target group helps a lot in this and gives you precise knowledge about how to write. You will write differently to individual clients, to SMEs, and still differently to corporate clients. When creating your target group, pay attention to the problems and questions that bother it. Thanks to this, you will be able to concentrate in the content on meeting the particular needs of your client. This is necessary to get his attention and make him stay on your website – and he will do so when he knows there is a solution to his problem there. Adequate content editing is an essential element of SEO optimization. In particular, you should focus on the title and description content that is likely to be the content of the search results; Headline content, which is the most read element on the page. Most people scan only heads for fragments that interest them; appropriate content should be written primarily for people, not search engine algorithms; a prevalent question I hear is what content (and what keywords in that content) should be included in each URL. In fact, the answer is simple, and once you’ve done the right keyword analysis and assigned a destination URL to each word, you’re done with the problem. You can read the ready-made instructions on assigning words to target addresses in the article on SEO strategy. Other SEO optimization elements Appropriate keywords, their proper assignment to URLs within the page, and the content on a given subpage are the basis of SEO optimization, which guarantees success in search results, translating into measurable business benefits. Crawling optimization Crawling is the process of scanning a page by search engine robots. In the context of SEO optimization, this is an essential process. If your website has an optimal structure, good quality content, etc., but Google won’t be able to scan it – you just wasted your time and money. Google must have access to the subpages that are to generate traffic. In small pages, the unoptimized crawling process may not be noticeable, but on large sites (with thousands of URLs), Google may find that scanning the page is very slow. The effect of slow scanning will be infrequent visits to individual URLs, which change their content, for example, in the SEO optimization process. It is important not to obstruct Google’s scanning processes. Optimizing crawling mainly consists of controlling the access of robots to individual pages or sections of the website. Thanks to this, robots will not get lost in the maze of URLs that are of little importance from a business point of view.  Page speed optimization The page loading speed should also be optimized. A slow website is a great way to get a high bounce rate. Most of us these days want fast-loading pages. Therefore, SEO optimization should take into account the speed at which each subpage loads. This has an impact on the aforementioned trawling process as well as user decisions. A free course to help you acquire customers from Google. Would you like to get to know Google from the business side? Thanks to our knowledge, you will learn how to increase your sales, and not just improve the items. Sign up for an SEO course → When to start SEO activities? Some optimization steps can be done before your company’s website is even created. Of course, this can be done later, but it is worth having an SEO specialist help you perform the keyword analysis and structure the content of the future page. In such a situation, you will certainly also receive guidelines regarding the technical structure of the website. Making a structured plan before building a website has one big advantage – a lower cost of page revisions. It happens very often that a new website is not optimized for SEO. For example, if the optimization fixes apply to a structure, it can be very costly to fix the whole thing. Nothing prevents you from starting any SEO activities related to optimization at any time. Then, usually, an SEO audit should be carried out and the website rebuilt according to guidelines contained therein. You have to consider additional costs for the audit and implement the proposed changes (if necessary). How Much Does SEO Cost? There is no specific answer to this question. No professional company has a price list and will not present an offer without reading the details and customer expectations. Optimizing a website for search engines is a complex process, and its price depends on factors such as the client’s business goals, industry and competition activities building a website the scope of the activities themselves; generally speaking, it all comes down to what you want to achieve and what your competitors are doing. Local SEO looks different in a small town, where the number of competitors is limited. It will be much more difficult to fight in a large city or nationwide – it will be much more expensive here. A lot here also depends on whether you want to act on your own or outsource everything to a professional company. Independent SEO activities are possible and not so difficult – all you have to do is spend a lot of time on activities such as keyword analysis; building the website structure; content planning and editing; content optimization; writing advisory content (blog); getting links; Sometimes your time is so valuable that it is more profitable to outsource SEO activities. Then the company you choose is responsible for SEO. When choosing an SEO company, you can use our guide – How to choose an SEO agency? SEO tutorial – the basics Every business is different. Still, when it comes to visibility on Google, each page must start with the same SEO basics, without which further actions do not make sense. The most important element of SEO that is often overlooked is planning. Planning is the first step without which you will be in the dark, so we will focus on preparing the right action plan at the beginning of this guide. The most important elements of the plan are: analysis of prospective customer searches grouping of selected keywords matching intentions to each group planning subpages to which individual groups of users are to hit planning basic optimization of these pages building the website structure and information architecture planning the development of the website content Keyword analysis Your first SEO task will be to find all the key phrases that potential customers could use to reach you. Why everyone? Because you never know how customers might be looking for you. For example, if you deal with custom-made furniture, it is not enough to be visible on the phrase ” custom-made furniture. ” Of course, this is an important phrase. Still, your customers can look for you in a thousand other ways: entering in Google the type of furniture they need ( custom-made wardrobe, custom-made chest of drawers, etc.), entering into Google the type of room it needs ( living room furniture, kitchen furniture, etc.) looking for inspiration related to arrangements ( room arrangement, how to arrange a living room, etc.) looking for information about the style of the interior ( English furniture, Scandinavian furniture ) looking for advice ( how to design a kitchen in the letter u ) If you create furniture, each person entering such a query may be your potential customer. Not every phrase will lead to a direct purchase or inquiry, but you reach many people with this approach. Some of them will remember you and come back, for example, during renovation. It is worth showing up to users at every stage of the purchasing process or when they are just looking for a solution to the problem. A person looking for inspiration for finishing a given room can decide on your services after reading and seeing the effects of your work. Someone may buy a service from you, even if they previously planned a different solution. He will only do it because he came to your website looking for inspiration. The more keywords you find that can describe your potential customers, the more chances you give yourself to sell your product or service using SEO. How do I search for keywords? Before you go on to the rest of the SEO tutorial, you need to know all the words your clients use. The construction of the website will largely depend on keywords. Without knowing the words, the next steps are pointless, so I will show you how to find the keywords used by your potential customers accurately. Start with your own visibility The starting point will be your current visibility – phrases you will find in Google Search Console and Senuto (or another similar tool). Both GSC and Senuto posed for export to CSV files – thanks to this, you can import everything into Excel. Pre-review the words and remove everything unrelated to your business (there can be many such unnecessary phrases). Leave only those words that you think can be used by your target audience to search for products or at least indirectly show customer interest. Find words for each item of the offer. With your list ready, think about what else is missing. Are there any other phrases that describe what you offer that are not on your list? If you have a problem with this task, write down all the products and services you offer – add 3-5 key phrases to each of them that you think will be searched for. Everything you come up with, add to the word list you created beforehand. Check your competitors’ domains This is not the end; now, we will search for words based on your competition in Google. It doesn’t have to be your direct competition, but find pages that compete with you in the search results. Choose 3 domains that, in your opinion, are the most similar to the subject and offer and which have a lot of visibility on Google. For the analysis, we will use the competition analysis tool in Senuto, which is very useful for SEO: https://app.senuto.com/visibility-analysis/tools/competition-analysis Select ” Competitor Keywords – Words that my competitors are visible to and my domain is not .” Then enter your domain on the left and up to three competitors on the right. When you click compare, you will see this screen: Analysis of competition phrases in Senuto. The tool will show you all the phrases your competitors are visible to and your domain is not. The above comparison generated 24,471-word suggestions. Of course, not all of them will be appropriate, but you have a lot to choose from. Export to Excel again, selecting the most interesting phrases. Grouping of key phrases Depending on the business and the scope of the offer, your table with selected keywords should have from several hundred to even several thousand key phrases. In stores with a wide range of products, there will be tens of thousands of key phrases. This amount of data can be quite overwhelming, and it is tough to look at such data. Therefore, the next step will be to group the phrases based on the intentions behind those words. A user who enters a keyword on Google always needs something, and this need is the intention. One intention can be described into several different key phrases. For example, consider these key phrases: product price product cost how much does the product cost? what is the price of the product? Each of the above phrases is always the same intention – the customer wants to know the product’s price, and therefore all such phrases should be included in the group with this intention. You will need to create as many groups as you can to define individual intentions. Depending on the conducted business, groups can be from a few dozen to even several thousand – large amounts of intentions will appear in online stores. Word grouping is important for SEO because intentions are what really matter. It is not very important what phrase a person uses, and it is much more important what he needs. Phrases can change over time, the needs of users will almost always be the same. Site structure The structure of the website is one of the most important elements related to SEO. By structure, I mean the right number of subpages arranged in a certain hierarchy expressed by links between these pages. https://www.rbsdata.com/how-to-improve-your-website-structure-to-boost-your-profits The web site’s structure is fundamental, and the more extensive it is, the better for the visibility of your website. Are you probably wondering how to know what subpages you should add to such a structure? The truth is, you don’t need to wonder at all because you already have a subpage list like this. Each group of keywords that you created earlier in this SEO tutorial is almost always one sub-page on the website. One subpage will be optimized for just a few similar keywords (for one search intention). Thanks to this, the person looking for a given product or service will find this subpage, regardless of the keyword they use. You can visualize the page structure in Excel using indentation: An example of a word structure for a laptop store Using Excel will allow you to present the structure in one file quickly. In addition, in additional columns, you will, information, such as SEO optimization. Initial SEO optimization You have just created a website structure that will have the right information architecture. Each element of the structure is one subpage on the website. Each of these subpages will be a separate search result on Google, and the user entering key phrases related to this subpage will immediately go to the right place. Your next opinion is to prepare the content of these search results. You will do this by using two tags which will be in the HEAD section of the page. They are Title and description. Title and description visible in search results Each element of the structure (subpages) should have its own unique title and description. They must describe a given subpage, preferably using keywords that you have chosen for a given group. One URL is one group (intent) to which some keywords belong; you can now use them by writing the title and description. Remember the following rules: title should be around 65 characters maximum description should be about 160 characters or less the content of both tags should be “in Arabic” the content should also be attractive to the user so that they are more likely to click on the search result You can put title and description content in your Excel structured by adding additional columns. That way, you already have a list of all subpages, structure, and basic elements such as title and description that tell you what content each of them should contain. Website content The final element of planning a successful SEO campaign is page content. It is thanks to the content that will be on each of the subpages that Google will display the given subpage in its search results. Each product or service must be accurately described with keywords used by potential customers. Thanks to the extensive structure and content, each potential customer finds the right subpage, not the home page. This significantly increases the chances of acquiring a customer. The content of the website also guides that you can direct to your target group. A guide that helps you solve a given problem or simply share your knowledge is another way to gain traffic. Not everyone is looking for products or services right away. A large part of the key phrases is the so-called Advisory phrases that do not result in direct sales but generate traffic that may translate into later profit. An example of such a phrase would be, for example, ” what laptop to choose up to PLN 300 “, ” what TV to buy led or LCD, “etc. Probably, when you want to buy something, you are looking for various information about the product. You browse blogs or watch videos on Youtube. Remember that most customers do too. It’s worth it for them to find your content. A free course to help you acquire customers from Google. Would you like to get to know Google from the business side? Thanks to our knowledge, you will learn how to increase your sales, and not just improve the items. Sign up for an SEO course. → We have the basics. What’s next? The basic plan will be very similar, regardless of your business and the stage you are at when it comes to SEO. What you do next with this plan, however, will depend on several factors. Here are some of the most common scenarios I have come across. If you would like me to add more scenarios, please write a comment. I will try to answer and add this information to this tutorial. SEO guide for businesses starting their adventure with Google If your adventure with Google is just beginning and you have almost no visibility yet (there are quite a few such companies), you must, of course, start with a good plan. The fact that you are just starting has one huge plus – you can redo your website without any risk. The subpages and the current page structure probably do not match the version you currently have. This is basically the best time to build a new website. Thanks to analyzing keywords and other planning activities, you can commission a website adapted to your business. Remember to pay attention not only to the content or structure but also to technical and UX-related elements when building a new website (or rebuilding the current one): page speed page indexing scanning processes the structure of the HTML document proper use of headings appropriate display of important information proper construction of the basket/contact forms After website implementation, your main task should be to create content for the website. You have to develop offer and product content or describe categories. In addition, you should develop your company blog. By writing guides related to what you are doing or describing the uses of your products. Blog development is a task for the first few or even several months of SEO. In addition to writing, it is also worth carrying out cyclical content optimizations using Google Search Console. It consists of checking which words your domain appears on in Google and correcting this situation by changing/adding new content within one subpage. SEO tutorial for business with visibility Not every business starts from scratch. It is possible that your website already has some visibility, and you are already getting some traffic, but you are not satisfied with the sales generated by that traffic. If you don’t know what your traffic looks like, use our guide to check website visibility. When you arrange the page structure by this tutorial and the method described above, you will almost always notice that the website layout is different from what you currently have. To achieve better results and increase sales or customer feedback, you will have to rebuild your website or build a new one. The situation is very similar to that of a new SEO business. The exception is current traffic, which you cannot lose by making changes to the site. Start by checking what URLs are generating traffic, then see what keywords are showing for. If these words are of value to you, you need to incorporate the current content into your new page structure not to lose your current traffic. Another aspect of preventing the loss of current traffic is 301 redirects. Structural changes to the page may cause URL changes within the domain. Since Google relies on URLs, you need to redirect old versions of URLs to their new counterparts. Let’s assume that your offer is currently on the website but changes address website changes in the new version of the website. After changing the page, you must lead to a situation in which the person (and the Google robot) who goes to the first address is automatically redirected to the new version. SEO guide – summary Search engine optimization is a fairly complex process that can bring positive results in increased traffic and sales if well planned and implemented. Almost every SEO industry pays off. Unfortunately, it is possible that the effects of the actions will not be immediately visible. Patience is what counts in SEO. Not always the sales bar will increase in a few weeks, but if the entire campaign is well prepared and implemented, your company will definitely benefit from it! Many people who carry out any SEO activities pay a lot of attention to the technical aspects of the website. Of course, technical SEO is crucial, but it won’t do you any good if your website doesn’t have the right content. Even the most technically optimized website will not gain traffic if it does not contain content that Google wants to send people searching for. I hope this tutorial has improved your SEO perception at least slightly. If you have any questions – ask them in the comment; I will be happy to answer. Simple SEO rules, Generally speaking, SEO is a few rules that will systematically increase traffic from organic search results. Principles related to optimization: Rule 1: Optimize your website for every keyword related directly or indirectly to your business. Rule 2: Build enough subpages so that each of them can be optimized for several similar keywords. Rule 3: Never optimize two URLs for the same or similar keywords; this will cause the content cannibalization phenomenon. Technical SEO rules: Rule 1: Ensure proper indexing of the entire domain, index only those URLs that may be potential search results. Rule 2: Make your website faster by taking into account Web Core Vitals. Rule 3: Rule the Crawl Budget, don’t let Google’s resources be wasted. Content Policy: Rule 1: Write about what your potential customers are looking for. Rule 2: Use SEO tools to search for the right keywords. Rule 3: Write for the user, not for search engines. Rule 4: Publish regularly and in line with the theme of your business. Rule 5: Go back to previous publications and optimize them with Google Search Console. Link Policy: Rule 1: What matters is the quality of the links, not their quantity. Rule 2: Don’t use automatic link generation machines. Rule 3: Take advantage of guest publications or sponsored articles. Rule 4: Optimize Sponsored Articles to generate traffic on their own. A free course to help you acquire customers from Google. Would you like to get to know Google from the business side? Thanks to our knowledge, you will learn how to increase your sales, and not just improve the items. Sign up for an SEO course → What determines the order in organic search results? The situation seems quite complicated, and most of the people associated with the SEO industry do everything to increase the visibility of pages a great secret. However, it turns out that the matter is quite simple and boils down to several main factors divided into two groups: those related to the website and those related to the user. Factors related to your website Website content In the previous part of the article, we said that the search results are links to individual subpages in domains selected by Google. The search engine selected the 10 most matching subpages from different domains for the first page. The question is why, on a given query, Google selects these pages as the first 10 results? These subpages have content indicating that they will be relevant to the query. If you were looking for a beige-colored wedding dress, the first 10 would contain links to pages with such dresses. If you don’t have such a subpage, you lose the chance to become a potential customer. Google will not show another subpage on this query. It is the content of the page that answers the question entered in the search engine. Based on this content, Google analyzes whether your website may be useful to the user asking the question. A blank page cannot appear in search results, which is why it is so important in SEO to describe products or services in great detail. The page’s content is not only the text on a given subpage; two elements are not visible when browsing the page. These are the title of the subpage and its short description. Each page (URL address) should have its own unique title and description representing its content – they will appear as a search result and are elements of basic SEO optimization. The title of the pages should describe its content in about 60 characters; it is not visible directly on the page. Still, you can preview its content by hovering your mouse over the tab where you opened the page (in Chrome): The page’s title visible after hovering over the tab. Why bother with titles and descriptions for each URL in your domain? Both the title and description will most likely show up as a Google search result: Search result for a specific subpage The same elements of the page content will also be used on social networking sites such as Facebook. When sharing that particular URL, an image like this will appear on your board: Preview the link sent to Facebook. In summary, each URL (subpage) will appear on Google for queries related to its content. If you want to appear on phrases related to green dresses for New Year’s Eve, you must have such a subpage. This subpage should contain products that are green dresses and are suitable for New Year’s Eve. This is the absolute foundation of SEO. For this, you need a title and description that will represent this particular subpage in the search results. Site structure In the previous few paragraphs, you have read that your website must have separate subpages for different queries. If we stick to the example with dresses, we can see that there can be many such inquiries: black dress for a date, red dress for a wedding, green dress for New Year’s Eve navy blue prom dress, yellow prom dress, and so on. Searches with dresses come down to two variables – color and purpose. Each phrase can be boiled down to the appearance: ” [color of the dress] dress [purpose of the dress] ” What if we add more variables such as size, cut, material? Phrases can be more elaborate, for example, red mini dress for a wedding red dress with sequins for a wedding red cocktail dress for a wedding red mini dress for a wedding e.t.c. What if you sell not only dresses but all kinds of clothes? There can be a lot of key phrases representing customer needs. Large fashion or electronics stores may have millions of subpages representing content appropriate for certain groups of inquiries. Google robots have to wade through such a page, enter each of these addresses, and add it to their index. For this to happen, the URLs of these subpages must be arranged in a certain logical structure. Do you remember the example with laptops? We would divide laptops into types, manufacturers, applications, and individual specification elements. An example of the address structure for a laptop store Only the logical arrangement of the elements will allow Google to “understand” the store’s structure and the entire assortment. Thanks to this, each of the elements of this structure will have a chance to appear high in the organic results. Such construction applies to every website (if you want to invest in SEO); small company websites should also build their offer according to a logical structure. Specific sections, sections, or categories should have their place on the website. Also, remember that the user must not be confused when he finds your website. Its quick exit is another SEO factor. Technical aspects many technicalities can influence the order in search results. In all guides, the following will usually be mentioned: HTML semantics, graphics optimization CSS or JS compression page speed responsiveness structured data, e.t.c These elements are important from the SEO point of view, provided that Google robots will be able to reach and analyze all subpages. Therefore, your position in Google depends on the site-wide indexing aspects: the use of robots using the robots.txt file using the canonical parameter duplication of content creating XML maps. Overall in SEO, the correctness of a page is of great importance in the indexing process. The better the website is built, the easier it is for Google robots to scan it and find relevant information. Structural data that shows important website elements, e.g., company location data, information about the offer, products, or planned events, will be beneficial here. Some diagrams directly show Google the details that are then presented in the search results. Google’s trust in the site To display your URLs as search results, Google wants to make sure that your content is relevant to the questions asked and, in addition, meets the expectations of the searchers.  Your domain must have a certain authority, which is why certain domains appear for a huge number of phrases. An example can be Wikipedia; the entries related to knowledge will usually be very high. Why does Google trust this site?  First, the content. Wikipedia has rich and substantive content. Google knows about it and trusts that the articles described in Wikipedia will respond to user demand. You also need to ensure that the content of your website is as valuable as possible. This is why running a company blog is important in SEO. Thanks to it, you build your brand as an expert, and in the eyes of Google, you are an authority. Second, the links Many other domains link to Wikipedia as a source of trustworthy information. Google checks to link between pages, and if it sees that other pages point to Wikipedia resources, it must be trustworthy.  Some time ago, it was possible to abuse this rule and simply place links from many domains. Unfortunately, mainly due to the operation of dishonest SEO agencies, now this form of “cheating” the algorithm will not work anymore. Only links from sites that themselves have a high reputation will count (in theory). You need to make other domains that Google trusts link to you. Ideally, the linking domains should be thematically related – thematic portals, blogs, or real forums will be perfect. Such links will definitely support the SEO of your domain. User factors Search devices The order of search results also depends on the device the searcher is using. You’ve surely noticed by now that the search results presented on the computer do not coincide with those on smartphones or tablets.  Depending on the device used, the proportions of ranking factors in SEO change. It is mainly about adapting the website to small screens and its quick operation – these are one of the most important factors that change the order of results on mobile.  Search location The seeker’s location also affects some inquiries, mainly related to local businesses or events. Contrary to appearances, Google can quite accurately determine your location, for example, by the phone’s GPS signal. Even if you turn off the GPS receiver in your device, it will still be possible to track you – all you need is a normal signal that you use to talk.  Desktop users are also easy to trace, thanks to the IP address. Overall, Google can pinpoint your location down to the city or even neighborhood. Thanks to this, it can present local results. Are you looking for a dentist, bakery, or the nearest restaurant? You do not need to enter the name of the city you are in. Google will show you those closest to your location. This is very important in SEO and the optimization process of local businesses that want to gain customers from search engines. Your internet behavior The results you get also depend on how you behave in the search engine and other websites. Based on historical data, the search engine knows what you are interested in and your preferences. You have to include this in your SEO strategy. If you are a fruit lover and enter the word “avocado” in Google – you will get information about this fruit or recipes related to it. If, on the other hand, you are a regular visitor of a restaurant with this name, you will see the website of that restaurant as a search result. A free course to help you acquire customers from Google. Would you like to get to know Google from the business side? Thanks to our knowledge, you will learn how to increase your sales, and not just improve the items. Sign up for an SEO course → What is Google’s algorithm? The famous Google algorithm, which is to blame for all problems with the presence of companies in search results, is simply a mixture of all factors influencing positioning. Google calculates factors related to page content, links, technicalities, and others to finally evaluate the value of a given URL for a given question and arrange it about other pages.  To make it even more difficult, the importance of individual factors affecting individual items changes with the industry or subject matter. Some elements are more important in the financial industry and others in the medical or entertainment industry.  Due to the high complexity of the dependencies and the rules that follow the algorithms, no person knows it in its entirety. Many people responsible for implementing changes are simply not able to put everything together. No SEO agency has any knowledge of how the algorithm works. For all this, Google is increasingly using artificial intelligence to understand user behavior and present them with search results adequate to their behavior and needs.  The multitude of factors and dependencies makes it impossible to check the position of your domain using Google. Just because the website is in the first place on your computer doesn’t mean that everyone has it. Google may know that this is your website and is helping you to get there quickly.  The most common mistakes we encounter in SEO audits SEO-related errors are widespread in SEO Audits, so below, you will find a list of the most popular ones. 1. Errors at the level of strategic planning Planning in SEO is a critical issue; without a plan, you cannot run an effective SEO campaign. Mistakes in this field will not generate valuable traffic, even if you have a well-built website and attractive content. Ignorance of the target audience Getting to know the customer is the key to success, and you need to know their needs and what they are looking for. If you don’t take the time to analyze the behaviors and needs of potential customers, you won’t be able to build content that persuades them to buy. The most common errors related to client analysis that we encounter during SEO audits no analysis of the behavior of current customers, ignorance of the real needs of potential customers, failure to think in the context of the intentions of people who are pecking no creation of at least basic persona.s No competition analysis Competition in SEO is a significant factor that can accelerate or slow down the increase in visibility. On the one hand, high competition means less space for your business. It will be harder to increase your domain’s visibility if multiple competitors compete for the most important keywords in your industry. On the other hand, well-functioning competition is a source of precious knowledge. Thanks to careful competition analysis, you can find out all the relevant keywords related to your industry. Using a few of the largest competitors and industry leaders will surely speed up your own strategic planning. The most common competitor analysis errors encountered during SEO audits: complete lack of competition analysis analyzing only direct competitors (competitors in Google are more important) lack of detailed analysis of competitors’ phrases copying competitors’ solutions without adapting to your own business Keyword analysis too narrow Potential customers use keywords to find your products or services. It is worth mentioning that everyone has their own ways of searching; different people use different key phrases. There are many keywords in any business, so focusing only on the ones you think are right is a mistake. A medium-sized service company is (depending on the type of service) about 1000-5000 different keywords to give a picture of all searches. Online stores have thousands or even many more keywords. To be successful in free search results, you need to be visible on multiple keywords and at different stages of your customers’ purchase. The most common keyword restriction errors encountered during SEO audits: focusing on a few / a dozen words, not using the so-called long tail, no analysis of sales phrases, no analysis of advisory phrases Incorrect page structure Planning the right structure, tailored to the business, is actually the first element influencing the correct optimization of the website. Sometimes just changing the structure can cause a huge increase in traffic. To do this, you need to know your customers and the keywords they use. This is why the two previous points are so important. The most common errors related to the website structure that we encounter during SEO audits: no structural plan using keywords in the wrong elements of the structure, duplication of content/cannibalization due to lack of a proper plan, no presentation of each of the elements of the offer on separate subpages (service companies) mismatch of the category tree to the search phrases in eCommerce no global internal linking plan main menu not adapted to the structure of the website failure to control faceted navigation (stores with a lot of filters) There are no relevant subpages To appear on Google for key phrases related to a given topic, you must have a subpage related to it. Google doesn’t want to show your home page as a search result. If you are involved in training, you must have subpages for each type of training (stationary, online, sales, managerial, etc.), as well as for each specific training. If a potential customer is looking for specific training, Google will display the training page as a search result (the result will be the page title). However, if the customer searches more generally (sales training), Google will send him to the sales training aggregate page. You must have a page to appear on Google for phrases related to this topic. Don’t assume that Google will show your home page in search results. If you do not have a subpage dedicated to a topic, it is practically impossible to display key phrases related to that topic. Failure to re-analyze and not respond to changes The situation at Google is very dynamic. The search engine changes and updates almost every day, and the competition is also positioning itself. You have to keep your finger on the pulse, analyze the current traffic and compare the effects of your actions with the competition. You also need to know which of your actions make the most sense. SEO is constantly testing the best solutions; not always is the obvious the best. Cyclic analysis and the conclusions drawn from it will allow you to introduce better optimization quickly and, for example, save the website from a decrease in traffic. The most common errors related to analysis that we encounter during SEO audits no recurring keyword analysis, no cyclical content optimization based on current data from Google Search Console, not responding to changes in search engines no inbound link analysis 2. Errors at the content level Page content is another crucial factor related to visibility in Google search results. Based on the content, Google decides whether a given page can be displayed as a search result and the page’s position containing this content will be. Many owners do not care about the content of their website in terms of SEO and make many mistakes; here is a list of the most common ones. Errors Related to title The meta title tag is the title of the website. The title represents a given URL, and it tells briefly what is in the content of a given page. Web page title tags are displayed in the search results of web browsers and search engine windows. The page’s meta title is one of the most important Google ranking factors. Therefore, its optimization is crucial from the SEO point of view. One of the most important things in SEO is using the right keywords in your titles. The title of each URL should speak of its content using keywords used by potential customers. Thanks to this, they will be able to find topics of interest to them in Google resources. An important aspect of using keywords is their precise layout in the structure of the entire page. This is because only one URL per domain can appear as a search result for a given query. The layout of the titles of all pages can be made based on a comprehensive analysis of the keywords used by potential customers. The general pattern for using such a title is as follows: [Current Page Name] – [Call to Action] – [Company Name] Example for a product category in a store: Laptops for gamers – Free shipping – Laptopex online store An example for a single service in a training company: Training in human resources management – free dates – Szkolpex The most common title-related errors we encounter during SEO audits are: no global plan to use titles for keywords using wrong keywords (on wrong subpages) using the same keywords in the titles of different URLs using product/service keywords in the title of the home page, duplicating titles, not using a call to action (if space allows) not adding the company name at the end of the title of each subpage Description errors Description is the description of the content of a page that used to be a big influence on SEO. Due to abuses by website owners, it is no longer used at all to calculate website rank. According to the assurances of Google, the description does not have a direct impact on positions in search results. However, this tag indirectly supports SEO activities, primarily affecting the appearance of the result in the search engine. An attractively written description of the website encourages the user to visit the website. An interestingly written description of the website content will increase the number of clicks and visits to the website. It is worth mentioning that the click-through rate is already a ranking factor. It is worth considering creating unique descriptions for key subpages encouraging users to click on our website link. The most common meta description errors that we encounter during SEO audits are: no description use the same description for each URL too long descriptions (limit is about 155 characters with space) use of decimal keywords not using a call to action Little or no content In SEO, it is important that each subpage has its own URL and contains content that is comprehensive about the topic. Google analyzes pages in terms of their quality. If a page of a given service or blog entry has a large amount of information searched for by customers, it will be considered valuable content. This will make this page appear as a search result for the main keyword and several other indirect keywords that may also contribute to winning a new customer. A large number of URLs with a small amount of content is a premise of the poor quality of the entire domain. Each subpage that is added to the Google index should have the appropriate amount of content. The most common low content errors encountered during SEO audit: no product descriptions, no category descriptions, a large number of URLs with no content that Google indexes, no content on the home page, lack of a blog/guide that can describe topics related to customer needs Cannibalization of content Content cannibalization is a condition where two or more URLs are competing for a position in Google search results. Frequent changes in the position most often manifest this. For example, one day, the home page appears in position 5, and the next day another subpage appears as a search result for the same query, which has a significantly lower position. It should be remembered that in most CMS systems (including WordPress), adding a tag/category results in adding a new subpage, the title, and the URL of which is the same as the content of this tag. Adding a tag with a name similar to a product or entry automatically adds a subpage that will compete with this product/entry, which is an undesirable situation. Some of the problems related to content cannibalization that we encounter during SEO audits: using one keyword in the titles of more than one URL multiple URLs targeting one keyword group optimizing the home page for product/service phrases Duplication of content Content duplication is when the same text appears on several different web pages or when it appears in different places on the same site. When content is duplicated within one domain, it is called internal duplication. This can be caused by copying content to various subpages and technical errors related to the misuse of URLs. Some of the problems related to duplicate content that we encounter during SEO audits: using the same content on multiple pages copying descriptions from other websites (competition, manufacturers’ websites), availability of one subpage at multiple addresses no redirects after changes to URLs using simulated content Incorrect use of headers Another aspect related to the content is the use of headings. They should contain content relevant to users to create a table of contents of a given subpage. You should stick to the rule that each subpage should have one H1 header and any number of H2 or H3 headers. The headers should be used sequentially in the structure, i.e., under the H1 heading, there can only be H2 headers, etc. Example: [H1] Section with the main H1 heading containing the most important keywords [H2] Section with header H2 containing additional phrases [H2] Section with header H2 containing additional phrases [H3] Section with the H3 header containing additional phrases [H3] Section with the H3 header containing additional phrases [H2] Section with header H2 containing additional phrases [H2] Section with header H2 containing additional phrases The most common headline errors we encounter in SEO audits: not using the H1 header as the visible title of the page containing the most important keywords lack proper header structure not using headers in SEO relevant content not using complementary keywords in sub-headings No internal linking is one of the basic optimization treatments and one of the most important strategies when positioning a website. Internal linking are links within the website that allow users and search engine robots to reach other subpages, either in the text or through administrative sections. In addition to the standard links in navigation or listings of services/blog entries. It is recommended to use internal links placed in the content of the website. The best place to link from the content is where the service or product is mentioned. One of the best strategies for building internal linking from your website content is to expand your blog. When adding various publications to your blog, it’s worth mentioning your products and linking, as shown in the graphic above. Adding such links will naturally contribute to increasing the visibility of the linked URL. The most common internal linking errors encountered during SEO audit: no internal linking outside the main menu, no linking between related or complementary products/services using inappropriate content of internal links, no breadcrumbs clicked, no links to the most important parts of the website from the home page no linking from blog content to service products 3. Technical errors A good plan and valuable content are the foundation of a successful SEO campaign. However, to implement it all, you need a website – one that will allow you to increase traffic. Plans and dozens of hours to write the content will be useless if the website lacks built-in technical terms. In extreme cases, Google won’t even read your content, so it’s worth taking care of the technical aspects of the content. Failure to scan and index the page Large websites with many pages should start by deciding which subpages should be visible on Google and which ones should be blocked for search engine robots. If you own a store with many categories and filters, your store probably has a huge amount of URLs (some stores can have hundreds of millions of them!). Even Google is unable to scan such a domain effectively. The robots will only scan part of the page, so they may never reach the products you sell. As a consequence, some of your products will not appear on Google. Therefore, some addresses should be excluded from indexing so that search engines will focus on the addresses that are most important to you. If your pages are not intended to generate traffic, it is recommended that you block them from being indexed. The most important indexing problems encountered during SEO audits availability of one subpage at several URLs using parameters (in URLs) that do not change the content indexing pages that do not have organic traffic content allowing you to scan combinations of all categories/filters not blocking pages available after logging in (administration panels) incorrect use of robots.txt no analysis of the robot’s behavior on a given page (server logs) Badly constructed XML sitemap or missing A sitemap is a file that provides information about the pages and other files on a site, and the relationships between them. Google reads this file to index your pages more efficiently. The sitemap tells the crawler which files on your site are important. It also provides valuable information about these files, such as the last update, the frequency of changes to the page, and all alternative language versions. Robots.txt The robots.txt file tells the search engine robots which pages and files on your site can be scanned. It is mainly used to block robots from accessing pages that are irrelevant to their search on Google. A common entry in robots.txt blocks accesses to site management panels (CMS) or sites that do not have substantive value for the search engine user (regulations, privacy policy, etc.) No optimization in terms of page speed Website owners spends a huge amount of time generating traffic to their websites, launching new channels of reaching the client to attract as many people as possible. However, they forget that most potential customers will come out of the website if it doesn’t load quickly enough. A fast and mobile-friendly website will be a much better tool for acquiring customers. Many people leave a page when it has to wait more than a few seconds to load. Optimizing speed and adaptability for mobile devices is a broad topic, but many of the most important considerations. The biggest page speed problems encountered during SEO audits: no CSS / JS optimization/minification using a lot of CSS / JS code using a large number of plugins, no compression of image files using graphics in resolutions larger than necessary using a lot of external libraries using PHP older than 7.1 no asynchronous loading of CSS / JS files Not adapted to mobile devices More than half of Arabic traffic takes place via mobile devices. If your website is not adapted to small screens, you are losing potential customers. Google shows fewer and fewer search results leading to pages that are not adapted to mobile. If your website is not adapted to small screens, you will probably need to upgrade to a new version. Any errors related to URLs URLs are one of the most important factors in SEO. Robots scan the page using these addresses. URLs should be properly structured and simple for the user. One content (subpage) must be available at only one URL. There are several rules for building URLs; they are important for both SEO and UX. The most important of these is building URLs so that they speak about the content of the subpage. Thanks to this, the user knows what awaits him after clicking the link, making him more willing to do this. The most common URL errors we encounter during SEO audits URLs incomprehensible to the user using a large number of parameters in addresses too long addresses keyword stuffing in addresses the availability of one content on several URLs no redirects after changing URLs using special characters in addresses (Arabic characters) Incorrect implementation of rel = “canonical” The canonical URL is the address of a page that Google considers to be the most representative of the collection of duplicate pages on the site. For example, if the content has multiple URLs for the same page (suppose domain. pl?parametr=1234 and domain.pl/parameter/1234), Google selects one as canonical. If your site has a page that can be opened with multiple URLs or multiple pages with similar content (for example, a desktop and mobile version), these will be duplicate versions of the same page for the Google crawler. The crawler will select one URL as canonical and index it. To indicate the correct URLs to Google, use the rel = “canonical” parameter pointing to the desired URLs. Rel = “canonical” errors that we encounter during SEO audits no canonical link no absolute page path in rel = “canonical” canonical pointing to another (most often parent subpage) incorrect use of the canonical link in pagination Incorrect HTML semantics is a set of rules that should be followed when building an HTML5 page. The new tags introduced in version 5 of HTML help search engine crawlers understand content contextually. E.g., tag – contains the main part of the page-tag – contains the page header tag – contains the page footer tag – contains the main content of the page (important for robots)tag – contains side content of the page (less important for robots) Most pages do not use correct HTML5 semantics. It is worth improving this aspect to make it easier for robots to scan the entire page. The most important thing is to use the main section, aside, article tags properly, which define the type of content they contain. Some of the problems related to HTML semantics that we encounter during SEO audits: no use of HTML5 syntax using HTML5 elements contrary to their intended purpose, incorrect nesting of individual semantic elements Incorrect or missing structured data is the extended descriptions of websites that appear in Google search results. In addition to the standard elements, i.e., the title and description of the page, they can contain many different additional elements: price, availability, condition of the product, number of reviews, average user rating, photos, place, etc.. etc. date the event. The most common errors related to structured data that we encounter during SEO audits are no structured data using non-conforming structured data implementation errors related to an incorrect format. No breadcrumbs Breadcrumbs are an important element of showing the page structure of search engine robots. Its correct implementation has a positive effect on internal linking. The path presented by Breadcrumbs should be presented based on the structure of the page. Counting from the right, the current page should be the first element of the path, followed by the parent page of this page. The next item is the next parent page, and so on. The last item (or the first item from the left) should be the home page. Additionally, the breadcrumb menu should use structured data that tells crawlers about the structure of the page. The most common breadcrumbs errors encountered during SEO audits are no breadcrumb menu, no structured data describing breadcrumbs crumbs that do not reflect the page structure, no links in the crumbs, links to pages that do not exist in the structure of the structure the page Incorrect implementation of language versions Google recognizes individual language versions. Still, it is worth helping robots in this matter and shows the relationships between individual subpages and their versions in other languages. This allows Google to direct users to the most appropriate version of the page based on language or region. Indicating other language versions consists of adding links to them using the hreflang attribute, which is placed in the section of the page. This attribute looks like this: The most common language-related errors encountered during SEO audits: no use of hreflang links on multilingual sites, no use of full addresses (including protocol), inconsistent addressing in hreflang attributes, no backlinks using incorrect regional codes Pagination Pagination is the breakdown of certain assets and display them in parts. For example, when a store has 1000 products, these are shown in 50 on one subpage. In this way, subsequent pages of product categories or blog entries are created. This is fine due to the large number of resources that can be loaded at once. However, be sure to follow some pagination rules. Thanks to this, Google robots will be able to scan products listed on pagination pages correctly. The most important pagination errors we encounter during SEO audits: no unique titles for each page (just add the page number to the title), duplication of textual content on each page of pagination the first page of the pagination is available at the main address, and the address with the first-page number using a canonical link pointing to the wrong URL Frequently asked questions about SEO How to gain customers with SEO on Google? Getting customers with SEO is about building a website with the right content and structure. It is thanks to the content that your website can be displayed on Google. Why is SEO important? SEO is one of the primary sources of customer reach – everyone just uses Google. SEO is relatively cheap, but you need to act in the long term to get results. Should every business invest in SEO? Almost anyone can invest in SEO. The exception will be short-term businesses, which cannot wait several months for results. What affects the order of search results? Several hundred factors influence the order of search results. Many of them can be reduced to three issues: website content, its optimization, and external promotion

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For more than 15 years, Thrive has helped businesses in all industries grow their online presence to drive more revenue. We have the experience and client success stories to support any size business wanting to increase online traffic and grow its leads. Many of our SEO experts have been industry leaders for more than a decade. Our team collaborates. If someone has an issue, we all jump in.

Dedicated SEO Professionals
We believe our job is to make a technical, complicated, and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your Thrive SEO professional well, and they will get to know your business and understand your unique needs.

Relationships & Results
We live by our two primary core values: Relationships and Results. We’re here for every client; that’s our pillar. We have SEO experts who specialize in helping businesses of all sizes — from small businesses to large, national franchises — achieve exponential growth. Our search engine optimization company believes in owning the voice of our clients, and we work hard every day to prove it.

We’re Always Getting Better
SEO is never stagnant, and neither are we. SEO is always changing because of multiple Google algorithm updates each year that impact ranking factors, and we are always on top of the latest news and trends. Our search engine optimization company constantly learns new techniques and stays up-to-date to remain ahead of the curve. Rest assured, our SEO company is proactive and not reactive.

We Play Fair
We value honesty and integrity in everything we do. We always play fair, using white hat SEO to drive results without spamming or gaming the system, leading to possible Google penalties. Simply put: We don’t have to cheat to win in SEO. As a Google Premier Partner, we play by the rules and never jeopardize your business in any way. We never compromise our integrity.

Transparent Reporting
While our competitors use smoke and mirrors, we maintain full transparency so you can see first-hand how our efforts are increasing your online revenue. Our custom, in-depth reporting includes 24/7 access to an online client portal and Google Analytics reports giving a full overview of your site’s SEO performance, regularly updated keyword rankings, a monthly breakdown of the SEO tasks we’ve performed, and a monthly video summary reviewing the SEO improvements and strategy.

SEO Services You Can Expect From Thrive
As a full-service digital marketing company, Thrive offers a comprehensive array of professional search engine optimization services to get your business more visibility in search using only trustworthy, future-proof, white hat SEO techniques, such as:

• Custom SEO Strategy: We customize our SEO services to fit your needs. We use the tactics that make the most impact on your unique business.

• Comprehensive Onsite SEO: Title tags, meta descriptions, alt tags, internal linking, etc.

• Thorough keyword research and market analysis.

• High-quality copywriting to keep your site content fresh and encourage return traffic.

• In-depth evaluation of the competition.

• Careful Link Building: By hand, on diverse domains with high domain authority.

• Organic SEO tactics for long-term results coupled with paid ads for quick boosts (if PPC is something you’re interested in pursuing).

• Syndication of articles on social media curated sites and news outlets.

• Google Analytics and other data tracking software to learn from trends, traffic, and more.

The search landscape is constantly evolving. To rank high on search engines, you need to invest in the right SEO services tailored to your business needs, demands, and target customers. Simply relying on old SEO tactics is not enough to maintain a robust online presence — you need to find a reliable SEO agency that can take your digital marketing efforts up a notch.

Thrive Internet Marketing Agency is a customer-focused SEO company. Our SEO experts work closely with our clients to develop personalized SEO strategies that drive long-term profitability. By using a proven, efficient and effective methodology, we can create high-quality, measurable results.

Our SEO company utilizes a methodology called “Agile SEO,” which allows us to build a robust campaign framework that provides value for your business. Thrive’s Agile SEO approach is built around the following processes in Dubai.

Start Ranking On Google In Less Than 30 Days!
Content-Driven SEO Strategies That Deliver Results in Every Time!
Salient Features Of Our Content Marketing Mix:
Blog Posts

Blog Posts
Well-written, Quality Blog Posts That Bring Traffic and Improve Domain AuthorityGuests Posts

Guests Posts
Detailed, High-Quality Guest Posts That Bring Google Rankings and Strengthen BrandingPress Releases

Press Releases
Industry-Specific Press Releases That Promote Products/Services and Company BrandInfographics

Infographics
Visually Stunning Infographics That Showcase Your Company Products and ServicesVideos

Videos
Professionally Designed Videos That Go Viral Create Interest, and Generate BuzzSocial Media Posts

Social Media Posts
Engaging Content that lets you Connect with your Target Audience…

Quantifiable, Google Compliant On-Page SEO & Off-Page Activities That Deliver Reliable Results
Having completed over 30,000 projects, we can confidently say that our SEO solutions work. Our clients grow their business online with confidence.

Below are some of the many vital tasks that are at the core of our SEO Strategy.SEO Audit

Website Audit & SEO Assessment
A critical analysis from the ground up from design infrastructure & content to link profile & brand strength. Backlink Audit

Detailed Back-link Audit
We look at ALL links generated for a website to determine their value and remove spammy links. Business Profile Listings

Business Profile Listings
These are influential, industry-based directories that every business should target to gain traction in Local SEO.SEO Competitor Analysis

SEO Competitor Analysis
We conduct an exhaustive study of competitors to identify new link building & marketing opportunities. Content Marketing

Content Creation & Marketing
High-quality, SEO-optimized content (articles, blogs, press releases, social media posts & guest posts) establishes Google rankings.Video/Infographics

Video/Infographics
Give your content an engaging twist! Our designers and video editors craft promotional infographics and videos that get more conversions.SEO Keyword Research

Extensive Keyword Research
The most important step in SEO, our keyword research is exhaustive and focuses on „conversion keywords” that bring leads. Link-building Services

Link-building Services
We build links on authoritative sites that ultimately link back to your website, leveraging their credibility and improving SEO.Community Management

Community Management
We help control the narrative around your brand, creating a buzz on important and relevant platforms and keep the target audience engaged.

Get The Perfect SEO Strategy For Your Business!
Check Out Our Client Portfolio!
Our 100% Money Back Guarantee feature has allowed us to work with thousands of businesses worldwide. We have provided comprehensive internet marketing services to clients working in some of today’s most demanding, competitive industries. See below:

Automotive
Business
Construction
Education
Travel
Health
Real Estate
Shopping
Technology
Other
See Our SEO Process!
Below is a typical task timeline of an SEO project. For more details, see our How It Works page.

1Keyword Research DocumentWe identify important keyword terms relevant to your industry, service, region, target audience, and competitors to optimize your website for traffic and rankings.
2Website AuditHere, an extensive analysis is performed that puts your site through multiple tests, identifying shortcomings and outlining results along with recommendations.
3Content PlanOur team of content marketing experts suggests engaging, keyword-rich topics, keeping in mind your marketing objectives, brand voice, and target market.
Here is How We’re Ranking On Google

The keyword rankings highlighted here are a testament to Dubai SEO Company’s expertise in Organic SEO. These rankings speak volumes about our expert SEO services and the vast body of expertise we bring to the table.

Why Choose Dubai SEO Company SEO Services

Dubai SEO Company SEO Services is a Reputable, Award-Winning SEO and Web Design & Development Agency!
We have won numerous awards and citations over the last 10 years. We are widely regarded as one of the top and most reliable SEO agencies in New York.

Dubai SEO Company in Dubai, as a Marketing and SEO firm from Dubai, is the winner of the Customer Choice Award for Best SEO for 2017 & 2018. We are ranked as a top Small Business SEO Firm and the top WordPress Development Company by Clutch.

We create long-term SEO strategies that connect clients with their target audience and bring rankings, results, and revenue!

30,000+ Projects Completed!
This is a testament to the incredible scale we operate in and our vast experience in all things SEO. With 10 years under the belt, Dubai SEO Company in Dubai, as a Marketing and SEO firm from Dubai, has worked on everything SEO and WEB for all types of B2B/B2C worldwide, spanning hundreds of industries.

Dedicated Project Manager
Every client is assigned a dedicated project manager to ensure their project is executed seamlessly and gives prompt attention to both the project and the client. At Dubai SEO Company in Dubai, as a Marketing and SEO firm from Dubai, our clients always come first!

Swift Content Turnaround
We have multiple teams working around the clock, dedicated to specific tasks and activities. This ensures a quick turnaround and gets your SEO project progressing at a steady rate. You don’t have to wait to rise in Google rankings!

Fully Customized Packages
With customized SEO Packages, we can design the best SEO strategy specific to your business, factoring in your industry, target audience, and overall competition.

No Contracts – 100% Money Back Guarantee For SEO
Working with an SEO agency has never been easier. At Dubai SEO Company in Dubai, as a Marketing and SEO firm from Dubai, we guarantee our SEO 100% with a money-back guarantee. There are no contracts. No hidden fees. We are in the business of ensuring our client’s trust.

Unmatched ROI For Your Investment
Dubai SEO Agency in Dubai, as a Marketing and SEO firm from Dubai’s packages, leads the industry to value money. Sign up to take your website to the next level without breaking the bank!

A 360 Approach to SEO
We augment our SEO services with a whole host of other solutions—Content Marketing, PPC, social media management, and more—giving you unprecedented flexibility when it comes to choosing a package!

Client Dashboard Tool
Dubai SEO Agency in Dubai, as a Marketing and SEO firm from Dubai clients, get full access to our state-of-the-art project management tool. Get weekly rankings—review content. Leave audio feedback. Monitor your project from the Client Dashboard.

Why Do SEO? It’s Scalable & Data-Driven!
SEO’s importance in a digital-first world is indisputable. According to Ahrefs, it helps businesses (regardless of their scale) cut through the noise by making them visible on the front page of the internet—search engine results pages (SERPs).

Great SEO leverages powerful analytics and keyword research to attract qualified, local traffic to your business’s website, supercharging its sales potential and making it a money-making machine! And that’s exactly what Dubai SEO Agency in Dubai as a Marketing and SEO firm from Dubai does as an award-winning digital marketing agency! From a complete website audit that identifies potential ranking obstacles to systematic on-page optimization based on exhaustive keyword research, we leave no stone unturned in guaranteeing your business’s long-term success!

Complemented by a robust content development strategy that includes blogs, articles hosted on the third-party website, PRs, guest blogs, infographics, videos, and more, your business will dominate SERPs in no time.

Grow Your Business With Confidence With Dubai SEO Agency in Dubai as a Marketing and SEO firm from Dubai!
We will create a long-term SEO strategy for your website that will start bringing in traffic, rankings, and revenue within weeks!

Utilizing a white-hat approach to SEO, our team specializes in transforming ordinary websites into extraordinary money sites. To date, we’ve completed more than 20,000 SEO projects and have published more than 150,000 content pieces—a testament to the scale and efficacy of our SEO solutions.

And it gets better! At Dubai SEO Agency in Dubai, as a Marketing and SEO firm from Dubai, we’re customer-focused to the core. Our SEO solutions come with a 100% money-back guarantee, require no contractual obligations whatsoever, and are free of any hidden fees.

All our SEO packages are beyond flexible, so you can pick the services you need according to your business’s marketing growth-related goals. Our SEO professionals combine on-page, off-page, link building, and other SEO activities to achieve amazing results for your business.

SEO SERVICES
SEO Packages
Link Building Services
Small Business SEO
Local SEO
eCommerce SEO
Website SEO
Enterprise SEO
Nationwide SEO
International SEO
Outsourcing SEO Services
White Label SEO Services
Guaranteed SEO Services
SEO Keywords Research
SEO Competitor Analysis
SEO Audit & Assessment
Backlink Audit
Digital Marketing
PPC SERVICES
PPC Audit
Lead Generation
Campaign optimization
AdWords PPC Account Setup
Ad copies development
Lead Generation
Paid Advertising
Facebook Advertising
Instagram Marketing
YouTube Advertising
LinkedIn Marketing
Twitter Marketing
Pinterest Marketing
Yelp Marketing
Amazon Marketing
eBay Marketing
CONTENT MARKETING
Product Descriptions
Service Pages
Regional Pages
Web Copy Writing
Blog Writing
Guest Blogging
Email Marketing
Business Plan
Article Writing
Infographic Design
Video
SOCIAL MEDIA SERVICES
Influencer Marketing
Community Management
REPUTATION MANAGEMENT
Personal Reputation
Business Reputation
DESIGN & DEVELOPMENT
Web Design Packages
B2B Web Design
B2C Web Design
Ecommerce Web Design
WordPress Web Design
Shopify Web Design
Responsive Web Design
Landing Pages Design
Custom Logo Design
Website Maintenance
Website Hosting
LOCAL SEO SUB-SERVICES
Local SEO
GMB Optimization
Citation Building
INDUSTRIES
Chiropractors
Dentist
Doctors
Healthcare
Hotels
Lawyers
Real Estate
Restaurants
Roofers
Travel/Tourism
LOCATIONS
New York
Seattle
Orlando
San Diego
Washington DC
Our SEO Agency Creates Content-Driven SEO Strategies That Deliver Results All The Time, Every Time!
Ingredients in our Content Marketing Mix:
Blog Posts

Blog Posts
Quality Blog Posts To Boost Traffic To Your WebsiteGuests Posts

Guests Posts
High-quality Guest Posts Published on Relevant, Credible BlogsPress Releases

Press Releases
Industry-Driven Press Releases to Build Authority and ReputationInfographics

Infographics
Creative Infographics To Bring New VisitorsVideos

Videos
Professionally-Designed Quality Videos that Create A BuzzSocial Media Posts

Social Media Posts
Engaging Content that lets you Connect with your Target Audience…

Comprehensive SEO Packages Designed to Bring Rankings and Revenue!
We offer highly competitive packages and customized SEO pricing to deliver long-term results to our clients. Our content-driven strategies are completely white hat and Google compliant.

The Ultimate

The most comprehensive internet marketing package on the planet! SEO, PPC, Social Media, Branding – Everything website owners would want to capitalize and monetize every aspect of their digital marketing strategy to generate a maximum number of leads and revenue.

SEO
Up to 100 Keywords
Competitor Analysis
Articles
Blog Posts
Press Releases
Guest Blogs
Power Posts
Featured Posts
Infographics
Videos
Directory Submissions
Classified Ads
Community Participation
Business Profiles
Google Analytics Installation
Google Webmaster Installation
Google Places Submissions
Conversion Tracking
Weekly Rankings Report
Before and After Progress Reports
Social Media Posts
Monthly Progress Report
Paid Search Advertising
Google Ads
Bing Ads
Keyword Research
Competitor Analysis
Ads Creation
Banner Creation
Adwords Account Setup
Adwords Account Configuration
Daily Spend Configuration
Search Metrics Configuration
Daily Bid Adjustment
Daily Campaign Monitoring
Keyword Optimization
Negative Keyword Identification
Google Webmaster Installation
Weekly Ranking Report
Google Analytics Report
Monthly Progress Report
Branding
Featured Posts on Yahoo
Featured Posts on Entrepreneur
Featured Blog Posts
Social Media Marketing
Facebook/Twitter Page Creation
Facebook/Twitter Posts & Outreach
Linkedin Profile Creation
Linkedin Posts and Outreach
Instagram/Pinterest Page Creation
Instagram/Pinterest Posts and Outreach
YouTube Channel Creation
YouTube Videos and Outreach
Weekly/Monthly Progress Reports
Paid Social Marketing
Facebook Ads
Twitter Ads
Linkedin Ads
Instagram Ads
YouTube Ads
Weekly/Monthly Progress Reports
Website Optimization
Landing Page Optimization
Call to Action Optimization
Content Optimization
Mobile-Friendly Optimization
A Customized On-Page & Off-Page SEO Package That Deliver Results!
There is no one-size-fits-all approach when it comes to SEO. Having completed over 30,000 projects, we get that. Working with clients worldwide, we take time to understand your business model, target audience, and competitors before we craft a winning SEO and content marketing strategy that works for YOU.

Below are some of the many vital tasks that are part of our SEO Strategy.SEO Audit

Website Audit & SEO Assessment
We conduct a critical analysis of your website—the design infrastructure and content—to determine performance gaps that could be affecting your rankings. Get a Free Website Audit Report. Backlink Audit

Detailed Back-link Audit
We evaluate ALL links generated to determine their value and remove spammy links that could be holding your website down. Business Profile Listings

Business Profile Listings
We focus on influential, industry-based directories to gain traction in Local SEO. You get to choose the number of directories you want our team to focus on.SEO Competitor Analysis

SEO Competitor Analysis
We conduct an exhaustive study of competitors to identify new link building & marketing opportunities. Content Marketing

Content Creation & Marketing
Our team designs a customized content plan depending on the package you signed up for. You can choose any combination of articles, blogs, press releases, social media posts & guest posts.Video/Infographics

Video/Infographics
Give your content an engaging twist! You can also select a package of promotional infographics and videos that get more conversions.SEO Keyword Research

Extensive Keyword Research
The most important step in SEO, our keyword research is exhaustive and focuses on „conversion keywords” that bring leads. Link-building Services

Link-building Services
We build links on authoritative sites that ultimately link back to your website, leveraging their credibility and improving SEO.Community Management

Community Management
We help control the narrative around your brand, creating a buzz on important and relevant platforms and keep the target audience engaged.

Frequently Asked Questions
What is SEO?
SEO (search engine optimization) is the practice of optimizing content to improve organic rankings on Google. As a website climbs SERPs (search engine result pages), it attracts high-quality organic traffic and forms a wide audience base. This is a great way to establish a winning online presence and boost sales.

Why is SEO important for my business?
SEO has become a necessity for businesses in 2020. By helping you climb SERPs and attracting high-quality traffic, it ensures that your business stands out from the crowd.

There are currently over two billion active websites on the internet. And that’s not all; the U.S. has a whopping 876.8 million active websites. By optimizing your website and web content for search engines, you automatically give your business a much-needed edge in your respective industry.

How much does SEO cost?
On average, companies spend a whopping $65 billion on SEO each year. At Dubai SEO Agency, the SEO experts, we’ve taken a different approach. Our SEO services start as low as $199, so you don’t have to worry about breaking the bank.

What can I get in a customized SEO package?
At Dubai SEO Agency, the SEO experts analyze each client’s web performance and create a customized SEO package accordingly. Our affordable and actionable SEO packages help clients rank high on Google and attract high-quality traffic. We’ll understand your target audience and devise relevant strategies that generate more conversions.

How do I sign up for your services?
Click here to request a proposal and free SEO audit report. Simply enter your name, phone number, email address, website, chosen service, and project details. Submit the request, and our SEO specialists will get in touch with you shortly.

For more information, give us a call, and we’ll take it from there.

What happens after I sign up?
Once you sign up, our SEO specialists will assiduously review your website and send you the following documents:

A comprehensive analysis report of your website
A proposal for the project
Shortly afterward, you’ll be assigned a project manager.

What if I have questions about the project?
Our experienced project managers work closely with each client to address their concerns, questions, and expectations. They’ll offer in-depth guidance and assistance along the way. Feel free to reach out to your project manager if you have any project-related questions.

As a client, you will also receive complete access to the Client Dashboard. We suggest using the Client Dashboard to review content, offer feedback, examine reports, or pose any questions that you may have for the technical team.

What if I’m not satisfied with the results?
At Dubai SEO Agency, the SEO experts go the extra mile to offer actionable results that help you rank on Google in less than 30 days.

If your project is in its initial stages, we suggest waiting for a few weeks to view concrete results. Given the amount of online competition, it may take some time before you begin to achieve target KPIs and notice increased quality local traffic.

However, if you’re still dissatisfied with the results, we have a strict no-hassle money-back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked. With no contractual obligations, you don’t have to worry about any unexpected complications.

Invest In Industry-Leading SEO Services!
When it comes to devising an SEO strategy for your business, it’s essential to understand that a one-size-fits-all approach is potentially fatal in today’s digital landscape. With businesses, big and small, slowly moving toward the ever-growing realm of digital marketing, it’s pertinent to stay on top of the changing trends of all platforms and tweak your digital marketing strategy to complete with all big industry players.

The changes in search engine algorithms compel business owners to stay on their toes if they want to maintain a higher rank in search engine results. These factors come together to attest to the need for a customized SEO strategy for each business.

At Dubai SEO Agency, the SEO experts, we specialize in creating tailor-made SEO strategies unique to your business—not just based on the industry you belong to, but also your competition, the changing dynamics of the digital landscape, and your business objectives.

We understand that each business is unique and needs to focus on specific aspects of its brand identity to gain traction, attract the right audiences, and eventually drives sales. As such, our team of experienced, certified, and professional SEO experts creates a consistent online digital presence for your brand with the help of a comprehensive website audit and keyword research.

Our tailor-made SEO strategy based on your industry niche gives you the chance to become a force to be reckoned with in your industry.

Browse through our SEO packages and pick out the one that’s in line with your business goals.

With a Customized SEO Package designed just for you, you:
Ensure that the right people see your business listings
Go beyond other digital marketing mediums
Get qualified leads with high purchase intent
Understand your target audience to generate more conversions
When it comes to Search Engine Optimization, there is an ever-present need for versatile SEO packages because one strategy cannot be applied universally to other domains.

Clients want more than anything else in their SEO, be it the strategy itself or pricing. At Dubai SEO Agency, the SEO experts, we strive to provide both to our clients.

Our multi-pronged SEO approach is second only to our extremely affordable SEO packages, allowing us to deliver results to different websites belonging to different industries.

Our affordable SEO pricing comes with no contractual obligations or hidden fees. If you’re looking for cost-effective, results-driven SEO packages, then you’ve arrived at the right place.

Contact us today by phone or chat or complete the form above and receive a free SEO audit report within minutes.

Linkbuilding Activities That Deliver Results Every Time!
Guests Posts

Guests Posts
Detailed, High-Quality Guest Posts Posted on High DA Platforms that Increase Google Rankings and Strengthen BrandingBlog Posts

Citation Building
Boost credibility and increase your search rankings by accruing mentions of your business on relevant local directories. Press Releases

Press Releases
Industry-Specific Press Releases that Promote Products/Services and Company BrandVideos

Infographics & Videos
Visually Stunning Infographics and Videos Create Interest and Generate BuzzSocial Media Posts

Social Media Posts
Engaging Posts that let you Connect with your Target AudienceInfographics

Community Participation
Generate Interaction and Engagement Opportunities to Increase Traffic and Generate Leads.

What Do You Get With Our Link Building Services?
Link building is at the core of all SEO practices. Here are some of the many benefits you get when hiring Dubai SEO Agency, the SEO experts for link building services.

Spam Removal
Identification and removal of all spammy and harmful links to your site that are pulling your website down.

Competitor Analysis
Analysis of your competitors, their link-building approach, and identification of new link opportunities.

Content-Based Link Building
Creation of blogs, articles, PRs, and more on reputable sites to build a credible backlink portfolio.

Guest Posting
Identification of high DA guest blogging platforms and creation and publication of quality content and links.

Local Directory Submissions
Our plan also involves creating compelling local and industry profiles with quality backlinks as an important branding and ranking factor.

Social Profile Building
Our plan also involves creating compelling social profiles with quality backlinks as an important branding and ranking factor.

Social Sharing
Sharing of all content, including guest posts and promotional material on FaceBook, Twitter, YouTube, and Instagram.

New Audiences
We get content published on credible third-party platforms. The right back-linking plan can help you connect with a wider audience.

Permanent Homepage Backlinks
We help boost your ranking with high-powered, credible links that help you climb SERPs.

More Rankings
Our Quality over Quantity approach will bring high Google rankings for your target keywords.

More Traffic
Comprehensive link-building strategies work collectively to bring the right audience and web traffic to your website.

Increased Domain Authority
Strategic, well-planned, and well-placed back-linking will increase your domain authority in Google.

Frequently Asked Questions
Why is link building essential for my business?
With link building, you get greater visibility, more organic traffic, high-quality links, and quicker indexing. In short, you get to build an authoritative digital presence and have a better shot at having a successful business.

How much do link-building services cost?
Most Link building service providers charge hefty amounts for monthly projects. At Dubai SEO Agency, the SEO experts will find customized packages comprising the best link-building strategy for your website at highly affordable rates. Please note that the total cost for the project depends on specific client requirements, the project scope, and overall goals and deliverables.

Contact us to get a project estimate today and a few websites audit reports today!

How soon can I start seeing results from link building?
At least 3-6 months is a realistic and reasonable amount of time to see genuine, long-term rankings, traffic, and conversions. However, it also depends on the industry and the overall competition. Over 10 years, we have delivered results in thousands of industries. Dubai SEO Agency, the SEO experts, utilizes effective link-building tools and experienced SEO specialists to help to achieve results for its clients.

What if I have questions about the project?
A dedicated project manager will be assigned to your project(s). Once you place your order with Dubai SEO Agency, the SEO experts will serve as your go-to person for all project-related queries. As a client, you will also be given full access to the Client Dashboard tool, which you can also review content, critique reports, or ask any questions from the technical team working on your project.

What if I’m not satisfied with the results?
Given the immense online competition and tremendous revenue potential of the internet, it can take some time to achieve desirable results. Dubai SEO Agency, the SEO experts, has a no-hassle money-back guarantee. We always advise our clients to give the link-building strategies we implement sufficient time to deliver results. However, if you’re still not happy with the results, please share your concerns with the project manager. They’d be happy to improvise the strategy to accommodate your needs.

Why should you invest in our link-building services?
Money-back guarantee
Dedicated Projects Managers
No Contracts. No Hidden Fees
Google-friendly, link building strategies
A trusted name in digital marketing
What is a link-building service?
Link building is a content marketing strategy that involves procuring and securing quality inbound links from high DA, credible websites to improve the visibility of your website on search engines.

What is Domain Authority (DA)?
Domain Authority (DA) is a search engine ranking metric used to assess and predict how well your website may rank on SERPs.

What kind of anchor text can I use?
Anchor text is the visible, clickable text in a hyperlink. The text should be descriptive and relevant without being spammy. The links can be no-follow or do-follow links.

How long does it take you to build backlinks?
It takes about a few days for a new link to be indexed and takes about an average of four weeks to trigger changes in Google and push your ranking higher.

How do you determine which websites to approach to build links?
Link building is best done by approaching reputable, popular, and relevant websites. We’ve helped our clients get featured on Forbes, Search Engine Watch, Yahoo Finance, smallbizdaily, MarketersMedia, Outbrain, instant shifts, Inkbot Design, and more.

How do you do blogger outreach?
Influencer marketing has been proven to build trust and allow businesses to win over consumers’ hearts. Here are some of the many benefits you get when you hire Dubai SEO Agency, the SEO experts for influencer marketing:

Influencer Research: Make sure you’re targeting the right influencers for your brand
Influencer Management: Prevent messaging gaffes and control the narrative
Long-Term Strategy Management: Chart out a course for more reach and engagement
Brand Representation: We’ll liaise with influencers on your behalf
Campaign Audit: Assess its effectiveness and make tweaks accordingly
Relatable, Organic Content: Have a natural presence and mind share
Cross-Channel Benefits: Content for every platform your influencer on choice is on
In-House Content Production: Handle all aspects of your campaign in one place
No Bought Followers: 100% organic reach
Do you simply do the link building, or do you create content too?
Our link-building strategies involve creating high-quality, relevant content on- and off-page in the form of guest posts, press releases, infographics and videos, and social media posts. So we’ve got you covered!

Will I be reviewing the content before it goes live?
Absolutely! You will be assigned a dedicated project manager after placing your order with Dubai SEO Agency, the SEO experts. They will be your go-to person for queries related to your project.

As our client, you will be provided full access to the Client Dashboard tool, which you can utilize to critique reports, review and approve content, and direct questions to the team working on creating content for your project. Nothing gets posted without your approval!

Can I talk to an SEO/link-building expert?
Of course. You can call right now and speak with an expert, or you can fill out the contact, and our team will contact you within 24 hours!

What is the difference between a do-follow and no-follow link?
A no-follow link consists of a rel=” no follow” tag in its HTML code. The tag tells search engines not to pass authority from the linking page to the destination page.

The difference between a no-follow link and a do-follow link in the presence of that attribute. From an SEO perspective, do-follow links are the ones that hold value.

What is white-hat link building?
White-hat link building involves using search engine optimization (SEO) techniques, such as relevant and targeted linking to other relevant, high-quality content on the internet to drive traffic to a website.

How long will it take for the results to show up?
At least three to six months is a reasonable and realistic amount of time for proper, long-term rankings, traffic, and conversions to take hold.

However, results are also highly dependent on the overall competition as well as the industry. Over the ten years that we’ve been in business, we’ve delivered meaningful results for thousands of industries. We leverage effective tools for link building and SEO specialists to achieve results for our clients.

Supercharge Your Brand’s Reputation with a Whole Portfolio of Backlinks for Long-Term Ranking!
According to Google, backlinks are the second most important SERP ranking factor—behind only content.

But on the other hand, 94% of blog content on the web has zero backlinks coming in, which is majorly concerning.

Struggling with credibility in your industry niche?

Are your SERP rankings not budging despite a solid blogging strategy?

At Dubai SEO Agency, the SEO experts provide white hat website link building services that improve your website’s ranking & incoming traffic. A white-hat approach to link building keeps your website safe from Google penalties.

Our team of SEO experts focuses on factors such as relevancy, usefulness, and domain authority. We also confirm and keep up with Google algorithm updates—such as Panda, Penguin, and BERT.

Our team creates backlinks through articles, guest blogs, infographics, video promotion, and community participation. Each link targets a different audience or potential client and helps your business become an authority in your industry.

Why You Need to Invest in Link Building Services
As much as 75% of SEO involves off-page activities that serve to build backlinks.
Building links internally can be a time-consuming endeavor
High domain authority backlinks distinguish you from the competition. All things equal
Be seen on third party platforms that your clients already use to build credibility
A long-term SEO solution that brings in traffic in perpetuity
Help Clients In Your Vicinity Find Your Business With Location Specific Services
Build a portfolio of backlinks that are relevant to where your business is located. Make a selection below:

New York
Seattle
Orlando
San Diego
Washington DC
London
Chicago
Houston
Phoenix
San Francisco
Get Started with a FREE SEO Audit Report
Our team evaluates on-page factors in this audit report that includes:

FREE SEO Audit Report
Identification of duplicate/missing META & SEO Content
Identification of HTML issues
Locating broken/dead-end links
Speed Analysis
Link audit
Creation of Analytics and Webmaster accounts
Social sharing
Hire A Leader In the Website Link Building Strategies!
Give us a call to transform
an ordinary website into a
Revenue Generating
Money site!
Our link-building services combine on-page and off-page SEO to develop a comprehensive backlink portfolio for you.

At Dubai SEO Agency, the SEO experts systematically establish you as an industry authority in your niche. We do this by creating a comprehensive, relevant, and authoritative link profile for your website and business on the internet.

Links are required to rank in Google, and we firmly believe in the power of organic link-building services. That’s why our team of search technicians and analysts combines on-page and off-page strategies, contextual link-building techniques, and other SEO activities to source hundreds of backlinks that direct traffic to your online presence.

From email marketing campaigns to power blogs published on high domain authority websites and articles written for third-party platforms, we pull out all the stops to get you the backlinking portfolio you need.

On top of that, we provide our clients with competitor analysis reports that allow them to see where their backlinks are coming from, so they can tap into new opportunities.

Sign up for our link-building services today!

What Do You Get With Our Small Business SEO Services?
Dubai SEO Agency, the SEO experts, has helped over 30,000 small businesses make their presence known on the World Wide Web. The question is, are you going to be one of them? Here are some of the many benefits you get when hiring Dubai SEO Agency’s SEO experts’ SEO services.

Website Audit & SEO Assessment
We kick things off with a critical analysis of your website—the design, layout, content infrastructure, link profile. You can get your Free Website Audit Report now.

SEO Keyword Research and Rankings
We need to know where your business stands. You receive updated reports of how your keywords rank on renowned search engines such as Google, Yahoo, and Bing.

Content Creation & Marketing
Every small business needs a big content marketing plan. This includes high-quality, SEO-optimized content (articles, blogs, social media posts & guest posts) that establishes rankings.

Video/Infographics
Our graphic designers and video editors create stunning promotional infographics and videos that get more conversions!

Link-building Services
We build links on authoritative sites that link back to your website. The idea is to leverage their credibility and DA to improve your rankings.

Traffic Updates and Reporting
With our state-of-the-art client dashboard, you get to view your business’s traffic, analytics data, and stats any time of the day!

Social Media Updates
You can also assess how your business is performing compared to its competitors with the help of the latest stats on your social media pages.

Local SEO Marketing
Our local SEO services help you target customers in the same vicinity where you’re located. This includes creating/optimizing your GMB profile, local keyword research, building local citations, etc.

Community Management
We help control the narrative around your brand, creating a buzz on important and relevant platforms and keep the target audience engaged.

Frequently Asked Questions
What is SEO?
SEO (Search Engine Optimization) is a way to increase the traffic that comes to your website. Then more traffic generated to your site, the more the leads and the higher your sales.

Why does my small business need SEO?
One way your potential customers are going to find you is through the internet. Your small business website needs to show up on the first few spots in search engine results to make the most of this.

97% of individuals learn more about a local business online than anywhere else. 93% of online experiences begin with a search engine, and 57% of B2B marketers said that SEO activities helped them get „more leads than any other marketing initiative.”

What SEO services can Dubai SEO Agency, the SEO experts, provide my small business?
We’ve completed over 30,000 projects and can confidently say that our SEO solutions work.

Our SEO Strategy consists of but is not limited to:

Website Audit & SEO Assessment
Backlink Audit
Business Profile Listings
SEO Competitor Analysis
Content Creation & Marketing
Video/Infographics
SEO Keyword Research
Extensive Keyword Research
Link-building Services
Community Management
What if I have questions about the project?
A dedicated project manager will be assigned to your project(s). Once you place your order with Dubai SEO Agency, the SEO experts will serve as your go-to person for all project-related queries. As a client, you will also be given full access to the Client Dashboard tool, which you can also review content, critique reports, or ask any questions from the technical team working on your project.

What if I’m not satisfied with the results?
Given the immense online competition and tremendous revenue potential of the internet, it can take some time to achieve desirable results. Dubai SEO Agency, the SEO experts, has a no-hassle money-back guarantee. We always advise our clients to give the link-building strategies we implement sufficient time to deliver results. However, if you’re still not happy with the results, please share your concerns with the project manager. They’d be happy to improvise the strategy to accommodate your needs.

How much do SEO services cost for small businesses?
Our small business SEO services are super affordable and start from $199! For information on the pricing of our small business SEO services, please request a free quote with us.

Should I hire an SEO company for my small business?
Absolutely! To expand your business and work toward long-term results, your best option is to hire a professional company specializing in SEO for small businesses.

How long will it take for me to see an increase in traffic and sales?
Your keywords will begin performing and yielding results in a matter of months. However, gaining enough traffic to impact your bottom line significantly will take anywhere between three to six months.

How do I get on the first page of Google?
Improving your ranking on SERPs (search engine results pages) and making it to the first page of Google will require consistent on- and off-page small business SEO strategies, such as content marketing, social media management, website design and optimization, press release publication, and more.

Why invest in a small business SEO company?
One of the ways that potential customers will find your business is via search engines. Your website must rank on the first few spots in search engine results.

97 percent of users use the internet to learn more about a local business. 93 percent of customers’ online experiences start with a search on a search engine. 57 percent of B2B marketers consider SEO activities to bring “more leads than any other marketing initiative.”

What benefits do I receive working with a professional and affordable SEO company?
Here are the primary benefits of working with a professional and affordable SEO company:

Helps your website achieve a higher ROI by leveraging effective, long-term marketing strategies
Expands your products’ and services’ reach on a platform that is used by nearly 78 percent of users globally to conduct product research
Builds brand awareness to develop loyal customers
You outrank larger competitors via optimization for search terms that customers actually use
You benefit from robust and effective strategies that direct traffic to your company’s website and improve conversion rates
Why should I hire Dubai SEO Agency the SEO experts for my small business’s SEO?
We’ve completed more than 30,000 projects and can confidently claim that our SEO solutions work.

Our small business SEO strategy includes but is not limited to:

SEO Assessment & Website Audit
Backlink Audit
SEO Competitor Analysis
Business Profile Listings
SEO Keyword Research
Extensive Keyword Research
Content Creation & Marketing
Link-building Services
Video/Infographics
Community Management
Hire An Award-Winning SEO Firm!
Small businesses are a major driving force for a country’s global economic growth. With more than 188 percent of people more likely to start their own businesses in today’s day and age, it wouldn’t be naïve to assume that entrepreneurs and small business owners are on the rise.

But did you know that nearly 50 percent of small enterprises fail each year? In fact, according to Forbes, only about half of small businesses can survive past the five-year mark. While there may be various reasons why small businesses don’t survive, more than 14 percent of them miss out on the opportunity to grow because of poor marketing.

In an era where commercial success is virtually impossible without a command of the digital mode of marketing, small businesses must understand the importance of SEO and content marketing—generating traction for their website. If you’ve been struggling to get customers through the door despite having great products, your small business requires an impeccable online presence that not only drives sales for your products but also establishes you as a leading contender in your industry.

Whether your small business is suffering from a disengaged persona or has a low conversion rate, a strategically designed digital marketing strategy can shine the right light on your business despite getting sufficient online traction.

Dubai SEO Agency. Pl, the SEO experts offer premier-quality SEO services to small businesses. Our professional and reliable experts create a consistent digital presence for your brand online. With the help of a comprehensive website audit and keyword research, we give small businesses a chance to make their mark in highly competitive industries.

We create a tailor-made SEO strategy based on your industry niche to give potential local customers hyper-relevant results. Get a higher rank on SERPs today with our help!

Why Does Your Small Business Need SEO?
Help your website attain a higher ROI with an effective and long-term marketing strategy.
Expand the reach of your products and services on a medium that’s used by almost 78 percent of users worldwide to conduct product research.
Build brand awareness to create more loyal customers
Benefit from a robust strategy that directs traffic to your website and improves conversion rates
Outrank bigger competitors by optimizing for terms customers actually search for
Drive Your Sales Through the Roof by Getting Your Website Ranked Higher On Google!
Create an online footprint for your brand with the help of SEO experts that are well-versed in search engine algorithms.
At Dubai SEO Agency. Pl, the SEO experts, we understand that SEO isn’t merely a one-size-fits-all strategy; that’s why we specialize in conducting a thorough search of the local markets and your competitors to derive keywords that will give you a higher rank search engine results. Our keywords are industry-specific, business-specific, and tested to help you get the right traffic to your website. This is done because getting leads that don’t convert will yield next to zero ROI for your small business.

Our team provides SEO for small companies because we believe in its potential.

We focus on generating qualified leads to help your business achieve its marketing objectives and meet its business goals. We use an elite combination of on-page keyword optimization, local repositories of backlinks, and off-page citation building to help you create an effective online network that connects potential clients to your business.

Take your small business to the next level with the help of experts. So, what are you waiting for?

Attract Qualified Local Traffic, Dominate Your Industry Niche On Home Turf!
A solid local SEO strategy that
guarantees results.
Looking to attract more local business?
Wondering how to get on the top of local search results?
What is Local SEO?
Local SEO is a digital strategy that involves optimizing your website for visibility when a local-intent-based search occurs.

It helps businesses substantially improve rankings and visibility on search engines, reach out to more customers and ultimately increase sales!

What Do You Get With Our Local SEO Services?
Local SEO makes sure that the right people see your business listing. Here are some of the many benefits you get when you hire Dubai SEO Agency. Pl, the SEO experts for Local SEO.Icon 1

On-Page Local SEO
Our experts identify local keywords relevant to your business. We optimize web pages, headlines, HTML tags (title, meta, and header), and images to improve your rankings. Icon 2

Google My Business Optimization
The focus here is to get you on Google’s Local 3-Pack—the top 3 results displayed for a local search. This happens when you have an established Google My Business profile. Icon 3

Business Citations
Our SEO experts build a local portfolio for you on high-quality third-party directories. This ensures your online visibility in a specific region!

Region-Specific Keyword Targeting
After running a competitor analysis, our SEO experts produce a list of carefully crafted local long-tailed keywords for local success to get you to the top of Google. Icon 5

Smartphone Optimized
We ensure that you get listed on top in Google local listings to get calls from potential clients in your region immediately!

Local Link-building
We create informative local keyword-rich content that other high DA websites would want to link to. This increases your website’s domain authority and credibility. Icon 7

Community Participation
AKA comment marketing. Our mediators leave engaging and valuable comments on relevant local sites that enhance your credibility and lead traffic to your website. Icon 8

Highest SEO ROI
We go beyond any other digital marketing advertising medium, ensuring that your investment yields calls and inquiries! Icon 9

Outrank Bigger Competitors
You need to focus on your local competition. We optimize for terms your clients actually search for to make sure you come on top on SERPs and stay ahead. Icon 10

More Traffic, More Conversions
With content geared for local search engine success, you get qualified leads with high purchase intent that turn to sales! Icon 11

More Online Reviews
With a more prominent local profile, you get direct feedback from your clients! Learn what your customers think, source feedback, and leverage from a positive brand image. Icon 12

Better Brand Management
We control the narrative surrounding your business to help you connect with potential customers.

Craft a Winning Local SEO Strategy For Your Business!
Local Keyword Ranking Transformations
Fact: people rely on quick, easy ways to find local businesses close to them. If you’re not showing up on those top 5 searches, you’re not getting customers. Your competitors, on the other hand, are.

We’ve helped clients get to the top of search results. Here are their rankings before they came to us for local SEO and after.

Knowledge is Power:
Dominating Local SERPs and the Google Knowledge Graph
According to Google, „local searches lead to 50% of mobile consumers visiting a store within one day.” Once they’re in your store or on your website, they’re ready to make a purchase.

Getting You To Rank on Google’s Local 3-Pack
What is the local SEO 3-pack?

Google’s 3-pack is the listing of the top three businesses you see in search results when you use keywords like “near me” or “[business] in [city/town].”

This type of query helps Google list relevant and local searches for you.

Still, have questions? Lucky for you, we have a blog to elaborate on the concept! And here’s how we’ve helped our clients get ranked on the coveted 3-Pack!

Why You Need to Invest in Local SEO
Icon 1„ Near me” searches have seen a five-fold increase in the last few years.
Icon 2Rank for the keywords that local customers actually search for; not just generic ones
Icon 3Ensure local traffic and voice optimization with tailored long-tailed keywords
Icon 486% of customers use the internet to find local businesses
Icon 5Understand your target audience better, generate more conversions
Frequently Asked Questions
What is local SEO marketing?
Local SEO (search engine optimization) marketing is an effective way to market a local business online. As your online presence is locally optimized, your business will attract high-quality traffic from relevant local searches. This is a great way to build a wide local audience and climb SERPs (search engine result pages).

It’s no surprise that a whopping 46% of all Google searches are for local businesses. Simply put, local SEO marketing helps your business become visible to this large percentage of local searchers.

How does local SEO work?
Local SEO works by boosting a site’s Google ranking for local search. This is achieved by optimizing the website, web content, business listings, and social media pages.

Our local SEO experts use a wide range of effective and actionable strategies to achieve quick and consistent results. These strategies help your business appear in the top local search results on Google.

Local SEO is a whip-smart way to tweak your online presence by the unique set of ranking factors used by Google. As a result, your business will generate more local leads and maximize sales.

What is the difference between SEO and local SEO?
SEO is the process of increasing the quantity and quality of organic traffic to your website. Local SEO is a subset of SEO that strictly focuses on local search.

For instance, leveraging SEO is a great way to help your business appear in the top search results each time a web user runs a generic search. However, this may not be of value to your business if you only operate in a certain location.

Local SEO makes things more specific so you can target potential customers in your geographic area. This is extremely beneficial for businesses that offer their products/services in a certain town, city, state, or country. Instead of reaching a global audience that cannot invest in your products/services, you can tap into a wide local audience contributing to your revenue.

However, local businesses shouldn’t sideline vanilla SEO entirely. We suggest using SEO and local SEO strategies to build a strong online reputation and generate high-quality local leads.

Who needs local SEO?
If your business operates within a certain geographic region, we suggest opting for local SEO services.

Even if you don’t have a local target market, local SEO can help you generate more leads in certain popular cities, towns, or states. This is a great way to create a powerful online presence for locations that contribute to your revenue more than others.

Over the years, we’ve offered local SEO services to clients from the following industries:

Automotive
Business
Plumbing
Bars and Restaurants
Education
Medical Services
Legal Services
Pet Services
Construction
Health
Real Estate
Technology
How much does local SEO cost?
While most local SEO companies charge a hefty sum, we’ve taken a different approach at Dubai SEO Agency. Pl, the SEO experts.

Our local SEO services start as low as 300 PLN.

Dubai SEO Company, a leading SEO company in Dubai, UAE, USA, and UK, offers online marketing services in Dubai for businesses. Dubai SEO Company is a full-service internet marketing and SEO company in Dubai that provides various SEO and online marketing services such as website design, website development, social media marketing, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC), and branding and logo design.

We take the time to understand each client’s specific requirements and goals assiduously. Our local SEO experts create an individualized strategy based on our analysis.

This helps each business dominate its respective industry instead of receiving a one-size-fits-all plan. By focusing on creating and executing niche-specific solutions, we help our clients attract qualified local traffic and establish a winning online presence.

Depending on your customized package, project scope, and deliverables, the project’s total cost may vary. Our final prices are extremely affordable, so you can build a wide local audience without worrying about hurting your budget.

How do I sign up for your services?
Click here to request a proposal and free SEO audit report. Simply enter your name, phone number, email address, website, chosen service, and project details. Submit the request, and our local SEO experts will get in touch with you shortly.

For more information, give us a call, and we’ll take it from there.

What if I have questions about the project?
Our experienced project managers work closely with each client to address their concerns, questions, and expectations. Once you place your order with Dubai SEO Agency, pl the SEO experts, you’ll be assigned a dedicated project manager who offers in-depth guidance and assistance along the way. Feel free to reach out to your project manager if you have any project-related questions.

As a client, you will also receive complete access to the Client Dashboard. The innovative and customized software allows you to monitor progress and track updates. You can also view how your website performs from your target audience and search engines from the point of view.

We suggest using the Client Dashboard to review content, offer feedback, examine reports, or pose any questions that you may have for the technical team.

If you’d like to make changes to your project or share your concerns, feel free to reach out to your project manager. They’ll be happy to accommodate your needs.

What if I’m not satisfied with the results?
At Dubai SEO Agency. Pl the SEO experts, we go the extra mile to offer actionable results that help you rank on Google in less than 30 days.

If your project is in its initial stages, we suggest waiting for a few weeks to view concrete results. Given the amount of online competition, it may take some time before you begin to achieve target KPIs and notice increased quality local traffic.

However, if you’re still dissatisfied with the results, we have a strict no-hassle money-back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked. With no contractual obligations, you don’t have to worry about any unexpected complications.

Why hire a local SEO company?
A business should consider hiring a local SEO company for the following reasons:

Searches with the term “near me” have increased five-fold over the past few years
You will rank for keywords that local customers actually use; not generic terms
By using relevant long-tail keywords, you will ensure voice optimization and local traffic
86 percent of customers go on the internet to locate local businesses
You will gain a better understanding of your target audience and will be better equipped to generate conversions
What are the benefits of local SEO?
Optimization for Google My Business
The priority in local SEO services is to have your website ranking on Google’s Local 3-Pack—the top three results displayed for a local search. This happens when your business has an established profile for Google My Business.

On-Page Local SEO
We identify local long-tail keywords relevant to your business and optimize web pages, HTML tags (title, meta, and header), headlines, and images to improve your search engine rankings.

Keyword Targeting That’s Region-Specific
Our local SEO experts create an index of carefully crafted local long-tail keywords after meticulously researching and analyzing your competitors to get you ranking at the top of Google.

Business Citations
We build a localized portfolio for your business on reputable and popular third-party directories to promote online visibility in your region.

Local Link-building
Our content creators develop informative content-rich local, relevant keywords that most other high DA websites would like to link to. This increases your website’s credibility and domain authority.

Smartphone Optimization
Our local SEO experts work to ensure you’re listed at the top of Google’s local listings by optimizing your website so that it’s smartphone-friendly.

Greater SEO ROI
At Dubai SEO Agency. Pl the SEO experts, our experts go the extra mile to ensure your investment leads to calls and inquiries.

Community Participation
Also known as comment marketing. At Dubai SEO Agency. Pl the SEO experts, our expert mediators, leave valuable and engaging comments on local sites relevant to your business to enhance your reputation and credibility and direct traffic to your site.

More Traffic, Higher Conversions
Once your business has content primed for local search engine ranking success, you will receive qualified leads with higher purchase intent that lead to sales.

Outrank Competitors
Businesses need to direct their focus to their local competition at Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, optimize your content and website with terms that your clients actually search for.

More Effective Brand Management
Our experts work to control the narrative that surrounds your business to connect you with potential customers.

Better Online Reviews
By establishing a prominent local business profile, you will receive positive feedback from your customers directly. This allows you the opportunity to understand what customers think about your products/services and leverage a more positive brand image.

How soon can I see results from local SEO?
At Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, we go above and beyond to offer our clients actionable results that help them rank on Google in fewer than 30 days.

We suggest that you wait a few weeks to view concrete results, especially if your project is in its initial stages. Considering the amount and type of online competition, it may take a little bit of time before you start achieving target KPIs and begin to notice an increase in quality local traffic.

Hire An Award-Winning SEO Firm!
Get The Right Kind Of Traffic By Investing In
Industry Leading Local SEO Services
46% of all Google searches are local—meaning they involve consumers looking for businesses in their vicinity.

But it gets better; over 80% of these local searches convert, making them an SEO goldmine!

Getting a ton of traffic after your SEO campaign but still not getting conversions?

Run a brick-and-mortar store without an online presence?

Having trouble getting listed on Google’s coveted Three-Pack listings?

Local SEO is the first step toward establishing your business online. Take that step with confidence by hiring Dubai SEO Agency. pl the SEO company in Dubai, United Arab Emirates

Our strategies generate traffic and get your website ranked for long-tailed keywords, Featured Snippets, and the Google Three-Pack. They’re also customized based on your industry niche and reflect the best approach for your website.

Get found locally on the first page of Google! Sign up today.

Local SEO Services
Affordable Local SEO Services That Help You Rank In The Places That Matter!
Invest in a constantly evolving, results-driven keyword strategy that reacts to changes in real-time and is optimized for local SEO.
At Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, we’ve equipped our SEO professionals with a proprietary, industry-leading toolset that gives them in-depth insight into segmented demographics, allowing them to parse organic traffic based on specific regions.

In a nutshell, this means that Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates, enables you to optimize your business’s online presence based on the locality you operate in. This has seismic SEO implications; being ranked high on SERPs for long-tailed, local queries significantly bolster the quality of traffic coming to your website.

After we’re done, you can sit back and watch qualified leads take your desired business actions in droves.

Give us a call to transform
an ordinary website into a
Revenue Generating
Money site!
Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates’s local SEO experts, do this with a combination of on-page keyword optimizations, off-page citation building, and using local repositories of backlinks to build domain authority in your niche.

The long-term gains? A loyal customer base that’s highly engaged, Google 3-Pack listings that keep on giving, and higher organic search among the most likely covert people.

Frequently Asked Questions
What is E-Commerce SEO?
E-commerce SEO is the process of improving your online store’s visibility on SERPs (search engine result pages).

As your website and content are optimized for search engines, you’ll notice increased high-quality organic traffic. The outcome? More calls and better sales that help you grow your e-commerce business in the long run.

As opposed to SEO, e-commerce SEO includes additional strategies that are specific to online stores. These selective strategies play a big role in ensuring your online store appears in the top search results on Google.

Is SEO important for e-commerce?
SEO and e-commerce go hand in hand. There are currently over 24 million e-commerce sites across the globe. If you fail to optimize your content and website, you’re automatically relegating your online store to the back end of SERPs (search engine result pages).

Since your business is dependent on online customers, forgoing optimization can take a toll on lead generation and revenue generation.

Instead, optimizing your content for search engines is a great way to attract and retain e-commerce customers. By ensuring your online store appears in the top search results, you’ll also manage to target new demographics and build brand value successfully.

How can SEO help my online store grow?
Stagnancy is one of the most dangerous pitfalls of running an online business. Over time, you may start relying on word-of-mouth and create the odd blog now and then. And this is where the cracks begin to appear.

Overlooking the importance of actively optimizing your online store for search engines can wreak havoc on business growth in the long run. As optimization becomes the new way forward in the marketing world, more e-commerce businesses invest in SEO. If you overlook optimization, your online store will likely get replaced by your competition on SERPs.

Leveraging SEO is a powerful way to ensure your product/service pages and content appear among the top search results on Google. As traffic continues to pour in, you’ll sustain business growth and nip stagnancy in the bud.

The long-term effects of a powerful SEO strategy will further help your online store get a much-needed boost in revenue.

How much does E-Commerce SEO cost?
While conventional e-commerce SEO companies can burn a hole in your pocket, we’ve developed a different approach at Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates. Our e-commerce SEO services start at $199.

Our focus on quality has helped us deliver effective and affordable results that meet and exceed client expectations. We take the time to understand each client’s specific requirements and goals diligently. Our e-commerce SEO specialists create a customized strategy based on our analysis. This helps our e-commerce clients dominate their respective industries instead of receiving a one-size-fits-all plan.

By focusing on creating and executing niche-specific solutions, we help our clients attract qualified traffic and establish a winning online presence.

Depending on your customized e-commerce SEO package, project scope, and deliverables, the project’s total cost may vary. However, our final prices are extremely affordable.

What happens after I sign up?
Once you sign up, our SEO specialists will assiduously review your website and send you the following documents:

A comprehensive analysis report of your website
A proposal for the project
Shortly afterward, you’ll be contacted by our project manager and receive additional information.

What if I have questions about the project?
If you have any questions or concerns about the project, feel free to contact your project manager. Our experienced project managers work closely with each client to provide assistance and ensure the project runs smoothly.

As a client, you’ll also receive complete access to the Client Dashboard. The cutting-edge software enables clients to monitor progress and receive 24/7 updates covering vital aspects of the project. You can also view how your website performs from your target audience and search engines from the point of view.

We suggest using the Client Dashboard to review content, offer feedback, examine reports, or pose any questions that you may have for the technical team. Actively consult your project manager and track updates on the Client Dashboard to keep abreast of project developments.

If you require additional e-commerce SEO assistance, please speak with your project manager, and they’ll make arrangements accordingly.

What if I’m not satisfied with the results?
At Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, we go the extra mile to offer actionable results that help your e-commerce business rank on Google in less than 30 days. If your project is in its initial stages, we suggest waiting for a few weeks to view concrete results. Given the immense online competition, it may take some time before you begin to achieve target KPIs and notice an increase in quality traffic.

However, if you’re still dissatisfied with the results, we have a strict no-hassle money-back guarantee. If your online store doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked. With no contractual obligations, you don’t have to worry about any unexpected complications.

If you’d like to make changes to your project or share your concerns, feel free to reach out to your project manager. They’ll be happy to accommodate your needs.

Grow Your Ecommerce Business With Confidence Using Our Ecommerce SEO Marketing Services!
SEO for eCommerce sites is extremely demanding and can even be very complex at times. But the rewards are also double and the results, twice as encouraging. With the right eCommerce strategy and prompt execution, you can turn an ordinary site into massive high traffic, high rankings, revenue-generating platform. This requires a lot of work in online marketing, so eCommerce search engine optimization is one of Dubai’s SEO agencies. Pl, the SEO company in Dubai, United Arab Emirates’s the most sought-after strategy.

Ecommerce sites face some of the most intense competition on the internet today. Our eCommerce SEO experts specialize in bringing web traffic and google rankings to e-commerce sites, taking them to the next level. Whatever your product, we will devise a plan to market it, promote it and generate revenue from it to make your eCommerce site a commercial success.

There are no contracts. No hidden fees. Our SEO comes with a 100% money-back guarantee. Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates, has 10 years of practical hands-on experience in all internet marketing disciplines, including eCommerce SEO. We have completed 20,000 projects, and we work with a global clientele. Our eCommerce SEO will bring your business to the top.

Hire Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates’s award-winning SEO services, takes the first step towards establishing your eCommerce business in Google and transforming your website into high traffic, high authority revenue-generating online platform!

A Solid Approach To Ecommerce SEO To Take Your Online Store To The First Page Of Google!
Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates: The Ultimate Choice For Ecommerce Website Owners in Dubai.
With more than 20,000th projects completed, working on eCommerce websites is one of our specialties, and we take great pride in numerous high volume and high profile sites we have worked on over the years. It’s a completely different ball game from traditional SEO services. Our eCommerce SEO specialists are fully capable of dealing with all platforms like Shopify, Magento, Joomla, etc. Our eCommerce SEO consultants and experts focus on certain aspects, including e-commerce Product Page Optimization and SEO eCommerce Category Pages.

Our process relies upon timely and sound management of a client’s link-building activities and keeping it competitive for its target search terms. Regardless of client niche, this is often a very competitive field. Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates, specializes in eCommerce SEO and is widely regarded as a reliable Ecommerce SEO company to work with by its clients.

We offer a detailed SEO Audit Report for free. Please, fill out the form available on the right-hand top of this page to fill and receive a FREE eCommerce Website Audit report. Please, contact Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates s, speaks with our representatives on how our services can positively impact your eCommerce site and generate sales.

Transform an ordinary website into a Revenue Generating
Ready to Take Your Ecommerce Business’s Online Presence To The Next Level?
What Do You Get With Our Website SEO Services?
Website SEO ensures that you get noticed on SERPs and that your clients get what they’re looking for when they reach your page. Here are some of the many benefits you get when you hire Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates, for website SEO.

Website Audit
We run a critical analysis from the ground up from design infrastructure & content to link profile & brand strength. Get a Free Website Audit Report.

SEO Competitor Analysis
We conduct an exhaustive study of competitors to identify new link building & marketing opportunities.

Traffic Analytics
We help you discover your audience—who they are, their search type, and how they reached your site.

Comprehensive Keyword Strategy
Our keyword research is exhaustive and focuses on „conversion keywords” that optimize your site’s web copy and bring in leads.

Content Marketing
High-quality, SEO-optimized content (articles, blogs, press releases, social media posts & guest posts) establishes Google rankings and makes your content a traffic goldmine.

Video/Infographics
Give your content an engaging twist! Our designers and video editors craft promotional infographics and videos that get more conversions.

Web Copy Optimization
Let our expert copywriters take over to create compelling web content that engages your site visitors!

Detailed Back-link Audit
We look at ALL links generated for a website to determine their value and remove spammy links.

Link-building Services
We build links on authoritative sites that ultimately link back to your website, leveraging their credibility and improving SEO.

Increased Traffic
The lethal combination of great content and SEO activities helps you dominate SERPs to increase traffic and conversion!

Constant Updates
You get weekly and monthly reports to help you monitor your website and rankings. We’ll take care of website maintenance too!

Community Management
We help control the narrative around your brand, creating a buzz on important and relevant platforms and keep the target audience engaged.

Just adding a personalized call to action to your website can increase conversions by up to 202%!

And if you augment those calls to action with clear messaging and targeted keywords, you can expect both traffic and sales to skyrocket.

Having trouble getting traffic on your website?

Our clients not taking your desired business action after they reach your website?

Website SEO is the first step toward establishing your business online at Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, we can get your website to rank on Google for your target keywords and target audience.

We offer comprehensive website optimization services and customized packages, and our SEO strategies are fully customized for your target niche.

We elevate organic traffic, amplify conversions, and deploy innovative internet marketing solutions for thousands of small businesses in the US. You can count on Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates’s website SEO services to deliver complete transparency and full-time support in perpetuity!

Give us a call to sign up for our premier website SEO services today!

Why You Need to Invest in Website SEO
Website SEO can make your website a money-making machine
Adding relevant internal pages can create a ranking surge
Optimal page load speeds lead to longer site sessions
Understand your target audience to ensure conversions
CTAs tell audiences what to do next, leading to executed business actions
Hire Award-Winning Website SEO Services To rising SERP Ranks!
Our SEO professionals will optimize your website’s backend, supercharge its content with targeted keywords, and add compelling CTAs to increase sales.
Dubai SEO Agency. Pl, the SEO company in Dubai, United Arab Emirates, has a decade of experience and expertise in website optimization services. We work with companies across the United States and with clients worldwide, helping them take their web presence to the next level.

If you want to generate new leads for your website or are interested in strengthening your brand and expanding your web traffic and target audience, we’re the website SEO service provider for you!

Once you sign up for our website SEO, we’ll start with a comprehensive website audit, identifying where your traffic is coming from and what optimizations will be the most effective.

After the audit, we systematically add targeted keywords to your web copy, along with relevant internal links and effective CTAs to get clients converting.

We pave the road to more traffic, conversions, and higher engagement. Get started with your website SEO today!

What Do You Get With Our Enterprise SEO Services?
Have an extensive website operating in a highly competitive industry? Complex problems necessitate sophisticated solutions. Here are some of the many benefits you get when you hire Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates for Enterprise SEO.SEO Audit

Enterprise Website Audit & SEO Assessment
You get a complete analysis of your website—the design, content infrastructure, link profile & brand strength. Get A Free Website Audit Report. Backlink Audit

Enterprise Competitor Analysis
Stay ahead of the game. We perform an exhaustive study of your top competitors to understand where you stand and identify new marketing opportunities online. Business Profile Listings

Detailed Back-link Audit
Our experts review all links on your website to determine their SEO value. We then identify and remove spammy and toxic links.SEO Competitor Analysis

SEO Keyword Research
Our team identifies top sales-driving keywords and LSI keywords, using a powerful combination of short and long-termed keywords for content marketing. Content Marketing

Conversion Rate Optimization
You could have 500 web pages and great traffic, but do they convert? We audit your website and maximize your website’s conversion rate.Video/Infographics

Hyper-Local SEO Marketing
Our expert’s audit and identify citation opportunities across online local directories. We also use geo-fencing to target ads toward specific locations in your campaign.SEO Keyword Research

Link-building Services
We source a portfolio of backlinks from local directories and relevant high DA (domain authority) guest blogging platforms. Link-building Services

Content Marketing
You need authentic and relevant content representing your brand. Our team creates well-researched, SEO-optimized content in line with your branding guidelines. Community Management

Video/Infographics
Our designers and video editors craft promotional infographics and videos that get more conversions. Community Management

Paid Advertising Options
We complement our strategies to increase organic traffic with Paid Marketing options, so you get everything under one roof! Community Management

Consistent Branding
We prioritize branding! Regardless of the complexity of the project, our digital marketing experts ensure consistent branding on all fronts. Community Management

Optimizing Web Content & Code
The focus here is to make your extensive website perform better in speed, security, and responsiveness.

Why You Need Enterprise SEO Solutions
size, you have over 500 web pages.
ComplexityYou need innovative back-end developments to enable SEO
Global/Nation ReachDifferent target audiences in different cities/countries
branding specific brand manual that directs all your online marketing
SEO ExpertiseYou need professionals on board with campaign management skills
Our Enterprise SEO Portfolio!
Our Enterprise SEO services have helped our clients reorganize their complex digital presences to make them more accessible by clients and indexable by search engines.

Check out the clients and industries we’ve worked on.

Frequently Asked Questions
What is enterprise SEO?
Enterprise SEO is the process of optimizing web pages and content to help large businesses rank higher on Google. The rigorous and large-scale practice includes specialized strategies for enterprise sites with 1000 or more pages. Each strategy is customized to ensure enterprises attract high-quality traffic and gain an edge in their respective industry.

Is enterprise SEO right for my business?
The competition among enterprises is cut-throat. If you run an enterprise site, you cannot simply leverage regular SEO strategies. Instead, you need to adopt a customized approach that takes the scope and goals of your business into account. Enterprise SEO helps you do just that. Each strategy is tailored to help you climb search engine result pages (SERPs) and surpass other enterprises in your niche. If you run an enterprise site, enterprise SEO should be a priority.

Why does my website need enterprise SEO?
75% of people never scroll past the first search engine result page (SERP). If your enterprise site doesn’t show up on the first page, it might as well not exist.

Enterprise SEO helps your website appear among the top search results and get a much-needed boost in organic traffic. This is a great way to increase conversions and gain greater online visibility.

What is the difference between enterprise SEO and regular SEO?
Unlike regular SEO, enterprise SEO includes specialized practices that meet high-volume SEO needs. Enterprises require aggressive keyword research, content expansion, and link-building strategies that work efficiently across the board and yield powerful results.

In such cases, regular SEO is insufficient. Enterprise SEO tackles complex optimization needs and helps large businesses gain an edge over the competition.

What do enterprise SEO strategies include?
At Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, we use customized SEO strategies that fit the requirements of each client. Your enterprise SEO plan may include the following strategies:

Technical SEO (Site Redesign, Page Speed Improvements, AMP Web Development, etc.)
High-Search-Volume Keyword Research and Implementation
Strategic Link Building
Scalable Content Creation
Social Media Management
Reputation Management
How much does enterprise SEO cost?
Enterprise SEO can cost you upwards of $15,000 per month. But at Dubai SEO Agency. Pl the SEO company in Dubai, United Arab Emirates, we pride ourselves on offering expert enterprise SEO services at just $199 per month.

How do I sign up for your services?
Click to sign up for our enterprise SEO services. Simply enter your full name, phone number, email address, website URL, chosen service, and project details. Once you’re done, submit the request.

What happens after I sign up?
After you sign up, our enterprise SEO specialists will carefully analyze your website and send you the following documents:

An in-depth SEO audit report
A free proposal
You will also be assigned a dedicated project manager.

What if I have questions about the project?
If you have any questions about the project, feel free to reach out to your project manager. You can also use the Client Dashboard to keep up with traffic updates, rankings, and other essential web activities.

What if I’m not satisfied with the results?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we have a strict money-back guarantee if your enterprise site doesn’t rank in 30 days. We’ll offer a complete refund, no questions asked. Please contact your project manager to facilitate the process.

Streamline SEO For Your Enterprise Website With Systems That Scale Up With Your Business!
The average enterprise site can have more than a thousand web pages. And every one of those pages needs to be optimized for Google’s web crawlers—a logistical nightmare!

But backlinks are notoriously hard to source, as evident in the fact that as many as half of all web pages don’t have them!

That’s why every large-scale enterprise worth its salt needs to tap into an SEO strategy that can account for expansive data sets and the multiple customer touchpoints/contexts involved in running a nationwide or global business. A comprehensive enterprise SEO strategy is the key to winning across markets and expanding while minimizing overheads.

Running an e-commerce marketplace with thousands of products that have become an organization and indexing nightmare?

Struggling against local competitors in the many countries your enterprise has a presence in?

Is the scale of your website leading to valuable resources being wasted on repetitive content generation?

If your enterprise is struggling with any of these problems, our enterprise SEO services are a godsend!

Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, specializes in providing premier enterprise SEO services. With more than a decade of experience helping large businesses and enterprises automate redundant tasks, optimizing for local SEO across different consumer bases, setting up a site structure that lends itself expansive categories, we can do it all!

Leap ahead to the top of SERPs with us!

Why You Need to Invest in Enterprise SEO
Save on valuable time spent populating thousands of pages with information
Optimize large data sets with keyword-rich metadata across global contexts
Simplify your web technology by using platforms with proven efficacy
Give current web assets top-level visibility for increased conversions, reduced complexity
Ensure that search engines crawl all your pages
Benefit from a 360-degree approach that incorporates off-page SEO
Enterprise SEO Services That Manage Your Digital Backend, So That You Focus On Core Business Tasks!
Our enterprise SEO agency comes up with integrated solutions that streamline processes, reduce complexity, and maximize visibility.
We’re an award-winning SEO agency that has handled thousands of complex projects. Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, uses the perfect combination of data analytics and SEO expertise to provide our enterprise clients with solutions that work across different levels of the organization.

Our enterprise SEO services can help you rank higher for high-value, highly competitive keywords across thousands of geographic locations, leading to a rising tide of leads and conversions across the board.

Coupled with the right UI//UX and site organization investments, you can send sales skyrocketing!

And it doesn’t stop there!

We also conduct in-depth competitor analysis to help you stay one step ahead, manage your enterprise’s reputation, and employ automation across the board for strategic optimization.

Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, can help your enterprise reach new heights of success. Hire our enterprise SEO services today!

The right SEO strategy can put your business on the map!
What Do You Get With Our National SEO Services?
About 60% of national web traffic comes from organic searches. We help crack the code and power your national SEO campaign with innovative SEO tactics to increase traffic and conversions on your website! Here are some of the many benefits you get when you hire Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, for nationwide SEO.SEO Audit

Website Audit & SEO Assessment
You get a complete analysis of the design and content infrastructure to link profile & brand strength. Get A Free Website Audit Report. Backlink Audit

Detailed Back-link Audit
Our experts review all links on your website to determine their value. We then identify and remove spammy and toxic links. Business Profile Listings

Demographic Analysis
We help identify across-the-board parallels and target similar consumers in different regions in the country.SEO Competitor Analysis

Hyper-Local SEO Marketing
Our team uses geo-fencing to target ads toward specific locations you want to target in your campaign. Content Marketing

Region-Specific Keyword Research
Our team understands consumer differences and uses our expertise for enhanced keywords research, using a powerful combination of short and long-termed keywords.Video/Infographics

Link-building Services
Our experts source a nationwide portfolio of backlinks from local directories and relevant high DA (domain authority) guest blogging platforms.SEO Keyword Research

National SEO Competitor Analysis
Stay ahead of the game. We perform an exhaustive study of your competitors within regions to identify new national marketing opportunities. Link-building Services

Region-Specific Content Marketing
You need authentic and relevant content representing your brand nationally. Our team creates well-researched, SEO-optimized content that establishes Google rankings. Community Management

Video/Infographics
Our designers and video editors craft promotional infographics and videos that get more conversions.

Increase Online Lead Generation & Improve Your Bottom-Line Revenue.
Call to sign up for our national SEO services!
Frequently Asked Questions
What is nationwide SEO?
National SEO is the process of optimizing your website and content to improve search engine result page (SERP) rankings in certain countries. For some clients, nationwide SEO services may be required for a single country. A national SEO strategy helps businesses build and grow a wide national audience.

When do I need to invest in nationwide SEO?
If your business operates in a specific country or a handful of countries, targeting a diverse audience can be challenging. Nationwide SEO services facilitate the process by helping your business gain greater search engine visibility for national searches. As your business ranks higher and reaches a wide audience, you’ll notice a much-needed boost in conversions and revenue.

How do I promote my website nationwide?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we use customized nationwide SEO strategies to help your business develop an edge in your respective industry. We’ll examine your website and devise an SEO strategy to promote your product/service pages and content across specific countries.

How can I get traffic from other countries?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we help clients attract high-quality nationwide traffic by identifying their target audience and implementing country-specific SEO strategies. For instance, we may devise a multilingual SEO strategy to boost conversions if your business operates in diverse countries. Ultimately, we’ll create a customized strategy that helps you increase traffic and sales.

How do I start nationwide SEO?
Click here to request a free in-depth nationwide SEO analysis report and project proposal.

What is the best strategy for countrywide SEO?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we create a customized countrywide SEO strategy for each client to ensure optimal results. We consider various factors to determine the best ranking tactics and traffic generation strategies for a particular country.

How much does nationwide SEO cost?
Our nationwide SEO services start at $199, so you can give your business a much-needed boost without breaking the bank. We also have a strict no-hassle money-back guarantee for added protection.

How do I sign up for your services?
Click here to get started! Signing up for our nationwide SEO services will take you less than five minutes. Simply enter your name, phone number, email address, website, chosen service, and project details. Submit your request, and it’s all systems go!

What happens after I sign up?
After you sign up, our SEO specialists will examine your website and send you the following documentation:

A free in-depth SEO audit report
A project proposal
You will also be put in touch with a dedicated project manager who will oversee your project.

What if I have questions about the project?
Feel free to contact your project manager if you have any questions regarding the project. You can also use the Client Dashboard to keep abreast of traffic updates, keyword rankings, reputation management briefs, and social media updates, among other activities.

What if I’m not satisfied with the results?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we have a strict money-back guarantee. If your website doesn’t rank in 30 days, we’ll offer a complete refund, no questions asked. Please contact your project manager for more details.

Hire An Award-Winning SEO Firm!
Get Your Business To Rank Across the Country With A Leading Nationwide SEO Service!
Nationwide SEO is far more competitive than ranking in just a few locations for a handful of keywords.

But it also has the potential to pay off big time!

Running a small, local e-commerce store that you want to take nationwide?

Do you have big expansion plans for your restaurant chain?

Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, has the technical SEO expertise to help you be seen by consumers all over the country. Our decade of experience in the industry and cutting-edge tools allow us to gain unique insights into what consumers in different states search for, informing our strategy for nationwide SEO.

Build a nationwide presence on local foundations. Sign up today!

Why You Need to Invest in Nationwide SEO
Increased sales and conversions lead to a better bottom line
A combination of SEO at scale and local SEO
A nationwide presence—augmented by local, long-tailed keywords—builds a ton of credibility.
Gain unique insights into region-specific keywords, tailor your services accordingly
Hire A Nationwide SEO Service That Can Help You Expand Coast To Coast!
Our SEO professionals use everything from regional pages, local-optimized content for each city you operate in, and more.
The stakes are higher when you move your SEO efforts nationwide, which is why you need a partner with a results-driven mentality and a data-driven approach.

At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we have the resources and expertise to spearhead countrywide SEO strategies that build your presence across the nation while keeping the content relevant to every region you operate.

When you sign up with us, you get excellent customer support, guaranteed SEO services, and the ability to operate at a whole new level.

Sign up for our nationwide SEO services today to get qualified leads and more conversions across the country!

What Do You Get With Our International SEO Services?
Looking to reach out to an international customer base to expand your business? International SEO takes your business to the next level. Here are some of the many benefits you get when you hire Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, for International SEO.SEO Audit

Website Audit & SEO Assessment
You get a complete analysis of the design and content infrastructure to link profile & brand strength. Get A Free Website Audit Report. Backlink Audit

Detailed Back-link Audit
Our experts review ALL links on your website to determine their value. We then identify and remove spammy and toxic links. Business Profile Listings

Web Hosting Server Location
We rank your site higher in your target country and help you host your website on country-based servers.SEO Competitor Analysis

URL Structures
We decide on a URL structure ideal for your website—be it a country code top-level domain (ccTLD), subdomain/subdirectory/subfolder, or a gTLD.Content Marketing

International SEO Competitor Analysis
Stay ahead of the game. We perform an exhaustive study of your local and international competitors to identify new global marketing opportunities.Video/Infographics

Global Keyword Research
This is an integral step in the SEO process. We identify short and long-tailed keywords with a focus on targeted countries and cities.SEO Keyword Research

Region-Specific Content Marketing
You need authentic and relevant content representing your brand internationally. Our team creates well-researched, SEO-optimized content that establishes Google rankings. Link-building Services

Video/Infographics
Our designers and video editors craft promotional infographics and videos that get more conversions internationally. Community Management

Link-building Services
Our experts source country-specific backlinks using relevant high DA (domain authority) guest blogging platforms.

Make an International Claim!
Sign up for our international SEO services!
Frequently Asked Questions
What is international/global SEO?
International SEO is the process of optimizing your content and website to reach a wide international audience effectively. International SEO strategies help businesses climb search engine result pages (SERPs) and drive high-quality traffic from the desired locations.

When do I need to invest in international SEO?
If you have an international clientele, targeting your desired audience can be a challenge. Leveraging international SEO is a great way to improve search engine visibility for international searches. As your website climbs search engine result pages (SERPs), you’ll build a wide international audience.

In short, international SEO can help you stand out from the crowd and develop an edge in your respective industry.

How do I promote my website internationally?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we’re equipped with the expertise, experience, and technology required to promote your website internationally. Our SEO experts use a wide range of actionable strategies to ensure your product pages, service pages, and content actively circulate the web for international search. From location-specific keyword research to international link building, we take care of everything.

How can I get traffic from other countries?
Targeting country-specific traffic requires extensive research and expertise. We can help you get started. We use state-of-the-art SEO tools to attract high-quality traffic from the selected countries. We use domain name extensions, link-building strategies, content marketing tactics, and Google My Business to ensure your business dominates search engine result pages (SERPs) for country-specific searches.

How do I start international SEO?
Click here to request a free in-depth international SEO analysis report and project proposal.

What is the best strategy for international SEO?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we don’t believe in cookie-cutter approaches. Instead of adopting a one-size-fits-all strategy for each project, we customize our strategies depending on the industry, business location(s), and demographic, among a wide range of other factors.

Our international SEO specialists will create a customized strategy that helps you rank higher and increase global traffic.

How much does global SEO cost?
International SEO can cost you upwards of $5,000 per month. But at Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we’ve taken a different approach. Our international SEO services start at $199 per month, so you receive excellent service without worrying about breaking the bank.

How do I sign up for your services?
Click here to sign up for our international SEO services. Simply fill the form and submit your request.

What happens after I sign up?
Once you sign up, our international SEO specialists will carefully examine your website and send you the following documents:

A free SEO audit report
A project proposal
You will also be assigned a project manager.

What if I have questions about the project?
Our dedicated and experienced project managers will answer any questions that you may have regarding the project. You can also use the Client Dashboard to keep up with updates on your international SEO strategy.

What if I’m not satisfied with the results?
At Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, we have a strict no-hassle money-back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked. Please contact your project manager for more information.

Hire An Award-Winning SEO Firm!
Cater To A Global Clientele With Our International SEO Services Packages!
Suppose you run an international business that renders its services to clients in a whole host of target markets—or is aspiring to expand your business beyond local soil—the SEO game changes in a major way. But most businesses don’t have the in-house expertise to deal with these new factors.

Adding a few more countries to your currently US-based e-commerce store?

Need to establish the demand levels for your products or services in another region?

Do your SERP rankings vary wildly based on the region customers search for your product in?

Whether it’s providing services or delivering products, companies that operate on an international level need to invest in sophisticated solutions tailor-made for their web presence.

Having worked in the SEO industry for almost 10 years, Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates, has enabled hundreds of businesses to expand their operations, helping them leverage existing SERP rankings in new markets.

We’ve worked for businesses all around the world. Contact us today if you want to go global!

Why You Need to Invest in International SEO
Source segmented keyword search volumes and relevance based on region
Prevent language gaps and other region-specific issues hampering conversions
Assess where your traffic is really coming from and target those areas
Markets vary based on cultures; international SEO helps you keep your assumptions in check
Search engines need to be told when a website is targeting multiple linguistic territories
Learn How Dubai SEO Agency, the SEO company in Dubai, United Arab Emirates’s International SEO Services, Can Help You
From language tags and region-specific URLs to employing ccTLDs, we ensure that your business is prepared to operate efficiently in every country you target.
Dubai SEO Agency is a marketing company from Dubai now in Dubai; United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. Over the years, we’ve helped hundreds of organizations expand their operations outside of their home territory, working with each one to develop turnkey solutions that lead to long-term success.

Once you sign up for our international SEO services, our diverse group of SEO experts will get to work, analyze every aspect of your existing presence, and identify what international opportunities are most lucrative for your business—depending on your goals.

Our goal is to give you a foundation for long-term expansion; we’ll set up hreflang tags to prevent search penalties and enable multilingual experiences, target different keywords for different domain subdirectories, and employ a host of other techniques to get your SERP rankings up across all the regions you operate in.

Share your ideas with the entire world. Sign up today!

Let The Experts Handle Your Digital Presence!
We Optimize Your Website for SERPs while you take care of Core Business Activities.
Content-Driven SEO Strategies That Deliver Results in Every Time!
Salient Features Of Our Content Marketing Mix:
Blog Posts

Blog Posts
Well-written, Quality Blog Posts That Bring Traffic and Improve Domain AuthorityGuests Posts

Guests Posts
Detailed, High-Quality Guest Posts That Bring Google Rankings and Strengthen BrandingPress Releases

Press Releases
Industry-Specific Press Releases That Promote Products/Services and Company BrandInfographics

Infographics
Visually Stunning Infographics That Showcase Your Company Products and ServicesVideos

Videos
Professionally Designed Videos That Go Viral Create Interest, and Generate BuzzSocial Media Posts

Social Media Posts
Engaging Content that lets you Connect with your Target Audience…

What Do You Get With Our SEO Outsourcing Services?
SEO outsourcing allows you to improve your search engine visibility by having a third party develop and implement customized strategies. Here are some of the many benefits you get when you hire Dubai SEO Agency. Now in Dubai, the United Arab Emirates, the marketing company from Dubai is an international SEO services provider based in the United States, United Arab Emirates, Europe. SEO outsourcing.

Streamlined Project Management
We believe in collaborative communication. That means you’re updated on all your campaigns. From the time you sign up with us until completing the project, you’re briefed on every activity!

State-of-the-art Client Dashboard
Want to stay up-to-date with your projects? Our client dashboard gives you access to all your content and website analytics 24/7. You can even leave audio feedback!

Dedicated Project Manager
You get a dedicated Project Manager assigned who ensures your project runs smoothly and communicates its progress every step of the way!

Website Audit & SEO Assessment
We conduct a complete analysis of your website and identify areas of weakness to help improve your rankings. Get a Free Website Audit Report.

SEO Competitor Analysis
We conduct an exhaustive study of competitors to identify new link building & marketing opportunities.

Extensive Keyword Research
The most important step in SEO, our keyword research is exhaustive and focuses on „conversion keywords” that bring leads.

Detailed Back-link Audit
We evaluate ALL links generated to determine their value and remove spammy links that could be holding your website down.

Business Profile Listings
We focus on influential, industry-based directories to gain traction in Local SEO. You get to choose the number of directories you want our team to focus on.

Content Creation & Marketing
Our team designs a customized content plan depending on the package you signed up for. You can choose any combination of articles, blogs, press releases, social media posts & guest posts.

Video/Infographics
Give your content an engaging twist! You can also select a package of promotional infographics and videos that get more conversions.

Link-building Services
We build links on authoritative sites that ultimately link back to your website, leveraging their credibility and improving SEO.

Community Management
We help control the narrative around your brand, creating a buzz on important and relevant platforms and keep the target audience engaged.

Spend Time Expanding Your Business. Leave the SEO to Us!
Frequently Asked Questions
Why should I outsource my SEO services?
Outsourcing SEO services is a great way to avoid a steep learning curve and get expert assistance from SEO specialists who have extensive experience.

Over the years, we’ve offered on-page and off-page optimization services to companies in a wide range of industries. In a nutshell, we know what works and what doesn’t. We’ll utilize our SEO tools, resources, and expertise to help your business climb SERPs and attract high-quality traffic. Not only will you save valuable time, but you’ll also save money spent on in-house SEO teams that may not produce the same results.

Who will be working on my SEO campaigns?
Our SEO specialists work closely on each project to deliver fast, effective, and sustainable results. In addition, you’ll be assigned a dedicated project manager who will oversee your campaign and offer assistance along the way.

Is outsourcing SEO expensive?
While most outsourcing SEO services charge a hefty sum, we’ve taken a different approach at Dubai SEO Agency, the marketing company from Dubai now in Dubai, the United Arab Emirates, an international SEO services provider, based in the United States United Arab Emirates, Europe. Our services start as low as $199! We’ll analyze your web presence and develop a customized SEO package that helps your business dominate search engines at an affordable price.

Can I talk to a Project Manager before I decide to sign up?
Absolutely! You can choose to have an in-depth conversation with one of our dedicated project managers. They’ll answer all your questions so you can finalize your decision. You can also have a free consultation with our project managers through the chat option on our website.

What is white hat SEO?
White hat SEO refers to practices that help your business climb SERPs (search engine result pages) by following Google-approved strategies and techniques.

In short, it’s ethical SEO. White hat SEO strategies strictly adhere to search engine rules, policies, and guidelines. This leaves no room for penalization, which is common among businesses that resort to black hat SEO (unethical optimization strategies).

What happens after I sign up?
Once you sign up, our SEO specialists will assiduously review your website and send you the following documents:

A comprehensive analysis report of your website
A proposal for the project
Shortly afterward, you’ll be assigned a project manager.

What if I have questions about the project?
If you have any questions or concerns about the project, feel free to contact your project manager. Our experienced project managers work closely with each client to provide assistance and ensure the project runs smoothly.

As a client, you’ll also receive complete access to the Client Dashboard. The state-of-the-art software enables clients to monitor progress and receive 24/7 updates covering vital aspects of the project. You can also view how your website performs from your target audience and search engines from the point of view.

What if I’m not satisfied with the results?
We have a strict no-hassle money-back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked.

With no contractual obligations, you don’t have to worry about any unexpected complications.

If you’d like to make changes to your project or share your concerns, feel free to reach out to your project manager. They’ll be happy to accommodate your needs.

Hire An Award-Winning SEO Firm in Dubai, United Arab Emirates!
Outsource Your SEO Strategy To Us, And We’ll Spearhead A Results-Driven Campaign!
Businesses that take on SEO themselves soon realize it’s not only not a core competency but that it’s also taking away from core business resources.

Don’t have the resources to hire an in-house SEO team?

Not getting the results you need because of a lack of analytics tools and expertise?

Don’t fret, though! Dubai SEO Agency is a marketing company from Dubai now in Dubai. United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. I can help you out in all of these circumstances! Our cost-effective outsourced SEO solutions continuously keep your SEO and link-building strategies on track.

Take the burden off your team today, and get a free quote now!

Why You Need to Invest in Outsourced SEO Services
Leverage industry expertise for more effective SEO results
Higher ROI for every post generated and every tweak made
Free resources for core revenue-generating tasks
Payless, get more traffic and conversions than ever
About Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider that’s based in the United States, United Arab Emirates, Europe’s Outsourcing SEO Services
Gain the ability to focus on in-house tasks, leave the SEO to the experts.
Our team at Dubai SEO Agency from Dubai, now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe. Specializes in outsourced SEO services, helping clients rank higher on search engines and get more traffic to their websites. With our prompt and efficient services, your business will thrive in this increasingly competitive commercial environment.

Our process starts the minute you approach us for SEO assistance. We’ll audit and review your existing web content to identify what needs to be improved. Once we’ve identified the areas of weakness, we’ll then implement the most effective SEO strategies to help your website become more visible in search engine results. With our link-building techniques, you can count on your content ranking in some of the most competitive industries.

The best part? You can expect to see results within 30 days of hiring our SEO services.

At Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates is an international SEO services provider that’s based in the United States, United Arab Emirates, Europe., we’re committed to providing our clients with quick and result-oriented services that revamp their business and help them grow in the industry. We offer fixed and easily affordable rates based upon the services you want to avail.

Whether you want on-page optimization or looking to change your social media strategy through off-page optimization techniques, we’ve got you covered.

The right SEO strategy can put your business on the map in Dubai, Dubai, London, or Kraków!
Superior White Label Reporting, State-Of-The-Art Agency Dashboard!
We specialize in helping you maintain a high client retention ratio and a better bottom line.
Hire An Affordable White Label SEO Company That Cares About Your Clients!
In 2020, the SEO industry was worth a staggering $80 billion! This surging growth has led to the deepening and sophistication of search algorithms and more SEO work to be done than ever!

Struggling to keep up with your client’s needs due to increased orders?

Do you lack expertise for a specific SEO task but need to meet deliverables?

Do you need an analytics partner to help you with targeting content better?

Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe.’s white label SEO services can help you do all this and more!

Our superior white label SEO services are bundled with a state-of-the-art dashboard for agencies and their clients, leading to more profit and higher client retention every month!

White label SEO reporting differs from traditional SEO reporting in fundamental ways. The inherent complexity of the process means that very few white label SEO resellers offer this service, and even fewer get it right! Luckily, Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe. Can get the job done.

Sign up for our premier white label SEO today!

Why You Need to Invest in White Label SEO Services
Give clients detailed analytics, keywords, and traffic reports with your logo on them.
Offload your workload to meet deadlines
Augment your expertise with ours for a complete client SEO experience
Understand your clients’ industries better with industry-leading analysis tools
Tune your content strategies with better data
ANY QUESTIONS?
READY TO GET STARTED?
What Do You Get With Our White Label SEO Services?
The white label series allows you to do so much more. Here are some of the many benefits you get when you hire Dubai SEO Agency from Dubai now in Dubai. United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. for white label SEO.

Customized White Label Packages
Pay for what you need, not a cent more

24/7 Customer Support
Reach out to us for instant solutions

Content-Driven Approach
Maximize ROI on every content piece

Broadened Clientele
Take on as many clients as you can find

Better Brand Perception
Never let clients down by offloading extra work

Industry-Leading Dashboard Tool
Detailed insights that take SEO to the next level

Branding Tools
White label branding for more credibility

Detailed Activity Reporting
Get live updates on a ton of ranking factors

Off-Page SEO Updates
Learn what people are saying about your clients.

Benefit From Customized White Label SEO Packages, Unprecedented 24/7 Support, And Cutting Edge Tools!
Access all your clients from one page, easily monitor their activity, and learn what people are saying about them in real-time with our white label SEO services.
Only a handful of SEO agencies offer white label reporting, to begin with. And we can say with confidence that we’re one of the few that backs up our service with class-leading solutions and affordable pricing.

Our client and agency dashboards are state-of-the-art tools that allow you to oversee and manage vital website and project variables.

There are no contractual obligations regarding our white label SEO, nor do we charge hidden fees. If you’re running an SEO company or a web design and development agency that wants to expand your business and increase your clientele, we’re the white label SEO reseller company for you.

Contact Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, an international SEO services provider based in the United States, United Arab Emirates, Europe. By phone or chat, complete the form above and receive a free SEO audit report within minutes.

The right SEO strategy can put your business on the map!
Reach Out To Us Today!
Get More Traffic, More Calls & More Sales!!
Start Ranking On Google In Less Than
Our SEO Agency Creates Content-Driven SEO Strategies That Deliver Results All The Time, Every Time!
Ingredients in our Content Marketing Mix:
Blog Posts

Blog Posts
Quality Blog Posts To Boost Traffic To Your WebsiteGuests Posts

Guests Posts
High-quality Guest Posts Published on Relevant, Credible BlogsPress Releases

Press Releases
Industry-Driven Press Releases to Build Authority and ReputationInfographics

Infographics
Creative Infographics To Bring New VisitorsVideos

Videos
Professionally-Designed Quality Videos that Create A BuzzSocial Media Posts

Social Media Posts
Engaging Content that lets you Connect with your Target Audience…

An Award-Winning Company That Can Guarantee Search Engine Rankings:
What Do You Get With Our SEO Services?

Streamlined Project Management
To deliver results, we believe in collaborative communication. From the time you sign up with us till the completion of the project, you’re briefed on every progress and activity!

Dedicated Project Manager
A guaranteed success! You get a dedicated Project Manager who ensures your project is managed smoothly!

100% Money-Back Guarantee
If you do not see any improvement in rankings within 30 days, we refund your money—no contractual obligations.

Website Audit & SEO Assessment
We conduct a complete analysis of your website and identify areas that need improvement to help enhance your rankings. Get a Free Website Audit Report.

SEO Competitor Analysis
We conduct an exhaustive examination of your direct and indirect competitors to identify new link building & marketing opportunities.

Extensive Keyword Research
The most important step in SEO, our keyword research is exhaustive and focuses on „conversion keywords” that bring leads.

Detailed Back-link Audit
We evaluate ALL links generated to determine their value and remove spammy links that could negatively affect your website’s ranking.

Business Profile Listings
Create a digital presence! We focus on influential, industry-based directories to gain traction in Local SEO.

Content Creation & Marketing
A winning SEO plan needs a killer content marketing strategy to complement it. Our team creates relevant, informative, and engaging articles, blogs, social media posts, etc.

Video/Infographics
Give your content an engaging twist with stunning infographics and instructive videos that reel in potential customers!

Link-building Services
We build links on authoritative sites that ultimately link back to your website, leveraging their credibility and improving SEO.

Community Management
We help control the narrative around your brand, creating a buzz on important and relevant platforms.

We don’t rest until we see RESULTS!
Frequently Asked Questions
Why is SEO important for my business?
SEO has become a necessity for businesses in 2020. By helping you climb SERPs and attract high-quality traffic, it ensures that your business stands out from the crowd.

There are currently over two billion active websites on the internet. And that’s not all; the U.S. has a whopping 876.8 million active websites. By optimizing your website and web content for search engines, you automatically give your business a much-needed edge in your respective industry. As your business ranks higher on Google, you maximize your chances of reaching a wide target audience and boosting revenue. In a nutshell, SEO is a modern-day panacea for businesses!

How much does SEO cost?
On average, companies spend a whopping $65 billion on SEO each year. At Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe., we’ve taken a different approach. Our SEO services start as low as $199, so you don’t have to worry about breaking the bank. We offer customized packages depending on the specific requirements and goals of each client.

What happens after I sign up?
Once you sign up, our SEO specialists will assiduously review your website and send you the following documents:

A comprehensive analysis report of your website
A proposal for the project
Shortly afterward, you’ll be assigned a project manager.

What if I have questions about the project?
If you have any questions or concerns about the project, feel free to contact your project manager. Our experienced project managers work closely with each client to provide assistance and ensure the project runs smoothly.

As a client, you’ll also receive complete access to the Client Dashboard. The state-of-the-art software enables clients to monitor progress and receive 24/7 updates covering vital aspects of the project. You can also view how your website performs from your target audience and search engines from the point of view.

What if I’m not satisfied with the results?
At Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider that’s based in the United States, United Arab Emirates, Europe., we go the extra mile to offer actionable results that help you rank on Google in less than 30 days. If your project is in its initial stages, we suggest waiting for a few weeks to see concrete results. Given all the competition online, it may take some time before you begin to achieve target KPIs and notice increased quality traffic.

However, if you’re still dissatisfied with the results, we have a strict no-hassle money-back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked. With no contractual obligations, you don’t have to worry about any unexpected complications.

Hire An Award-Winning SEO Firm!
Guaranteed SEO Services That Will Bring Rankings, Traffic, And Revenue To Your Website!
Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe. It is one of the best SEO services in the industry. Our comprehensive portfolio includes companies from a diverse set of fields ranging from real estate to fast food. With the time we’ve spent in each of these industries, we’ve perfected the art of Search Engine Optimization to offer clients a service that will show results almost immediately.

Our SEO experts and digital marketing teams work around the clock to ensure that your Search Engine rankings are high and your websites keep generating consistently high volumes of traffic. In an increasingly dynamic commercial environment, your business must stand out amongst your numerous competitors. With our experience in digital marketing and organizational values, no effort will be spared in the process of helping you achieve commercial success.

Dubai SEO Agency is a marketing company from Dubai now in Dubai; United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. Has been named amongst one of the best Search Engine Optimization services in the United States. In the years that we’ve spent helping clients achieve their marketing goals, Dubai SEO Agency from Dubai, now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe. Boasts 30,000 successively completed SEO projects for our various clients throughout the country.

We’re The Award-Winning SEO Consultants You Need On Your Team!
About Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe. Guaranteed SEO Services
Search Engine Optimization is a complicated process. Since inception, we have continuously grown larger to manage every aspect of your digital marketing needs effectively.

Our process includes a rigorous assessment of your placement in the market, existing marketing size, competitor analyses, and multiple facets based on which our activities are carried out. At each stage of our marketing strategy, we re-evaluate and re-assess your progress to tweak any shortcomings in our approach.

As we continuously evolve our approach to help reach your marketing goals, our teams set you up to expand and capitalize on your newfound business potential. As an organizational policy, we offer our clients a refund policy if you fail to see the effects of our work in 30 days, and it’s doubtful that you wouldn’t find your business prospects improving within the month.

Get in touch with our sales representatives today for more information on our services, or hire us as your SEO firm for guaranteed SEO results.

Targeted, Comprehensive Keyword Research That Drives Sales!
Helping You Optimize Your Visibility.
What Do You Get With Our SEO Keywords Research Services?
The right combination of keywords gives directly to your content marketing and SEO strategy. We understand SEO—and everything associated with it—along with keyword research. Here are some of the many benefits you get when you hire Dubai SEO Agency from Dubai now in Dubai. United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. for keyword assessment and research.

Conversion Driven Keywords
According to your target audience, we identify high-volume search terms that will bring traffic to your website and conversions.

Long-Tail and Short-Tail Terms
Our keyword research includes a healthy mix of high-volume short-tail and long-tail search terms that collectively will boost your website’s online presence.

Local and Regional Keywords
We identify region-specific search terms according to your business location to generate traffic locally.

Competitor Keyword Analysis
We conduct an exhaustive study of your successful competitors’ keywords—what they’re ranking on, what position, and so on, to identify new keyword opportunities.

Website Audit & SEO Assessment
We conduct a complete analysis of your website and identify areas of weakness to help improve your rankings. Get a Free Website Audit Report.

More Traffic, Higher Rankings
By focusing on the right keywords, you will see a gradual increase in web traffic and Google rankings, leading to more conversions and sales.

Keyword Research is Key.
Frequently Asked Questions
What are SEO keywords?
SEO keywords are terms and phrases that are incorporated in web content to improve its search engine rankings. A website with a strong ratio of SEO keywords is more likely to appear in the top search results on Google.

Keywords are determined based on the kind of content users are looking for, i.e., their search queries on Google. For instance, if you run a hair salon, your industry-specific SEO keywords will include “best hair salons near me,” “hairstylist,” and so on. It’s important to note that keywords are constantly changing, making active and thorough SEO keyword research imperative.

Why are keywords important for SEO?
Keywords help businesses rank higher on Google. As one of the most effective SEO strategies, keyword research and implementation ensure a business attracts high-quality and high-volume traffic.

How do you do SEO keyword research?
Our SEO specialists utilize cutting-edge tools and resources to find and analyze high-ranking keywords. They actively monitor Google’s algorithm updates, relevant topics, and the latest trends to ensure optimal keyword usage. In addition, they check how the client’s competitors are ranking for specific keywords. These keyword research strategies (among several others) play a big role in helping our clients stand out from the crowd and consistently rank high on Google.

How many SEO keywords should I use?
The right number of SEO keyword incorporation depends on a wide range of factors, including the content’s length, form, and goal. Ideally, we recommend using the target keyword once or twice per 100 words. Of course, this largely varies. At Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates, is an international SEO services provider based in the United States, United Arab Emirates, Europe., we do the work for you, so you don’t have to worry about the nitty-gritty of keyword usage.

What makes a good keyword?
A good keyword helps a website rank higher on Google and earn high-quality traffic. At Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates is an international SEO services provider that’s based in the United States, United Arab Emirates, Europe., we ensure our target keywords meet certain criteria—including search intent, search volume, relevance, conversion value, and competition. The outcome? Improved lead generation and powerful sales.

What if I have questions about the project?
If you have any questions or concerns about the project, please feel free to contact your project manager. Our experienced project managers work closely with each client to provide assistance and ensure the project runs smoothly.

As a client, you’ll also receive complete access to the Client Dashboard. We suggest using the Client Dashboard to review keyword rankings, offer feedback, examine reports, or pose any questions that you may have for the technical team. Actively consult your project manager and track updates on the Client Dashboard to keep abreast of project developments.

What if I’m not satisfied with the results?
We have a strict no-hassle money-back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked.

With no contractual obligations, you don’t have to worry about any unexpected complications.

If you’d like to make changes to your project or share your concerns, feel free to reach out to your project manager. They’ll be happy to accommodate your needs.

Hire Us To Perform Keyword Research On Your Website Today!
Et a Comprehensive SEO Keyword Research!
Our team of SEO professionals has access to a proprietary, industry-leading toolset that allows them to tailor keyword research according to your industry niche and locality, as well as what actual consumers are searching for.

Our 360-degree approach for SEO keyword research allows you to develop content that fills in lucrative content gaps, optimize existing pages, and generate more leads with high sales intent than ever before!

We’re an award-winning digital marketing agency that pulls out all the stops for customer satisfaction. You won’t have to sign a contract, there aren’t any hidden fees, and if you don’t rank within 30 days, you get your money back—no questions asked!

Get started with our SEO keyword research services today!

Use Competitor Analysis Insights And Beat Them To The Punch!
The edge you need to propel your website rankings
What Do You Get With Our SEO Competitor Analysis Services?
You can’t win at SEO without checking out the competition. Our team specializes in conducting local, industry-wide SEO analyses of all your competition. Here are some of the many benefits you get when you hire Dubai SEO Agency from Dubai now in Dubai. United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. for SEO competitor analysis.

Competitor Identification
Identifying your direct and indirect competitors, their online marketing strategies, target market, and social presence.

Competitor Keyword Analysis
We conduct an exhaustive study of competitors’ keywords—what and where they include local keywords specific to a city or region.

Link Analysis
Identification of platforms and domains where your competitors are ranking mentioned and/or competing.

Content Analysis
Analyze the content on the client’s site and other domains to determine new opportunities to publish content related to your products/services.

Design Analysis
We look at the competitor site’s functionality, navigation, design, and overall user experience to identify areas of improvement for our clients.

Data-Driven Insights
We don’t create strategies based on assumptions and best practices. We leverage sophisticated analytic results to devise an action plan.

Ready To Take On The Competition? Let’s talk strategy.
Frequently Asked Questions
What is an SEO competitor analysis?
An SEO competitor analysis is a process of identifying your SEO competitors and determining how well you stack up against them. This information plays a big role in enabling businesses to rework strategies, prioritize the right SEO tasks, replicate competitors’ strengths, etc. The outcome? Impressive rankings, traffic, sales, and growth.

How does SEO competitor analysis help me?
Complacency is one of the biggest SEO faux pas. An SEO competitor analysis helps you retain the drive to maintain peak performance.

As you keep up with the most successful competitors in your industry, you’ll develop a strong understanding of what works and what doesn’t. This distinction, in turn, will help you implement effective SEO strategies and stand out from the crowd.

Leveraging an SEO competitor analysis is a great way to dominate SERPs (search engine result pages) and establish a winning online presence.

What information can I get about my competitors’ search marketing campaigns?
A comprehensive SEO competitor analysis opens up a plethora of lucrative avenues. You can examine competitors’ on-page and off-page optimization strategies, backlink profiles, site structure, social media strategies, UX, keyword usage, detailed traffic insights, and so on. This information will collectively help you tweak your campaigns and focus on areas of improvement.

How do I choose competitors for research?
We’ll take care of that for you. Our SEO competitor analysis team will determine your primary, secondary, and tertiary competitors based on your industry, location, products/services, and target audience. You can also identify your own competitors if you prefer. Provide 2–3 competitors, and we’ll handle the rest.

Emulate The Competition’s Greatest Strengths, Capitalize On All Their Weaknesses!
According to Entrepreneur, strong businesses can beat industry behemoths on SERPs with locality-based optimizations, niche specializations, and long-tailed keyword strategies.

Every business that ranks on Google’s SERPs got there because of something they did right—whether it was unwittingly or through an exhaustive SEO strategy. And by excavating the processes that got them there and building upon them, you can leapfrog them!

Dealing with much larger competitors in an established industry?

Ranking lower than smaller competition on SERPs?

Don’t know what a strategic content strategy looks like?

If yes, you need Dubai SEO Agency from Dubai now in Dubai. United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe.’s competitor analysis services!

We offer premier SEO competitor analysis to clients across industries. Our SEO executives have access to a bevy of tools that give them extraordinary insight into who your competition is, how much traffic they’re generating, what content got them that traffic, where their backlinks are coming from, and all the content they’ve missed out on.

Learn from the best, and then be the best with our competitor analysis services! Get started today.

Why You Need to Invest in SEO Competitor Analysis
Source actionable data that allows for strategic interventions
Dramatically increase click-through rates
Detailed traffic information—location, organic traffic, paid traffic, social traffic.
Build a keyword strategy around competitor success
Tap into competitors’ backlink portfolio
Benefit from current growth opportunities and preempt future ones
Prioritize high ROI strategies for faster ranking increases
Your Competitors Won’t See You Coming After You Benefit From Our All-Encompassing SEO Competitor Analysis Services!
Our SEO competitor analysis looks at every metric that got your competition where they are today, so you’re always one step ahead.
From competitors who are failing spectacularly to the ones that are outpacing you by miles, there’s always a lesson to be learned. From how they build site authority down to their Follow/NoFollow link ratio, it’s vital to know what’s working if you want to emulate someone’s success and avoid their failures.

Dubai SEO Agency is a marketing company from Dubai now in Dubai. United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. Offers premier competitor analysis services where our SEO professionals work tirelessly to coalesce a whole spectrum of information on your competitors’ keyword, backlinking, and promotional strategies to help you stay one step ahead.

And if it’s a long flight to the top of SERPs, we’ll help you devise a winning content marketing strategy based on content gaps that your competitors haven’t targeted yet. Remember, it’s not about how much content your churn out; it’s about what content you create.

SEO competitor analysis opens up your competition’s entire digital portfolio, allowing you to mix and match and improve upon what they’re doing and target their buyers (with exhaustive traffic data). You can even find out if you should target desktop or mobile. The possibilities are endless!

Take your rightful place at the top of SERPs today. Get started with our SEO competitor analysis services today!

Maximize Accessibility & Indexability with SEO Audit for Increased Organic Traffic!
Extracting every bit of money-making potential from your website.
What Do You Get With Our SEO Audit & Assessment Services?
Have trouble ranking for your intended keywords? You can’t treat a problem without a diagnosis. Here are some of the many benefits you get when you hire Dubai SEO Agency. In Dubai, the United Arab Emirates, the marketing company from Dubai is an international SEO services provider based in the United States, United Arab Emirates, Europe. for a holistic SEO audit. Get a Free Website Audit Report. A Comprehensive SEO Audit

A Comprehensive SEO Audit
We run a critical analysis to assess your website’s SEO strength, identifying areas of improvement and strength. Analysis of On-Page Elements

Analysis of On-Page Elements
This includes page structure, web content, Meta tags and headings, anchor texts, call-to-action items, site load time, etc. Analysis of Off-Page Factors

Analysis of Off-Page Factors
This includes evaluating your website’s online exposure in hyperlinks to internal and external pages, social media opportunities, link-building, news, press releases, emailing marketing, etc. Website Health Check-Up

Website Health Check-Up
We review your website for site issues like duplicate content, broken and spammy links, similar title tags, HTML validation, page load time, site statistics, etc., that negatively affect your rankings. Link Audit

Link Audit
We look at ALL (internal and external) links associated with your website to determine their value and relevance. Spam Removal

Spam Removal
Identification of harmful, low-value, spammy links that can affect the website and the SEO campaign.Plagiarism

Plagiarism
Identification and removal of any plagiarized content that can be harmful to the site and the SEO campaign.SEO Competitor Analysis

SEO Competitor Analysis
We conduct an exhaustive study of your successful competitors’ keywords and backlink strategy to identify new keywords and link opportunities. Solutions and Recommendations

Solutions and Recommendations
After evaluating your website, our experts generate a report highlighting solutions to any problems and new opportunities that can benefit your website. Multidimensional Approach

Multidimensional Approach
We analyze your website from a branding, marketing, and design perspective to identify areas of improvement and new opportunities that can positively impact your online visibility. A Roadmap To Rankings

A Roadmap To Rankings
We don’t just highlight the problems; we design a customized solution with long-term insights to get your website to dominate Google rankings.

Get A Complete Audit Done Now!
Frequently Asked Questions
What does an SEO audit mean?
An SEO audit is a process of examining multiple aspects of a website to define areas of improvement. This is done to boost its ranking on SERPs (search engine result pages) and enhance overall performance. Once foundational issues are identified, they can be corrected accordingly.

In short, an SEO audit is a much-needed health check for your website!

Why is an SEO audit important?
An SEO audit is a great way to keep your website in check and ensure optimal performance. It provides a detailed overview of a website’s strengths, weaknesses, and potential problem areas. This helps resolve ongoing issues, mitigate unforeseen complications, and leverage existing strengths.

As you monitor and address on-page and off-page activities, you’ll gear your website for long-term success.

How do you perform an SEO audit?
Our SEO specialists use their expertise, experience, and state-of-the-art SEO tools to perform a comprehensive SEO audit. We’ll check the health of your website and create winning optimization strategies accordingly.

In short, we perform an SEO audit by analyzing and improving:

Crawling and indexing
Keyword usage
Backlinks
Site speed
Content optimization
Page optimization
Mobile optimization
Site architecture
How much does an SEO audit cost?
While most SEO audit companies charge a hefty sum, we’ve taken a different approach at Dubai SEO Agency, the marketing company from Dubai now in Dubai, the United Arab Emirates, an international SEO services provider based in the United States, United Arab Emirates, Europe. Requests a quote for your selected service, and we’ll send you a free SEO audit report.

Fill out the contact form to get started.

Once you’ve submitted the request, our representatives will review your website, send you a comprehensive analysis report, and share the proposal for the project.

What is included in an SEO audit with Dubai SEO Agency?
Our comprehensive SEO audit covers each aspect of your website. We’ll analyze, resolve, and improve the following issues:

Duplicate content
Broken links
Similar title tags
HTML validation
Site statistics (loading time, etc.)
Indexation issues
Inadequate user-friendliness and/or mobile-friendliness
In short, our SEO audit comprises a technical audit, on-page audit, off-page audit, social media audit, and more.

Source Comprehensive SEO Audit Reports That Give You Unprecedented Insight Into Potential SEO Opportunities!
According to HubSpot, Google employs at least 200 ranking factors to determine where your website stands on its search engine results pages.

And because moving up just one spot on SERPs can improve click-through by 30%, you need to be targeting all of them.

Only investing in quality content marketing is a missed opportunity to raise the ranks and dominate the first page!

Do you have a vetted content strategy that’s still not giving you the results you want?

Are clients complaining of SSL certificate errors, slow page load speeds, or other issues that could scare away leads?

Is your website not being crawled by search engines at all?

If any of these are a problem, you need to invest in an SEO audit report!

Dubai SEO Agency is a marketing company from Dubai now in Dubai; United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. Expert SEO professionals and a class-leading toolset will allow you to systematically assess shortcomings in your website’s on-page elements, content, metadata, and backlinks while also allowing you to see where your competitors’ backlinks are coming from.

In short, it’s a recipe for guaranteed success!

Why You Need to Invest in SEO Audit Reports
Weed out errors, spammy backlinks, code issues, and other SEO roadblocks
Optimize all your web pages with keyword-rich metadata
Amplify your external and internal linking strategies
Keep an ear to the ground—keep up with social media and reviews
Identify keyword opportunities in existing content
Assess mobile optimization and site speed—the metrics of the future
Our SEO Audit Reports Takes Care Of Backend Issue, So Your Business Gets Mass Visibility on SERPs!
We assess a whole body of on-page and off-page metrics to give you the whole picture of your business’s digital performance.
We don’t rest on our laurels here at Dubai SEO Agency, the marketing company from Dubai now in Dubai; United Arab Emirates is an international SEO services provider that’s based in the United States, United Arab Emirates, Europe. as search algorithms evolve, so does our suite of SEO audit services. When you sign up with us, you know you’re in the hands of SEO experts with more than a decade of experience, multiple awards to their name, and a disruptive toolset at their disposal.

SEO audits allow you to do so much more. While most people know how to go about keyword research, content marketing, and other aspects of SEO, what they don’t realize is that there’s a whole breadth of optimizations they’re missing out on.

Whether it’s mobile optimization, site load speed, or SSL certificate compliance, it could mean the difference between your business ranking 40th or 1st on Google!

And our SEO audit reports don’t stop there either! We also give you strategic insight into competitor backlinks, allowing you to see where they’ve made their investments and which ones paid off most. We also help you identify and remove spammy backlinks that are dragging you down with them.

Coupled with our off-page analysis, our audit reports are a powerful tool that will guarantee your long-term success. Start today!

Quality Back-Link Audit Services for Tangible Search Engine Results!
Remove toxic and spammy backlinks.
What Do You Get With Our Backlink Audit Services?
Backlinks continue to be a central part of every good SEO strategy. Here are some of the many benefits you get when you hire Dubai SEO Agency. TNowin Dubai, the United Arab Emirates, the marketing company from Dubai s an international SEO services provider based in the United States, United Arab Emirates, Europe. for backlink audits.

Link Analysis
A comprehensive outline of all links to your website, their value, relevancy, and overall potential.

Removal of Spammy links
Our team identifies shady, toxic, and spammy links that could be affecting your website’s rankings on SERPs.

Competitor Research
Our team runs a search to get an idea of your competitors’ backlink strategies—their external backlinks, referring domains, types of links, etc.

Anchor Text Analysis
Are your target the right keywords? On the right platforms? For the right audience? We conduct an anchor text analysis to determine just that.

Identify Link Penalties
Our experts then review your link profile to ensure none of your links has received penalties from search engines like Google and Bing.

Lightning Fast Solutions
After evaluating your website, our experts generate a report within 24 hours that details the performance of your website.

SERP Success
Once we eliminate irrelevant and toxic links, your website will begin raising your industry niche ranks.

Frequently Asked Questions
What is a backlink audit?
A backlink audit is a process of analyzing your current backlinks (also known as your backlink profile). This allows you to correct potential issues (such as 404 errors and redirecting issues) and improve optimization strategies to strengthen your backlink profile.

As bad links are identified and link-building strategies are reworked, your website will become better equipped to climb SERPs (search engine result pages) and attract quality traffic.

Why would my website need a backlink audit?
A comprehensive backlink audit is a necessity for businesses in 2020. It allows you to get a bird’s-eye view of your website’s backlink profile and make adjustments to rank higher. In addition, you can detect whether your website is at risk of being penalized and take measures to nip potential damage in the bud.

What is a bad/toxic backlink?
A bad/toxic backlink is an unnatural or low-quality link from an ill-reputed or untrusted site. If left unremoved, bad links can harm your website’s search rankings and reduce the quality and quantity of traffic.

Bad backlinks are commonly received from:

Spam websites
Virus-infected websites
Link networks
Websites that Google has not indexed
Can bad backlinks affect my website’s rankings?
Yes, bad backlinks can reduce your visibility on the web by hurting your rankings. Websites that offer bad backlinks have poor search engine visibility. If your website’s on the receiving end of a bad backlink, it’ll substantially drop on SERPs (search engine result pages). This means less quality traffic and a deteriorating brand identity under association with an untrusted website.

What is a high-quality backlink?
A high-quality backlink is a link that comes from a website with high domain authority, i.e., an impressive ranking on SERPs (search engine result pages). In short, it’s a gold mine for businesses. Not only will you attract a plethora of quality traffic, but you’ll also boost your rankings and become an authoritative voice in your niche.

Avoid Post-Penguin Update Backlink Penalties By Hiring The SEO Experts For A Systematic Backlink Audit!
The number of quality backlinks your website has still had the highest correlation to SERP rankings compared to any other factor, according to Backlinko.

But backlinks are notoriously hard to source, as evident in the fact that as many as half of all web pages don’t have them!

Are your website’s SERP rankings suffering due to spammy or malicious backlinks?

Need to build industry repute with a solid link-building strategy?

Are competitors edging ahead of you despite similar content strategies?

All of these situations call for a backlink audit and analysis, which we just so happen to be experts at!

Dubai SEO Agency is a marketing company from Dubai now in Dubai; United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe. Provides premier-quality backlink audit services and backlink analysis. WHEN CONDUCTING BACKLINK ANALYSIS, our SEO professionals go above and beyond, demarcating your existing backlinks’ domain authority and relevance while simultaneously documenting all of your competition’s backlinks and tapping into them for future link building.

Why You Need to Invest in a Backlink Audit
Remove spammy backlinks that are holding back a potentially high SERP ranking.
Analyze and optimize your deep linking/home page linking and Follow/NoFollow ratios
Establish backlink relevance to ensure an organic portfolio
Chart the growth of your backlinks and plan interventions accordingly
One-up competitors by capitalizing on their backlink portfolio
Build The Best Backlinking Portfolio In Your Industry Niche With Our Industry-Leading Backlink Audit Services!
Our backlink analysis identifies backlink red flags and golden opportunities to get you to the first page of SERPs for all your targeted keywords.
High-quality backlinks tell search engines that you’re a thought leader in your industry, propelling you to the top of SERPs. Spammy backlinks from low domain authority pages, on the other hand, are a surefire indication that something is awry.

But analyzing your backlink portfolio requires a sophisticated toolset, alongside competitor analysis that puts your metrics into perspective. At Dubai SEO Agency, the marketing company from Dubai now in Dubai, United Arab Emirates is an international SEO services provider based in the United States, United Arab Emirates, Europe., we also specialize in providing backlink audits. Our professionals have the necessary expertise to document your backlinking portfolio, along with your competitors comprehensively’.

Once we have all the raw data, our SEO experts get to work, performing an exhaustive backlink audit that identifies link-building opportunities based on what your best competitors are doing, removes negative and spammy links, and charts your performance over time to measure the success of your interventions.

But that’s just the tip of the iceberg! We can design customized SEO packages with the best strategy specific to your business.

Sign up today to build your brand’s reputation online and get more conversions than ever before.

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Contact us today to find out how you can use SEO and our online marketing services to reach your full potential.

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5 tips for successful positioning on Google and Co.
Around 90% of all Internet visitors come to the pages they are looking for via search engines—however, only 80% click on the first 10 results on the first page. With a successful search engine optimization or SEO (Search Engine Optimization), placement among the first results in the search engines can be achieved without manipulation and tricks.

SEO for websites
5 tips for your weaving success
So that you can position yourself successfully on Google and Co. in the future, we have summarized the essential elements for you. Here is a brief overview:

  1. Meaningful keywords – the key to success
    Select meaningful search terms (keywords) that are most likely or even certain to be entered by the searcher. The defined search terms should then appear in the essential HTML elements such as the title of the page, URL, headings, in the text in the form of a list of points, bold or underlined, etc. Google Adwords, for example, offers a good keyword analysis tool with the Keyword Planner .
  2. Media – Multimedia offers potential
    Images, videos and audio files should always be given a description of the content using the ALT attribute. Otherwise, they cannot be indexed by search engines. With the description of the ALT attributes, your images, videos, etc., can be found using vertical search engines such as Google.
  3. Links – set correctly
    An internal link has a positive effect on Google ranking, especially on complex pages. Of course, the defined keywords should appear again within a link text, and the navigation should be structured as a point list.

Furthermore, the quality of the websites from which your website was linked plays an enormous role. The more important these websites are ranked by the search engine, the better your site’s ranking. At Google, this qualification takes place via a quality factor that is playing an increasingly important role. Based on the number of external links on your website, Google classifies them based on the so-called link popularity according to the number of their external links and are listed accordingly.

  1. Texts – update regularly
    Regular news and the inclusion of new content on the website increase the relevance of these pages with the search engines.

The size of the page and the information becomes an important part in the long term. Therefore, continuous and long-term development of topic-relevant content is advantageous (without relevant content, successful online marketing and search engine optimization are almost impossible).

  1. Individual short descriptions – of the individual pages
    When you’ve got a position on the first page of the search engines, it’s about getting selected. Appealing and individual short descriptions for each individual page help to achieve this. You add these short descriptions using the “Description” meta tag.

THIS IS HOW YOU ACHIEVE MORE WITH YOUR WEBSITE
SEO SUCCESS WITH MEANINGFUL ONLINE MARKETING

Conclusion search engine optimization
Google’s favorite with SEO
With comprehensible URLs for the user, the use of relevant, meaningful, and qualitative titles and headings, meaningful links to high-quality and topic-relevant pages, you can position yourself successfully on Google and Co.

How Google works today

A keyword analysis is the foundation of any SEO strategy. But those who only think in terms of keywords today will be less and less successful with SEO. A comprehensive SEO system needs to be set up. In this article, we will shed light on why and how this works.

You’ll need to change that to stay ahead of Google Search.

A keyword analysis is the foundation of any SEO strategy. But those who only think in terms of keywords today will be less and less successful with SEO.

Would you like your text to land on the first page in Google? Then simply focusing on one focus keyword is the wrong approach. Do not get me wrong. It is still important to define one focus keyword per page. However, this is only a small part of the overall SEO system that you need to build for this site to bring the success you are hoping for.

What is SEO
SEO stands for search engine optimization, that is, search engine optimization because the term comes from English.

SEO aims to rank at the top of the so-called „organic” result lists on search engines, preferably Google. Since internet users direct their questions to the search engine Google in more than 90% of cases, optimization on Google usually has priority. So when you talk about optimizing your website for the search engines, you usually mean Google.

Organic means that a company has not paid for the positioning by ad, but that Google positions the website purely based on the relevance and quality of the content in the list of results. The result list is divided into ads and organic results.

SEO tools are, for example:

Content marketing (e.g., company blogs and SEO landing pages)
Internal linking
Backlink management (links from other sites to your own site)
Social media management
Typical SEO tools
SEO (search engine optimizers) use various tools to carry out keyword analyses and on-page and off-page analyses. On-page refers to all SEO measures on the website, such as internal links, and off-page refers to all measures outside the website, such as backlink management.

Recommended tools:

Google Keyword Planner (requires Google account)
Google Analytics
Matomo (open-source alternative to Google Analytics)
Google Search Console (Every website should be registered there. Operators can check whether your website is correctly indexed by Google and check the performance of the website.)
Commercial monitoring tools such as XOVI, SISTRIX, Searchmetrics or RYTE
A brief explanation of the focus keyword
What is a focus keyword?
A focus keyword is the search term that Internet users enter in Google and on which a single website should be displayed on the first page, if possible.

„Where should you bury something that nobody should find?” – “On the second page of Google.”

SEOs have been joking for years about the importance of positioning on the first page of Google: „Where should you bury something that nobody should find?” – “On the second page of Google.”

However, the focus keyword is rarely your own brand or product name, but a term that people would enter without knowing their own brand or product.

The focus keyword usually depends on the search volume, i.e., how often the search term is entered into Google per month and the importance for the company – are we attracting the right visitors? Does the keyword fit our corporate strategy and our target group?

The focus keyword for our landing page for the marketing automation software Mautic is quite simply “Mautic” since the search volume 880 is large enough. “Marketing Automation Software” is a secondary keyword because the search volume is lower. We would like to rank on both but have a clear focus on “Mautic.”
It doesn’t take magic to understand Google.
Google has been claiming for years that we should write texts for visitors and not think too much about SEO and keywords. The success in the search engine would then come on its own. But anyone who deals with SEO for a long time knows that this is only partially true.

Google just keeps getting better but doesn’t do everything right. Google is not a god-like being that magically shows the most user-friendly and content-wise page in the first place. But Google tries to determine the factors that speak for a good user experience: Will the user find the answer they are looking for?

The business success of many companies is now linked to the ranking on Google. If you attract many new customers via Google, you will suffer losses if the rankings suddenly plummet after a Google update. For this reason, it is important to know how Google rates websites.

Because there is no magic in the game here, but clear ranking factors. Of course, Google does not disclose exactly how Google rates websites. But general information is provided on the one hand by the official Google blog, publicly viewable Google patents, and Google spokespersons like Matt Cutts earlier. And secondly, analyzes by SEO specialists such as SISTRIX or Searchmetrics, who regularly check the ranking changes of websites after a Google update. With the help of these sources, it can be concluded which SEO parameters Google has screwed.

Avoid over-optimizing
Why many overdo it with keyword optimization
For a long time, 3 – 4% was the magic percentage that showed whether a text was well optimized for the search engine or not. The keyword should also appear in titles and headings, as well as in lists and bold letters. SEOs spoke here of an optimal keyword density.

What is still true today: The focus keyword must absolutely appear in the title, URL, and h1. The focus keyword should also appear when naming anchor links in tables of contents.

But: A stubborn look at the keyword density will not bring the hoped-for success. I no longer calculate the keyword density for all SEO texts that I create or maintain myself. Instead of looking at how often the keyword occurs, I pay more attention to how and where I use the focus keyword.

I have texts that rank well, where I paid very close attention to SEO and texts that hardly use the focus keyword in terms of content. I then only optimize these texts so that the most important headings contain the keywords, anchor links in the contents contain keywords, and the text is well linked internally.

What I do instead to prepare a text for the search engine:
Include focus keyword in the title and h1 heading
Answer as many questions as possible from the area of the focus keyword
Assign keywords from the subject area of the focus keyword to h2 headings
Include a focus keyword in the anchor links in the table of contents
Link to the page internally with the focus keyword
Link to other pages from the subject area of the page to be optimized
Trustworthy external links, e.g., B. set to studies
Topics instead of keywords
Why we should optimize on topics today
In the past, a page could rank with a search term that was completely out of the typical subject area of the website. Let’s say you run a coffee machine site and write a lot about coffee there. Now you also want to sell daylight lamps and are creating a text about daylight lamps. You have written a really high-quality text and are surprised that another website still ranks better than you on this keyword. However, this has less content on daylight lamps.

In contrast: If you publish a text about Filter without having specifically optimized for coffee filters, you will still rank surprisingly well on this keyword.

Both cases are related because Google assigns every search query and every website to a so-called „knowledge domain” – i.e., a topic.

In the former case, the “daylight lamps” page does not rank well because Google has already assigned the website to the knowledge domain “coffee.” The competition contains much more content on lamps on the entire website and is assigned to the knowledge domain „lamps” on Google. Therefore, the daylight lamp side is preferred, although the quality of the content is a little poorer.

In the second case, the post about filters ranks on coffee filters because Google has already linked the website to the topic of coffee and already concludes by itself that the post has something to do with coffee. To do this, Google draws on a huge pool of linked knowledge, the so-called Knowledge Graph. In this, coffee, coffee maker, and coffee filter are already linked to one another. Therefore, Google initially believes that the post about filters on a page that mainly writes about coffee definitely means coffee filters.

Conclusion: The website in this example has an advantage for all contributions on coffee but disadvantages for all contributions that do not belong to this topic.

Why does Google assign search queries to topics?
Thinking in terms of topics instead of search terms and keywords has the following advantage: The searcher finds answers to the question asked in the form of a search term and answers to all subsequent questions.

Google assumes that when a person enters a search term, they have more questions on their mind. For example, if we want to buy a new coffee machine. Then we might enter the „coffee machine.” Our question in our head is: “What kind of coffee machines are there?” And immediately afterward, “And what do they cost?”. Once we have found these answers, we might want to know which accessories we need for them and which coffee we can prepare with them.

If Google knows that a website offers many linked content on a certain topic, then the search engine sends its users to this website as a preference.

Optimize ranking with internal linking
Importance of internal links
It’s nothing new that Google values good internal linking. But the importance of internal links has increased significantly. Also, because today, it is no longer enough to answer just one search query, but rather to answer as many of a topic as possible. A good internal link is also a sign of the good usability of a website.

I still stumble upon pages that advertise a certain product or point to a contact form but don’t link to it. Hints like “You can find more information about this in our blog,” and the link then leads to a general overview page, where I then have to pick out the pages that fit my requested topic, are also bad.

As a user, I want to get to the information and products that I need quickly and conveniently. A good link within a post shows me immediately and directly everything I could need in terms of information and leads me directly there.

How does Google see internal links?
Google sees internal links as a hierarchy. At the top is the start page. Everything that is linked to it comes second in the hierarchy. Then Google goes ahead and sees all the links at level 3 and so on.

The deeper nested a page is, the less meaning it has for Google. For this reason, it is important to have a topic page that is arranged as high up in the hierarchy as possible and then links to all posts relating to this topic.

Importance of backlinks for SEO
Backlinks remain important
Backlinks as a measure of the so-called „off-page” SEO have lost more and more importance in recent years. Offpage refers to all SEO measures outside the website. On the other hand, the page describes all SEO measures on the website, such as keyword optimization and internal linking.

However, that doesn’t mean that backlinks are unimportant. But on the contrary! Backlinks are a central part of any SEO strategy, especially if your own brand and website are still unknown.

In the meantime, however, a website can no longer be pushed upwards so easily with a pure backlink strategy. It is more important to get high-quality backlinks and bring the website’s usability and information content to a high level.

What are backlinks?
Backlinks are links from other websites to your own website. Ideally, the linking website already has authority with Google, and the linking page contains content on its own page.

A perfect backlink to our coffee machine page would be a link from a well-known coffee magazine that lists, for example, the ten best coffee machines.

You can tell whether a page has authority on Google if the website already has many posts on page 1. A high visibility index, which can be seen in SEO tools such as Xavi or SISTRIX, is also a sign of high authority. As a rule, well-known newspapers and magazines enjoy a high reputation on Google, as the texts are particularly well prepared, and the brands are well known. Even Wikipedia is to grab a domain with high authority and backlinks to affect one’s ranking positively.

Why are backlinks important?
Backlinks can be thought of as recommendations from a well-known company. Let’s assume that you have repositioned yourself as a coffee machine manufacturer. A friendly trading company already has a large customer base. If the trading company recommends your coffee machines to their own customer base, you gain direct visibility, trust, and thus potential customers.

Backlinks work similarly. If a website has a good standing on Google, a link to your own page is valuable. The link brings you new visitors, who then ideally become potential customers and at the same time increases your authority on Google.

Another effect of backlinks is that Google gets more information about which topic your page is relevant to. Google also uses backlinks to calculate the proximity of a website to a specific topic. Therefore, always make sure that the website that links to your page is thematically appropriate to you.

Machine learning improves semantic search.
Rankbrain and the future of SEO
Semantic search just keeps getting better with Google. Semantic means that Google understands better and better what the search term’s actual search intention and meaning are. When we enter „coffee maker,” Google no longer searches for the post that simply contains the term „coffee maker” most frequently. Rather, it assesses which page best suits the search intention. Let’s assume that whoever enters the „coffee machine” wants to buy a coffee machine. Then a website has to offer the following to fulfill the search intention:

Information about the coffee machine
Advice on coffee machines – what should I look out for?
Link to buy the coffee machine
Product images
reviews
Optimizing for a semantic search means understanding what the searcher wants when they enter the search term – and then giving the searcher exactly what they want.

How does Google recognize search intention?
Google works with various knowledge databases and machine learning to determine how a search term relates to other terms and draw conclusions based on the searcher’s behavior.

The Google index lists all pages on the net that Google has crawled. Crawlers are small bot programs that work their way from link to link and thus index a website’s content.

I already mentioned the Knowledge Graph. This is fed with publicly available data such as Wikipedia and links the various terms and categories.

RankBrain is what Google calls its self-learning algorithm, which is currently the third most important ranking factor. In the case of unknown words and phrases, RankBrain can use machine learning to make a guess what the person searching meant. The algorithm compares the words and phrases with those already known and creates a list of results from them.

At the same time, RankBrain learns from the behavior of the person searching. What do people have B. previously searched? RankBrain tries to deduce from this how the unknown search query is to be understood.

Even complex search queries that Google should better answer consist of a whole sentence or a question. To achieve this, RankBrain calculates the relationship between words.

So if a search term is often entered in combination with other terms in the Google search, RankBrain will automatically recognize a relationship between the terms and fall back on this learned knowledge in future searches.

What trends in the field of SEO will this result for the future?
Since Google can better understand the search intention, it is becoming more and more important to get to know your own target group and respond to their wishes and needs. We no longer optimize for keywords but search intent.

Keywords remain important as the first clue to Google that the page might match the search intent. But it will make more and more dependent on how the searching person behaves on the page. For this reason, a focus on usability and user experience is the right step, especially since Google is expected to include the user experience as a ranking factor in spring 2021.

Because of this, these UX factors will become even more important for SEO in 2021 :

Website performance/loading speed: Pay attention to Google Core Web Vitals
Website display stability: Cumulative Layout Shift (CLS)
Convenient operation on mobile devices and desktop
SEO checklist topics
Here’s how you do search engine optimization today
For Google to rate your web pages as relevant for a topic and position them as high as possible in the search results list, we recommend the following procedure:

  1. Uncover typical questions on the topic.
    For example, enter the topic of coffee in Google and see what information, related topics, questions and search queries Google is already associating with coffee.
  2. Analyze competition
    Take a look at what content the pages on the first page of Google contain on the topic. Follow the internal links in the post and see what other links on the topic are available in the menus.
  3. Discover keywords with high to medium search volume on the topic
    Use a keyword tool to check for which questions and search queries a medium to high search volume exists.
  4. Make a list of posts and sales pages for the keywords
    You don’t need a separate contribution for every keyword. Think about the intention of the user behind the respective search queries and which questions should be answered within a post – and which questions need a separate post. Also remember that holistic content from Google is preferred.

A page that is supposed to answer coffee holistically can also have 1,600 words and even more. In the case of long contributions, however, it is essential to ensure a clean structure and a linked table of contents.

For keywords that suggest a purchase intention, it is advisable to create sales pages. In other words, special landing pages on the website that advertise a product. Keywords to buy in the area of coffee would be, for example, “coffee machine” or “buy coffee machine” directly. So when a product is searched for directly.

  1. Create posts on the topic
    This includes a comprehensive topic page that answers all the important questions. As well as „sub-contributions” on the topic according to the list from point 4.
  2. Make sure there is good internal linking
    This is especially important! With good internal linking, you can improve your positioning up a few places. Link all sub-contributions to the topic page. And link the topic page as well as other relevant articles on the topic to the respective sub-articles.

Also, remember to link your sales pages to inappropriate places. The link text should contain the sales page’s focus keyword.

  1. Link the topic in a menu and, if necessary, on the start page
    The start page is the so-called „root” page. The root of your domain, the page at the highest level in the hierarchy. Everything that can be accessed from the start page via a link, be it via a menu or a link within the page, has higher priority than everything that is only linked via sub-pages. So if the topic is important to you, it should be directly accessible from the start page.
  2. Make an effort to get backlinks from the subject area
    Backlinks from pages that also serve the topic and enjoy authority on Google can still have a strong influence on your own positioning. You can read more about backlinks and why they still matter in the section below.

Conclusion – SEO is getting more and more complex
So roll up your sleeves and stay tuned!
But don’t let that put you off. SEO is and will remain an important component in digital marketing and is a driving force for customer acquisition. If you observe the points above and work consistently on the website, you will expand your positioning and brand awareness.

Tired of seeing the competition in front of you?
Increase visibility in search results, traffic, and conversions through on-page and off-page optimization.
More inquiries & customers through search engine optimization:
With our search engine optimization, you will be visible to interested parties at the precise moment they show interest – by searching for your service or your product in Google.

Search engine optimization is individual – we are therefore happy to put together the right services for you for every project. Talk to us, and let’s talk about the possibilities and potential of your project!

Search Engine Optimization: Definition and Basics
SEO, short SEO (Search Engine Optimization), describes all measures that help visibility in search results (SERPS) in search engines like Google increase.

  1. Search Engine Optimization: Definition and Basics
    SEO , short SEO (Search Engine Optimization) describes all measures which help visibility in the search results (SERPS) in search engines like Google to increase.

How does SEO optimization work?
What is the importance of SEO for companies?
What do you have to consider with SEO?
What does search engine optimization cost?
How do I get to page 1 in Google?
What is the importance of SEO content?
Why is SEO important?
So there is much more to search engine optimization than just a one-time thing.
Rather, SEO as a sub-area of search engine marketing (SEM), in addition to the paid variant (SEA), is probably the most important and most sustainable method of generating traffic, i.e., visitor flows for your website. Through technical and content-related measures, the visibility and reach of a website can be expanded and steadily increased in the medium and long term. This is done by optimizing the website according to the guidelines for search engine optimization from Google and creating unique website content that inspires users and offers added value.

Why is SEO important?
Search engine optimization is a process that can improve the ranking of a website in the organic search results in the long term and sustainably. The goal most often mentioned is to increase visibility and the best possible positioning in the SERPs. But search engine optimization is more than just generating more impressions & clicks – these are the primary drivers but should not be the only goal.

What are the goals of search engine optimization?
More visibility
Visibility means impressions and findability under certain search terms. The better your position in the SERPs – ideally, on the 1st page – the more visible your website is.

More traffic
High visibility inevitably also means more traffic, i.e., visitors to your website. Because the more search terms users can find your website under in the search results, the more clicks can be generated.
Conversions – sales, leads, sales
More visitors to your site, landing page, or online shop lead to increased conversions. Depending on the business area, this can be a sale, a contact request, or a registration. SEO measures can improve not only the quantity but also the quality of conversions.

Strengthening of brand & image
Anyone placed in the top search results under relevant keywords inevitably gains more brand awareness and popularity. Search engine optimization can also be used for online reputation management.

What Are The Benefits Of Search Engine Optimization?
In addition to many other methods in online marketing, such as SEA, social media, or native advertising, SEO is still one of the most important and sustainable ways of generating traffic.

Sustainability
While classic advertising measures such as PPC ads only bring traffic if you invest an advertising budget, SEO can still generate a steady stream of visitors even after years without spending a lot of additional advertising budget.

Measurability and transparency
A big advantage of SEO is the measurability of the effectiveness of all measures. In this way, you can always see which content provides the most visibility or the most traffic and under which search terms you are placed.

Cost
for Google SEA or social media ads fall cost per click, while clicks
are
Long-term basis
If you have pursued search engine optimization with strategy over a longer time, you have data and findings to use for your marketing activities. In addition, the increased visibility should constantly generate customers and sales.

If a company wants to draw attention to itself on the Internet today, to sell its products, to market services, and to convey the brand message to the outside world, there is no getting around search engine optimization. SEO is the foundation of every online presence if you will. With SEO, you can ensure that users looking for a product or service will find your company’s website right then.

SEO has been practiced for years and, like the algorithms of search engines, is constantly developing. The questions that arise in connection with this are therefore not less, but more and more. As an SEO agency & online marketing experts, we deal with these questions from customers every day:

– How do I position my website in Google ahead of the competition?
– How do I manage to drive more users to my site?
– How can we support our sales department with our website?
– How do we become independent from large lead portals and cold calling?
– How can we win new customers and increase sales over the Internet?

  1. SEO glossary: Terms from optimization
    Some technical terms are used more frequently in this manual. To ensure the best possible understanding, we briefly describe these terms and their meanings below.

‍Index/indexing: Google saves all known pages in the so-called Google index. A single index entry is created for each page, in which the content of the page and the respective storage location (e.g., directory) is defined employing the URL. Indexing is how a page is retrieved and read by Google and then added to the index.

Crawling: Crawling is the process in which new or existing, updated websites are searched for. The Google crawler follows links, uses sitemaps and various other methods to find new URLs. If the content meets indexing guidelines, new pages will be indexed after successful crawling.
SERP: Search Engine Result Pages are more commonly known as ‘Search Results.’ On the first page of Google, the best hits for your search query from the algorithm’s point of view are always listed.

  1. Is your website on Google?
    If you deal with search engine optimization at the beginning, you have either already developed an awareness of the findability of a website in the Google SERPs, or you have become aware of a guide through research because your page does not appear in the results.

Site Search: Web page in the Google index
A simple test can determine whether a website has been included in the Google Index and is stored. Just look for the URL of the homepage of your homepage and put ‘site’ in front of it. Using the example of Wikipedia -> site: wikipedia.org

In the search results, you will now find all pages that this page has indexed.

Page is not in the index.
Google crawls billions of websites and URLs every day – but it can still happen that some pages are not recorded and indexed. There could be several reasons why this is happening:

The website has no inbound links from other sites
The website was recently published
Google received an error message (e.g., 4xx or 5xx Error) when attempting the crawl.
The settings of the Robots.txt file prevent indexing
The structure of the website makes it difficult for the Google crawler to navigate through the page

What can I do to make the website appear in Google search results?
In theory, you don’t have to do anything to get your website to appear in search results. Google is a fully automated search engine that continuously crawls the World Wide Web to find new and updated pages. Therefore, the page’s page’s page’s page’s page’s manual ‘submission’ is usually unnecessary since most of the pages are automatically recognized and added.

In compliance with the Google Webmaster Guidelines, every page should appear in the search results – although not guaranteed.

If your page is still not indexed, you can request indexing in the Google Search Console (GSC).

  1. Google Search Console
    The Google Search Console offers numerous useful tools with which you can not only submit your website or URLs for indexing, but also measure and improve performance and user-friendliness. For example, the GSC can inform you about critical problems with your website if it is not set up in a user-friendly manner or is not optimized for mobile use.

Use XML sitemaps to help Google.
One way to help Google crawl your page and thus shorten the steps to index your page is to submit a sitemap. A sitemap is a file on your website that contains a list of all the pages on your website and informs search engines of news or changes.

Some content management systems, such as WordPress or Webflow, have automated solutions for this; the sitemap often has to be maintained manually for websites that you have programmed yourself.

To create a sitemap, copy the main URL of your website (https://www.yourwebsite.de/) and paste it into a tool such as the XML sitemap generator. You can then upload the file created to your website and submit it to the Google Search Console.

  1. Robots.txt file
    With the help of a Robots.txt file, you can inform search engines such as Google which parts of your website the crawler can access and thus retrieve the contents of a page.

You can use the Robots.txt file on your website to exclude certain pages from the indexing that are unsuitable for the search results (e.g., they offer no real added value). You can use the Google Search Console’s Robots.txt generator to create this file.

Important :

If your website has subdomains and you do not want certain pages of a subdomain to be crawled, you will need to create a separate robots.txt file for this.

A robots.txt file can prevent a page from being crawled and indexed, but don’t confuse this with password protection or other security measures for sensitive content. With an appropriately adapted file command, users can find your page if links refer to the page or internal navigation allows it.

  1. Optimize content for Google & users
    In order to make content understandable for Google and users alike, the page should be presented to the Googlebot in the same way as an average user. You should use unambiguous page titles with correct content, in combination with meaningful meta descriptions.

To check how a page is displayed and rendered for the Googlebot, you can use the URL checking tool in the Google Search Console. This can help you to find out and fix any problems with the indexing of a website.

Title tags
The title tag describes the topic or content of a specific page in the SERPs for users and search engines. The tag should be placed high up in an HTML document within the element. You should create an individual, meaningful page title for each page, briefly summarize the page’s content, and contain the most important information.

Page title: Best Practices
Use a title that clearly and effectively communicates the content of the page.
Do not use terms that are unrelated to the content of the page
Do not use standard titles or unspecific terms (e.g. ‘service page 1′, ‘new page’)
Avoid extremely long page titles
Avoid keyword stuffing, i.e., excessive use of search terms
Meta descriptions
Meta descriptions take place in the SERPs under the page titles and are not directly responsible for the findability of a page. However, since they can contain 2-3 short sentences, they can convey significantly more information than in the title itself. Use meta descriptions, such as describing a service or a product more precisely, to summarize page content or call-to-actions to put.

The meta tag ‘description’ can be found, just like the title tag, within the element of a page.

Descriptions: Best Practices
Summarize useful information that has informative added value for users in your description. Ideally, use between 120-320 characters.

Do not use terms that are unrelated to the content of the page
Avoid expressions that are too general, such as ‘This is the homepage of XYZ.’
Define individual meta descriptions for each page of your website
Avoid keyword stuffing, so excessive introduce
search terms
Tip: with the SERP Snippet Generator from Sistrix, you can generate a preview of the page title and meta description you have chosen. This allows you to adapt the meta tags for mobile devices and users optimally.

  1. Use heading tags correctly
    The correct use of headings can identify important content and make it easier for users and crawlers to recognize. They also give the site structure and make it easier for users to find their way around.

Use headings or H-Tags in relevant places on your page – for example, when a new topic begins or the structure so provides. Do not use heading tags excessively, making it difficult to understand the content, and the information structure may appear illogical.

So make sure to use H1, H2, H3, H4, H5, and H6 tags in logical order.

Work with other tags, such as highlight information when the structure of the H-tags does not make it logical.

  1. Markup – structured data
    Structured data is JSON-LD code that you can insert on individual pages of your website to describe the content for search engines. This enables crawlers to better understand the content and present it more appropriately and more conspicuously in the search.

If you don’t have any programming skills yourself, you can use the free tool: ’Schema Markup Generator’ from technical SEO to create structured data.

Markup can be used for different types of pages :

Product pages of online shops
Locations
Jobs
opening hours
FAQ’s
Events and dates
Recipes
Company logo
Videos about products or companies
Important: Before you, markup your content, use the Rich Search Results test to verify that your writing code is free of errors. Also, make sure that you do not use invalid markup for pages – e.g., appointments on a product page or recipes on your job page.

  1. Security through SSL – HTTPS
    A protected encryption when calling up websites, as well as the transfer of data to the like, is included by Google as a ranking factor.

Today, data protection is more important than ever, so every website operator should ensure that the site’s domain has a valid SSL certificate and can be accessed using an HTTPS protocol.

In the Google Search Console, you can see the coverage and indexing of pages without the HTTPS protocol or via HTTP. You should make sure that you do not redirect any HTTP: // to HTTP: // pages, and you should always make sure that your entire website has SSL.

  1. Website architecture – URLs, click depth, siloing

To make your website easier for crawlers and search engines to understand, you should use a logical and easily understandable structure. Like this guide to search engine optimization, you should use headings, bullet points, tables of contents, and other elements to provide an overview. Another important factor is the URL structure.

If you / your company does not have a website yet, you should use a logical and hierarchically correct structure from the beginning, from your main to the sub-topics or points of the pages.

In the first place is your homepage or start page (main page) as the first level.
Example: www.positiondigital.de is the main page of this website.

The main categories should be reached on the second level of the URL structure and navigation, followed by sub-categories on the third level and possibly a fourth – if necessary.

Click depth – just a few clicks to important information
Basically, you should make sure that important pages are no more than 3 clicks away from the start page. The principle behind it is simple: In many cases, the home page is the entrance or first entry point to your website. From there, important content should be easily accessible and user-friendly.

Therefore, when searching engine optimization, check whether all pages are easily accessible from the main page and make adjustments if this is not the case.

URL Structure – Speaking URLs
When structuring URLs, it is important to ensure easy readability and to reflect information about the content and categories. This makes it easier for Google and users to understand the page architecture and navigate its content.

The term ‘speaking URLs’ is often used here. This means that the URL can already provide enough information that a user can get an idea of the page’s content.

An example would be a URL like:
xyz.de/suchmaschinenoptimierung

This URL says that it is the page’s main topic, which deals with search engine optimization. In addition, the URL is easy to remember in case users want to return to consume more content.

What is important for a good URL structure?
✓ Keywords: Use the search terms and keywords that reflect the content of the page.

✓ Separate words: Use hyphens to separate words and make the URL easier to read.

✓ No capital letters: Use only lower case letters for your URLs

✓ Short and sweet: Make the URLs as simple and meaningful as possible. You should definitely avoid filler words and keyword stuffing.

When optimizing your website for search engines, make sure to design URLs according to these requirements to clearly convey the structure of your website to both users and crawlers.

Content siloing
The description of the website architecture already suggested the idea behind the term siloing. In the following, we will go into more detail on principle behind it.

What does siloing mean in search engine optimization?
In search engine optimization, siloing describes a method of structuring content on a website. It is about the division of subject areas into superordinate subjects and sub-subjects.

As an example, consider an online grocery store.
Here overarching topics or categories would be, for example, fruit, vegetables, meat, and fish. From the start page, these topics form their own silos with their own sub-topics or products.

The division of these topics can be continued as long as it makes sense for the user regarding orientation and logic.

  1. Internal links
    What are internal links?
    Internal links are links that refer from one page to another page of the same domain. Internal links are used, among other things, for crawlers to crawl the website more easily and to make the structure of the website clearer by establishing thematic connections between pages.

It is important that the links are meaningful and not crisscrossed across the entire page. The connections between the links should be logical and take place predominantly within content silos.

What should you watch out for with internal links?
Link thematically appropriately and sensibly: Only set internal links if they are really appropriate in terms of content. Linking celeriac or leek sticks with chicken doesn’t make sense because you can make chicken soup with chicken. When doing search engine optimization, keep in mind logical relationships and links within a content silo.
Linking in the right place: Internal links in the content, i.e., in the running text or the header section of a page, are more relevant for crawlers than references in the footer. Therefore, pay attention to the placement of links in prominent areas of the page.
Use anchor texts correctly: Make sure that internal links match the words used in the text. For example, if you want to link to the ‘duck’ category, the anchor text „our selection of duck meat” is better than „discover other types of poultry.”
Don’t link too much: A lot is not always better. Too many internal links can confuse users and crawlers and lead to jumps. Linking the main topic (e.g., poultry) with sub-topics (duck, turkey, chicken) makes sense. Linking every product (e.g., sliced turkey breast, duck pie …) directly from the category page „Poultry” makes less sense, making navigation and understanding the page’s structure more difficult.
Conclusion: When doing search engine optimization, keep in mind that you are not only optimizing for machines but primarily for users. Therefore, the points mentioned above should be considered to create a user-friendly page structure that crawlers can optimally access.

  1. Mobile SEO
    The steadily increasing use of smartphones, the ever-improving technology of tablets and other mobile devices are driving mobile internet use and search. Google has reacted and will switch to Mobile First from March 2021 – this means that the mobile version of a website is a prerequisite for indexing in Google.

What do you have to look out for in mobile SEO?

responsive web design
Responsive web design means an optimal presentation of the website on all end devices. Responsive websites adapt the content of a page to the size of the device or screen used. This enables your website to be operated and used for both desktop and mobile phones.

Pagespeed: Page load time
The rules for search engine optimization for mobile are the same in terms of page load time as for computers as end devices. The faster your page loads and the less data volume needs to be loaded, the lower the bounce rate will be due to page load time.

AMP:
Accelerated mobile pages
AMPs enable the configuration of important pages so that they are available and can be loaded particularly quickly on the move. Especially if you are receiving a lot of mobile traffic, this is a topic that you should dig deeper into.

User experience (UX) for mobile
If you optimize your website for search engines and focus on mobile users, you should make the user experience as simple and intuitive as possible. UX for mobile is essential for a successful website if you don’t want to lose users.

Tip: Google offers a free tool that you can use to check the mobile-friendliness of your website. Click here for the tool: Test for optimization for mobile devices.

  1. Content: user-centered content for
    SEO
    Content is king – one is confronted with this sentence again and again when dealing with search engine optimization and content for websites. Even if it sounds a bit bold, it pretty much reflects the importance of high-quality content for the Google ranking . Because the search engine relies more and more on the information that is taken from the content of the website for the evaluation and ranking of websites.

What is content?
Content or content refers to all types of content on a website: text, images, graphics, gifs, videos, and more. In short: content is everything that conveys information.

The higher quality and unique SEO content, the more potential a website has to achieve good positions in the ranking in Google. There is a huge focus on textual content, as this can best be read, analyzed, and interpreted by Google.

Content strategy – what goal are you pursuing with your content?
If you want to be successful in content search engine optimization, you need to develop a coherent content strategy. In this, you should define exactly which topics and keywords you want to target and how detailed the texts are to be written about. The planning of the website architecture, siloing and internal links also play a decisive role here.

Create content for search engine optimization
Existing websites should start with website content and a technical SEO audit to overview the status quo. In most cases, existing texts can be completely discarded and removed because they were written too promotionally or too unspecifically.

A revision of existing texts is rarely useful or possible, as even targeted optimization with keywords would lead to deviations from the natural language.

If you want to create SEO texts for your website, you should always do a careful analysis beforehand to determine which search intent (user intent or search intent) a user has.

  1. Search Intent – Search Intent or User Intent
    Google’s top priority is to optimally understand and answer users’ search requests. To do this, Google tries to use artificial intelligence to interpret the intention of users and to provide the appropriate search results based on this.

The search intention or user intent should always be the central point in your content creation. You have to create and structure your texts to provide the answer to a specific search query – so you need to be careful about what your readers/customers really want. Does the search query aim to inform the user? Are you looking for a specific product to buy? Does the user want to compare something or visit a location?

The more precisely you know about the search intent of your target group when planning your content, the better and better quality you can adapt the content to the search query.

User intent: Google uses these intentions
Google uses its own classification for understanding search queries. Until recently, the search engine distinguished between the following queries:

Transactional
Commercial
Informational
News
Local
Navigational
fire
In the meantime, however, Google has reduced the assignment to 4 main query types:

Search intention: Thu
„Do” stands for a specific action, such as buying, downloading, or installing products, apps, or the like. The search results you receive for a Do search query are primarily paid ads (Google Adwords ), shopping entries, Amazon, or other e-commerce websites.

Search intention: Visit In Person
„Visit In-Person” are inquiries with a mostly local reference, for which the user would most likely want to visit the shop or company directly. Therefore, search results are displayed in particular, which help him find the place or business related to the search term. Search engine optimization for local search ( Local SEO ) often plays an important role here, as Google Maps entries often come before the first search results.

Search intention: Know
In „Know” searches comes to information, so often, are displayed such as by Featured snippets direct answers to the search engine:

With the know-intention, there is also the special form „Know Simple” – this applies, for example, to simple informative search queries such as „What is the capital of Japan” or „How high is Mount Everest.” Here, the user is presented with an answer directly in the search results without going to a Google page.

In summary, it can be said about ‘Know’ that the more comprehensive and holistic content can be provided for a search query, the higher the probability of good placement of your own page through search engine optimization.

Search intention: website
„Website” requests are specifically aimed at the content of specific websites, blogs, portals, or the like. This also includes brand queries, i.e., search queries in connection with a brand name.

So it should have become clear that it is not enough to create a keyword list and write a landing page based on it. Rather, it is about understanding what the search intent of the user is for a search term. If you understand this, you are often light years ahead of your competition – because many companies (and unfortunately also unprofessional SEOs) rely exclusively on keyword lists and spamming without dealing with the matter in more detail.

How do you find out the search intention for a keyword?
It’s relatively simple – use a search engine and take a closer look at the top rankings on a page for your keyword. However, to get neutral and non-personalized search results, you should either use an SEO tool like Sistrix or Ahrefs or Startpage. This enables a completely anonymous search that does not falsify the results.

  1. SEO content – create content yourself
    When creating content, always keep in mind that you are creating content for users, not just Google. Your SEO texts should not be crammed full of keywords in an attempt to rank for all conceivable terms, but should optimally and holistically address the needs of a single search query.

What do you need to look out for when writing content?
Uniqueness of content
Keyword: unique content. Every text on your page must be absolutely unique and not a copy from other websites or half a Wikipedia entry. If you copy texts from other sites and only paraphrase poorly or not at all, Google will recognize this and rate it negatively.

Pagespeed: Page load time
The rules for search engine optimization for mobile are the same in terms of page load time as for computers as end devices. The faster your page loads and the less data volume needs to be loaded, the lower the bounce rate will be due to page load time.

Keywords
Yes, we already mentioned that topics should be optimized and written rather than according to keyword lists. However, there is no getting around choosing a few focus keywords and using so-called long-tail keywords in the text regarding search engine optimization. If you have found out based on your SEO analysis or with the help of an SEO tool which keywords the pages use in top positions, you have good clues. So choose the main keywords for your topic and use them in prominent places in the text.

Readability and language level
The following applies to creating texts primarily used on mobile pages: Use clear, short paragraphs. A huge wall of text is overwhelming for the user and quickly leads to the jump, i.e., the end of a session.

It is also important that you use the right language level, which should be adapted to your target group. Specifically, this means that you do not have to write at the level of a doctoral thesis if your target group is, for example, young adults who deal with gaming. Use the language of your target group, and you will inspire users and thus send positive signals to Google.

Answer questions
Absolutely simple and yet often forgotten. As the term „search query” already implies, search engines are always about answering questions, regardless of the intention. Therefore, research the most frequently occurring questions on your topic with the help of an SEO tool or Google search and answer them as accurately as possible.

You can use similar questions in the Google search or use „Related searches” at the bottom of the page.

Content with added value
Search engine optimization is not about creating random texts that are only used to fill in gaps and are not read by anyone. Build your website’s content carefully and provide as much helpful information as possible and answer the reader’s questions on a topic.

The Google algorithm is constantly learning and can distinguish whether a text is empty or provides real added value for users, rewarded with correspondingly bad or good rankings.

Content design: design content optimally
The attention span of users online is concise, so information needs to be quick, easy, and visible at first glance. Unlike in a novel, a user does not read the SEO text from left to right or top to bottom. Rather, the eye or the view of the user jumps from heading to heading – this is also called „skimming” in technical jargon.

You should therefore consider the following points when designing your content:
Make text visible and not hide it behind buttons and tabs
Use lists instead of running text
Use of graphics, images, and videos
No long paragraphs, but individual paragraphs
Meaningful headings
If you want to create content that inspires users and is also suitable for Google search engine optimization, you should always pay attention to one thing: content quality. So take your time when planning and designing your SEO content strategy and contact an SEO expert if you don’t have the capacities or know-how yourself.

  1. Offpage optimization: build up a backlink profile
    Offpage optimization is about the positioning of your website on the Internet. The focus here is particularly on building backlinks, i.e. referring to your site from other websites.

Backlink structure explained
Backlinks or links from other pages to your website create trust from the point of view of search engines and at the same time not only indirectly but also directly ensure more traffic.

When building a backlink, however, you should pay attention to the following points:

Linking from trustworthy sites
Topic relevance of the linked page
Set meaningfully in terms of content
Do-follow attribute
To operate link building successfully, you can use the following
methods:

Content seeding: linking through blogs and portals
To get relevant links to your site, you should target sites that deal with your service or at least your industry. Blogs and knowledge or news portals are perfect places to go here. Make sure, however, that there are no pure spam portals in which posts are published on any topic.

Example: If you work in the IT security industry, a link from the magazine „Security-Insider” is certainly more valuable than a hobby blog about electronics.

Demonstrate expert knowledge through guest contributions
If you are well versed in your job and your industry, you can and should demonstrate this too. First of all, of course, on your own page – keyword: content.

But you can also produce content for other sites and have it published in their blog or magazine. You can then place a link to your page in the author box or in the text itself. Many large platforms and blogs openly offer the possibility of guest contributions, as different experts from one industry promote the plurality of opinions and cover many different points of view.

  1. SEO controlling – measurement of success
    The monitoring and controlling of online marketing measures is mandatory for every company that wants to be successful online. SEO controlling is about monitoring and analyzing the effects of the measures taken for search engine optimization in order to initiate further steps on the basis of these findings.

How does controlling work in SEO?
SEO tools are essential for controlling search engine optimization. It is possible to measure success with Google Analytics or the Google Search Console, but these tools will only provide limited information and an overview of rankings and potential.

SEO controlling should focus on the most common on-page and off-page KPIs:

Visibility (e.g., visibility index)
Backlink profile – do-follow backlinks
Ranking for selected search terms
The loading time of the website
Bounce rate
Conversion rate
When doing search engine optimization, always keep in mind that the optimization measures never take effect immediately but rather unfold their effect over a period of time. With a new page, you won’t be found in the top 10 search results for a highly competitive, highly competitive search term within a few days – this can take several months.

However, visible results can be achieved for simpler search terms with little competition after a few weeks. Optimizations in terms of page loading time and URL structure are also visible relatively quickly, but the effect of all measures is best seen over a period of at least 6-12 months.

Search Engine Optimization: Summary
Search engine optimization will become even more important in the future as Google is getting better at interpreting and understanding content. For you, this means: take the time to work out an SEO strategy for your company to position yourself as a strong brand in the search results in the future.

Local Search Engine Optimization:
What is Local SEO?

Local Search Engine Optimization (SEO) is a strategy that was developed for local companies to increase their visibility in search engines, to reach more potential customers, and thereby generate more income.

Like traditional SEO, local SEO measures increase your company website’s rankings in online search results. When prospects search for businesses like yours in their area, they want to appear at the top of search results.

Ultimately, local SEO helps get top rankings so more people can find and contact you – and visit your local business. Wondering how to get to the top of search results?

Read on for our list of local SEO services that can help you improve your online rankings.

More customers through better placement in local search.
By optimizing your local Google company entries, you can ensure that your company does not miss the chance to be found in local searches in Google Maps.

Individual local SEO concepts for B2B companies and service providers.
At Position Digital, we know that every company is unique and different – that means that every company has different goals, a different audience, and a different budget. Because of this, we give you the option to customize your local SEO plan based on your goals and the number of business locations. Our pricing is based on the number of locations and service areas that you want to optimize. Let’s talk about what to expect from our local SEO services below.

Local SEO is understandable.
As mentioned earlier, local SEO is a trackable strategy that means you will never be dark about how your campaign is doing.
With platforms like Google my Business or Google Analytics, you can see in real-time how your local SEO campaign is developing, which allows you to optimize things directly that is not benefiting your campaign. This transparency gives you a direct insight into the work success of your SEO agency and makes it clear which measures lead to which successes.

You can also track which search terms users used to draw attention to your company and the keywords under which your company was displayed in the search.

Another advantage of Local SEO – or the use of Google my Business for your local business – is the automatically increased visibility. Because your Google my Business entry can be displayed very prominently both in the local search in Maps and in the normal search, which generates additional attention and clicks.

If you optimize your website with local SEO and make full use of your GoogleMyBusiness profile, the search results will be displayed with a map of your location, current ratings, and other information to attract users to your location. The results from Google My Business can also take up more valuable positions in the Local Pack, which shows a very high click rate.

  1. Local keyword research
    Keyword research is one of the most important parts of any SEO campaign. Without them, you won’t know which keywords are important to your industry, which terms your target audience is looking for, and which keywords your competition is already targeting.

One of the most important things in running a local SEO campaign is targeting local keywords. This means that the name of your city, town, or state will be included in the front end of one of your services so that you can rank location keywords in your geographic area.
Some examples would be: „Kitchen shop in Regensburg” or „Flower shop in Regensburg.” These examples contain a search term that indicates the location of your business, which will help you rank higher in local searches for that particular search term.

  1. Google my business setup and optimization
    Google My Business, or GMB, is the ultimate local SEO tool. Without a profile, it will be more difficult for your company to appear on search engine results pages as a local result. When you have a GMB profile, people who search for a keyword related to your business will get a lot of extremely useful information about your business. Because this information is so easily accessible with GMB records, potential customers have a higher chance of visiting your local business.
  2. Onpage optimization of your website with a local focus
    You already know local SEO, but what is SEO on your website? SEO as a strategy has many different sub-areas. There is the overarching term „SEO” or search engine optimization, on-page and off-page SEO and local SEO. On-page and off-page SEO are both sub-categories of the main strategy that will help your campaign achieve its potential.
    Just as local SEO has its own unique techniques, on-page SEO also has its own techniques. Here are a few on-page SEO tactics to help your local business rank higher in search results:

Local keyword optimization
As we mentioned earlier, keyword research is fundamental to any business. It helps you rank by the terms that mean the most to your business, which will help you get more customers into your business. The process of on-page SEO ensures that you have many important, relevant keywords on the pages of your website.

Interesting page titles that contain your focus keyword
When you take a position on the results pages, one of the first things people see is the title tag you created for your page. If your title tag doesn’t have your keyword in it, is boring, and doesn’t grab users’ attention, your website is unlikely to get clicks.

Regular content updates
If you want Google to keep ranking new pages, keeping your content updated is one of the best ways to stay at the top of search results. Google loves fresh content, so content strategies like including a blog on your website are extremely beneficial in conveying to Google that you are posting valuable content regularly.

Useful, informative content
As you may have heard, content is king – and it’s true. Without valuable content, your websites cannot be ranked because there is nothing to rank.
By creating and implementing high-quality, informative content, Google can be seen on the results pages. This is how you will get a high ranking if you stick to the best SEO methods.

Insert alt tags in all of your photos
Google is smart but not smart enough to interpret your images and determine what is depicted on them. This is where alt tags come into play. Alt tags are short descriptions of your images that Google can read. Google relies on these tags to determine which photo it is and whether it is a relevant addition to the page. Without alt tags, the photos on your company.

What is the Local Pack?
Particularly relevant search results are displayed in the Google search for local queries in the so-called Local Pack. As soon as a search with a local reference is done, Google shows three local companies that best match this search query from Google’s point of view.

Previously, 7 companies were displayed in this section, but due to the increasing use of mobile devices and the move to mobile-first, this number has been reduced to three results.

Why is local SEO so important for companies?
Local SEO is one of today’s most relevant channels for reliable and regular new customer acquisition for local businesses. Good positioning in the Google search results for your product or service can significantly impact your company regarding branding, positioning, and increased sales.

Local SEO helps you to be visible to your potential customers when they are actively looking for something that you offer. In addition, good positioning conveys quality and trustworthiness from the user’s point of view.

What is the difference between local and ‘normal’ SEO?
It makes a not inconsiderable difference whether companies want to market their products locally, nationally, or internationally via search engines. The competition for generic search terms is also significantly higher than for those with a local reference – it is accordingly cheaper to optimize for local terms.

In addition, local search queries are mostly of high relevance for their users and, therefore, quite close to the conversion point and easier to convert.

What does local SEO cost?
Depending on whether it is a one-time SEO optimization or ongoing SEO support, the prices can vary. With ongoing support for at least 6 months, you can expect around 3000 PLN / month. With a complete, one-time optimization approx. 12000 (depending on the website size).

Tired of the competition at Google standing in front of you?
Are you looking for a competent partner who will be at your side in all matters relating to search engine optimization and who will support you in defining and realizing your individual corporate goals?

Then you have come to the right place at Position Digital. No matter whether you have already initiated SEO measures and need professional advice in this regard, or you want to tackle the topic of search engine optimization for the first time.

Individual SEO advice for SMEs, startups, and self-employed.
Efficient and customer-oriented SEO advice directly from search engine optimization experts. At Position Digital, we know that every company is unique and different – which means that every company has different goals, a different audience, and a different budget.

We adapt each consultation individually to the current situation, the specifics, and the goals of your project. Regardless of whether it is a planned relaunch of a website, optimize an online shop, or your company website. Thanks to our experience in search engine optimization, we can create a concept tailored to your site or project – for top placements and long-term success in the search engines Google & Co.

  • Due to the current corona situation, we only offer SEO advice and consulting digitally – of course without compromising on quality and competence.
    In-house training and advice will be possible again in spring with Google SEO.

What does SEO consulting cost?
Since the effort and scope of an SEO consultation depend on your project’s size, there is no general answer to this question.
We
differentiate between Technischen- and substantive measures of search engine optimization. An extensive analysis is carried out for both areas, based on which a catalog of measures is created for implementation.

If you do not have the capacities for implementation in some areas in-house, please do not hesitate to contact us.

SEO consulting: services

✓ Comprehensive SEO analysis

✓ On-page catalog of measures

✓ Traffic and visibility analysis

✓ Implementation checklist

✓ Technical catalog of measures

✓ Performance-specific landing pages

✓ SEO strategy and content plan

✓ Monitoring and monthly reporting

✓ 100% flexible collaboration

Can you do SEO yourself?
Our definitive answer is: Yes, you can do SEO yourself. Of course, provided that the relevant basic knowledge and understanding of the topic is available. If you do not yet have the necessary knowledge in your company, SEO consulting is a good decision to lay the foundation for good rankings in Google.

What does SEO cost?
Compared to SEO consulting, the prices for executive service in the SEO area tend to be higher. Monthly support services are usually remunerated with flat rates for individual services (depending on the size of the project) or prices for complete packages. The price range here usually starts at € 500 / month and is open at the top. For large website projects, prices over € 20,000 / month are not uncommon.

Why is my page getting less traffic?
The sudden loss of visibility and traffic can have many causes. If you see massive drops in your rankings and no requests from visitors, you have probably been hit by a Google Penalty. Penalties can happen at the keyword or URL, and directory level.

If you have always worked according to the Google Webmaster Guidelines, the loss of ranking can also be algorithmic. However, if your website is crammed with keywords (keyword spamming) or has generated large amounts of unnatural backlinks in a short time, this can also be done manually (manual penalty).

Can you implement the recommendations from SEO consulting directly for us?
Of course. As a rule, however, it becomes clear relatively quickly at the beginning of the cooperation whether you want to implement these things yourself or commission us as an SEO agency. After the analysis and elaboration of the content plan and on-page measures, it often becomes apparent that companies do not have the necessary capacities or specialist knowledge for implementation in-house.

What does an SEO consultation include?
A holistic strategic SEO consultation includes specific recommendations for action, which refer to technical aspects of SEO and on-page and off-page measures. The scope can vary depending on the project and customer needs.

Google penalty – loss of ranking
The sudden loss of visibility and traffic can have many causes. If you see massive drops in your rankings and no requests from visitors, you have probably been hit by a Google Penalty. Penalties can happen at the keyword or URL, and directory level.

If you have always worked according to the Google Webmaster Guidelines, the loss of ranking can also be algorithmic. However, if your website is crammed with keywords (keyword spamming) or has generated large amounts of unnatural backlinks in a short time, this can also be done manually (manual penalty).

Become the # 1 in your city & region.
As an Adwords agency, we help you present your offer to a potential customer when he is already actively looking for it.
What is Google Adwords?
Every day, Google is used more than 3.5 billion times for search queries to find out about topics, compare services or buy products. In addition to the ‘normal’ search results, users often see other hits in the first place: Google Adwords ads. Organic search results or the top positions for certain keywords have to be worked out long-term and often laboriously through search engine optimization (SEO). Google Ads offers companies the opportunity to buy the top position for a search query for a fee. This model is called PPC (Pay-Per-Click) in search engine advertising. The special thing about it is – everyone can buy into the top positions, as long as the necessary budget is available.

Google Adwords is, therefore, an enormously powerful tool in online marketing, as reach and visibility can be built up in a short time, and visitors can be directed to your own site with clicks. Users see these ads when they search for certain search terms in Google for which you or your company have assigned an Adwords ad. As long as the ad is only seen but not clicked, there are no costs (so-called CPC = Cost Per Click).

Advantages of Google Adwords:

Flexible use of advertising budget
You can budget for your ads and how much you want to spend in a day. You can also determine the maximum cost per click (CPC).

Location-based advertising
Google Adwords allows you to specify where you want to advertise. Whether regional – cities and the surrounding area – or nationwide. So you stay in control and don’t pay for clicks from regions that are not relevant to you.

Potential customers are reached.
After thorough keyword research, you can determine which search terms your ads should display to the searcher. This ensures that relevant users who are actually looking for your product or service are addressed.

Ad extensions
Google gives you the ability to add relevant links and phone numbers to the ads through ad extensions. In this way, you can reach a potential customer directly via a search query over the phone.

Measurability and transparency
You can see at any time how many impressions and clicks your ads are generating and what results they are delivering.

Optimized for all devices
Google Adwords ads are optimized for every device (desktop, tablet, mobile phone) and can therefore be displayed without restrictions.

3 steps to Google Adwords ad:
To be able to use the largest and strongest advertising platform in the world successfully and to reach your potential customers exactly when they are looking for your product or service, some preparation steps are necessary:

Keyword analysis
The first step is to research keywords, which are search terms used by people interested in your products or services. After the keywords have been collected, they are segmented according to relevance, search volume, and competition.

Ad design
The design of Google Adwords ads is the next step after the keyword research. Now it is a matter of using appropriate formulations and appeals to motivate users to prefer your ads to the competition and generate clicks from the right searching people.

Landing page optimization
After clicking on your Adwords ad, potential customers will be directed to a landing page on your website. This should be a well-designed and conversion-optimized page – by no means a general start page. The user has to find exactly the content that he associates with his search query.

Better online marketing results with the help of an Adwords agency.
What is the budget for Google Adwords?
Which budget is recommended for an ad always depends on the type of ad, your company, the budget, and your industry and target group.

Through intensive communication with our customers, we ensure that your AdWords advertisements are as relevant and customer-specific as possible.

For whom is an Adwords agency worthwhile?
An Adwords agency is generally worthwhile for all companies that need support in the placement and management of their advertisements on Google Ads.

With their expertise and experience in dealing with Google advertisements, the experts at an Adwords agency can provide you with targeted support.

Can you pause Google Ads?
Yes, Google Ads can be paused at any time.

You remain flexible about your ad budget at all times.

When do Google Ads ads start delivering results?
As a rule, they are immediately visible in the search results under the defined search terms as soon as an Adwords ad is activated.

When the first results in leads, sales, or the like arrives, it is impossible to say in general terms. Immediate guarantees of success are dubious in this area.

How does Google Adwords work?
Via its advertising platform Google Adwords, Google offers advertisers the option of buying a top position among selected search terms for a fee that is calculated per click (CPC).
These search terms can be researched individually for your company and displayed in the search results via corresponding advertisements.

How much does a click on Google Ads cost?
With Google Ads, the costs per click depend on various factors – but above all on the competition. The more advertisers bid on a particular keyword, the higher the price when an ad is displayed and clicked. This can be cents per click. For keywords close to the conversion point and that have a high value (e.g., for products with a very high price and margin), click prices of more than € 20 are not uncommon.

What does it cost to advertise on Google?
That depends on two things:

  1. Your industry – because in some industries the click prices are many times more expensive than in others. The price depends primarily on the proximity to the conversion point.
    Example: the Ø-CPC for the search term „take out credit” is around € 13.00. The average cost per click for „tire service” is only about 1.20 €.
    2.
    From your budget – because in some industries, Google Adwords can actually be used effectively until a certain budget. For example, if you want to sell insurance online with a monthly budget of € 100, you will not have much success – your budget will probably not even run out after 10 clicks on relevant keywords.

Why Google Ads?
Google Ads are an incredibly effective way to get results in online marketing quickly. In contrast to social media ads, this type of Google ad is about search traffic – i.e., potential customers who are already proactively looking for a product or service.

In addition, you can be immediately visible to potential customers, even with a new website with which you have no reach at all, by using Adwords ads to occupy top positions on relevant keywords.

What does Google Adwords cost per month?
This depends on two factors – the amount of the budget, which you will be charged directly with Google for the ads or clicks, as well as a monthly flat rate for the maintenance and ongoing optimization of your ads. The care fee is usually based on your budget since the more budget, the administrative effort increases.

Google Adwords (SEA), or do you prefer SEO?
This depends on your budget, which you want to invest in search engine marketing. One of the advantages of Google Adwords is that results are achieved within a short time – but only as long as the ads are active. SEO is basically to be viewed in the long term and aims at a sustainable increase in website traffic and conversions.

However, combining the two measures to achieve both quick and medium, and long-term results definitely makes sense.

What do I need an Adwords agency for?
An Adwords agency like position digital can help you find your way into the world of online marketing and tap into one of the most lucrative visitors and customer sources there is – Google.

If you already have an advertising account and are actively advertising, an Adwords agency can help you optimize your account to increase the quality and efficiency of your ads. This can, of course, be traced in the account itself and Google Analytics (with proper tracking).

Technical SEO audit
Your website’s visibility and search performance depend on several factors, and the rules are constantly changing.

With our technical SEO audit, you will have an analysis and action plan at hand to improve your rankings and visitor numbers in the long term.

Every technical SEO audit includes a comprehensive review of the following points.
To be able to use the largest and most powerful advertising platform in the world successfully and to increase your visibility in the search results, and maximize the functionality of your website, we examine a large number of influencing factors:

SSL certificate
SSL encryption for the secure transmission of data.

Google Analytics
Google Analytics evaluation & reporting.

Google Search Console Check
Check the performance in the Google Search Console.

Page load time
Examination of elements, scripts, and content that reduce page loading time.

XML sitemap coverage
Check that the sitemap is complete and up-to-date.

Robots.txt file
Check for possible blocking of crawlers on relevant pages.

Meta descriptions
Completeness and length of the meta descriptions on all pages.

Duplicate content
Check for content duplicates (text, title, meta)

Title tags
Completeness and degree of optimization of the title tags of all pages.

tags
Completeness and degree of optimization of the H1 tags on all pages. Internal links
Checking the internal linking profile to identify errors. HTTP status codes
Crawling the entire site structure to reveal error codes and redirects. What is an SEO Audit?
An SEO audit is a technical and content review of a website according to the most important SEO aspects. An SEO – Audit should start any cooperation or start a larger SEO are carried out campaign. What is technical SEO?
Technical SEO (Technical SEO) is one of the three sections of Search Engine Optimization, which focuses particularly on technical optimization. This includes factors like page load time, sitemap setup, robots.txt, etc. What does an SEO audit cost?
The price and cost of SEO – audit depend on the size of the affected side. As a rule, the time required for an SEO service provider is between 6-12 hours – depending on how much content is published on the website. The investment for smaller pages is around 8.00-1,200 euros; 1,200-2,000 euros for medium-sized and 2,000 upwards for larger ones (from 100 pages). Better ranking positions through an SEO audit + optimization.
The requirements for a website have increased steadily over the past few years. The Google algorithm is constantly learning and forgiving fewer and fewer mistakes. Therefore, it is more important that your website has a functioning, healthy structure, navigation barrier-free for users (and crawlers), and an error-free link profile and impresses with fast page loading times. Stop giving away rankings and potential sales. What do you need an SEO audit for?
A technical SEO audit gives you an insight into the health of your website and the technical functionality of your website. Google includes hundreds of technical factors in the ranking of websites, which significantly influence your SEO success. Based on the recommendations for action resulting from the SEO audit, you can fix technical problems, improve the website’s health, and increase your rankings. How does an SEO audit work?
During a technical SEO audit, various aspects of a website (see above) are examined and checked for functionality and search engine friendliness. This is done using software that crawls and crawls the site. In addition, various manual analyzes are carried out to record user-friendliness and keyword coverage. What does an SEO audit cost?
This depends on the scope and complexity of your project.
With common content management systems such as WordPress, Typo3, or similar, the analysis is usually easier than with shop systems with hundreds of products. The cost of an SEO audit starts at € 900 and can cost several thousand euros, depending on the website’s size. Recommendations for action and a detailed analysis sheet are always included. Can you implement the recommended measures for us?
In the vast majority of cases: yes.
We are familiar with the most common CMS and shop systems and can also make sophisticated technical changes with the help of our developers. If you do not have the capacities or competencies in this area, please do not hesitate to contact us. What does search engine optimization by an SEO agency cost?
The SEO costs incurred for a website are based on your individual needs and the prevailing competition in your industry. Depending on the competitive situation, the measures necessary to improve the rankings can vary greatly. Applying a blanket statement or a fixed fee for all customers is difficult and dubious. A good SEO agency responds individually to your needs and decides based on an analysis which measures are necessary to achieve the goals. How does SEO work for companies, e.g., in Regensburg? Successful search engine optimization for certain locations, such as Regensburg or other cities in the Upper Palatinate (Weiden, Schwandorf, Cham, etc.), requires fulfilling several factors. First, a clear service must be defined, for which a landing page that is precisely optimized for the search query must be created. For example, if you search for SEO Regensburg or SEO Agency Regensburg, you will only find those pages in the top search results that optimally meet your search query from Google’s point of view. When it comes to search engine optimization for local searches, one also speaks of local SEO. What does an SEO agency do?
SEO agencies specialize in increasing the visibility, traffic, and conversion rate of your website. Various disciplines are used to achieve these goals, the most important of which are:
– Technical SEO
– Onpage SEO
– Offpage SEO
The measures vary from project to project and always depend on factors such as your company’s starting position, industry, and budget. How can I check if SEO is successful?
We use the most modern tools and technologies to give our customers a transparent insight into what is happening. We keep an eye on your keyword rankings, traffic figures, and visibility in the Google search engine and provide you with a dashboard tailored to your company goals. So you always have an overview. How long does it take for SEO to work?
This depends on various factors, such as the current situation, your industry, competition, and the keywords or keyphrases you want to optimize. While the first changes can already be noticeable after 1-2 months, you should invest at least 6-12 months to achieve top placements. A good SEO agency knows that various factors influence the ranking and will not make any fixed promises or assurances for the first position. If so, you should question these statements extremely critically. Why is SEO so important?
Search engine optimization is probably the most efficient and sustainable method of attracting new customers over the Internet. As your website becomes more visible, more potential customers will become aware of you, which inevitably means more clicks and website visits. This leads to more inquiries, more new customer business, and more sales in the long term.

Why is it worth trusting our Agency

Many years of experience and the ability to conduct many campaigns for our clients have allowed us to develop a proven and effective service delivery process. For each order, we delegate dedicated SEO specialists who prepare an audit of your website and, on this basis, develop an individual strategy.

Our advisers ensure proper communication, and they will provide you with information about the activities carried out and planned by our specialists. The counselor’s job is also to explain each step of the process.

In addition, you will receive reports on visibility and work performed on our part. All this so that you know exactly what we do on your website at every stage of cooperation.

FAQ – Frequently Asked Questions

What does cooperation with an SEO agency look like?

Throughout the period of cooperation, we assign an individual client advisor and an SEO expert responsible for planning and implementing the positioning strategy. Our copywriters supervise the content that we publish on your website and beyond.

We consult with you about every action that we plan to perform on your website, asking you to accept our suggestions. Every month you receive a report on our work and the website’s visibility in the Google search engine. For how long is the website positioning contract signed?

This is one of the most frequently asked questions at the contract conclusion stage. Our SEO agency primarily cares about the long-term form of cooperation. This option allows us to perform effective actions, i.e., introduce necessary optimization changes on your website, prepare new or improve existing content, and publish sponsored articles.

Long-term contracts allow us to properly plan the budget according to the assumed schedule of activities and properly react to changes in the search engine algorithms and verify our activities. For this reason, we offer contracts for 12 and 24 months, granting attractive discounts.

Our offer also includes a contracted variant for an indefinite period, which does not include discounts. What do we need to start positioning?

At the beginning of cooperation, access to your website and the FTP server on which the website or store is located is necessary. If you already have access to Google Search Console and Google Analytics, provide us with access to the data. Is positioning a one-time service or a standing order?

Positioning of websites is a process that is spread over time and is focused on long-term effects. What does this methodology result from? Performing an audit and implementing recommendations are just a few stages of positioning. Then you should observe changes in visibility and introduce ongoing corrections. We often have to wait for the effects of the implemented changes up to several months to a dozen or more.

In addition, an important argument in favor of the constant positioning of the website is constantly changing search engine algorithms. For this reason, modern SEO requires constant analyzes, changes, implementations, and monitoring.

Do we have to mention that your competition is awake and also positioning their website? If you miss a moment, your competition will overtake your website’s visibility in the search engine, and it may take several years to catch up. How many words can I position my website for?

There is no limit to the words you can rank your site for. It all depends on the subject and industry in which you operate. Depending on the products or services offered, your potential customers can perform an almost unlimited combination of searches (it all depends on what they enter in the search engine).

Our practice shows that, as a rule, it is from several dozen to several hundred phrases that can describe one product. Therefore, when positioning your website, we try to match it to the largest possible number of keywords that users enter in Google. Can I speed up the website positioning process?

Yes. The involvement of our clients in the positioning process is significant and often even crucial. In many cases, positioning does not produce the desired results due to various factors. You can help us with SEO by:

  • granting us access to the website and ftp server,
  • consulting with us about any changes you plan to implement on your website,
  • making changes to the website in accordance with our recommendations,
  • creating blog and other content according to our guidelines.

We want your website positioning to increase its ranking as quickly as possible. Consultation with our specialist will speed up the process. Will I receive positioning reports from you?

Yes, we send our clients several types of reports, including a report on the work carried out, a report on the website’s visibility in the Google search engine, or a report on keyword analysis SEO reports are sent periodically.

We care about the transparency and reliability of our activities. Thanks to the information sent, we can quickly respond to our clients’ suggestions and verify positioning effectiveness. Does positioning require changes in the appearance and structure of the website?

Changes related to the appearance of the website appear very rarely. Most often, the changes that we want to implement on the website are related to editing current or publication of new content.

We also recommend expanding or changing the current structure, and this involves a navigation change. These changes are designed to make Google robots and users easier to navigate and find the most important content more easily.

We do not introduce changes without your consent, so you don’t have to worry that we will do something without your knowledge. Our specialists will inform you about our ideas and recommendations. What determines the price of SEO and SEO services?

The positioning service for each website is priced individually because it is a derivative of several factors. Ultimately, the price of our service results from the level of difficulty of the project and the work we have to do to achieve the desired effect.

The cost results from the competitiveness of key phrases and the industry in which your company operates.

The website’s current condition, i.e., its architecture and content, is also taken into account. This affects the labor consumption and the number of optimization elements that will have to be made during the positioning service.

We also consider the budget planned for the promotion of the website, and then we offer you an optimal solution that allows you to achieve the desired results. When do the first positioning effects appear?

We often hear this question during the first conversations because most people who want SEO services depend on quick results of cooperation. Positioning of websites is a process, and, unfortunately, the effects may appear at different intervals, and their development requires appropriate work and resources.

In addition, the time needed to achieve the first results depends on many factors, including the competitiveness of keywords, the specificity of the industry, and your commitment to cooperation.

As a result, many factors affecting positioning allow us to determine the time needed to achieve the intended results accurately. As a rule, it is several months. I am planning to change my website. Should I start positioning before or after migrating to a new website?

Many companies and people plan to start the positioning service only after changing the website or migrating to a new website. This is one of the most common mistakes, as it is just as common for a new website to contain serious bugs that prevent an effective service.

Positioning at this stage may involve advice and consultation, including preparing an audit, based on which it is possible to prepare a user-friendly website. Thanks to this, it will be possible to save a lot of time and resources that would have to be incurred to eliminate errors.

Thanks to this, the migration to the new website can be carried out smoothly and smoothly without losing the existing visibility and traffic from organic results. How to check if the positioning is effective and my visibility is growing?

There are several ways to verify the effects of SEO. We present the effects of our activities in the reports we send. We have described the issue extensively on our blog: Positioning effects – how to check them.

The increase in visibility can be checked in the Google Search Console tool and increased traffic value in Google Analytics. Both tools are free and provided by Google.

There are also paid tools such as Ahrefs, Senuto, Semstorm, or SEMrush that allow you to visualize the current visibility of the website. Remember, however, that the values ​​provided by external tools are an estimate of the visibility (estimate) of the analyzed website. For this reason, they should complement the tools provided by Google. Can positioning effects be guaranteed?

It is impossible to guarantee the effects of positioning. We advise you to beware of companies and freelancers who promise and guarantee results.

Google itself spoke out on this matter. Why can’t the results be guaranteed? The way search engine algorithms work is the most hidden secret of the creators of the search engine.

The biggest advantage of companies offering to position is their own knowledge and experience supported by successes. On our part, we make every effort to have the up-to-date knowledge necessary to carry out effective activities that positively affect the visibility of our client’s websites. During over 15 years of operation, many companies have trusted us, and we have experience in various industries, which allows us to be effective and efficient. Is it worth focusing on one phrase or choosing wide positioning?

A few years ago, very often, and now less and less often, you can find SEO offers that concern the positioning of a few or several phrases. The changing algorithms of search engines respond to users who enter more and more accurate and precise queries. The answer, therefore, seems clear. It makes no sense to position a few phrases or focus on one phrase because the number of inquiries related to a given topic may reach even several hundred or thousands of inquiries.

Wide positioning, or long-tail SEO (long-tail phrases), focuses on promoting phrases consisting of several words (e.g., red flared dresses autumn 2020 ). These phrases are characterized by a small number of queries and a fairly high conversion rate. Optimizing the website for wide positioning brings much better results and effects than general phrases. What SEO activities are the most effective?

No specific action is most effective, as more than 200 factors affect your site’s search engine rankings.

For this reason, we believe that the most effective SEO activities are those carried out systematically and according to the adopted strategy. We start our work with a thorough audit of your website and competition analysis. This is the basis for the preparation of an individual positioning strategy. During the service, we monitor and analyze the effects of our activities on an ongoing basis. Does Google positioning affect visibility in other search engines?

We focus our SEO activities primarily on the Google search engine used by most people in the United Arab Emirates. Nevertheless, we notice that our actions also bring positive results in other search engines.

Why is this happening? When creating a ranking, search engines consider similar ranking factors. Therefore some optimization changes are universal and affect visibility in other search engines. Do sponsored links in Google Ads affect positioning?

Sponsored links do not affect the site’s position in Google’s organic results, thus not influencing the positioning. Ads in Google Ads are a service provided by Google, which displays advertising links in search results for a fee.

Despite the lack of influence on positioning, combining both services increase the business effect. It is worth reading the information that we provide on our website in the Google Ads offer. Is positioning for everyone? When will SEO not work?

Not every industry and type of service provided needs SEO. In the case of niche or not very popular or customer-oriented business activities, they do not require positioning, which in these cases may not bring the expected results. Then it is worth considering a different type of promotion, such as Google Ads, Facebook Ads, or content marketing.

Positioning guide. How to create user-friendly websites?

Website positioning aims to focus on building the website’s visibility in the Google search engine, although this is the main assumption of our work. We achieve this goal in several ways. One of them is to adapt your website to the current Google guidelines. Modern SEO is about adding links to the website and requires interference with the current layout or structure so that the information architecture best suits users’ intentions.

So how do we know what the users are looking for and what information breakdown they expect? This is where the knowledge of an SEO specialist and his experience in optimizing websites is essential. Based on the tools provided by Google, professional SEO tools, own knowledge, keyword analysis, and competitors’ websites, it is possible to determine the approximate information architecture that describes your industry. This sounds enigmatic? Don’t worry, and our guide will bring you closer to our perspective on website positioning and how the Google search engine works.

How does the Google search engine work?

When two American Ph.D. students at Stanford University, Larry Page and Sergey Brin, created Google in 1998, no one could have imagined that they would change the internet space forever.

Initially, the algorithms of this search engine were elementary. In practice, this meant that to improve the position of a page in organic results, it was enough to skillfully manipulate the keywords, which then formed the basis of all SEO activities. Keywords were added in the right amount in the page content, i.e., in headings, the menu, and the page code (in the section).

In the next stage of the algorithm development, adding an appropriate number of links to the positioned page was necessary. The most important thing is that the page from which the link to ours was linked should have high PR (PageRank). This ratio meant whether the website had a strong link profile or not, and therefore whether it would have a positive impact on the position of our site on Google.

It did not take long to find out that the more efficient webmasters or positioning precursors were perfectly able to manipulate key phrases. Not only that, they even operated using those that had little in common with the subject matter of the website itself.

The search engine creators noticed the problem quickly, so subsequent updates limited attempts to manipulate the algorithm. Thus, over the last few years, Google has released a real zoo. Why a zoo? This was the name of the individual parts of their algorithm responsible for evaluating selected ranking factors.

The modern Google search engine looks very little like the one from 20 years ago.

Google algorithms, i.e. artificial intelligence and the entire zoo

As we mentioned, internet search engines have given us many new possibilities. One of them was the opportunity to attract potential customers, which business owners very much desire. For this reason, people running their own business wanted their pages to be displayed highest in search results. The scale of manipulation and influencing the site’s ranking was enormous. This forced the commencement of the continuous and ongoing phenomenon of expansion and improvement of search engine algorithms.

Today, Google uses over 200 different factors to rank in search results. Advanced algorithms calculate website ranking. It is estimated that Google makes about 500-600 changes to its algorithms every year! Of course, most of them are only for slight refinements. However, some are much more serious and can affect how well a page performs in search results. The biggest changes are officially announced, but their first action can be noticed even before announcing the next modification to the world.

For this reason, website positioning on Google is a continuous process. It requires constant optimization of optimization, changes, and updates in the content or acquiring new incoming links. All this is necessary to maintain high positions.

Here are the most important parts of the Google algorithm:

Page Rank

Panda

Penguin

Humming-bird

Pigeon

Rank Brain

Mobile-First Index

August 2018 – YMYL

What does the search results page look like?

Google algorithms try to understand the queries entered by users. Therefore, they constantly collect and analyze the operations that users perform on the search and websites. In this way, lists of searches, i.e., SERPs (Search Engine Result Pages – a page appearing in the search engine results) that best match a given query, are prepared. The results are divided into two types: natural or organic and paid advertising links.

Organic results are a list of websites that Google has found most relevant to your search query (keyword phrase). There are usually 10 such results on the first page of search results, and their presence is usually the result of positioning.

Search results page

How does Google rank search results?

Google algorithms currently take over 200 ranking factors within the website and outside it (incoming links, reviews, brand instances, social media).

The most important on-site factors include website content (comprehensive and unique), header structure, meta tags, information architecture, internal linking, website performance, and availability for crawlers. Based on this information, the Google algorithm calculates whether our website matches the intention behind a given query and displays it in a specific position.

Other factors influence the order in search results. Our personal search preferences are also important. How it’s working?

Google takes into account your previous search activity and may suggest search results based on previous queries. You probably visit some news site often. Looking for information or asking questions about it in Google Search. Based on your previous activity, Google may display (prompt you) links to the above-mentioned website above so that you will find it in the first place.

Another factor influencing the order in which our website is displayed in search results is location. Subsequent updates of the algorithm began to consider the device’s physical location we use the search engine.

Therefore, we will get completely different search results by entering Lublin and Dubai’s query “Website positioning.” This is because Google detects the location by IP address, GPS signal, or the location where we log into the cellular network.

How often do search results change?

Organic results are constantly optimized by Google so that they are best suited to the expectations of users. Therefore, each user can receive different results, even within a few hours and the same query.

The search history, cookies, the device we use, or our location affect the differences in the appearance of the results. In addition, depending on the query, Google may also present other types of results (Maps, Graphics, Videos, News), of which there are currently over 20 types.

The results in the form of advertisements are also a response to entered queries. Google Ads is responsible for displaying them. Sponsored links usually appear above the organic results list as well as below those results.

Their visibility is independent of the TOP10 organic results list, which always includes the most valuable sites.

What are free and paid search results?

To understand the difference between free and paid search results, you need to explain the term SEM (Search Engine Marketing). It collects SEO activities and paid to advertise (PPC – Pay Per Click) and sponsored articles. See SEO and SEM. What is the difference?

While SEO strives to deliver the best quality natural search results, SEM focuses on using search engine mechanisms to effectively advertise content to users and drive traffic to a given website. SEO is just one component of Search Engine Marketing (SEM) campaigns. Companies that use SEO services very often decide to campaign in Google Ads.

  • Paid search results reach a specific group of recipients in a given region and in a specific time,
  • Ads appear immediately after launching the campaign, bringing immediate results,
  • Thanks to advertising activities, it is easier to evaluate the profitability of activities and the effectiveness of the campaign.

The effects obtained thanks to the website’s positioning require more time but are based on free search results, so it does not require each click on the ad. Organic results are also more often chosen by users who are less likely to click on ads.

Keywords are the basis of SEO. Where to get them and how to analyze?

Website positioning will not be effective if we do not perform a thorough SEO word analysis. This is because it is based on them that we know how users search for information on a given topic. So, where to get them?

Choosing the right keyword should start with our observation:

  • we observe what the competition is doing and what keywords they use on their website,
  • we pay attention to the phrases for which ads are displayed in the search results – this means that a given word is important and often entered by users looking for a given service,
  • pay attention to the word suggestions (similar searches) that are displayed at the bottom of the search results page,
  • we also define the purpose of our website and the target audience.

This short analysis should approximate how users search for a given issue and what phrases they can enter into the search engine. Another help will be free tools that will allow us to specify the most important words more precisely.

When looking for phrases that describe our business, pay special attention to their type, i.e., the intention behind them. We distinguish between informative, guide, and sales phrases. To check them, enter them into the Google search engine. The page titles should tell us what type of phrase we are dealing with. Let’s check the word “blog positioning.”

We can clearly see that we are dealing with guides. For this reason, our text should also have exactly these characteristics.

Where can I put keywords on my website?

We have a word list ready. Now we should know where they can be placed on the page or in the texts. We immediately emphasize that the most important phrases should be naturally woven into the content. When there are too many words, a negative phenomenon occurs, called keyword stuffing. This may hurt the ranking of our website.

The most important tip is to use the words in such a way as to cover the topic completely. The frequency of using the keyword is not the most important in this case.

Editing and optimization of meta tags on the website

It is impossible to imagine website positioning without optimizing this element. Meta tags are an important element of any website that is displayed in search results. Sometimes it happens that Google itself chooses the information that it displays to users. This means that we should reconsider whether the title and description of the page are appropriate. First things first.

Meta tags consist of a meta title and a meta description. In the meta title, we place information about the page’s content so that the user, by clic, can know what information to expect on the link to our website and knows what information to expect.

It is worth being inspired by the existing descriptions of competitors or in other industries to choose the solution that will be closest to us.

Optimizing the headlines on the page

Headlines are an important part of the content on a website. They perform several functions. They organize the content, indicate what a given subtitle is about, and make it easier for users to find an issue that interests them. The key heading is H1 (page title), which tells us how the name indicates what the page is about. Sub-headings (H2-H6) indicate the content of the following sub-headings.

When using headings, remember to maintain the correct hierarchy. There can be only one H1 header on a given subpage, H2 headers are included in it, H3 headers are included, and so on.

Is it worth putting keywords in your headlines? Yes, of course! However, as we mentioned, these should appear if the subject of a given headline corresponds to the content under it.

If we write about the furniture production process in the text, we should include this information in the headlines. Thanks to this, we will quickly and clearly show users what the subtitle contains and what content to expect.

We should also remember that the keywords we choose show us how phrases users look for the given information. Therefore, they show how we should develop the content and what headers to use.

Creating useful and valuable content on the website

Having already chosen words and a specific headings structure, we move to the final stage, i.e., preparing the appropriate content.

While reading our text, you have certainly noticed that the content on the website should be exhaustive. This is what their length depends on. Also, do not forget that and should engage your attention. It is worth presenting the information so that the user maintains an appropriate concentration level at all times.

In addition, the type of content depends on the purpose of the subpage. For example, this text aims to provide knowledge to the recipient looking for information about positioning. We are talking about a recipient interested in the website positioning service or, perhaps like you, looking for knowledge about the said issue.

The very description of the problem forces the use of the main word in various forms. In this way, you learn that you can do the positioning of the company’s website yourself or with the help of an agency.

In addition, exhaustive content requires using the so-called LSI keywords, i.e., semantically related phrases. When we describe the positioning of pages on Google, it is impossible not to mention optimization, SEO, or what the search results look like. Users better perceive the creation of long content as they describe the subject more accurately and are therefore also better assessed by the algorithms of the Google search engine.

Engaging content on the site

SEO, which technical elements should be optimized?

Valuable content is just one of the key elements to improving the current visibility of your website on Google. Surely you’ve come across websites that weren’t intuitive. By just browsing through them, you would get lost in their content and navigation. No wonder you didn’t want to visit them later.

Then you already know that it is also necessary to implement the correct optimization of the website so that its structure is logical and intuitive for users. This action has another reason.

It is worth emphasizing that the correct architecture of information on the website allows search engine robots to more effectively associate content with keywords entered by search engine users. Therefore, the correct division of information makes the robots understand its content better and thus improves the ranking of your website.

Effective website positioning requires the implementation of the correct information architecture

What is information architecture? This term covers several elements that are very important in the context of website positioning. The information architecture on the website is:

  • structure of subpages throughout the website. On this basis, the relationship between individual subpages and their location in the structure of the entire website is indicated,
  • the correct use of headers within the subpage, which allows for ordering and proper display of content,
  • the use of appropriate semantic expressions (correctly selected phrases) related to a given topic. They help users and indexing robots to properly understand the content of the website and its subpages.

Therefore, it is impossible to remain indifferent to such an important issue as the correct information architecture. It is important at every stage of having a website.

If you are just designing a new website or store, the wrong structure will prevent you from overtaking your competitors. In addition, you will incur additional costs related to the implementation of the correct structure. It will also extend the entire website positioning process because you will have to implement the correct structure first.

On the other hand, if you already have a website but are expanding it incorrectly, your visibility may soon decline.

When creating the correct page structure, make sure that:

  • correctly describe your business – if you are a furniture manufacturer, build a separate subpage for each product,
  • resulted from the logical division of the offer, desired by customers. You can divide the products according to the room – kitchen and bathroom furniture and the type of furniture itself – cabinets, tables, chairs,
  • original – do not create two subpages on the same topic, because this leads to a disturbance in the correct structure and misleads users.

If initially, u take care of the correct information architecture, positioning the pages will bring positive results faster.

Friendly urls

Your website should be based on a user-friendly URL. What does a friendly URL look like?

twojadres.pl/podstrona/produkt/

In addition, friendly URLs have a positive effect on the positioning of your pages as they are made up of keywords, and this allows search engine crawlers to associate them with the content of your website.

Proper URL structure allows users to:

  • find out what the link is about and what content to expect,
  • be familiar with the structure of the website,
  • prefer to share a link to a page that has friendly URLs,
  • it’s easier to remember an address than an enigmatic string of characters.

Positioning requires the speed of loading a website

The creators of the Google search engine announced some time ago that the performance of websites would also be taken into account when calculating their ranking. This means that if your website is slower (it takes longer to load) than your competitors’ websites, it will be rated lower in this respect.

Additionally, free websites cause a very negative user experience. The word is not very abusive here; if we have to wait a long time for the content of a web page to load, we just drop it. So how to improve the result of our website?

First, you need to remember that how your website loads are due to several reasons:

  • technology in which it was made (a large number of scripts slows down their performance),
  • the server on which it was placed,
  • the size of attachments you have published on your website,
  • the number of plugins installed on the site (WordPress or Joomla sites),
  • lack of implementation of compression rules and rules delaying script loading,

Unfortunately, not everything is up to you, and it is tough to achieve maximum page performance. It is also directly related to the technology used.

First of all, try to reduce the size and compress graphics before publishing them on your website, add appropriate rules to the .htaccess file (the default for Apache servers), compress the code, and save static elements in the browser cache.

You can check the speed of your website in several tools, and we recommend Google Speed ​​Insights and GT Metrix.

Website performance is crucial for mobile devices

Website adapted to mobile devices

Additionally, the ranking of websites is calculated based on the mobile version of the website. And from March 2021, Google will lower the ranking of websites not adapted to mobile devices. Do not hesitate and check if your website is adapted or you need an urgent layout change. Are you wondering how you can check it? Check out Google Mobile-Friendly.

Additionally, the ranking of websites is calculated based on the mobile version of the website. And from March 2021, Google will lower the ranking of websites not adapted to mobile devices. Do not hesitate and check if your website is adapted or if you need an urgent layout change. Are you wondering how you can check it? Check out Google Mobile-Friendly.

Use intuitive internal links

Most users will most likely visit only one subpage of our website, but it all really depends on the topic we describe. If users are looking for information on a given topic, they will probably visit more than one website subpage.

You have certainly noticed many internal and external links (to the described tools). Were they helpful? Internal links perform several functions:

  • help users navigate the website,
  • make it easier to find the information you are looking for,
  • help search engine crawlers tie the linked content together,
  • increase the level of user involvement,
  • contribute to a longer time spent on our website,
  • indicate the most important content on our website.

When adding internal links to your website, remember to follow these rules. This will positively perceive your website and contribute to a better understanding of its content by search engine robots.

Independent website positioning, and an order for SEO agency positioning

Positioning of websites is a pervasive issue, and related activities should be performed systematically and continuously. If you have analyzed your website, prepared a new structure, and implemented the correct content, then after some time (usually a few weeks), you have to check the effects of your actions and then (after some time). This will allow you to judge whether the site has responded positively to your corrections or not.

This is where we come to the point. Positioning is a process. Therefore each action is analyzed and evaluated, which allows you to find the most effective solution. If you have decided to act on your own, you must not forget to evaluate your actions. Assess what exactly you wanted to achieve and whether you managed to do it. Remember what determines the difficulty and time-consumption of positioning, i.e., the competitiveness of phrases and topics you have chosen for positioning.

We know perfectly well how much time and workload is required for effective website positioning. We also know the problems with which customers come to our company. At this point, you will probably consider whether you want to take the trouble yourself or outsource the service to an external company.

We leave the choice to you if you want to learn more about positioning and optimization.

If you are a business in Dubai, UAE or looking to expand your business in Dubai, UAE, then you need to consider employing a marketing and SEO company in Dubai. Good marketing and SEO company will have a significant impact on your business’s success. There are many reasons why you should hire the best SEO agency in Dubai, UAE.

SEO for Dubai – what is included in the service

Analysis and selection of keywords
  • Competition analysis
  • Keyword performance analysis
  • Choice of 20 keywords

Audits (sent to the client)
  • Website construction audit (PDF file)
  • Website optimization audit for selected words (PDF file)
  • Competition audit (PDF file)
  • Audit of links leading to the website (PDF file)
  • Audit of links leading to 3 pages of competition (PDF file)

Website optimization (up to 20 subpages)
  • Title and meta description setting
  • Optimizing your headlines
  • Optimizing your photos
  • Content optimization
  • Category optimization
  • Optimizing product pages
  • Development of up to 20 content with translation
  • Internal linking
  • Sitemap.xml and robots.txt
  • Redirects
  • Analysis of links on the website

SEO activities
  • Positioning of 20 selected keywords
  • Working on Google Search Console
  • Improving the speed of the online store
  • Acquiring links
  • SEO Cataloging
  • Blissful
  • Social Media Links
  • Links from forums
  • Acquiring positive feedback

Work progress and safety monitoring
  • Daily SEO monitoring for 20 words
  • Word effectiveness monitoring
  • Server availability monitoring
  • Domain monitoring

Constant Google audits have confirmed our skills in every area of ​​Google Ads (AdWords).

Positioning in the United Arab Emirates

If you are looking for SEO specialists in a country such as the United Arab Emirates, we are glad that you came to DevaGroup. Positioning is a service that we have been running for a very long time, and the United Arab Emirates is a very close region of our activities. We have dedicated tools that allow us to conduct SEO activities in the United Arab Emirates. Our specialists are experienced practitioners who can completely implement an SEO campaign focused on the effect. Positioning in the United Arab Emirates will enable you to gain new business traffic. Do you want to export to Dubai, Sharjah? Ask our salesperson for details and start a successful cooperation with us from today! 

We are effective

We gain great positions in many industries. We monitor thousands of keywords every day. You think: positioning the United Arab Emirates? You’re checking out DevaGroup! 

Full specialization

Only one in several advertising agencies in the United Arab Emirates has its own SEO department. The rest outsource positioning to companies such as ours. Our services are used by over a dozen partners in many countries – also, the United Arab Emirates is our market of activities.

We ensure reaching customers in the United Arab Emirates through search engine marketing and Social Media. DevaGroup is experienced in creating marketing activities in dozens of countries worldwide, including the United Arab Emirates. We work closely with licensed translators and native speakers from the countries where we create effective promotional texts. We prepare ourselves for the campaign, getting to know the advertised goods or services and the situation in the United Arab Emirates. For years, we have been supporting domestic enterprises in exporting services to the United Arab Emirates. As part of the consultation, we will advise you whether the United Arab Emirates domain will be an important factor in your campaign.

Did you know that عيشي بلادي is the national anthem of the United Arab Emirates ?

Dubai SEO Agency, Search Engine Optimization Specialist Meta Description: Dubai SEO Agency is an online marketing company that offers pay-per-click management and search engine optimization services.

SEO in Dubai

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