Getting the top positions in organic search engine traffic is a goal that every online business owner pursues. Thanks to good positioning, we can promote ourselves without the need to incur additional costs of paid advertising. What skills will be useful in effective SEO activities? Is the content alone enough? Or maybe you should know at least the basics of programming?
SEO and programming
Positioning is not only about content. Of course, interesting and creative content, skilful use of keywords and meta descriptions are essential. However, our website’s reaching high positions in search engines is also influenced by such elements as:
- link building;
- website speed;
All Internet users know very well that the top ten positions in Google. Regardless of whether we run an e-shop, blog, service company or YouTube channel – everyone wants to be in the top ten because only in this way we have a chance to be successful online.
Google robots look at the website as a coherent whole. The loading time of the home page and subpages is important. If it takes too long, Google won’t rank you high in search results. The same happens in the case of matching the website to mobile devices. The better we adjust our content, the sooner the customer will find us when entering a given phrase. User experience is also significant. By this, we mean all the experiences user experiences while using our website. Is the menu intuitive? How long does it take for a user to find relevant content? Thanks to the knowledge of these processes, we can significantly increase the efficiency of a store or blog. It is worth having at least a basic understanding of programming or asking a professional for help.
What programming languages should you know?
Programming in creating effective SEO is useful, for example, in link building. This process makes it possible to optimize the website for search engines inside and outside the website. In addition, Google robots, when indexing pages, check which programming language the page was written in. In a word – everything matters! Therefore, it is worth considering both the design of the website and the way it is written.
Programming languages can be divided in many ways. The most important are: object-oriented, procedural, interpreted, scripting and dynamic languages. Fortunately, at the very beginning, we do not need such knowledge. An important piece of information is the division of the website creation into the visual layer, the so-called Front-End, and the served layer, i.e. Back-End. The choice of the appropriate language depends on which element we are currently working on.
The most popular programming languages are:
- PHP – it is a scripting language with a very general application, adjusted to the needs of creating websites and web applications. Thanks to it, we can, for example, receive data from forms, generate dynamic content, create images or PDF files. The Internet in its present shape does not exist without this language.
- PYTHON – mainly used in data analysis and its visualization. It also has its own Django framework, thanks to which you can write applications. This is how, for example, Pinterest was created.
- MYSQL – This is the language usually used for database management. It is very fast and reliable. In addition, it is available under a free license, which is its great advantage.
- C # – This is another version of the C ++ language. It is a language mainly used to create computer games.
As you can see in the above list, if we want to conquer our SEO activities and ensure greater success, it will be best to learn the basics of the languages in which pages are created. This allows them to be optimized for code. However, it should be remembered that the incorrect use of programming languages on our website and the lack of optimization may lead to the fact that Google will not position our website following our expectations. Fortunately, Google doesn’t leave us alone in this matter. On the official YouTube channel, Google specialists recorded a series of videos in which all doubts related to JavaSript and other languages in terms of SEO were discussed. It is worth starting the creation of our website after familiarizing yourself with this knowledge. It is easier to program a website from scratch using good practices than to improve the finished product.
If we do not feel strong enough or have too little time to learn, let’s use a positioning company’s professional help. An SEO audit will be performed, and the website will be adjusted according to Google developers’ guidelines.
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Situating the site is tied to expanding its permeability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising site enhancement (on location exercises) and expanding its power through important connections (off-site works).
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Yes, of course!
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website.
Even small, individual SEO activities can translate into increased traffic on the website.
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning to guarantee a high and stable position of the company website in the TOP 10 and even tops 3 views for the most important keywords.
It isn’t easy to give an unequivocal answer to this.
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself.
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is a high and stable position.
We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week.
It is worth remembering that the competition is also working on their SEO. Depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.
This is a question that appears quite often, and there is no universal answer to it.
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign but also on the potential of the phrases.
It is not worth investing in those that will not bring the expected conversion.
Positioning for a small number of keywords is usually profitable when the website is not yet well developed.
Overloading a few subpages with many keywords will be unnatural and will not appeal to search engine robots.
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be obvious and, at the same time, unfavourable for the search engine, which earns on paid positioning.
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long-tail phrases, which allow you to place the page in response to particular search queries.
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.
Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities.
There are several ways to verify the effects of positioning.
Among the most popular are worth mentioning:
1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),
2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),
3. measuring the website’s visibility in natural search results (a good tool for this action is, e.g. Senuto),
4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,
5. analysis of the website’s average position for a given query (available, among others, in Semstorm).
The answer to this question depends on many factors.
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine.
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news.
We always try to cooperate with our clients so that the activities carried out bring the best results.
In our conversations, we often emphasize that some goals require long-term action.
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization.
However, is there a chance to achieve TOP 3 and TOP 10 views for your company website?
During the SEO audit, we check all the most important elements that determine the final position of the website in search engines.
We try to find areas where corrections can be made.
Positioning is about the quality of the content and the website itself, which – according to an ideal scenario – should be legible for search engine robots.
During the SEO audit, we will check the addresses of subpages, metadata (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots.
As for the content, the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, and internal and external links.
Website optimization can be divided into two main tasks:
1. technical optimization of the website – within it, we will focus on improving the quality of the code, links, headers or website organization,
2. content optimization – creating descriptions using selected key phrases.
The website should be optimized to read; it does not cause the search engine crawlers a bigger problem.
At the same time, we make sure that its interface is user-friendly and clear for visiting users.
We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags, and internal links.
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Even if you are not our client yet.