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Professional link building, in addition to optimizing your website, is now the foundation of an effective SEO strategy. In order to maximize its potential, you should, among other things, pay special attention to the appropriate profile and the quality of links. It may turn out that during the website audit, we detect irregularities that will require their temporary removal or blocked, with the possible possibility of restoring them, if necessary. What could lead to such a decision? How links can threaten SEO?
When are links blocked?
Blocking concerns problematic links on the page – how can they turn out to be dangerous or harmful? Among other things, if:
- likely to come from spammy link exchange systems;
- there are too many links, they are not effective in the SEO strategy or there are doubts as to their effectiveness;
- links coming from low-authority domains, dubious sources;
- the link profile was incorrectly built;
- the shared links are part of the deposition strategy, i.e. unethical actions of competitors that aim to lower the website’s position in the search results;
- links appeared as a result of hacking attacks on the website;
In summary, it is about all those links that do not comply with the principles of natural link building, i.e. their safe acquisition according to Google algorithms.
How to check links?
To be fully convinced of a particular linking strategybrings the expected results, check all links carefully – how to do it? Basic information about incoming links will be obtained by using Google Analytics by checking the so-called referring websites (from the “Acquisition” -> “All Traffic” menu). However, if we want a specific, broader analysis (Google Analytics only provides information about the name of the linking domain itself), you should use the Google Search Console tool. All you need to do is log in to your account and select “Search traffic” from the main panel, and then download the report called “Links to your sites”. In this way, you can get data on the sources (list of domains) of the largest number of backlinks, as well as the total number of links, the content that is most often indicated by them and their appearance. Google Search Console allows you to generate a CSV file with this information and use it in further analysis. In order to operate as much data as possible, it is also worth reaching for additional tools. The most popular ones include, among others Ahrefs, MajesticSEO, Backlink Watch or Rank Signals. Their use will allow you to expand the information with detailed parameters of links, anchor texts, data on keywords, organic traffic, dofollow / nofollow attributes, etc. Thanks to this, it will be possible to conduct comprehensive analysis that will minimize the likelihood of any error. Backlink Watch or Rank Signals. Their use will allow you to expand the information with detailed parameters of links, anchor texts, data on keywords, organic traffic, dofollow / nofollow attributes, etc. Thanks to this, it will be possible to conduct comprehensive analysis that will minimize the likelihood of any error. Backlink Watch or Rank Signals. Their use will allow you to expand the information with detailed parameters of links, anchor texts, data on keywords, organic traffic, dofollow / nofollow attributes, etc. Thanks to this, it will be possible to conduct comprehensive analysis that will minimize the likelihood of any error.
The impact of link blocking on SEO
Link Blocking and SEO – How Does It Combine? If, after thorough diagnostics, you decide that excluding specific links is necessary, create a list of them and take appropriate action (check, for example, for the “Inbound Link Disclaimer” solution in Google Search Console, or “Referral Exclusion” in Google Analytics). Blocking irrelevant links can only positively affect your positioning strategy, hence the constant reminders about the value of monitoring and control in effective SEO. The main perks are:
- raising the position in the search results (if we are sure that the lower position was due to the presence of incorrect links);
- image improvement (the site will not be associated with spam, unfair practices, fake sites, etc.);
- avoiding possible penalties for detected possible attempts to manipulate the search results (imposing a filter reducing the visibility of the site, or even its complete removal from the index).
How to Invest in Linking?
If you want your links on the website to be effective and one hundred percent correct, use natural link building, take into account such good practices as:
- placing links only on safe, high-authority websites – thematically related, eagerly visited by users and appreciated;
- use cooperation with influencers, publish sponsored articles, guest articles, etc. – they are great sources of natural link building;
- take care of the variety of link profiles, but at the same time remember that quality is not what counts;
- develop marketing activities in social media – create a group of loyal and committed recipients who will be happy to share your content with others.
- remember to regularly check the correctness of all links, remove or block the erroneous ones;
- watch your competitors’ activities – check their link building strategies, scope of effectiveness, use it in planning your activities
If you do not want to expose your website to lowering your position in search results through incorrect or careless linking, try to avoid actions such as: aggressive e-mail marketing, asking for links, ignoring the protection of your website against hacking attacks, focusing on acquiring numerous, however, weak links, creating poor-quality content, etc. Remember that effective SEO is the sum of many factors, but your carelessness, lack of focus on one aspect of the strategy may result in serious consequences. Keep your finger on the pulse, use diagnostic tools and do not hesitate to remove or block those activities that you are convinced are not bringing the desired results.
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