Home » News » Creative content or proven messages. How to conduct brand marketing?

Creative content or proven messages. How to conduct brand marketing?

Tips: Visit our store: You can order an SEO service from our company online, and we will start working on your website much faster. 


Leave us a contact to you, and we will call you back and present an offer tailored to the needs of your business.

Stay ahead of the competition on Google with SEO!

Effective content marketing, i.e. a marketing strategy consisting in creating valuable, attractive, consistent content in order to attract and acquire a clearly defined group of recipients who will ultimately be persuaded to a specific action (e.g. purchase of certain services / products, greater brand interest) is one of the most important and key challenges faced by the creators of new brands. In planning and implementation, it is worth analyzing an important issue – what to choose: creative content or proven messages? What can be inspired and what solutions should be taken into account?

Various Marketing Strategies

The specific strategies we are dealing with today are quite diverse. In brand marketing, a lot depends on business goals, budget, competitiveness, etc. Among the current trends in content promotion, we can distinguish strategies focused primarily on:

  • social media – content published on websites such as Facebook, Pinterest, TikTok, Instagram or YouTube, appropriately selected due to the target audience, their interests, habits, etc., created in order to share, build brand recognition and popularity.
  • e-mail marketing – content sent regularly in newsletters, focused, among others on acquiring regular customers, developing their commitment and loyalty.
  • video content, live streaming – reviews, behind-the-scenes materials, Q&A, advice, video tips that attract the attention of recipients for longer, especially younger ones
  • blog articles, case studies, e-books, etc. – specialized, thematically related, engaging texts and publications that build a group of interested readers – potential customers, brand fans.
  • podcasts, webinars – conversations with experts, well-known figures from the industry, tutorials, guides, etc., which allow, for example, to effectively build the image of an expert, specialist, advisor in a given field.
Creative content or proven messages.  How to conduct brand marketing?

Inspiration with proven actions  

With such a variety of options at their disposal, each brand creator will sooner or later face the key dilemma of what specific strategy to choose in an individual case, minimizing the likelihood of failure. In the decision-making process, e.g. Be inspired by such campaigns that have already been successful, often such modeling can bring numerous profits. Among the recognized, intriguing brand marketing strategies , we can distinguish, for example:

  • Coca-Cola’s “Share your joy” campaign (Poland) – popular names and nicknames appeared on the packaging instead of the brand name. The company successfully used personalization and virality here, the idea worked well in terms of generating content, e.g. in the field of social media.
  • KitKata campaign “Have a break. Have a KitKat “(Philippines) – unusual use of content in the form of a blog. KitKat has been using the “Take a break” advertising slogan for years, hence the idea to create interesting, helpful articles describing various possibilities of spending free time (depending on the amount of time, location, type of break or interests, etc.). The campaign was quite successful due to numerous shares on Twitter.
  • Uffizi Gallery campaign on TikToku (Italy) – an original idea to attract attention and reach young users with the message through the use of short, intriguing films, in which characters from famous works of art appear in unusual and funny settings.

Creative content – advantages and threats

Reaching for creative contentit is a tempting solution, however not devoid of potential threats. What could be risky? First of all, a hit with the unusual message itself – whether it will actually be appreciated, noticed, willingly commented on or shared by the target audience. It is also worth taking into account that the benefits of content marketing campaigns are not immediately visible, they require persistence in pursuing a return on investment. What’s more, the results in the field of e.g. sales are quite easy to measure, but not necessarily those related to the impact of content on reputation, brand recognition, customer loyalty. In addition, it should still be taken into account that creating unique, original content requires appropriate knowledge and professional skills, which will entail, even in the case of smaller campaigns, with cooperation with external agencies or freelancers. On the other hand, there are many advantagescreative content. In this way, we are able to build a really wide publicity, using, for example, the potential of viral marketing and social media. By deciding on interesting content, we can also gain the attention of those who usually avoid standard advertising messages, find it easier to find your niche, support other strategies (also in the field of SEO), significantly improve competitiveness and effectively stand out among other brands. In fact, we are risking as much as we can gain – is it worth it? Yes, but only if we are sure about the quality and uniqueness of the content that we will present to recipients, and the budget will not turn out to be too unreasonable.

Creative content or proven messages.  How to conduct brand marketing?


What ultimately makes more sense then – reaching for proven or maybe innovative advertising messages? There can be only one answer: it depends. If you are the creator of a new, bold brand that wants to enter the market with a bang, arouse interest, test your marketing opportunities, etc., then do not hesitate to experiment and innovate. If, on the other hand, your brand already has a group of regular fans, it also has its history, specific associations have already grown up around it, etc., then there are two solutions – either you break the image and try something new, amazing your audience, or you reach for more conservative and subdued options. No matter what your final decision will be, remember how many options you have, do not be discouraged or discouraged, watch the best methods in the industry, be inspired by strategies that have sucked. When it comes to creating effective and attractive content, nothing works better than trial and error, so let’s do it.

Have a look below what Dubai SEO can do for your business!

#1 Marketing Company in Dubai | Best SEO Firm in Dubai, UAE

Higher rankings in Google

You will get tips on the most proficient method to advance the situation of your site in the web index like Bing and Google.

Specialized investigation

We will assess your site as far as fundamental specialized boundaries identified with SEO. Advertising and SEO with Dubaiseo.net

Accessibility for Internet users

You will learn if your site works appropriately on cell phones and on the off chance that it stacks rapidly. Showcasing and SEO with Dubaiseo.net

DubaiSeo.net – Is it true that you are searching for the best SEO organization in Abu Dhabi and Dubai? you can have best specialists for Google and Bing website improvement. We are advertising specialists as far as showcasing, convey premium SEO administrations for their customers in the United Arab Emirates.

Website design enhancement Company in Dubai | Best SEO Agency Dubai, Optimization for web indexes – measures pointed toward accomplishing by a given site the most elevated conceivable situation in the consequences of natural web crawlers for chose catchphrases and expressions. The situating cycle is a component of comprehensively comprehended web showcasing.

Website streamlining, Marketing, SEO in Dubai

Dubai SEO Group is the principle Online Marketing Company in Dubai and as a rule UAE. We are offering monetarily adroit and result masterminded responses for our clients in Dubai, Abu Dhabi, Sharjah, Qatar, Oman, etc. Our undeniable level and incredible web organizations make us perceived from our adversaries in UAE digital market.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization in Emirates, Marketing, SEO in Dubai, UAE

Search engine optimization in Dubai | Award-Winning SEO Agency in UAE

We have first evaluated search engine optimization office in the UAE for SEO, PPC, Social Media, and we are Digital Marketing specialists in our gathering who guarantee that all of the assignments are finished in Google, Facebook, Linkedin what’s more, a specialist way website optimization firm with revolve around additional created ROI for our clients in Dubai.

Search engine optimization, Marketing, SEO in Dubai, UAE
Search engine optimization, Marketing, SEO in Dubai, UAE

UAE SEO – site streamlining – Positioning in Google and Bing

For 20+ years, Dubai SEO has been conveying prevalent perceivability for sites in Google and Bing in the United Arab Emirates. You would realize that Google is UAE’s top web search tool and we become solid and experienced and the best SEO organization in Dubai, UAE. We are likewise one of the quickest working Online Marketing office in the United Arab Emirates. We give very good quality Search Engine Optimization, advertising and web-based media administrations in serious cost.

Website optimization - Positioning in Google and Bing
Website optimization – Positioning in Google and Bing

We will check if your website is correctly integrated with Facebook and Google Maps. Marketing and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are important issues studied by many researchers. Summary: What causes a site kindness to likewise give it a high SERP rank, however excessively precarious website improvement can subvert the client and user experience.

Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites - Dubai SEO
Website Usability Evaluation and Search Engine
Optimization for Eighty Arab University Websites
How does SEO work?

Positioning the website is about increasing its visibility in the organic search engine results, including Google search engines. SEO specialists influence the website’s evaluation by algorithms. This is done through SEO activities consisting in website optimization (on-site activities) and increasing its authority through valuable links (off-site works).

Is website positioning profitable?

SEO helps to get traffic to our website in the long run. The cost of acquiring a user from search engine results can be much cheaper than in the case of paid ads. Properly prepared SEO strategy has a positive effect on website conversions. Positioning the website for many queries, from long tail, to mid and money keywords, also builds users’ trust in our website.

When can positioning effects be expected?

Search engine optimization on the Internet gives results after a long time, so it’s worth being patient. The results are also not given once and for all. Achieving a position in TOP3, TOP5 or TOP10 does not guarantee that we will keep them in the coming months. The ranking is based on many factors that change frequently.

Does positioning / SEO guarantee a high position?

SEO agencies take actions that contribute to the improvement of the website’s position, but cannot guarantee a specific place in the search results. Google often makes sudden and unexpected changes to your ranking. The positioners have no influence on:
changes in ranking algorithms,
actions of the competition,
hacker attacks,
errors in the website code or server operation such as secure your site with HTTPS.

SEO in Dubai

SEO in Dubai

Get your free 30 minute strategy session with an experienced digital marketer from Dubai SEO company. Receive a free, no obligation quote!

Send us details so we can help you!


Leave a Reply

Your email address will not be published. Required fields are marked *