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Content marketing is a phrase borrowed from the English language, you can use the Polish word for content marketing. However, the meaning of the word “content” is so deep that it is difficult to find a Polish substitute that accurately translates the English version. In this text you will learn why this is so and what content marketing is in practice.
Content marketing. What is it and is it necessary?
Content marketing is one of the activities in the area of internet marketing . It can be said that content marketing is based on attracting and retaining a specific group of recipients by providing them with interesting, engaging and attractive content. It includes both texts and podcasts, free e-books, graphics, webinars, videos and much more. The channels of content dissemination will also be important, they can be, among others: Facebook, Instagram, Linkedin, Youtube, Blog.
The most important thing is the recipient and his needs – the features of content marketing
Whether the content is valuable and useful will be judged by the audience. They will verify the quality of the message. Therefore, before you start introducing content marketing to your internet activities, it is worth thinking about the target group. Please answer the following questions:
- who are we addressing the content to?
- what forms will be best for this group of recipients?
- what our recipients need? (what information are they looking for, what are they interested in)
- how is it related to the activities of our company?
- what ways and methods of communication will be the most appropriate?
- what techniques of acquiring and retaining recipients for a long time to choose?
Content marketing is also the efficient operation of various types of Internet communication. It is not difficult to write text or create a video on a topic that may interest your audience. It should be done in such a way that those who read the presented materials feel that they have just found a valuable source of information. Information provided in such a way that it is not difficult to understand even complex issues. It is worth ensuring that the message is attractive – varied. So you can combine text, videos, graphics and other elements to enrich your published materials.
The impact of content marketing on positioning
Good content marketing not only translates into how the recipients perceive us and whether they want to see other content we create. It has a direct impact on positioning, i.e. the position it occupies in search results. A high position means a large number of visits. Google’s algorithms are now heavily geared towards the site’s worth. Thus, a website will be defined as valuable for users when it has unique content. It is important to exhaust the topic, provide sources, present main ideas graphically, provide links to your other texts that deal extensively with one of the issues presented. If we take care of good content, the recipients will be happy to share links with friends, post references to the presented materials on blogs and forums. This will increase website traffic,
Listen to your audience!
If you’ve already managed to attract readers to your content, don’t post any more material without paying attention to the reactions. The strength of online advertising is that the message will never be one-sided. Recipients can express their opinions by posting comments or sending private messages. Encourage them to do so, create polls on social networks. Thanks to this, you will not only find out what attracted your audience, but also get important information on what topic to deepen, what issues your audience is interested in. This will make them feel that you are responding to their needs, that you are listening to them. At the same time, it can be a source of ideas and inspiration. Use communication with your audience. Many creators omit it by publishing subsequent content planned by them,
Content marketing. What should you remember about?
The most important thing is to create unique and valuable content, but it is worth listening to your audience and responding to their needs. However, what you want to achieve through content marketing is extremely important. Your goals can be: increasing your position in search results, making your brand visible in the minds of Internet users, sales and more. When developing a content marketing strategy, make sure that it leads you to something. For this purpose, think about what effects satisfy you and take them into account when planning activities and content.
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Our SEO expert team will check if your site is accurately incorporated with Facebook and Google Maps. Advertising and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are significant issues concentrated by numerous specialists. Outline: What makes a webpage benevolence in like manner give it a high SERP rank, nonetheless unreasonably unsafe site improvement can undercut for the SEO and user experience online.
Yes of course!
Positioning the website is currently the most effective way to obtain organic traffic from search engines and attract people interested in the services or products of a given company or online store to the website.
Even small, individual SEO activities can translate into increased traffic on the website.
At dubaiseo.net, we focus on comprehensive service for the entire website and positioning in a way that guarantees not only high, but also a stable position of the company website in the TOP 10, and even TOP 3 views for the most important keywords.
Site design improvement on the Internet gives results after quite a while, so it merits showing restraint. The outcomes are likewise not given for the last time. Accomplishing a situation in TOP3, TOP5 or TOP10 doesn’t ensure that we will keep them in the coming months. The positioning depends on numerous components that change habitually.
Web optimization organizations make moves that add to the improvement of the site’s position, yet can’t ensure a particular spot in the indexed lists. Google regularly makes abrupt and sudden changes to your positioning. The positioners have no effect on:
changes in positioning calculations,
activities of the opposition,
blunders in the site code or worker activity, for example, secure your site with HTTPS.
Tools for tracking and analyzing websites can provide a lot of information that, if read correctly, will allow you to verify the effectiveness of positioning and develop a plan for further SEO activities.
There are several ways to verify the effects of positioning.
Among the most popular are worth mentioning:
1. analysis of the number of visits to the site from organic search results (available in Google Analytics, among others),
2. analysis of the key phrases that direct users to the site (available when combined with Google Analytics, Google Webmaster Tools and Ahrefs),
3. measuring the website’s visibility in natural search results (a good tool for this action is e.g. Senuto),
4.analysis of the click-through rate (CTR) for each query that causes the page to be displayed in the search results,
5. analysis of the website’s average position for a given query (available, among others, in Semstorm).
It is difficult to give an unequivocal answer to this.
The time after which you can see the first results of positioning is influenced by many factors: the industry in which you operate, the experience of SEO specialists working on your website, the positioning strategy used, the history of the website, i.e. previous SEO activities, and finally the intensity of the competition itself.
At dubaiseo.net, while positioning the website, we do not strive to achieve the first position for a while – the result is not only a high, but also a stable position.
We focus on a comprehensive SEO strategy, which – although it is more time-consuming than actions aimed at rapid position growth – ultimately brings much greater benefits and a stable position that you will not lose after a week.
It is worth remembering that the competition is also working on their SEO and depending on the industry, the popularity of the key phrase or the range of the page, the time needed to overtake it may be slightly longer.
Situating the site is tied in with expanding its perceivability in the natural web crawler results, including Google web search tools. Search engine optimization experts impact the site’s assessment by calculations. This is done through SEO exercises comprising in site enhancement (on location exercises) and expanding its power through important connections (off-site works).
This is a question that appears quite often and there is no universal answer to it.
The number of keywords for which you can position your website or online store will depend not only on the size of the company and the website itself or the budget allocated to the SEO campaign, but also on the potential of the phrases.
It is not worth investing in those that will not bring the expected conversion.
Positioning for a small number of keywords is usually profitable when the website is not yet well developed.
Overloading a few subpages with a large number of keywords will be unnatural and will not appeal to search engine robots.
It will be similar in the case of positioning only for one and two phrases, where SEO activities will be very visible and at the same time unfavorable for the search engine, which earns on paid positioning.
At dubaiseo.net, we try to position websites for many phrases, taking into account the broader context of the company’s activity and long tail phrases, which allow you to place the page in responses to very specific search queries.
The more visible your site is in industry-specific queries, the easier it will be to build your image as an industry-specific expert.
Web optimization assists with getting traffic to our site over the long haul. The expense of procuring a client from internet searcher results can be a lot less expensive than on account of paid promotions. Appropriately pre-arranged SEO system positively affects site transformations. Situating the site for some inquiries, from long tail, to mid and cash watchwords, additionally assembles clients’ confidence in our site.
The answer to this question depends on many factors.
At dubaiseo.net, we can boast of 20 years of experience in positioning websites and online stores in the Google search engine.
Our SEO specialists have already served over 300,000 clients and follow the latest positioning news.
We always try to cooperate with our clients so that the activities carried out bring the best results.
In our conversations, we often emphasize that some goals require long-term action.
It is hard to expect the website to appear in top positions in Google after a week or even a month of work on its optimization.
However, is there a chance that thanks to positioning we will achieve TOP 3 and TOP 10 views for your company website?
During the SEO audit, we check all the most important elements that determine the final position of the website in search engines.
We try to find areas where corrections can be made.
Positioning is not only about the quality of the content, but also the website itself, which – according to an ideal scenario – should be legible for search engine robots.
During the SEO audit, we will check the addresses of subpages, meta data (primarily the title and description tags), the page code responsible for the speed of its loading and readability for search engine robots.
As for the content – here the main importance is attached to the appropriate saturation with keywords, the correct distribution of content on the website, as well as internal and external links.
Website optimization can be divided into two main tasks:
1. technical optimization of the website – within it we will focus on improving the quality of the code, links, headers or website organization,
2. content optimization – creating descriptions using selected key phrases.
The website should be optimized so that reading it does not cause the search engine crawlers a bigger problem.
At the same time, we make sure that its interface is user-friendly and clear for visiting users.
We also optimize the page display speed (which is influenced, among others, by the code size and graphics), headers and meta tags as well as internal links.
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