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Brand development and positioning

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Every entrepreneur dreams of developing his business, constantly expanding the group of satisfied consumers. However, don’t forget that you need to take steps to progress. It can be, for example, website positioning, positively influencing the company’s development.

Brand development and positioning

Every entrepreneur dreams of developing his business, constantly expanding the group of satisfied consumers. However, don’t forget that you need to take steps to progress. It can be, for example, website positioning, positively influencing the company’s development. 

Positioning and company development – how does it work?

You do not need to have an online store to decide on the positioning and development of the company . SEO can be used for any page without exception. Even if you run a business locally, but you have your own business card website, there is a possibility of positioning. What’s more, along with the development of Google algorithms, the search engine pays more and more attention to where a given user is, matching the results to the location. Some people think that positioning and development for a stationary company is an insignificant matter – and it is completely the opposite!

What do we use every day? You do not know? Reach in your pocket – it’s a mobile phone. Virtually every smartphone shares its location (unless you disable this option). Do you know how Google uses knowledge of where you are? It’s very simple – run a search engine on your phone and enter a simple query, for example “car mechanic” . You don’t need to add anything, and Google will display companies operating in your area where you can repair your vehicle. Most often, such search results focus mainly on GMF (Google My Business), or “business cards”. Their optimization and adjustment is part of SEO, so when deciding on positioning, your brand will also be displayed to potential customers, even if you operate locally, without an online store.

In the case of e-commerce, the situation is very similar, although there, Google’s knowledge of your location is practically redundant. Imagine you want to order a book – any book, it doesn’t matter. You don’t want to go to the bookstore, you are definitely more interested in ordering it for your home. What are you doing? Are you looking for an online store. Possibly an online bookstore. You can also enter a reading title to see what the search engine will display. If you have your own online store, you know that this is how users search for products. By investing in positioning and business development , you will be high in Google search results, which, under favorable conditions, will increase your sales and conversion level.

Brand development and positioning

Positioning goes hand in hand with brand development

What is brand development? When preparing a business model for your own company, you can define various short-term and long-term goals, but the progress on the market will always be associated with an increase in sales or an increased number of satisfied customers. Exactly – the development of your brand really depends on an external factor, i.e. consumers . Therefore, you need to acquire as many of them as possible, thus offering quality products or services. To do this, you need properly planned marketing – in the digital world, this will include search engine positioning.

Positioning and development of the companythey go hand in hand. By taking care of SEO, you will be able to attract new customers, thus generating more profit. You can allocate funds freely, for example, to invest in your own brand, which will allow you to achieve progress. Before websites became popular and began to play an important role in marketing, the term positioning was associated with something completely different. In the 1980s it was said that it is a fight for the customer’s mind, taking place through building brand awareness, communication and persuasion. A brand wishing to position itself in the mind of the consumer had to stand out from the competition by making attractive promises about its own services and products, which were then fulfilled. Today, when we hear this term, we automatically associate it with SEO. Although so many years have passed, contemporary positioning has a lot to do with which was common in the past. How it’s possible?

When preparing to position and grow your business , you also need to stand out. SEO is an extremely important part of internet marketing, but don’t forget about other channels for communicating with consumers and acquiring new customers. These are, among others, very important in the 21st century, social media that we use every day. Try to prepare attractive content marketing, position your website, build awareness of your own brand, reaching potential consumers in many ways.

Brand development and positioning

Is SEO Difficult?

Many people ask themselves this question – is positioning complicated? The answer is ambiguous, because SEO consists of many elements. Some of them are easier and others require specialist knowledge. The basics of optimization are not complicated, you just need to be aware of what changes you need to make on the website to make your website search engine and user-friendly. For people unfamiliar with SEO, the problem will be the lack of knowledge of HTML, CSS or PHP, which are useful for implementing slightly more advanced changes.

In general, positioning is not a particularly difficult industry, but in order for a website to experience growth in the search engine in the long run, specialist knowledge is needed. Another important issue is to perform a comprehensive SEO audit to be aware of exactly what changes need to be implemented. Going blindly without a proper plan can be counterproductive.


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Our SEO master group will check if your site is precisely consolidated with Facebook and Google Maps. Promoting and SEO with Dubaiseo.net Usability and Search Engine Optimization (SEO) are huge issues concentrated by various trained professionals. Diagram: What makes a site page kindness in like way give it a high SERP rank, regardless irrationally perilous website improvement can undermine for the SEO and client experience on the web.

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Optimization for Eighty Arab University Websites - Dubai SEO
Website Usability Evaluation and Search Engine
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Is SEO needed in Dubai?

Indeed obviously!
Situating the site is presently the best method to get natural traffic from web search tools and draw in individuals inspired by the administrations or results of a given organization or online store to the site.
Indeed, even little, individual SEO exercises can convert into expanded traffic on the site.
At dubaiseo.net, we center around exhaustive assistance for the whole site and situating such that ensures high, yet additionally a steady situation of the organization site in the TOP 10, and surprisingly TOP 3 perspectives for the main catchphrases.

When can situating impacts be normal for seo?

Webpage plan enhancement for the Internet gives results after a long time, so it justifies showing limitation. The results are in like manner not given once and for all. Achieving a circumstance in TOP3, TOP5 or TOP10 doesn’t guarantee that we will keep them in the coming months. The situating relies upon various parts that change constantly.

Does situating/SEO ensure an elevated place in UAE?

Web enhancement associations take actions that add to the improvement of the webpage’s position, yet can’t guarantee a specific spot in the recorded records. Google routinely makes unexpected and abrupt changes to your situating. The positioners have no impact on:
changes in situating estimations,
exercises of the resistance,
software engineer attacks,
goofs in the site code or specialist action, for instance, secure your site with HTTPS.

How might you check the impacts of situating in Google?

Devices for following and investigating sites can give a ton of data that, whenever read accurately, will permit you to confirm the adequacy of situating and foster an arrangement for additional SEO exercises.
There are a few different ways to check the impacts of situating.
Among the most mainstream are worth focusing on:


examination of the quantity of visits to the site from natural indexed lists (accessible in Google Analytics, among others), investigation of the key expressions that immediate clients to the website (accessible when joined with Google Analytics, Google Webmaster Tools and Ahrefs),
estimating the site’s perceivability in normal indexed lists (a decent device for this activity is for example Senuto), analysis of the active visitor clicking percentage (CTR) for each question that makes the page be shown in the indexed lists, examination of the site’s normal situation for a given inquiry (accessible, among others, in Semstorm).

How long does SEO take in Dubai?

It is hard to offer an unequivocal response to this.
The time after which you can see the main aftereffects of situating is affected by numerous elements: the business wherein you work, the experience of SEO experts chipping away at your site, the situating technique utilized, the historical backdrop of the site, for example past SEO exercises, lastly the force of the actual opposition.
At dubaiseo.net, while situating the site, we don’t endeavor to accomplish the primary situation for some time – the outcome isn’t just a high, yet in addition a steady position.


We center around a far reaching SEO procedure, which – in spite of the fact that it is additional tedious than activities focused on fast position development – eventually brings a lot more prominent advantages and a steady position that you won’t lose following seven days.
It merits recalling that the opposition is additionally working on their SEO and relying upon the business, the prominence of the key expression or the scope of the page, the time expected to overwhelm it could be somewhat more.

How does SEO work in the United Arab Emirates?

Arranging the webpage is connected to growing its detectable quality in the regular web crawler results, including Google web search instruments. Site design improvement specialists sway the site’s appraisal by computations. This is done through SEO practices including in site upgrade (on the spot works out) and growing its force through significant associations (off-site works).

What number of watchwords would you be able to rank for in Google or Bing?

This is an inquiry that shows up regularly and there is no general response to it.
The quantity of catchphrases for which you can situate your site or online store will depend not just on the size of the organization and the actual site or the spending plan distributed to the SEO lobby, yet additionally on the capability of the expressions.
Not worth putting resources into those won’t bring the normal transformation.


Situating for few catchphrases is generally productive when the site isn’t yet all around created.
Over-burdening a couple subpages with countless watchwords will be unnatural and won’t interest web search tool robots.
It will be comparative on account of situating just for one and two expressions, where SEO exercises will be entirely noticeable and simultaneously troublesome for the web index, which procures on paid situating.
At dubaiseo.net, we attempt to situate sites for some, phrases, considering the more extensive setting of the organization’s action and long tail phrases, which permit you to put the page in reactions to unmistakable hunt questions.
The more noticeable your site is in industry-explicit questions, the simpler it will be to construct your picture as an industry-explicit master.

Is site situating productive for my business?

Web improvement helps with getting traffic to our webpage as time goes on. The cost of getting a customer from web searcher results can be much more affordable than because of paid advancements. Suitably set up SEO framework emphatically influences site changes. Arranging the site for certain requests, from long tail, to mid and cash watchwords, moreover amasses customers’ trust in our site.

Will my site arrive at the top situations in Google?

The response to this inquiry relies upon numerous components.
At dubaiseo.net, we can flaunt 20 years of involvement with situating sites and online stores in the Google web crawler.
Our SEO experts have effectively served more than 300,000 customers and follow the most recent situating news.
We generally attempt to help out our customers with the goal that the exercises completed bring the best outcomes.
In our discussions, we regularly accentuate that a few objectives require long haul activity.
It is difficult to anticipate that the website should show up in top situations in Google following a week or even a month of work on its enhancement.
Nonetheless, is there an opportunity that gratitude to situating we will accomplish TOP 3 and TOP 10 perspectives for your organization site?
Unquestionably yes!

What is a SEO review and what is its extension?

During the SEO review, we check every one of the main components that decide the last situation of the site in web crawlers.
We attempt to discover regions where revisions can be made.
Situating isn’t just about the nature of the substance, yet additionally the actual site, which – as per an optimal situation – ought to be clear for internet searcher robots.
During the SEO review, we will check the addresses of subpages, meta information (fundamentally the title and depiction labels), the page code liable for the speed of its stacking and comprehensibility for web search tool robots.
Concerning the substance – here the principle significance is joined to the suitable immersion with watchwords, the right dispersion of content on the site, just as inside and outside joins.

What does site improvement incorporate?

Site streamlining can be separated into two primary errands:
specialized improvement of the site – inside it we will zero in on working on the nature of the code, connections, headers or site association,
content improvement – making depictions utilizing chosen key expressions.
The site ought to be upgraded so that perusing it doesn’t cause the internet searcher crawlers a more concerning issue.
Simultaneously, we ensure that its interface is easy to understand and clear for visiting clients.
We likewise enhance the page show speed (which is affected, among others, by the code size and designs), headers and meta labels just as inner connections.


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