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The graphics on the website make it look aesthetically and interestingly. Most often, their main task is to attract and hold the user’s attention – thus extending the user’s presence on the website. They are often used to interest the recipient, but when properly selected for the target group, they will always work. Graphics has one more important function that many people forget about – it can affect the results in the search engine and support positioning . The condition is that it is properly described, so below is a handful of practical information on this topic.
Picture description – for what purpose?
The image has enormous potential that is still not properly appreciated. There is still a misconception that graphics can be uploaded without renaming them. As a result, we get standard names in which they are saved in the cameras. The awareness that more and more users search for graphics on Google can completely change the perception of this topic. The description of the graphic in a way supports its positioning, while the visibility of the page itself increases. It is enough to use key phrases in the description for the image to be noticed by Google. Undoubtedly, the quality of the graphics is of great importance, the more attractive and of course consistent with the search topic, the greater the chances that the user will enter the website. Alternative description of graphics is also useful for people with disabilities, which use special software that reads texts. Unfortunately, the programs cannot tell you about the images, so the alt tag will work perfectly well.
Change the picture description
Many people have a theoretical idea about changing the description of a picture, but there is no way they can do it. This can be done in two ways. Contrary to appearances, it is not that difficult, because all you need to do is enter the FTP panel and then search for the code fragment that will correspond to a specific image. The next step will be to change the fragment with the description alt [<img src = “image-name.jpg” alt = “alternative image description”>]. The second option requires you to enter the CMS panel – not everyone has it. Alternative descriptions of images help in searching for images in the search engine. Changes to filenames work just as well. Even if it is initially one that comes from the camera’s automatic recording, you can change it. Even a very long name describing not only the brand, type of product, but also the model will work great, because with it, finding an item in an extensive store will not be a problem. Often, small stores do not use this option, while in the future they may have such an extensive range that there will simply be no time for such steps. An alternative to the name will be the description under the image. This is perfect for charts or photos that cannot be described with a name up to 100 characters.
Alternative graphic descriptions – what should you remember?
Alternative text allows not only for better results in the search engine, easier finding when searching for images, but also for searching for a product in the store. The ideal name should include key phrases and a description of the image. It is also important that it is completely unique. Alternative descriptions of graphics should provide as much information as possible, and at the same time they cannot be too detailed. The name and model of the computer will be much better than its name with a description of what it can be used for. It is suggested that the alt text should be around 100 characters long, but not longer than 125, because then screen readers will not read it. It would be a great idea to use the description as an additional place that is desired by the search engine. Its natural tone should be taken care of, because not everyone knows how to build keywords and searches for the necessary products or services in various ways. The variety of words used makes it more likely that the user will find the page.
Graphics on the website
Pictures help to arouse interest on the part of the user. After switching to a website, the first few seconds usually decide if someone will stay on it. For this reason, the use of high-quality graphics in conjunction with appropriate alt text will produce the desired effects. It supports SEO activities, helps the user find the website, and for people with disabilities who use reading programs, it is also a great help. Using the potential hidden in the alternative description helps to improve visibility on the Web, a properly developed one is appreciated by Google robots. For people who have problems with carrying out this task on their own, a group of specialists who can prepare a comprehensive offer in line with the expectations and needs of the client can help.
Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.
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