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The Internet offers a lot of shopping opportunities, which we use more and more. Online shopping experienced a revolution during the pandemic. They allow you to conveniently browse the assortment of stores without leaving your home. This method is appreciated, among other things, for the possibility of comparing the same assortment at different sellers. The completed order is delivered to the address indicated, while the payment itself is made using one of the options in the store. This allows for the shortest possible time of implementation and delivery, and at the same time strengthens the customer’s sense of comfort and convenience. Do you have your own online store and are you thinking about introducing various types of payments? Find out more about it!
Does the choice of payment in the store matter?
Gone are the days when the only option was to make a transfer at a post office or bank counter. Currently, the transfer can be made at home at any time. More and more people have a banking application on their phone that allows you to make transfers literally everywhere with Internet access. The demand from e-commerce is so great that payment methods are constantly being improved. The choice of payment in the online store allows for quick payment, thus quick shipment of goods. Traditional transfers often take 2 or 3 business days to reach the addressee, while online transfers can be made around the clock from anywhere. Orders placed over the weekend, often on Monday, are sent so that the customer has them at home on Tuesday. Payments in the store make it easier for customers, but also for the store itself.
Online payment selection
Today, there are many payment methods available in online stores. The most popular are online transfers, including those made via the BLIK code. People using the banking application can quickly pay for purchases, and using the code, there is no need to log into the bank, just confirm the operation with a pin. Payments in the store are also those that are made via payment cards or SMS. Both are instantiated and the money is on the target account even within a few minutes. Online wallets are one way to pay in many places. Online payments allow for efficient and, most importantly, safe sending of money. Most of all, however, they are as cheap as possible, compared to the fees you pay at the cash desk. Payments are made not only within the country, but also as foreign transfers.
Do online payments have disadvantages?
Online store payments seem to have only advantages, but this is not always the case. Contrary to appearances, not everyone has access to an online bank account, which means that not everyone can make online payments. Often times, selling companies have to pay specific commissions in return for enabling online payments in the store. Security standards are constantly being raised, but there is still a large group of people who are simply not convinced of such payments.
Online payment selection – is a large selection a disadvantage?
In theory, the greater the choice of online payments, the better. It is true that often with each option there is a commission that the seller has to pay. In the era of high competition, it is not always possible to afford the high costs associated with providing this type of opportunity, because at the same time the profits will be lower. The question of security remains, as the more options, the theoretically much easier to circumvent different types of security. An excellent solution will be to find a golden mean that will not only give you a large selection of online payments, but also guarantee maximum security. That is why it is worth choosing reliable payment methods that are already highly trusted by customers, including Dotpay. It allows you to make a transfer using various types of payment cards, and even using BLIK. Another payment system is Przelewy24, which is perfect for both business clients and private individuals. It supports over 30 banks, but also e-wallets and mobile payments. PayU is another proposal that has recently been gaining popularity. One of the largest users of this payment intermediary is Allegro, thanks to which it enjoys great trust from customers.
Payments in the store – summary
It is imperative to choose a payment agent, which enjoys a high degree of trust on the part of customers, because it will allow them to use it. The number of payment methods is equally important. It is worth betting on the most popular ones that allow you to use a card, mobile payments or e-wallets. Security has a key role, combined with integration into the store and ease of use will be a guarantee of success.
Appropriate website structure, errors on the page, correct URL addresses – such issues significantly affect the effectiveness of positioning, therefore the skillful creation of redirects on the website should be one of the important elements of the positioning strategy. However, you should remember about moderation – the lack of redirects is a serious problem, but their excess can also weaken the website. Correctness and optimization of implementation are important in developing User Experience. The smoother, more convenient and easier a given user browses a website, the more time he or she will spend on it and the more likely to return to it. Redirects affect not only website traffic, but conversion as well. Consider online stores – each time a potential customer encounters a 404 error, the chances of it being that he will decide to continue browsing the assortment and the final transaction. It is worth regularly monitoring the operation of the website and checking if all redirects are functioning flawlessly, then we increase our chances of quickly detecting any errors and fixing them before it has a negative impact on the operation and effectiveness of the website.
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